• Title/Summary/Keyword: Ambivalence of information technologies

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The Role of Ambivalence to Technology Adoption: Focusing on Metaverse Service Providers (양가적 감정이 신기술 기반 서비스 도입에 미치는 영향: 메타버스 서비스 제공자를 중심으로)

  • Boram Lee;Hyerin Kim;Saerom Lee
    • Knowledge Management Research
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    • v.24 no.3
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    • pp.149-172
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    • 2023
  • With the development of information technology, new technologies to be introduced in each industry are continuously increasing. This study aims to verify the influence of ambivalent emotions experienced when encountering new technologies, the coping strategies they induce, and their impact on the decision-making process of technology adoption Specifically, this research investigates the emotions and responses to new technologies in the situational context where service providers must deliver services based on new technology in environments where no such services have been developed previously. Furthermore, it seeks to verify the influence of coping responses on the intention to use services based on new technologies. To this end, this study investigated the ambivalent emotions and coping responses of financial sector workers to new financial services based on metaverse technology. As a result of the analysis ambivalance had a significant effect on all four coping responses (disengagement-oriented coping, denial, indecision and compromise). Among them, denial, which is an inflexible response, and compromise, which is a flexible response, had a significant positive effect on the intention to use, and disengagement-oriented coping and indecision had a significant negative effect on the intention to use. The results of this study confirm the user's metaverse acceptance factor and user-centered influence, and are expected to provide guidelines for the introduction of services to practical workers with academic significance.

Effects of Lifelog Experience on Technology Satisfaction and Perception of Right to be Forgotten (라이프로그 이용이 기술 만족도와 잊혀질 권리 인식에 미치는 영향)

  • Yoon, Il-han;Kwon, Sun-dong
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.26 no.3
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    • pp.837-852
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    • 2016
  • This study examined the life-log related ICT in terms of both positive effects and adverse effects. As results, from the perspective of positive effects, experience of using life-log related ICT affects the usefulness of ICT, whereas usefulness of ICT affects satisfaction of ICT. From the perspective of adverse effects, experience of using life-log related ICT affects concern over privacy, whereas concern over privacy affects the awareness of the right to be forgotten. And, Internet privacy efficacy moderates the impact of experience of using life-log related ICT and the impact of concern over privacy.