• The Journal of Society for e-Business Studies
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• v.8 no.4
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• pp.33-51
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• 2003

The primary objectives of this study were, using data from Internet users in Korea, to determine users' preference of banner ad through two ad properties; ad presentation type (text vs. image) and ad content (product information vs. prize information) by incorporating the level of involvement into research design. Using within-group experimental design by means of subjects' web-based participation in the study, the study result showed that image-based banner ad was significantly preferred to text-based banner ad. It was found that the level of ad involvement had a significant impact on the preference of banner ads. Also it was found that image-based banner ad had a greater effect on ad preference than text-based banner ad in low involvement situation only, Finally, image-based banner ad was consistently preferred to text-based banner ad regardless of involvement level when the banner ad was product oriented. The study findings suggest that adoption decisions regarding banner ad presentation type and banner ad content should be based on the knowledge of both the level of consumer's ad involvement and the interactive effects between ad presentation and ad content.

• IEIE Transactions on Smart Processing and Computing
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• v.5 no.4
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• pp.283-288
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• 2016

Optimizing the number of ad clicks is a large-scale learning problem that is central to the multi-billion-dollar mobile advertising industry. There are currently several optimization methods being used, including ad mediation and ad positioning. Recently, researchers have recommended using ad refresh interval as a new method for optimizing mobile advertising. This paper applies that new method to optimize content duration for mobile ads. The result achieved from this optimization study could further increase revenue for mobile advertisers and publishers. This research has high applicability for the growing mobile advertising industry. It also lays out a solid background for future research in this promising area.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2005.11a
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• pp.161-164
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• 2005

Mobile device users are sensitive to pay telecommunication charge for downloading Internet data, because the cost is proportional to the amount of data received. If there are device users who want to download the same content, they may cooperate each other to form an ad hoc network and share the partially downloaded content in order to reduce the amount of data downloaded. Each mobile device, called a peer, downloads a specific portion of the whole content using fee-based telecommunication channel, and exchanges the portion with other peers with free ad hoc channel in order that all participating peers are able to reconstruct the whole content in this situation, al1 participating peers become senders and receivers at the same time. In order to distribute the partial content to other peers, the ad hoc network requires a control led distribution mechanism. This paper introduces the per-peer-based distribution method in which one designated peer can transmit partial data to its neighbors at a time. Simulation results show that 90$\%$ of the telecommunication cost is saved with as few as 10 peers .

• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.677-687
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• 2018

The purpose of this study is to investigate the causes of pre-roll ads played before watching online video contents, and to investigate the using motives by dividing them into broadcasting contents clips and web original contents. The results show that broadcast contents clips have higher use of entertainment/habitual use and social interaction, and that the use time of web content is higher when entertainment/convenience and selective use motivation are higher. Second, perceived invasion has the greatest effect on ad avoidance in broadcasting contents clip, and positive attitude toward advertisement is a significant factor in web contents. Content factors such as content preference and engagement did not affect the avoidance of pre-roll ad.

• Journal of the Korean Society of Food Science and Nutrition
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• v.19 no.1
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• pp.80-86
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• 1990

This experiment was conducted to study the effects of dietary zinc and ethanol on the zinc content of serum and tissues. Eight male rats of Sprague-Dawley strain with average weight of 80$\pm$5g were divided into five groups such as C group: ad libitum control diet(100 ppm Zn) plus isocaloric sucrose solution CE group ; ad libitum control diet plus 25% ethanol solution PF group ; pair fed control to zinc deficient diet(5ppm Zn) plus isocaloric sucrose solution ZD grop ; ad libitum zinc deficient diet plus isocaloric sucrose solution and ZDE group ; ad libitum zinc deficient diet plus 25% ethanol solution. The rats were sacrificed after 4 and 7 weeks of feeding periods. The liver weights of ZD and ZDF groups were increased however the weight of testis was decreased in the same groups The content of serum zinc was infiuenced by the dietary zinc level and the amount was significantly decreased in the ZD group. The content of liver zinc was influnced by the dietary zinc level and the amount was decreased by ethanol feeding. The content of testis zinc was significantly low in the ZDE group. The zinc level of feces to be increased by the ethanol feeding.

• Journal of Distribution Science
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• v.20 no.3
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• pp.13-22
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• 2022

Purpose: Thisstudy aims to measure the attitudes of Generation Z in Jakarta towards advertisements containingCOVID-19 information. Research design, data and methodology: This study is a quantitative method with partial least square structural equation modeling (PLS-SEM) with SMART PLS as an analytical tool. The sample size is 216 participants was obtained randomly through a questionnaire distributed online. This study consisted of exogenous variables (advertising content, value, irritation, and economic benefits), endogenous variables (attitudes towards advertising), and some moderating roles. Results: The results of thi study explain that this generation's attitude towards advertising is affected by the content and value aspects embedded in advertisements. Value can be formed from creativity in making advertising content as interesting and informative as possible. Interestingly, this study also found that the irritation aspect and economic benefits had no effect on the audience's attitude towards the advertisement. Neither the irritating aspect of advertising nor the economic value that is formed acts as a moderator of the content and the value of the ad. Conclusions: The ongoing pandemic and periodic adjustments to government policies regarding COVID-19, these results can be compared with other advertisements for future studies, especially those using the same variables as this study.

• Journal of Life Science
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• v.30 no.12
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• pp.1109-1117
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• 2020

In order to verify whether Zophobas atratus is an edible insect, the nutrients and harmful substances of Z. atratus larvae reared with an artificial diet (AD) and wheat bran (WB) were compared and analyzed. Based on dry weight, the crude protein content of Z. atratus larvae reared with an AD was 62.4%, 1.4 times higher than that of those reared with WB (45.2%). The crude fat content was 20.5% in the AD group, 2.3 times less than in the WB group (46.3%). The leucine content was 1.4 times higher in the AD group (4.2%) than in the WB group (3.0%). The glutamic acid content of nonessential amino acids was 1.3 times higher in the AD group (7.0%) than in the WB group (5.3%). The oleic acid content was 1.4 times higher in the WB group (37.0%) than in the AD group (26.7%). The potassium content was 1.1 times higher in the AD group (975.9 mg/100 g) than in the WB group (872.9 mg/100 g). According to the results of the toxic substances analysis, the lead and cadmium levels of the WB and AD groups were standard for edible insects. Pathogenic microorganisms, such as E. coli and salmonella, were not detected in either group. According to the results of the present analysis of nutrition and harmful substances, Z. atratus larvae raised on an AD are safe and contain various nutrients. Therefore, such larvae could be useful sources of food and feed.

• Journal of the Korea Society of Computer and Information
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• v.12 no.2 s.46
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• pp.209-220
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• 2007

Mobile devices become a pak of our daily life due to their versatility, such as the wireless phone calls, the wireless accessibility to Internet, the display of multimedia content, and the communication with nearby mobile devices. Third generation telecommunication service provides an easy access to the Internet for nubile devices. Mobile users pay a fee charged by the telecommunication provider based on the amount of data transferred. This paper introduces a special ad hoc network in which mobile devices cooperate each other to download an interesting content from the Internet in order to reduce the telecommunication cost. The mobile devices, called the peers, in the ad hoc network are assigned a portion of the target file, and are responsible for downloading the portion using their 3G connection. Then, the peers exchange their downloaded portion with other participating peers using their cost-free ad hoc connection in order to reconstruct the whole content. According to the simulation results, large number of participating peers saves the telecommunication cost up to 90% with as few as 10 peers, although it slightly increase the overall content reconstruction time.

• Journal of the Korean Society of Food Culture
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• v.23 no.3
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• pp.388-396
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• 2008

This study examined the effects of Web ad components on customer attitude and purchasing decisions in 300 individuals who visited family restaurant Websites. The results are summarized as follows: First, Web ad components such as content, design, and interactivity had effects on the cognitive attitudes of the customers. And design, accessibility, and Web functionality had significant effects on the customers' emotional attitudes. In addition, content, navigation, and Web functionality had significant effects on the customers' behavioral attitudes. Lastly, the cognitive, emotional, and behavioral attitudes of the customers had significant effects on their purchases. From these results, design elements such as content, color, and menus, along with user interactivity for information are considered helpful components of a food service Web ad for customer cognition of the restaurant's information. In addition, aspects of Web functionality such as the food service's Web ad set-up, or the protection of personal information, the color design and menu, as well as accessibility for easy use, are all helpful in terms of gaining a customer attitude that is friendly and preferential towards a restaurant's menu items.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.39B no.12
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• pp.817-821
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• 2014

As users generate lots of contents independently of time and places anytime and anywhere together with a rapid development of mobile wireless communication technologies and an explosive dissemination of smart devices, content centric networking (CCN) has emerged as a new networking architecture. However, as CCN is based on one to one message exchanges, it is not appropriate for ad hoc network environment that has frequent network topology changes, which results in high control overhead and low transmission throughput. So, this paper proposes the new content sharing methods using group interest messages in CCN ad hoc environment. It is shown from the simulation that the proposed method can provide low control overhead and high transmission throughput.