• Journal of Fashion Business
• /
• v.8 no.5
• /
• pp.136-143
• /
• 2004

The purpose of this study were to examine 1) the relationship between internet addictive and addictive buying behavior, and 2) addictive purchasing behavior according to internet addictive levels. 220 female college students, who had purchased fashion products through internet were surveyed for this study. For data analysis, descriptive statistics, $X^2$-test, ANOVA, Duncan test, and multiple regression were used. As the results, generally Internet addictive tendency was correlated to compulsive buying, shopping addictive, credit card addictive, self-esteem, and internet flow. Also, there were significantly differences in internet addictive levels with addictive buying behavior. That is, heavy internet addictive group had more shopping addictive, compulsive addictive, and internet flow than middle internet addictive group and light internet addictive group. Also, results revealed that compulsive buying, shopping addictive buying, internet flow and self-esteem accounted for 27.3% of the explained variance in internet addictive tendency. Based on these results, fashion marketing strategies would be suggested.

• Journal of the Korean Home Economics Association
• /
• v.44 no.8
• /
• pp.117-126
• /
• 2006

The purposes of this study were to examine the factors affecting the avatar addictive buying behavior. The survey subjects were 220 females and males who had purchased avatar items in the internet. For data analysis, descriptive statistics, factor analysis, t-test and regression analysis were used. In the results, first, the frequency test of quantity of owned items, payment method, main using site, frequency of purchase, and price of purchase was conducted to reveal the avatar addictive buying behavior. Second, the avatar addictive buying behavior was classified into three factors: conspicuous addictive, psychological addictive and habitual addictive. Also, the pursuit of pleasure was classified into three factors: superiority, pastime and enjoyment. Third, flow, vicarious satisfaction, stress, superiority and pastime affected avatar addictive buying behavior. Based on these results, fashion marketing strategies and implications regarding avatar addictive buying were suggested.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.2 s.161
• /
• pp.269-279
• /
• 2007

The purposes of this study were to investigate factors affecting addictive shopping behavior and to compare the factors affecting between on-line and off-line addictive shopping. Four hundred eighty-nine female college students who have purchased fashion goods on-line shopping or off-line shopping were surveyed. For data analysis, descriptive statistics, Pearson's correlations, t-test, and multiple regression analysis were used. As the results, 15.5% of respondents were revealed as addictive buyers. Approximately 18% and 13% of subjects were revealed as on-line addictive buyers and off-line addictive buyers. There were statistically significant differences between addictive buyers and non-addictive buyers regarding self-mastery, depression, stress, and impulse. Addictive consumption scores were correlated to lower self-mastery, higher depression, and higher stress. Factors such as self-mastery, stress, impulse showed differences between on-line and off-line addictive buyers. Also, there were statistically significant differences between on-line and off-line addictive buyers. Based on these results, fashion social responsibility marketing strategies and implications regarding on-line and off-line shopping addiction would be suggested.

• Journal of Fashion Business
• /
• v.9 no.5
• /
• pp.114-121
• /
• 2005

The purpose of this study was to examine which factors had affected on Internet shopping addiction significantly related to fashion products. 235 female college students were surveyed for this study. For data analysis, descriptive statistics, $X^2$-test, ANOVA and Duncan test were used. As the results, generally Internet shopping addiction was correlated to Internet addiction, impulse, self-esteem, age, the usage time of Internet, and Internet skills. Also, heavy Internet shopping addictive group had higher Internet addictive tendency, impulsive tendency than light Internet shopping addictive group, while heavy Internet shopping addictive group had lower self-esteem than light Internet shopping addictive group. Also, multiple regression results revealed that Internet addictive tendency, self-esteem, impulsive tendency, age accounted for 38.1% of the explained variance in Internet shopping addiction. Based on these results, fashion marketing strategies would be suggested.

• Journal of Fashion Business
• /
• v.10 no.4
• /
• pp.140-150
• /
• 2006

The purpose of this study was to examine affecting the addictive buying behavior toward fashion luxury products. 227 female college students were who purchased fashion luxury products surveyed for this study. For data analysis, descriptive statistics, factor analysis, and multiple regression were used. As the results, addictive buying toward luxury products was classified into three factors: impulse addictive, money addictive, and psychological addictive. Also, consumers' individuality pursuit was classified into four factors: unique choice, non-similarity choice, individual choice and non-social interest. Multiple regression results revealed that impulse buying, stress, and unique choice accounted for 38% of the explained variance in addictive buying toward luxury products. Also, regression results indicated that impulse buying, stress, unique choice and reference group accounted for 38% of the explained variance in impulse addictive buying. Finally, regression results pointed out that unique choice and impulse accounted 24% of the explained variance in psychological addictive buying. Based on these results, fashion social responsibility marketing strategies would be suggested.

• Journal of Families and Better Life
• /
• v.24 no.6 s.84
• /
• pp.195-208
• /
• 2006

This study investigated the characteristics of on-line auction users with addictive tendencies. A questionnaire survey was conducted on-line between September 9 and 14, 2005 and 1,608 adults who had experience in on-line auctions participated. As a result, 23.5 percent of the subjects in this study were shown to have addictive tendencies in their use of on-line auctions. The socio-demographic factor found was gender difference. That is, men were more likely to show addictive tendencies than women. The subjects who had addictive tendencies showed certain psychological characteristics such as lower self-esteem more symptoms of depression, and a higher sense of alienation compared to those without addictive tendencies. Finally, on-line auction users who had addictive tendencies were shown to visit on-line auction site more frequently and to stay logged on the auction site longer than non-addicts, reflecting that the frequent the use of on-line auction, the higher the possibility of addiction to on-line auction.

• The Research Journal of the Costume Culture
• /
• v.11 no.3
• /
• pp.352-366
• /
• 2003

The purposes of this study were 1) to examine the conceptual structure information sources, antecedent states, and purchasing situation related to the apparel buying behavior, 2) to compare the differences between high addictive buying consumers and low addictive buying consumers in related variables, and 3) to find out the discriminating variable of apparel buying behaviors on the degree of addictive buying tendencies of apparel in department store. The questionnaire was developed based on the results of pretest and previous studies, and completed by 726 fcmale consumers living in Busan, Korea. 1) Factor analysis showed that information sources related to apparel buying behaviors consisted of the information of store and observation, and antecedent states did consumer's mood and availability of cash/cards. Also, purchasing situation in apparel store composed of four factors, such as Atmosphere, Price/quality, Store policy/salesperson, and Influence of others. 2) By t-test, there were significant differences between high addictive buying consumers and low addictive buying consumers in information sources, antecedent states, and purchasing situations. 3) The apparel buying behavior of high addictive buying consumers were influenced by the information of observation, and that of low addictive buying consumers were did by the atmosphere of apparel store.

• Journal of Information Technology Services
• /
• v.13 no.4
• /
• pp.45-63
• /
• 2014

The current study explored the factors that affect the addictive use of facebook. This study focused on the relationship between personal characters and the addictive use of facebook. To define the addictive use of facebook, various issues and the definitions of the Internet addiction were first considered in the theoretical background. Then depression, extroversion, openness, and communication competence were considered as the personal characters. Data were obtained by online survey and 600 responses were gathered. The results revealed that depression predicted the higher degree of the addictive use and low communication competence positively affected the addictive use of facebook. However, after controlling for communication competence, depression and extroversion were both associated the addictive use of facebook. Further, social compensation perspectives and social enhancement perspectives, and the policies on the SNS addiction were discussed.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.13 no.8
• /
• pp.3597-3609
• /
• 2012

Purpose: This study was done to develop the multidimensional scale of addictive behavior for adolescents. Methods: The process involved construction of a conceptual framework, initial items, verification of content validity, selection of secondary items, and extraction of final items. The participants were 636 adolescents in six middle schools and four high schools. Results: Seventy items were selected for the final scale, and categorized 8 factors explaining 56.5% of total variance. The factors were labeled as game addictive behavior, shopping addictive behavior, mobile phone addictive behavior, nicotine addictive behavior, television addictive behavior, gambling addictive behavior, alcohol addictive behavior, and internet addictive behavior. The scores for the scale were significantly correlated with addictive personality and self-control. Cronbach's alpha coefficient for the 70 items was .94. Scale scores identified adolescents as addictive behavior group, risk group, and average group. Conclusion: The above findings indicate that the multidimensional scale of addictive behavior for adolescents has good validity and reliability when used with adolescents. More importantly, it provides the first step toward developing a addiction prevention program. Additionally the scales provide an education or guideline, and proper physical and mental health management of youth in research and practice for the promotion of education.

• Journal of Korean Academy of Nursing
• /
• v.43 no.6
• /
• pp.714-725
• /
• 2013

Purpose: This study was done to provide fundamental data for the development of competency reinforcement programs to prevent addictive behavior in adolescents through the construction and examination of an addiction prevention core competency model. Methods: In this study core competencies for preventing addictive behavior in adolescents through competency modeling were identified, and the addiction prevention core competency model was developed. It was validated methodologically. Results: Competencies for preventing addictive behavior in adolescents as defined by the addiction prevention core competency model are as follows: positive self-worth, self-control skill, time management skill, reality perception skill, risk coping skill, and positive communication with parents and with peers or social group. After construction, concurrent cross validation of the addiction prevention core competency model showed that this model was appropriate. Conclusion: The study results indicate that the addiction prevention core competency model for the prevention of addictive behavior in adolescents through competency modeling can be used as a foundation for an integral approach to enhance adolescent is used as an adjective and prevent addictive behavior. This approach can be a school-centered, cost-efficient strategy which not only reduces addictive behavior in adolescents, but also improves the quality of their resources.