• 제목/요약/키워드: Agricultural product

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친환경농산물 소비에 대한 호감도, 구매의도, 추천의도에 영향을 끼치는 요인 연구 (A Study on the Factors of the Environment-friendly Agricultural Product Consumption on the Favorability, Purchase Intention, and Recommendation Intention)

  • 이철한;황재현
    • 한국유기농업학회지
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    • 제21권2호
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    • pp.171-187
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    • 2013
  • The environment-friendly agricultural product market receives consumers' great interests despite relatively few studies focused on consumers' decision making process of the environment-friendly agricultural products. This paper examines what factors influence on consumers' attitude and buying behavior on the environment-friendly agricultural product. In order to find the relative importance of each factor's influence, this study adopts multiple regression method based on the survey results of 500 people with the systematic random sampling. The results showed that consumers' favorable attitude towards the environment-friendly agricultural product were influenced by taste, freshness, food safety, and positive attitudes toward the environment-friendly agricultural product promotion. In addition, consumers' purchase intention was influenced by taste, food safety, environmental concern, and the promotion. Respondents recommend the environment-friendly agricultural product when they believe that the environment-friendly agricultural product had the values of taste, environmental concern, and promotion. Women are more active in buying and recommending the environment-friendly agricultural product; however, the price was not the statistically meaning factor. This study provides empirical data that was used for marketing and increasing the sales of the environment-friendly agricultural product. Future research was advised to examine more thoroughly on the relationships between the promotion efforts and purchase intention and the occasions when the price becomes the issue in the buying decision of the environment-friendly agricultural product.

The influence of Jeju island's environmental resource factors on agricultural product purchase intention: a comparison of image of environment resource and environment-product image congruence

  • Ho Joong, Yi;Kyeong Ah, Ahn;Shin Hea, Choi
    • 농업과학연구
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    • 제49권3호
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    • pp.667-678
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    • 2022
  • A characteristic of a region's environmental resources is the competitiveness of local agricultural products. This study explores methods of making locally produced agricultural products appealing to consumers. We looked at ways to appeal to consumers by using the image of environment resource and environment-agriculture product image congruence. The relationships of two dimensions of environmental image, perceived quality and purchase intention, are examined. From the results of the study, both the image of environment resource and environment-agriculture product image congruence have a positive effect on purchasing local agricultural products through perceived quality. This study tried to ascertain which of the two dimensions of the environmental image factor is more effective in terms of consumer appeal for local agricultural products. As a result, both the image of environment resource and environment-agricultural product image congruence are found to have a positive effect on the purchase intention of consumers through perceived quality. By comparing the paths of the two dimensions it is found that the method of appealing to consumers by using the environment-agriculture product image congruence is more effective. The results of this study present an effective method of making locally produced agricultural products appealing to consumers and suggest an effective strategic direction for selling local agricultural products.

Product Quality Control Activities and Repurchase Intention in Agro-product E-commerce

  • Zi-Hui BAI;Chao XU;Sung Eui CHO
    • 융합경영연구
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    • 제12권1호
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    • pp.1-15
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    • 2024
  • Purpose: This study aims to explore the critical factors in the quality control activities of agricultural products in e-commerce companies and analyze how these factors affect customers' perceived value and repurchase intention. Finally, it further reveals the mediating role of perceived value between the factors of quality control activities of agricultural products and customer repurchase intention. Research design, data and methodology: This study identified six independent factors within agricultural product quality control activities: freshness, assurance, diversity, grading, packaging, and timeliness. Subsequently, the impact of these factors on customer repurchase intention was analyzed. Additionally, perceived value was considered as an intermediary variable between the independent and dependent variables. Data was gathered from 269 Chinese consumers who had experience purchasing on agricultural product e-commerce websites. Results: The study results indicate that the relevant factors within agricultural product quality control activities strongly influence customer repurchase intention, with perceived value mediating this relationship. Conclusions: The significance of this study lies in its exploration of the relevant factors within agricultural product e-commerce's product quality control activities. It identifies their impact on customer repurchase intention and confirms the mediating role of perceived value. The results of this research offer valuable insights and practical guidance for academics in related research fields and practitioners in the agricultural product e-commerce industry.

산느타리버섯 재배특성 및 기호도 조사 (Cultural characteristics and consumer acceptance of Pleurotus pulmonarius)

  • 이광재;김경희;조병주;박영학
    • 한국버섯학회지
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    • 제6권3_4호
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    • pp.146-149
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    • 2008
  • Pleurotus pulmonarius usually grows on the dead wood of deciduous trees in mid summer to early fall. The pileus color is white to tan and fruiting body is generally smaller than P. ostreatus. This study was carried out to investigate the characteristics of cultivation and consumer acceptance of P. pulmonarius. The period of incubation and primordial occurrence were required about 33days, 5days in bottle cultivation repectively, and the yield was 170g/850cc bottle. In bed cultivation, the period of primordial occurrence was similar to that of bottle cultivation and the yields was $35.7{\sim}46.2kg/3.3m^2$. Taste and favor of P. pulmonarius were superior to P. oostreatus., but the appearance, color and shape, was slightly inferior to P. ostreatus.

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농식품 수출 확대를 위한 크라우드소싱 기반의 정보 시스템 설계 (Information system design based on crowdsourcing for export expansion of Agrifood)

  • 은상규;배연정;배승종;김수진;배원길
    • 농촌계획
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    • 제21권3호
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    • pp.33-45
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    • 2015
  • The oversea export of agricultural-product about item and quantity has not increased recently; especially the fresh-product has a tough issue because of period of production, price large fluctuations, customs clearance, quarantine, and uncertainty about actual locality, we need the information based construction to exchange information quickly about whole range of export and to focus capacity of participation subject for increasing the export. In this study we design the agricultural-product transaction information system based on crowdsourcing to transact the agricultural-product and the information of influencing benefit directly, and the information offering about export-procedure from participation of customs clearance, finance, distribution, buyer, and producer's guild, etc. We expect the producer's guild about agriculture that has not participate the trade to be able to export the agricultural-product and the stabilization of price to transact the product of collapsed or boomed through the agricultural-product information system based on crowdsourcing.

친환경농산물을 활용한 학교급식 만족도 조사 (A Study on Satisfaction of School Food Service Using Environment-friendly Agricultural Products)

  • 한별;김호;양성범
    • 한국유기농업학회지
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    • 제26권4호
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    • pp.559-570
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    • 2018
  • The objective of this study is to investigate the satisfaction and the perception of school food service using environmental-friendly agricultural product of elementary, middle and high school students and parents. We surveyed related to satisfaction of school food service, perception of environmental-friendly agricultural product and perception of school food service using environmental-friendly agricultural product. As a result, the majority of students and parents want to expand the school food service using environmental-friendly agricultural product. Also It was analyzed that the use of environmental-friendly agricultural products would increase school food service satisfaction. In other words, the using environmental-friendly products in school food service experience positive effects thorough school food service, it will give a positive effect on the satisfaction of school food service. As a results of this study contribute to making policy about expansion school food service.

농협 상설매장을 통한 농산물 직거래 활성화 방안에 관한 연구 (A Study on the Direct Marketing of Agricultural Product through the Outlet Store Owned by Agricultural Cooperative)

  • 박철;김형탁
    • 한국유통학회지:유통연구
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    • 제5권2호
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    • pp.106-129
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    • 2001
  • 본 연구는 농산물 직거래에서 큰 비중을 차지하는 농협 상설매장에 대한 소비자의 이용실태와 평가에 대해서 분석해 보고, 농협 상설매장의 활성화 방안을 모색해 보고자 하였다. 농협 상설매장을 이용하는 소비자 257명을 대상으로 설문조사를 실시한 결과 하나로마트는 근린 생식품 매장으로, 하나로클럽은 농산물 및 식품류 할인매장으로 고객들에게 인식되고 있었다. 전반적으로 도시의 소비자들은 거리가 가깝거나 농협이라는 이름이 주는 신뢰성 때문에 농협의 상설매장을 이용할 의사는 높은 편이었다. 농협 상설매장이 믿을 수 있는 농산물의 전문소매점으로서 확실히 자리잡을 수 있다면 경쟁력 있는 농산물 직거래의 경로가 될 수 있을 것이다. 그러나, 조사의 결과에서도 드러났듯이 다른 소매점에 비해 투자가 적고 전문인력이 부족하여 농협매장에 대한 고객만족도는 그리 높지는 않았다. 매장 속성별로 매장의 소프트웨어적인 면(예: 판매원의 친절, 영업시간, 점포의 명성 등)에서는 고객들이 만족하고 있지만 하드웨어적인 면(예: 주차, 편의/부대시설, 셔틀버스 등)에서는 상대적으로 고객만족도가 낮거나, 타 점포와의 비교 우위도가 낮은 것으로 나타났다. 농협에서 이왕 소매사업에 뛰어들었다면 농협 상설매장의 활성화를 위해 많은 노력이 필요할 것으로 보인다. 본 연구에서는 농협 상설매장 활성화를 위한 전략적 시사점과 개선방안을 제시하였고, 연구의 한계와 향후 연구방향을 끝으로 제시하였다.

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농산 부산물 수확방법에 관한 연구(I) -조제장치- (Development of Harvesting System for Agricultural By-Product(I) -Macerator-)

  • 김상헌;강화석;신범수;박청용
    • Journal of Biosystems Engineering
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    • 제21권2호
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    • pp.182-190
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    • 1996
  • A macerating technique which can apply to the mechanical production system of the agricultural by-product was developed to increase the utilization of agricultural waste and solve the shortage problem in the forage supply for the livestock production. The macerating method is to shred the agricultural by-product by the two rolls which rotate at different speeds each other. The testing macerator was built and the optimum operating conditions are suggested. Results of this research are as follows: 1. The increase of the base roll speed and speed ratio between two rolls shows the better shredding index but decrease the drying rate. The optimum conditions of the base roll speed and the speed ratio between two rolls for the rice straw are 1200 rpm and 1.7-2.0 respectively. 2. The macerated alfalfa was dried to the 15%(w.b.) within 3 hrs in a field at speed ratio of rolls, 2:1 and base roll speed, 1800rpm. 3. The milled surface and straight knurled surface for the macerating roll have same effect on the drying rate of material. Both rolls have self-cleaning functions during operation.

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농산물 안전인증을 위한 AIGT 시스렘의 설계 및 구현 (Design and Implementation of AIGT System for Safety Certification of Agricultural Products)

  • 정회경;유성재;김기태;민병훈
    • 한국정보통신학회논문지
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    • 제10권7호
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    • pp.1246-1252
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    • 2006
  • 최근 정보 매체들의 발달로 인해 소비자들이 식품문제에 대한 다양한 정보를 접하게 되면서 농산물의 안전성에 대한관심이 점차 높아지고 있다. 이런 가운데 국내의 농업환경은 농산물의 안전을 인증할만한 체계를 갖추지 못하고 있으며, 이런 상황이 계속 된다면 우리 농산물은 경쟁력을 잃고 외국 농산물들에게 시장을 내어주게 될 우려가 있다. 이에 본 논문에서는 농업환경을 개선하여 안전성이 높은농산물을생산하고투명한정보를제공하여 소바자들의 신뢰성을 높일 수 있도록 AIGT(Agricultural Information Gathering and Tracking) 시 스템을 설계 및 구현하였다. 또한, 국내 농업환경에 맞는 데이터 구조를 정의 하였으며, 효율적인 환경개선을 위해 모니터링과 화상회의를 도입하였다.