• Fashion & Textile Research Journal
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• v.12 no.2
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• pp.156-161
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• 2010

To improve the standard of living of its citizens, local festivals is located in one axis of the new culture. These symptoms shows that there is increasing awareness of traditional culture such as Hanryu. The purpose of this study is to develope the presentative Dress of Andong International Maskdance Festival to stimulate curiosity and participate easily. 24 villages in Andong were present to represent appropriate Dress of Maskdance Festival which have been announced through the fashion show. The characteristics of the maskdance dress which presented in this study has the purpose of making the specialties of each village to tourism resources. Characteristics of the maskdance dress which designed to blend on the mask was as following. (1) Maskdance dress should shown well and must have strong durability of strenuous exercise in maskdance (2) Maskdance dress should be able to get the sympathy of the spectators. (3) Maskdance dress should be sympathetic as modern costumes. (4) Aesthetics as custumes and requirements as product must be met. (5) Acceptance of Andong region's traditional beauty is required. (6) Maskdance dress is likely to require long-term use. (7) Maskdance dress must be able to accommodate a variety of body conditions. Through customer satisfaction survey of 158 spectators and 48 members of fashion show, the relevance of masks and costumes, aesthetic and motility of costumes, commercialization potential, especially costume' motility and functional fitness of clothing sizes was highly evaluated. So maskdance dress or stage costumes as long-term development is likely to be considered. And continued research is needed.

• The Journal of the Korea Contents Association
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• v.11 no.1
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• pp.371-378
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• 2011

This paper examines the estimate the economic impact of 2008 Andong Maskdance Festival, using an Input-Output(I-O) model. For the research, the Regional Input-Output analysis was used, which makes it easy to grasp the economic impact of the tourism industry and other industries in Andong. Based on the regional I-O transactions tables which were developed by Bank of Korea(2009), the industry multipliers were derived with respect to output, income, and value-added. The results show that in 2008 Andong Maskdance Festival receipts generated output impact of 30,961 million won and 15,800 million won of income impact, 14,310 million won of value-added impact, respectively. I think the result of this study can be used as an objective indicator to help to establish and implement regional festival policies for the local government.

• Journal of Service Research and Studies
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• v.7 no.3
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• pp.1-19
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• 2017

The purpose of this study is to analyze the influencing relationship among image of the festival, city brand equity, and regional loyalty. For the study, questionnaires were handed out to the visitors of 2015 Andong International Maskdance Festival and a total of 289 copies were collected carrying out frequency analysis, factor analysis, multiple regression analysis, descriptive statistic analysis, correlation analysis, and structure equation model analysis. The result showed that image of the festival had influence on city brand equity and city brand equity had influence on regional loyalty. However, image of the festival did not have direct influence on regional loyalty. This research is expected to further extend the study of image of the festival and city brand equity, and the study of Andong International Maskdance Festival

• Journal of Korean Society on Water Environment
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• v.34 no.3
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• pp.293-300
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• 2018

Ihe purpose of this study is to evaluate the effects the storage type of permeable concrete block paving (ST-PCBP) have on runoff reduction and infiltration increasement at Andong Maskdance Festival Square. This was accomplished using the NRCS-curve number method over the last 10 years. Two different scenarios were developed in this study for low impact development (LID) design. For the $1^{st}$ scenario, the walking path and parking lot were install using the ST-PCBP and runoff from the inline skating rink ($3,808m^2$) and lawn ($11,191m^2$) were routed to the ST-PCBP, but the rooftop runoff flowed into the storm water drainage system. For the $2^{nd}$ scenario, one of the non-structural BMPs, disconnected impervious surface (DIS), was applied so additional runoff from rooftop would enter the ST-PCBP. It was determined that ST-PCBP could significantly reduce surface runoff from the study area and increase infiltration with 71% and 88% of surface runoff reduction and 151% and 215% of infiltration increasement for scenarios 1 and 2, respectively. The effect of LID in the $2^{nd}$ scenario was better than the $1^{st}$ scenario, therefore DIS in conjunction with ST-PCBP could be a more cost-effective LID application.

• Journal of the Korean Society of Costume
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• v.60 no.2
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• pp.51-67
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• 2010

The purpose of this study was to develop the high value-added cultural product design with local cultural resources, and to contribute to promoting cultural tourism festivals. To accomplish this study, first, a preliminary survey is carried out the investigation of cultural product stores and visitors' questionnaire survey. Next, based on these survey and prior study, this study established the development direction and concept of fashion cultural products and to developed fashion cultural products using local cultural resources. Adobe Photoshop 6.0, and Adobe Illustrator CS Program were used for the standardization of patterns, textile design and illustration. The results of this study were as follows; First, based on preliminary research results, the problems of the design of cultural tourism festival products were derived. As one solution to solve this problem, this study established the development direction and concept of fashion cultural products to develop fashion cultural products. The concept of the Andong Maskdance Festival was 'Tribal-Holic'; the Boryeong Mud Festival, 'Get away form it all'; the Gangjin Celadon Festival, 'Timeless Memories'; the Jinju Namgang Yudeung Festival, 'Lighting up the River'; the Chungju World Martial Arts Festival, 'Next Ergonomics Gym'; and the Muju Firefly Festival, 'Eco-Purity'. Second, based on the desired items of festival organizers and the survey of visitor's preference for cultural products, 4 items were selected by festival type. Then a total of 96 designs of 4 kinds each were developed using logos or characters, traditional patterns, special products, symbolizing region, or festival as a motif. Third, the strategy for development of cultural products design for promotion of cultural tourism festivals were 'Place identity design strategy', 'Market oriented design strategy', 'Buyer-Based pricing strategy', 'Regional brand strategy', and 'Distribution networks expansion strategy'.