• 농촌지도와개발
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• 제14권1호
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• pp.117-147
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• 2007

The main goal of this study is to survey the actual condition of farm household adopt traceability of agricultural products and the consumers' recognition of the traceability. Thirty six farm household adopted traceability of agricultural products and one hundred twenty three consumers were surveyed for this study. A total of the cultivated area of surveyed farm household was 39.6ha－owned land(21.2ha) and Rented land(18.4ha)－and the cultivated area of crops with the traceability of agricultural product was 15.7ha, consisting of 39.6% of the whole cultivated area. 22.2% of agricultural traceability products was cultivated bychemical method and 77.8% of the them by environment－friendly agricultural methods－organic cultivation accounts for 2.8%, no－chemicals cultivation 47.2% and low－chemicals cultivation 27.8%. As a result of the consumer survey, 75.6% of respondents recognized agricultural product traceability and only 29.0% of them had experience to purchase traceability products. But 61.0% of surveyed people had intention to purchase traceability products in the future. It was found that consumers wanted to know about production traceability information of farm products in order to identify quality certification including environment－friendly certification, product quality such as taste, weight, grade, and the use of insecticides and fertilizers regarding use frequency and kinds of chemicals.

• 한국환경과학회지
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• 제21권4호
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• pp.461-470
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• 2012

Agriculture is more influenced by environmental factors rather than other industries. Among the environmental factors, the meteorological conditions mainly impact the output of agricultural products. Hence, the purpose of this study is to analyze the impact of meteorological factors on the output of elemental agricultural products. As a first step, we obtained the data of the meteorological factors (i.e., precipitation, humidity, temperature, insolation, snowdrifts, wind velocity) and the output of the various agricultural products (i.e., grain, fruits and vegetables, root crops, green vegetables, seasoned vegetables, fruits, special crops) from the year 1990 to 2009 (20 years) of Seoul and the six metropolitan cities in Korea. Then, the analysis of the correlation between the agricultural product with the largest output and the meteorological factors of the place where the corresponding agricultural product is most produced, was carried out in order to determine the core meteorological factor that most impacts the output of agricultural product. The correlation analysis revealed that humidity, insolation and wind velocity have been the crucial meteorological factors to influence the output of the agricultural products. From the result, we can induce that the meteorological forecast information about the vital meteorological factors, i.e., humidity, insolation and wind velocity, facilitates the optimized cultivation plan to maximize the output of agricultural products.

• 농업과학연구
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• 제32권1호
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• pp.95-106
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• 2005

This study was focused on analyzing the impacts of e-commerce on the farmer's management behavior and suggesting alternatives for the development of e-commerce in agricultural industry. For this study, survey was conducted for 24 farmers who sell agricultural products through e-commerce in Chungnam province. The results of study are as follows; First, farmers have changed their management practices in terms of production, marketing and processing by using the information of consumers' preferences while doing e-commerce business. Second, farmers have attempted to differentiate their product through product brand and customer relationship marketing, because they recognized the importance of developing marketing techniques adapted to e-commerce system for more revenues. Third, if quality certification system of agricultural products is introduced under e-commerce, farmers would use it for their environmentally sounded farming because they expect to increase their income. Fourth, 75% of the farmers sold their product at retail price. It means that e-commerce farmers act as a price maker rather than price taker at e-commerce market, who will be encouraged to have larger business size resulting in more added value. Based on the results of study, we suggest that there should be reduction of service charge for credit card, and encouragement of B2B transaction for the economy of scale and introduction of quality certification system so as to establish e-commerce system of agricultural industry as soon as possible.

• 한국유통학회지:유통연구
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• 제15권5호
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• pp.273-285
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• 2010

이 논문은 소매업체의 청과물 구입실태와 농산물 도매시장 구매의 문제점을 조사 분석하여 소매업체와 도매시장간 연계성 강화 방안을 모색하고 있다. 대형유통업체는 구매채널이 비교적 골고루 분산되어 효율적인 구매방식을 모색하고 있으나 중소 유통업체는 산지직거래 능력이 미약하여 주로 중도매인(방문구매)에 의존하고 있다. 업태별로 향후 도매시장 구입 의향을 보면, 대형유통업체와 외식/급식업체의 경우 도매시장 구입을 유지 내지 감축하려는 비율이 높고, 중소유통업체는 도매시장 구입을 확대 내지 유지하려는 경향을 보였다. 소매업체가 도매시장 구입 시 느끼는 문제점으로는 상품의 균질성 미흡과 속박이, 저온저장고 부족, 장소협소로 물류미비, 유통비용과다, 가격안정성 미흡 등이 있다. 농산물 도매시장이 시급히 개선해야 할 사항으로는 시장면적 확대로 물류효율화, 저온저장고 확충 등 시설 개선, 품질관리시스템 확립, 소분 포장 등 가공시설 확충 등인 것으로 조사되었다. 소매업체와 농산물 도매시장간 연계를 강화시키기 위해서는 도매시장 공간 확보를 통한 물류 원활화, 도매시장내 국가 검품제도 도입, 경락가격 안정화 방안 모색, 하역비 절감 방안, 소매업태별 차별화 마케팅 추진, 중도매인의 규모화 등이 필요하다. 거래제도 측면에서는 단기적으로 선취매매, 정가수의매매 등을 활성화시키고 중장기적으로는 도매상제도의 확대가 필요하다.

• Agribusiness and Information Management
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• 제6권2호
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• pp.40-48
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• 2014

As basic research to develop HEV and EV agricultural field machinery, the present study analyzes the technical trend of electric agricultural field machinery through product analysis, paper analysis, and patent analysis concerning HEV and EV in the automobile, construction machinery, and agricultural machinery sectors. For product analysis, the homepages of companies in these sectors were consulted to analyze the number of products of each company. For paper analysis, key words related to HEV and EV were selected, a search formula was drawn up, and articles search sites were consulted. And for patent analysis too, key words were selected and then a search formula was drawn up to examine published patent applications or registered patent applications, and trends were analyzed by structure, country, and year. The number of HEV and EV products were 17 in the automobile area, 8 in construction machinery, and 4 in agricultural machinery. Notably, in the agricultural machinery area, all HEV and EV products were from advanced companies overseas. In terms of papers, papers published in the past 5 years were searched and 33,195 papers were from the automobile area, 3,806 were from construction machinery, and 2,687, the fewest papers, were from the agricultural machinery area. A search of patents in the electric drive technology area in Korea, USA, and Japan, and Europe showed 1,927 valid patents, with 1,120 in Japan, 497 in USA, 193 in Korea, and 117 in Europe. Analysis of the trend of research on electric agricultural field machinery by product, paper, and patent shows the development of HEV and EV technology in Korea is insufficient compared to USA, Japan, and Europe, which means rapid technological development is needed.

• Journal of Microbiology and Biotechnology
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• 제30권4호
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• pp.515-525
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• 2020

Interferon (IFN)-λ plays an essential role in mucosal cells which exhibit strong antiviral activity. Lactobacillus plantarum (L. plantarum) has substantial application potential in the food and medical industries because of its probiotic properties. Alphacoronaviruses, especially porcine epidemic diarrhea virus (PEDV) and transmissible gastroenteritis virus (TGEV), cause high morbidity and mortality in piglets resulting in economic loss. Co-infection by these two viruses is becoming increasingly frequent. Therefore, it is particularly important to develop a new drug to prevent diarrhea infected with mixed viruses in piglets. In this study, we first constructed an anchored expression vector with CWA (C-terminal cell wall anchor) on L. plantarum. Second, we constructed two recombinant L. plantarum strains that anchored IFN-λ3 via pgsA (N-terminal transmembrane anchor) and CWA. Third, we demonstrated that both recombinant strains possess strong antiviral effects against coronavirus infection in the intestinal porcine epithelial cell line J2 (IPEC-J2). However, recombinant L. plantarum with the CWA anchor exhibited a more powerful antiviral effect than recombinant L. plantarum with pgsA. Consistent with this finding, Lb.plantarum-pSIP-409-IFN-λ3-CWA enhanced the expression levels of IFN-stimulated genes (ISGs) (ISG15, OASL, and Mx1) in IPEC-J2 cells more than did recombinant Lb.plantarum-pSIP-409-pgsA'-IFN-λ3. Our study verifies that recombinant L. plantarum inhibits PEDV and TGEV infection in IPEC-J2 cells, which may offer great potential for use as a novel oral antiviral agent in therapeutic applications for combating porcine epidemic diarrhea and transmissible gastroenteritis. This study is the first to show that recombinant L. plantarum suppresses PEDV and TGEV infection of IPEC-J2 cells.

• 한국식품과학회지
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• 제53권3호
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• pp.239-244
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• 2021

서울시내 도매시장 및 재래시장에서 판매되는 양식어류 288건에 대해 에톡시퀸과 에톡시퀸 다이머의 잔류량을 LC-MS/MS로 분석하고 위해평가를 수행하였다. 에톡시퀸과 에톡시퀸 다이머의 검출 범위(검출률)는 각각 민물어류의 경우 0.005-0.309 mg/kg (15.7%), 0.002-2.828 mg/kg (90.0%), 해양어류의 경우 0.009-0.024 mg/kg (2.5%), 0.001-1.790 (63.3%)로 나타났다. 에톡시퀸은 민물장어, 미꾸라지, 동자개, 넙치에서만 검출된 반면 에톡시퀸 다이머는 민물어류 5종 및 해양어류 6종에서 검출되었다. 식이노출평가를 위해 ADI와 EDI를 이용하여 미꾸라지, 민물장어, 돔, 넙치 우럭을 대상으로 HI를 계산한 결과 0.002-0.301%로 나타났다. 본 연구 결과, 10건의 양식 어류가 잔류물질 허용기준 1.0 mg/kg을 초과하였지만, 인체 건강에 잠재적인 위해성이 매우 적은 것으로 나타났다. 하지만 이번 연구 결과는 식품에 허가되어 있지 않는 항산화제인 에톡시퀸 및 에톡시퀸 다이머가 사료로부터 양식어류에 이행되어 인간에게 노출되고 있음을 과학적으로 입증할 수 있는 근거 자료가 되었다.

• 한국콘텐츠학회논문지
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• 제18권2호
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• pp.73-80
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• 2018

본 연구는 농촌관광객을 대상으로 농촌문화관광요소가 농산물브랜드 이미지에 미치는 영향을 알아보고자 하였으며, 연구결과는 다음과 같다. 첫째, 하드웨어 요소는 부분적으로 농산물 브랜드 이미지에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 소프트웨어 요소는 부분적으로 농산물 브랜드 이미지에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 인적자원 요소는 부분적으로 농산물 브랜드 이미지에 정(+)의 영향을 미치는 것으로 나타났다. 이러한 결과를 통해 농산물 브랜드 이미지에 영향을 미치는 각각의 농촌문화관광요소에 대해 다양한 전략을 개발하여 농촌문화관광의 활성화 전략개발 등이 이루어져야 할 것이다.

• 한국유기농업학회지
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• 제30권3호
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• pp.313-333
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• 2022

In Muju County, one of Korea's major apple producers, the regional agricultural cooperatives united together and invested to establish a cooperative joint business corporation in charge of the sales business. The corporation carried out the sales business transferred from the participating regional agricultural cooperatives. While the two participating cooperatives showed a marked difference in the degree of participation at the beginning of the business, the introduction of the agricultural product processing centers (APCs) and the participation of co-selection and shipment organizations and general farms helped settle this gap. In addition, commercialization through the APCs enhanced the market competitiveness of apples, which led to the stable securing of sales outlets. The corporation integrated the sales business in the county and this resulted in increased sales volume and sales revenue. Playing a leading role in introducing and cultivating new crops on a trial basis, the corporation demonstrated its potential as the main body of the joint sales business.

• 유통과학연구
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• 제14권5호
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• pp.59-70
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• 2016

Purpose - The objectives of this study are described as following. First, the study will establish the concept of Brand Values of Environmentally-friendly agricultural product through theoretical discussion. Second, it shows the effects of Environmentally-Friendly Agricultural Products brand value on Brand Satisfaction, Brand Trust and Brand Loyalty by empirical investigation. Third, in order to provide the methodology of brand development, literature regarding and questionnaire survey were used such as Environmentally-Friendly Agricultural Products Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty. Based up on the results, the research estimates consumers' relative priorities of Environmentally-Friendly Agricultural Products Brand Value factors in purchase. This research also suggests the consumer oriented new brand development and the progressive direction for the successful launching of Korean Environmentally-Friendly Agricultural Products Brand. Research design, data, and methodology - Because the relative literatures reviewed regarding not only each factor but also the relationships among them, Brand Value was categorized into 4 dimensions: Emotional, Social, Functional, and Epistemic Value. Then, Brand Loyalty was added as an outcome variable and Brand Satisfaction, Brand Trust were also added as mediators. The proposed research model and 13 hypotheses were created and 23 measurement items were developed. A face-to-face questionnaire survey with items concerning the Brand Value of Environmentally-Friendly Agricultural Products is conducted to housewives in metropolitan area in May 2016. Respondent answered about Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty in preferred Environmentally-Friendly Agricultural Products. 333 copies of the questionnaire were collected and analyzed using SPSS 21.0 and AMOS 20.0 to determine the reliability and validity of the measurements. Results - From the confirmatory factor analysis and a structural equation modeling, the outcomes of these studies were as follows; (1) Three Brand value dimensions, i.e. Emotional Value, Social Value, and Epistemic Value had a significant and positive impact on Brand Satisfaction, but Functional Value did not. (2) Social Value also had an impact on Brand Trust, (3) Brand Satisfaction significantly affected Brand Trust, and Brand Trust influenced on Brand Loyalty, and (4) Brand Satisfaction were perfectly effective in mediation between Emotional Value, Epistemic Value and Brand Trust, and it also partially mediated between Social Value and Brand Trust. Conclusions - According to the result of consumer research on Environmentally-Friendly Agricultural Product brand, 3 dimensions of brand value affected brand satisfaction, and especially Social Value was a significant positive dimension. So, marketers should concern about value proposition of Environmentally-Friendly Agricultural Product to consumers by using premium package design, store identity, and distinctive product. Consumers wanted to get self-esteem, self-regard, and high social position by purchasing it. This study has academic and practical significance, so the findings can be applied to a wide range of brand management strategies. However, there are some limitations; 1) limitation about development of new brand value dimensions, 2) limitation about gender in the area of respondents. Future research should be done with wide range of respondents.