• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2008.05a
• /
• pp.232-235
• /
• 2008

This study aims to propose the residential service for Active senior from the age of 40's to 60's who prefers urban-type lifestyle. The lifestyle for Active senior was reorganized into the 5 main categories; convenience, well-being & activity, community, brand & Individuality and self-expression from the recent studies about the senior lifestyle. According to the lifestyle above, I propose the residential services to meet their needs. The result of the research, it showed that the services comcerned about the lifestyle; one stop living service, customized activity & health program, open community, various choices & facility differentiation and life-long education & working opportunity can be possible and more helpful in meeting the active senior's needs.

• The Research Journal of the Costume Culture
• /
• v.29 no.5
• /
• pp.634-650
• /
• 2021

This study was conducted to investigate the effect of relationship and service marketing on the brand interest and behaviors among Korean and Chinese active senior consumers and whether this effect differed between the two groups. A survey was conducted by having participants complete questionnaires administered by a research firm. For empirical analysis, frequency, EFA, CFA, SEM, the metric invariance test, and multiple-group comparison analysis were performed. The analysis results revealed that relationship marketing positively affected both brand interest and consumer behavior. Although service marketing positively affected brand interest, it did not have a significant effect on consumer behavior. In other words, brand interest positively affected consumer behavior through relationship and service marketing. Multiple-group comparison analysis demonstrated that no difference existed between Korean and Chinese active consumers in terms of how relationship marketing affected their brand interest, but a difference existed in how it affected their behavior. Service marketing had a greater influence on Chinese active senior consumers' brand interest than on Korean active senior consumers. However no difference existed between the two groups with respect to how service marketing affected their behaviors. Finally, brand interest had a positive effect only on Korean active senior consumers' behavior through relationship and service marketing, but not on Chinese active senior consumers. In conclusion, relationship and service marketing should be used to enhance the brand interest among Korean active senior consumers, and business activities should be planned by building relationships with Chinese active senior consumers to affect their behavior.

• Fashion & Textile Research Journal
• /
• v.19 no.6
• /
• pp.736-748
• /
• 2017

This study was carried out to offer basic data that can be used for clothing industry for active senior males emerging as a new consumer bracket in the rapid aging age. To this end, this study conducted a questionnaire survey on consumers' wearing condition targeting active senior males. As a result of the questionnaire survey targeting active senior males, the outdoor wear items that they had the most were windbreaker jackets, long pants, and they said the most important reason for their preferred brand was wearing sensation. The matters to consider in purchasing outdoor wear were also wearing sensation and size. Consequently, the active senior males regard wearing sensation as very important. The measurements that they felt uncomfortable by body part were the abdominal extension circumference, sleeve length and jacket length of a jacket, and the rise and lengths of pants. To design the outdoor wear patterns suitable for the active senior male's body type, the pattern measurements of these body parts need to be modified. From the fact-finding survey result on outdoor wear companies, their measurement indicating method was the same for jackets, but each brand used different methods for pants. Based on the results of this survey, outdoor wear needs to be developed to meet active senior needs.

• Journal of Internet Computing and Services
• /
• v.22 no.5
• /
• pp.35-45
• /
• 2021

The purpose of this study is to understand the characteristics and trends of active senior. As the baby boom generation become the age of the elderly, they are more active than senior. These seniors are called active seniors, a new consumer group. Many countries and companies are also interested in providing relevant policies and services, but there is lack of researches on active senior trends. This study collects the 8,740 posts related to active seniors on social media from January 1st, 2018 to June 31st, 2021, and conducted keyword frequency analysis, TF-IDF analysis and LDA topic modeling. Through LDA topic modeling, topics are classified into 10 categories: lifestyle, benefits, shopping, government business, government education, health, society and economy, care industry, silver housing, leisure. The results of this study can be utilized as fundamental data to help understand the academic and industrial aspects of active senior.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.21 no.2
• /
• pp.57-73
• /
• 2019

This study was carried out to offer basic data that can be used for the production of outdoor pants for active senior males, which is emerging as a new consumer bracket in the rapidly aging society. To this end, this study modified and complemented the patterns of existing outdoor pants for active senior males, that received the most positive evaluations. On the basis of the research and outdoor wear assessment results, this study proposed the matters to consider in the manufacturing of outdoor pants for active senior males. As a result of the existing outdoor wear's wearing assessment, the pants of brand C were revealed to be the best. This study actually designed research outdoor wear by modifying the problematic parts by adding and subtracting spare length or circumference, on parts where fit satisfaction was low, and by referring to the selected brands' patterns. The research outdoor pants were designed by referring to the preferred outdoor types and colors that were revealed in the survey results. The wearing assessment was conducted by comparing the manufactured research outdoor pants and the existing outdoor pants, which were selected as the best outdoor pants. Consequently, this study verified the fit of the research outdoor pants was superior to most items. This study proposed the final patterns of outdoor pants suitable for active senior males through the modification of several items that required some improvements revealed via the wearing assessment of the research outdoor.

• Journal of Families and Better Life
• /
• v.29 no.3
• /
• pp.23-41
• /
• 2011

The purpose of this study is to explore social supports for elderly housing and their residential lives in small cities along rural counties of the United States and Canada, and suggest future implications for age-concentrated rural villages in Korea. In this study, five small and medium cities in non-metropolitan counties of California and Ontario province were visited and elderly residents and service experts were interviewed about their perceptions of community integrated social support networks for senior residences. The senior housing complexes were built due to influx of both metropolitan and rural residents seeking warm localities, traffic connections, business purposes in active production areas. and leisure attractions. There are five main social support networks for senior housing issues in these areas. First, the areas are claimed for senior zones and accordingly health industries are encouraged by local authorities. Second, the community is homogeneously constructed as a senior friendly environment and include features such as an RV park and mobile cottages. Third, senior-helping seniors are offered active work through golf-cluster active retirement communities. Fourth, traditional theme production camps are mobilized by the elderly workers. Lastly, an information system is maintained for screening volunteers and for senior abuse prevention. On the other hand, residential lives are occasionally negatively influenced by unbalanced concentrations of elderly facilities such as nursing stations and funeral homes. For the future of Korean rural elderly policies, suggestions are made as follows: first, an integrated urban and rural township that contains attractive places for early retiring people who seek a warm atmosphere in later life needs to be constructed. Second, an integrated model retirement village of urban and rural retirement life needs to be initiated as a measure of evaluating the adaptation process of movers in senior concentrated zones. Third, a cooperation system among governmental ministries needs to be formed with the long- term goal of establishing a traditional rural town of independent housing districts and medical facilities in rural areas. Fourth, productive and active lifestyles need to be maintained as the local community and government develop successful retirement rural villages, by limiting the expansion of nursing related facilities. Finally, generation integrated visiting welfare programs and services need to be further developed for the housing areas especially in the winter, when social integration and activity are relatively low.

• International Journal of Internet, Broadcasting and Communication
• /
• v.13 no.1
• /
• pp.37-46
• /
• 2021

Recently, social technologies have been created to solve problems from businesses for the establishment of generational solidarity ecosystem in terms of employment, residential space, network and social capital, age, cognitive and environmental aspects. This is senior-friendly healthcare business system aimed at meeting the senior needs for health life to enjoy active consumption culture life even after retirement, becoming a catalyst for minimizing generational conflicts, preventing the cognitive and physical deterioration of seniority in the areas of life healthcare, fitness and well-aging, and expanding into systems necessary for seniority self-reliance. We would like to draw up the development and requirements of the concept of the service platform for the study of collective characteristics for generation solidarity with senior class and the establishment of a customized senior health life system for generation solidarity. This system is characterized by a platform that can prevent the decline of seniors' cognitive and physical functions and enhance emotional stability. It is significant in providing feedback on the risk perception index, fall index, and prevention training index information to the child through the analysis and extraction of the senior health index for risk perception, fall probability, and fall prevention.

• Smart Media Journal
• /
• v.6 no.4
• /
• pp.79-87
• /
• 2017

Differ from elder generation, active senior possesses the active characteristics of young people. In this research, the active senior users' UX problem was analyzed by Sundar's 'Interface Assessment'. According to Interface Assessment, the user's subjective user experience in GUI interactive can be divided into five elements, which are 'Visible', 'Desired Outcome', 'Immediate Feedback', 'Intuitiveness', 'Perceived Ease of Use'. Based on these five elements, user's behavior and perception experience during interface using were analyzed to classify UX problems. Next, Correlation Analysis was conducted to find out the relationship between the elements of Interface Assessment and user's subjective experience using PSSUQ as comparing data, and SPSS 22 version as statistic software. The result of this research was presented below: First, active senior user's biggest UX problem can be classified with 'Desired Outcome' in App using. Second, the correlation between the two elements, 'Desired Outcome', 'Perceived Ease of Use', and the PSSUQ result was statistically significant, but the correlation between the other three elements, 'Visible', 'Immediate Feedback', 'Intuitiveness', and the PSSUQ result were not statistically significant. According to the result, active senior users do have different characteristics compared with elder generation. The UX problems classified with 'Desired Outcome' and 'Perceived ease of use' apparently affect user's subjective experience, while the problems classified with 'Visible', 'Immediate feedback', 'Intuitiveness' show no evidence in affecting user's subjective experience. This phenomenon could be explained by the cumulative effects of PC or smartphone use. Through the analysis of multiple UX elements in this paper, better App interface could be developed according to active senior's needs.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.41 no.4
• /
• pp.722-740
• /
• 2017

This study was conducted to offer basic data that can be used in a clothing industry for active senior males that are emerging as a new consumer bracket in a rapid aging age. To this end, this study conducted an analysis of 'younger' older male body types based on data from the 6th Size Korea. As a result of the body type analysis of 'younger' older males who are considered active seniors in comparison to 'middle' aged males, the former's height items became shorter compared to 'middle' aged males, but circumference items were bigger. Males aged 35-69, who are 'middle' aged males and 'younger' old males were divided into three body types in this study: Type1- small body type with protruded belly, compared to weight. Type 2- body type of slim torso with wide shoulder-back widths. Type3- big body type overall with tall height and heavy weight. According to body type distribution by age group, the middle-aged males had Type2 body type the most. The younger-old males showed type1 the most. There is a need to reflect the body types of active senior male characteristics in apparel pattern design because the current fits are not appropriate if active senior males wear clothing targeted for males aged 30-50.

• Fashion & Textile Research Journal
• /
• v.17 no.3
• /
• pp.440-446
• /
• 2015

This study identified active senior women's wearing and the purchase situation of bicycle wear to develop functional bicycle wear that can satisfy active senior consumers. The survey was conducted for women in their fifties and sixties who ride bicycles on a regular basis. A total of 119 questionnaires were used for data analysis excluding incompletely replied questionnaires. Data was analyzed by descriptive analysis, frequency analysis and cross analysis. The results are as follows. First, 50's individuals represented 60% of this survey who continuously rodebicycles for 5 years or more. The purpose of riding bicycle was exercise, leisure and club activities. Second, they wore bicycle wear while riding due to activity, functionality and safety. There is also a requirement to manufacture comfortable bicycle wear easy to put on and take off and for old people. Third, considering the purchase situation of bicycle wear, the respondents had difficulties buying bicycle wear due to price. It is necessary to have bicycle wear at a reasonable price. Fourth, the most necessary functionsforbicycle wear materials were ventilation and durability. A major function needed for future developmentwill bethermoregulation.