• Title/Summary/Keyword: Agricultural product

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A Study on the Factors of the Environment-friendly Agricultural Product Consumption on the Favorability, Purchase Intention, and Recommendation Intention (친환경농산물 소비에 대한 호감도, 구매의도, 추천의도에 영향을 끼치는 요인 연구)

  • Lee, Cheol-Han;Hwang, Jae-Hyun
    • Korean Journal of Organic Agriculture
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    • v.21 no.2
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    • pp.171-187
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    • 2013
  • The environment-friendly agricultural product market receives consumers' great interests despite relatively few studies focused on consumers' decision making process of the environment-friendly agricultural products. This paper examines what factors influence on consumers' attitude and buying behavior on the environment-friendly agricultural product. In order to find the relative importance of each factor's influence, this study adopts multiple regression method based on the survey results of 500 people with the systematic random sampling. The results showed that consumers' favorable attitude towards the environment-friendly agricultural product were influenced by taste, freshness, food safety, and positive attitudes toward the environment-friendly agricultural product promotion. In addition, consumers' purchase intention was influenced by taste, food safety, environmental concern, and the promotion. Respondents recommend the environment-friendly agricultural product when they believe that the environment-friendly agricultural product had the values of taste, environmental concern, and promotion. Women are more active in buying and recommending the environment-friendly agricultural product; however, the price was not the statistically meaning factor. This study provides empirical data that was used for marketing and increasing the sales of the environment-friendly agricultural product. Future research was advised to examine more thoroughly on the relationships between the promotion efforts and purchase intention and the occasions when the price becomes the issue in the buying decision of the environment-friendly agricultural product.

The influence of Jeju island's environmental resource factors on agricultural product purchase intention: a comparison of image of environment resource and environment-product image congruence

  • Ho Joong, Yi;Kyeong Ah, Ahn;Shin Hea, Choi
    • Korean Journal of Agricultural Science
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    • v.49 no.3
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    • pp.667-678
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    • 2022
  • A characteristic of a region's environmental resources is the competitiveness of local agricultural products. This study explores methods of making locally produced agricultural products appealing to consumers. We looked at ways to appeal to consumers by using the image of environment resource and environment-agriculture product image congruence. The relationships of two dimensions of environmental image, perceived quality and purchase intention, are examined. From the results of the study, both the image of environment resource and environment-agriculture product image congruence have a positive effect on purchasing local agricultural products through perceived quality. This study tried to ascertain which of the two dimensions of the environmental image factor is more effective in terms of consumer appeal for local agricultural products. As a result, both the image of environment resource and environment-agricultural product image congruence are found to have a positive effect on the purchase intention of consumers through perceived quality. By comparing the paths of the two dimensions it is found that the method of appealing to consumers by using the environment-agriculture product image congruence is more effective. The results of this study present an effective method of making locally produced agricultural products appealing to consumers and suggest an effective strategic direction for selling local agricultural products.

Product Quality Control Activities and Repurchase Intention in Agro-product E-commerce

  • Zi-Hui BAI;Chao XU;Sung Eui CHO
    • The Journal of Economics, Marketing and Management
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    • v.12 no.1
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    • pp.1-15
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    • 2024
  • Purpose: This study aims to explore the critical factors in the quality control activities of agricultural products in e-commerce companies and analyze how these factors affect customers' perceived value and repurchase intention. Finally, it further reveals the mediating role of perceived value between the factors of quality control activities of agricultural products and customer repurchase intention. Research design, data and methodology: This study identified six independent factors within agricultural product quality control activities: freshness, assurance, diversity, grading, packaging, and timeliness. Subsequently, the impact of these factors on customer repurchase intention was analyzed. Additionally, perceived value was considered as an intermediary variable between the independent and dependent variables. Data was gathered from 269 Chinese consumers who had experience purchasing on agricultural product e-commerce websites. Results: The study results indicate that the relevant factors within agricultural product quality control activities strongly influence customer repurchase intention, with perceived value mediating this relationship. Conclusions: The significance of this study lies in its exploration of the relevant factors within agricultural product e-commerce's product quality control activities. It identifies their impact on customer repurchase intention and confirms the mediating role of perceived value. The results of this research offer valuable insights and practical guidance for academics in related research fields and practitioners in the agricultural product e-commerce industry.

Cultural characteristics and consumer acceptance of Pleurotus pulmonarius (산느타리버섯 재배특성 및 기호도 조사)

  • Lee, Kwang-Jae;Kim, Kyoung-Hee;Cho, Byung-Ju;Park, Young-Hak
    • Journal of Mushroom
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    • v.6 no.3_4
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    • pp.146-149
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    • 2008
  • Pleurotus pulmonarius usually grows on the dead wood of deciduous trees in mid summer to early fall. The pileus color is white to tan and fruiting body is generally smaller than P. ostreatus. This study was carried out to investigate the characteristics of cultivation and consumer acceptance of P. pulmonarius. The period of incubation and primordial occurrence were required about 33days, 5days in bottle cultivation repectively, and the yield was 170g/850cc bottle. In bed cultivation, the period of primordial occurrence was similar to that of bottle cultivation and the yields was $35.7{\sim}46.2kg/3.3m^2$. Taste and favor of P. pulmonarius were superior to P. oostreatus., but the appearance, color and shape, was slightly inferior to P. ostreatus.

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Information system design based on crowdsourcing for export expansion of Agrifood (농식품 수출 확대를 위한 크라우드소싱 기반의 정보 시스템 설계)

  • Eun, Sangkyu;Bae, Yeonjoung;Bae, Seungjong;Kim, Soojin;Bae, Wongil
    • Journal of Korean Society of Rural Planning
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    • v.21 no.3
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    • pp.33-45
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    • 2015
  • The oversea export of agricultural-product about item and quantity has not increased recently; especially the fresh-product has a tough issue because of period of production, price large fluctuations, customs clearance, quarantine, and uncertainty about actual locality, we need the information based construction to exchange information quickly about whole range of export and to focus capacity of participation subject for increasing the export. In this study we design the agricultural-product transaction information system based on crowdsourcing to transact the agricultural-product and the information of influencing benefit directly, and the information offering about export-procedure from participation of customs clearance, finance, distribution, buyer, and producer's guild, etc. We expect the producer's guild about agriculture that has not participate the trade to be able to export the agricultural-product and the stabilization of price to transact the product of collapsed or boomed through the agricultural-product information system based on crowdsourcing.

A Study on Satisfaction of School Food Service Using Environment-friendly Agricultural Products (친환경농산물을 활용한 학교급식 만족도 조사)

  • Han, Byeol;Kim, Ho;Yang, Sung-Bum
    • Korean Journal of Organic Agriculture
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    • v.26 no.4
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    • pp.559-570
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    • 2018
  • The objective of this study is to investigate the satisfaction and the perception of school food service using environmental-friendly agricultural product of elementary, middle and high school students and parents. We surveyed related to satisfaction of school food service, perception of environmental-friendly agricultural product and perception of school food service using environmental-friendly agricultural product. As a result, the majority of students and parents want to expand the school food service using environmental-friendly agricultural product. Also It was analyzed that the use of environmental-friendly agricultural products would increase school food service satisfaction. In other words, the using environmental-friendly products in school food service experience positive effects thorough school food service, it will give a positive effect on the satisfaction of school food service. As a results of this study contribute to making policy about expansion school food service.

A Study on the Direct Marketing of Agricultural Product through the Outlet Store Owned by Agricultural Cooperative (농협 상설매장을 통한 농산물 직거래 활성화 방안에 관한 연구)

  • Park, Cheol;Kim, Hyung-Tak
    • Journal of Distribution Research
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    • v.5 no.2
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    • pp.106-129
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    • 2001
  • In order to improve the agricultural products distribution, many devices have been suggested. Recently, direct marketing channel of agricultural product is one of the best solution for the problems of agricultural product distribution. The largest farmers cooperative association in Korea, Agricultural Cooperative(AC) have tried to promote direct marketing channel of agricultural product. Especially, the Agricultural product outlet store owned by Agricultural Cooperative(AC) is developed as an attractive alternative. Agricultural product outlet store owned by AC classify two types; small & medium sized supermarket style and large discount store style. In this study, direct marketing through the agricultural product outlet store owned by AC was examined because it leads direct agricultural distribution and shares over 70% of direct agricultural distribution in Korea. Though a survey about consumer perception & evaluation on establishing agricultural product outlet store owned by AC in Busan, the success factor of the store were identified. The results indicate that price, kindness of sales people, quality of products are main factor of the agricultural products outlet store. Theorefore Agricultural Cooperative should develop the retailing & marketing strategies focusing these findings.

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Development of Harvesting System for Agricultural By-Product(I) -Macerator- (농산 부산물 수확방법에 관한 연구(I) -조제장치-)

  • 김상헌;강화석;신범수;박청용
    • Journal of Biosystems Engineering
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    • v.21 no.2
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    • pp.182-190
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    • 1996
  • A macerating technique which can apply to the mechanical production system of the agricultural by-product was developed to increase the utilization of agricultural waste and solve the shortage problem in the forage supply for the livestock production. The macerating method is to shred the agricultural by-product by the two rolls which rotate at different speeds each other. The testing macerator was built and the optimum operating conditions are suggested. Results of this research are as follows: 1. The increase of the base roll speed and speed ratio between two rolls shows the better shredding index but decrease the drying rate. The optimum conditions of the base roll speed and the speed ratio between two rolls for the rice straw are 1200 rpm and 1.7-2.0 respectively. 2. The macerated alfalfa was dried to the 15%(w.b.) within 3 hrs in a field at speed ratio of rolls, 2:1 and base roll speed, 1800rpm. 3. The milled surface and straight knurled surface for the macerating roll have same effect on the drying rate of material. Both rolls have self-cleaning functions during operation.

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Design and Implementation of AIGT System for Safety Certification of Agricultural Products (농산물 안전인증을 위한 AIGT 시스렘의 설계 및 구현)

  • Jung Hoe-Kyung;Yu Seong-Jae;Kim Ki-Tae;Min Byung-Hun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.10 no.7
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    • pp.1246-1252
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    • 2006
  • Recently, customers interest increase in the agricultural product safety when receiving the many information about food problem due to the development of media. Such amid, domestic agricultural environment don't have a system that safety certification of agricultural product. At this rate, domestic agricultural products will decrease the competitive power and apprehend by the giving a market to foreign agricultural product. In this paper, we designed and implementation of AIGT system for the improvement of agricultural environment to producing the agricultural product safety and customers' reliability increase to offering clear information. Also, we defined the right data structure for agricultural environment. The monitoring and video conference are imported for efficient improvement of environment.