• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.6 no.5
• /
• pp.1373-1387
• /
• 2012

Contextual advertising is an important revenue source for major service providers on the Web. Ads classification is one of main tasks in contextual advertising, and it is used to retrieve semantically relevant ads with respect to the content of web pages. However, it is difficult for traditional text classification methods to achieve satisfactory performance in ads classification due to scarce term features in ads. In this paper, we propose a novel ads classification method that handles the lack of term features for classifying ads with short text. The proposed method utilizes a vocabulary expansion technique using semantic associations among terms learned from large-scale search query logs. The evaluation results show that our methodology achieves 4.0% ~ 9.7% improvements in terms of the hierarchical f-measure over the baseline classifiers without vocabulary expansion.

• The Korean Journal of Zoology
• /
• v.39 no.2
• /
• pp.207-214
• /
• 1996

Five call types of the genus Hyla in habitats around South Korea were classified according to some attributes of their advertisement calls (note duration, note intenral, dominant frequency, sonagram patterns. Among the call types, the E-type was more distinctive than the other call types in that it had a metal sound and much longer note duration and note intenral. This result indicated that some divergence had occurred in the advertisement call of the genus Hylo, though this was found in alimited number of regions and its occurrence was small.

• The Transactions of the Korea Information Processing Society
• /
• v.6 no.6
• /
• pp.1590-1597
• /
• 1999

Advertisements on the Web, rising as a major profit source of Web services, have a distinctive characteristic of detailed classification of potential customers, compared with those of other conventional media such as TV and newspaper. It is therefore possible to advertise selectively according to personal characteristics and to record precise advertisement effects. Web-based advertisement management systems of nowadays have the capability to select ones compatible with personal environment characteristics and registered information, and to provide processed information and knowledge about advertisement effects based on usage recordings. However, they have severe problems in modeling diverse requirements or characteristics of users : customers, advertisers and ISP, and in matching and coordinating of them. In order to solve these problems, we propose a frame work for coordinating the needs of users, advertisers, and ISPs, which is built on top of tree-style classification of advertisements. Other schemes are supported around the framework as follows : (1) characteristics management of pages within themselves, (2) rule-based modeling of advertisement target, and (3) user modeling and case-based analysis. We propose a prototype system within the framework.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.30 no.4 s.152
• /
• pp.531-541
• /
• 2006

The purpose of this study is to examine the semantic structure about the image shown on the product, brand and advertisement and figuring out its features through the correlation among brand images. For the study, nine brands(Guess, Bangbang, ONG, NIX, TBJ, Levi's, OPT, FRJ, Jambangee) as subjects for investigation has been selected and divided into the image of brand(9 brands), product(108 products, 12 pieces for each product) and advertisement(9 points) by the measure of 26 adjective pairs. The survey has been collected on the subject of 540 men and women who live in around Busan city areas and has been taken the statistics. The results on investigating the semantic structures of the product images about jean brands, there are five main factors, such as, individuality, attractiveness, activeness, modernity, hardness & softness. The results on examining the semantic structures of the brand images about jean brands, the factors are attractiveness, activeness, vitality, hardness & softness, fadness. The results on investigating the semantic structure of the advertisement images about jean brands, the factors are attractiveness, individuality, modernity, activeness. The results on the classification of brand images are presented as four groups, the first group is that brand and advertisement image are pretty similar but product image is differential according to brand and the second group, product and advertisement image are similar but brand image is differential. The third group is that product and brand image are similar but advertisement is differential and the fourth group, product, brand and advertisement are similar.

• Cartoon and Animation Studies
• /
• s.36
• /
• pp.75-89
• /
• 2014

Since the first animated Chinese commercial titled directed by Wan Three Brothers in 1926, Chinese animation commercials are steadily increasing every year. The proportion of animation commercials in Advertisement industry increases gradually, animation becomes one of the direct means of rising commodity value. In this premise, this paper researches the history and characteristics of animated commercials, compare and analyze commercial samples from two world advertisement festivals and four Chinese advertisement festivals. Compared the world animation-advertisement market, Chinese animation-advertisement market is relatively limited under its particular status. Under the condition, this paper will analyze the current situation of Chinese animation advertisement through the samples from advertising festivals. Finally, the paper concludes finding out ways of development and effective marketing of animation commercial industry in China by checking out animation advertisement in industrial classification between Chinese and world's advertisement market.

• The Journal of Information Systems
• /
• v.26 no.4
• /
• pp.285-301
• /
• 2017

Purpose In this paper we verified the reliabilities of healthcare-related information provided by various users on the site of Naver Jisikin, a Korean typical search platform. Based on Q&A contents we validated answers' reliabilities to the asked questions about a lung cancer with the help of professors at a medical school. Design/methodology/approach The content analysis includes that the types of questions are classified into symptom/diagnosis, therapy, prognosis, after-management and so on. The answers contains advice, advertisement, oriental medicine, and religion as well as the above 5 question categories. The validation results of medical evidence about each answer show that only 49% among all answers have medical grounds. Findings We classified the medical grounded answers into three levels; high, medium and low. Among all answers we need to find out the answers including advertisement because the answers can be harmful to patients. We found the method to select the answers containing advertisement contents with the help of text mining research. The selection model presents high performance as 84% classification accuracy.

• Journal of Digital Convergence
• /
• v.12 no.10
• /
• pp.541-556
• /
• 2014

study on Storytelling advertisement, this study examined its own characteristics and distinctive qualities, compared to other advertisements. For this purpose, not only previous discussions about Storytelling genre and theoretical system about its narrative are examined; but also, from actual advertisements, its classification and the distinction of their characteristics are established. According to the Storytelling advertisements, it is also examined that each impact on the field of consumer's response of sympathy, perception, and emotion; and on the process of advertising effect. Below is the results of each research. Through the comparison of Storytelling advertisement's clarification, the following was suggested: there are distinctive advertising strategies, the relationship between advertising strategies and advertisement forms, and the consideration for causing the consumer's response, depending on the advertisement form. Also, the concept of explaining how consumers perceive, in the process of advertising effect, the main concept of the drama advertisement, that is the constituents of drama genre, such as characters, plot, conflict, transition, helps achieve the deeper understanding toward advertising.

• Archives of design research
• /
• v.16 no.3
• /
• pp.241-252
• /
• 2003

Currently while a phase of the Internet as an advertising media is firm, and Internet advertisement utilization of a company rises, and the consumers contact with various Internet advertisements. A lot of Internet advertisements of various forms made with new technology to develop rapidly are executed and will disappear again. Now, It is necessary to classify various types of the Internal advertisement which was made by a sharp environment change, and was tested of the last ten years and to classify expression techniques systematically. At the same time, we have to check a development direction of domestic Internet advertisement and trend. It is a point of time that Internet advertisement must be designed in a macroscopic dimension like the four medium advertisement by an advertisement strategy and an expression strategy. In this paper, first I classified a type of domestic Internet advertising into marketing, an advertisement purpose, an expression form, manufacture technology, and an express on method systematically in five sides so far And I tried to consider the form and characteristics. By next time, while examine change of internet marketing paradigm, I checked trend of recently domestic Internet advertising in accord to a change of consumer's use tendency and a change of Internet advertisement manufacture technology, and tried to consider the development course in the marketing side, the manufacture technical side, and the creative side. Finally, I wish to propose necessity of expression strategy establishment to promote development of the interactive advertisement technique that considered the creative side in order to raise an effect of Internet advertisement.

• The Journal of the Korean dental association
• /
• v.57 no.12
• /
• pp.728-735
• /
• 2019

Objective: Previous studies suggested the potential influence of YouTube videos regarding dentistry on the mass population. However, there was not any clear investigation for Korean population. We aimed to systemically analyze the type of the dentistry-related videos uploaded on YouTube Korea and the accounts used for uploading, and to assess their effect on the view count of the content. Methods: Classification, type of the accounts, and view count of the videos listed by the keyword 'dentistry' were analyzed, which were uploaded on YouTube Korea platform from September 2017 to April 2019. Kruskal-Wallis test with post hoc analysis was used to assess the effect of the classification of the videos and the type of accounts on the view count. Results: 1.026 videos were enrolled to the analysis. Primary classification of the videos was information/education, advertisement, life, news, child contents, autonomous sensory meridian response, broadcast, cartoon/game, humor, and music. Secondary classification of the videos was dental experience, advertisement, role-playing, information/education., humor, cartoon/game, child contents, life, and broadcast. Type of the accounts was dentistry associates, general public, media company, and government office (sorted by frequency). Subject of the most videos (93.6%) was general public. There was statistically significance in the view count of the videos according to the primary and secondary classifications, the account used for uploading, and target subject of the videos. Conclusion: Dentists and their associates should recognize the importance of YouTube platform and try to monitor and intervene the dentistry-related contents, considering its huge impact on the general public.

• The Journal of the Convergence on Culture Technology
• /
• v.6 no.1
• /
• pp.147-153
• /
• 2020

The purpose of this study is to suggest the value and type of online and offline linked advertisement, which is a new advertisement type that emerged with the advent of the 4th industrial revolution. In this study, based on literature research, we understood the marketing method that evolves from "4P (product, price, place, promotion)" to "4C (co-creation, community, conversation, currency)" and extracted derive 4C elements. Based on this, we analyzed what elements of 4C showed online and offline connectivity through the investigation of on and offline linked advertisements. Through the analysis results, online and offline linked advertisements were classified into 4 types and 14 detailed types according to how they were connected to the number of 4C elements. In this paper, as a final result, we verified that 4C elements of marketing that appeared in the era of the 4th Industrial Revolution are represented in advertisements and suggested the typology of advertisements accordingly. This study is expected to contribute to providing new insights to advertisers and researchers who produce and study online and offline advertisements.