• Journal of the Korean Data and Information Science Society
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• v.18 no.2
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• pp.279-287
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• 2007

Data fusion is the process of combining multiple data in order to produce information of tactical value to the user. Data fusion is generally defined as the use of techniques that combine data from multiple sources and gather that information in order to achieve inferences. Data fusion is also called data combination or data matching. Data fusion is divided in five branch types which are exact matching, judgemental matching, probability matching, statistical matching, and data linking. In this paper, we develop was macro program for statistical matching which is one of five branch types for data fusion. And then we apply data fusion and association rule techniques to environmental data.

• Journal of Information Technology Services
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• v.13 no.3
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• pp.309-321
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• 2014

Recently, due to the advent of ubiquitous computing and the spread of intelligent portable device such as smart phone, iPad and PDA has been amplified, a variety of services and the amount of information has also increased fastly. It is becoming a part of our common life style that the demands for enjoying the wireless internet are increasing anytime or anyplace without any restriction of time and place. And also, the demands for e-commerce and many different items on e-commerce and interesting of associated items are increasing. Existing collaborative filtering (CF), explicit method, can not only reflect exact attributes of item, but also still has the problem of sparsity and scalability, though it has been practically used to improve these defects. In this paper, using a implicit method without onerous question and answer to the users, not used user's profile for rating to reduce customers' searching effort to find out the items with high purchasability, it is necessary for us to analyse the segmentation of customer and item based on customer data and purchase history data, which is able to reflect the attributes of the item in order to improve the accuracy of recommendation. We propose the method of recommendation system using association rule and weighted preference so as to consider many different items on e-commerce and to refect the profit/weight/importance of attributed of a item. To verify improved performance of proposing system, we make experiments with dataset collected in a cosmetic internet shopping mall.