• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.25 no.10
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• pp.1-13
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• 2011

The aim of this study is to analyze the emotion adjectives for light emitting diode(LED) light colors using a twofold adjective image scales from Kobayashi and I.R.I. A set of psychophysical experiments using category judgment was conducted in an LED light color simulation system, in order to evaluate each emotion scale coordinate for those test light colors in both adjective image scales. In total, 49 test light colors from a combination of 6 color series were assessed by 15 human observers. As a result, Kobayashi adjective image scale clearly expressed to emotion adjectives of 'Dynamic', 'Casual', 'Chic', 'Cool-casual', 'Modern', and 'Natural' for different hues. In contrast, I.R.I adjective image scale expressed only 2 adjectives of 'dynamic' and 'luxurious' for the all hues.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2008.10a
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• pp.74-77
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• 2008

Online shoppers are not able to try clothing on. Therefore, the pictures of clothing on the website play a significant role when shoppers make decision on their purchase. There are generally three different ways to show clothing at online shops. The first one is showing only clothing images, and the second one is showing the pictures that have actual fitting models wearing clothing on (In this case, Model's face is mostly not shown in the picture.), and the third is showing the pictures of professional fitting models who wear goods. The shopping malls adopt each of the different ways but little is known about affect on purchasing from these three ways. The aim of this study is to figure out how the online shopper's emotional status is affected by these three ways of presenting pictures of clothing. At first, we developed a set of adjective words of human emotion to set up the evaluation criteria for user's emotional status. Those adjectives are originally from the precedent research on human emotion. To cut 99 adjectives down to a proper number for the criteria, we conducted a preliminary survey, and finally, 5 adjectives are selected as appropriate criteria for evaluating users' emotional status while they are shopping. Those five adjectives are 'possess','sensual', 'unique', 'tasteful', and 'stylish'. Then, we conducted the main survey showing 10 kinds of cloth (each cloth was consist of 3 ways). And in the page of model images, we measured the model's preference for understanding the relation with customer's emotion criteria of the product. As a result of the test there was statistically significant difference between product only images and anonymous images, but there was no significant difference between anonymous images and model images. And the preference of the model and value of the emotion criteria have large correlation except 'unique' criteria. It is expected that the result in this study will help to build new marketing strategy which satisfy customers' emotion.

• Science of Emotion and Sensibility
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• v.8 no.4
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• pp.355-363
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• 2005

The adjectives for represnting emotions is important to evaluate and select the colors or color patterns. In this paper, we perform the MDS analysis, factor analysis, and cluster analysis to the Soen's experimental data obtained from the evaluation of random color patterns with 13 adjective pairs. As a result, those adjectives can be reduced 3 different factors representing emotions of weight, activity and temperature, which is approximately corresponds the results of previous researches on single colors. Also, we show that the adjectives for preference can be approximate4 by other primary adjectives for color patterns using regression analysis. This implies that one can construct a uniform emotion space for evaluating and selecting color patterns regardless of objects such as wall papers, carpets, and so on.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.03a
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• pp.39-44
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• 1999

The purpose of this study was to extract emotional dimensions from Korean adjectives relating to apartment noise. Noise-related 296 Korean adjectives were extracted from a dictionary and three evaluators selected 96 adjectives from those by removing very similar ones in meaning. Two types of 96 7-point scales were conducted to college students for evaluation, whether each adjective describes apartment noise appropriately. From this evaluation, 28 adjectives having above 4.5 points were selected. Again, 8 different types of 7-point scales on 378 adjective pairs(28 x 27/2) were administrated to separate college students to evaluate the degree of similarity between 28 adjectives. Based upon this evaluation, 14 adjectives were finally selected and scores on similarity sere analyzed through two different statistical analyses (Multi-dimensional scale and Cluster analysis). The results showed that three dimensions (displeasure, sensitivity and perceived loudness) exist in peoples' emotional response state to apartment noise. The previous studies have treated annoyance and sensitivity as separate measures to noise. However, this study showed that these two factors were on the same emotional dimension labeled as 'sensitivity' In addition, new dimension, labeled as 'displeasure', was found.

• Journal of the HCI Society of Korea
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• v.5 no.1
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• pp.19-24
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• 2010

The emotions evoked by single color or two-color combinations are investigated using bipolar affect adjectives. The color emotions using 10 bipolar affect adjectives are estimated for 5 single color patches and 10 two-color patch combinations. Twenty observers participated in the experiment and the same experiments are repeated using English and Korean words. The data analysis shows that there is little difference between English and Korean experiment. In many cases, color emotion for two.color combination can be predicted by averaging the color emotions of each patch. However, there are other cases that the emotion by one color dominates the emotion for the color pair.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1998.11a
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• pp.189-194
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• 1998

Design factors are very important and deterministic in determining the first impression of products and environment. The final 30 number of channel button were chosen as a design factors at the Audio Unit. Then, we made the 8 types of prototype. with combining the design factors for experiment. Subjects rated the SD(Semantic Differential) evaluation sheets which have the 30 adjectives after watching each prototype. With the evaluated values, we simulated to identify the relation between the design factors and the adjectives using Neural Network. As a results, we could abstract the affective adjectives on each 8 types. Therefore, this research suggested the possibilities that we can infer the optimal design factors and types using Neural Network, if adjectives were given.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1998.11a
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• pp.230-234
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• 1998

This study developed a test with a high test-retest reliability consisting of 18 items by selecting from Korean adjectives describing tactile sensations. Principal components were extracted by three repeated measurements of 19 different fabrics for underwear. Adjectives such as 'smooth' 'soft' 'sexy' 'comfortable' and 'cozy' were most discriminating between preferred and non-preferred fabrics. The fabrics were analyzed by Kawabata Evaluation System in 16 mechanical properties, then these properties were analyzed by regression analyses as to their relations with human sensation and sensibility. Among the fabrics, the most preferred were made of polyester whereas the least preferred were made of gauze and cotton. Mechanical properties were identified that were related to the most discriminating adjectives such as 'smooth', 'soft', 'sexy,' and 'cozy'.

• Science of Emotion and Sensibility
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• v.7 no.1
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• pp.51-64
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• 2004

In this paper, we propose a web page retrieval system based on the sensibility evaluation induced by the color combination of web pages. The realized system consist of two modules - the indexing module that automatically extracts and indexes the color information from the web page and the retrieval module that retrieves web pages based on the color combination when sensibility adjective is presented. Also, to verify the system usefulness, we analyzed the ranking of web pages retrieved by the system and by human subjects (non-expels and experts for color web page design) using two statistical methods of correlation and paired-t test. Results by non-experts showed the realized system was suitable for 10 sensibility adjectives among 18 sensibility adjectives, and results by experts showed that the realized system was suitable for 14 sensibility adjectives among 18 sensibility adjectives.

• Science of Emotion and Sensibility
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• v.12 no.1
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• pp.121-128
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• 2009

The article reports findings on: (1) development of emotion assessment scale in evaluating the Television(TV) picture quality; and (2) how psychological and physical factors relate to TV picture quality. A total of 152 adjectives that specifically describe emotional reactions were first selected from a Korean dictionary of adjectives, followed by ratings on their suitability for the evaluation of TV picture quality. The final selection of 19 adjective, based on the reported rating scores greater than 4.1, were used on 126 college students who were asked to perform similarity ratings on the adjectives. Based on factor analyses (i.e., principal component analysis with oblique rotation) on the similarity of scores, the following adjectives were selectively chosen for the development of the new emotion assessment scale: 'neat-messy', 'refreshing-gloomy', 'clean-dirty', 'comfortable-tense', 'smooth-rough', 'bright-dark', 'gorgeous-plain', 'diverse-monotonous', 'satisfying', 'natural', and 'sensuous'. These adjectives composed into two distinct constructs, 'cleanness or smart' factor and 'gorgeousness' factor, which demonstrated sensitivity to changes in brightness, contrast, color, and tint in the TV picture quality, except for changes in sharpness.

• Science of Emotion and Sensibility
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• v.5 no.1
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• pp.61-70
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• 2002

The purpose of this study was to develop 'Emotion Rating Scale induced by Odors'and to identify the structure of odor emotion induced by odors. At first 37 adjectives that describe odor to develop a rating scale were selected. Subjects were to rate odor emotion on a 7-point bipolar scale. 304 subjects participated and were as a group instructed to rate odor emotion. 53 out of 304 subjects were retested to test for reliability of the scale two weeks after under the same condition and finally 25 adjectives were then selected based on high test-retest reliability and factor loading, high contributing to one factor. 24 subjects each in 10s, 20s, 30s & 40s were to rate odor emotion induced by 5 different odors on the scale developed. The structure of odor emotion consisted of 'Esthetics', 'Intensity', 'Romance', 'Nature'and 'Character'. The structure of odor emotion by age appeared quite similar but that by different odors was little bit different.