• 제목/요약/키워드: Attitude

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유통업체 의류 상표에 대한 소비자 태도 형성 (Consumer Attitude Formation on Private Apparel Brand)

  • 최미영;이은영
    • 한국의류학회지
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    • 제30권8호
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    • pp.1210-1221
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    • 2006
  • The strength of the PB(Private Brand) is that it can eliminate intermediary in the distribution channel and thoroughly control the quality under its own name. This study has developed traditional studies on private brand proneness in approaching data processing and empirical point of view of a consumer's attitude buildup process on PB through 'recognition-attitude-action(behavioral attitude)'. The subjects of this study are consumers in their $20s{\sim}40s$ who are main customer groups of PBs. A screening process has taken place to select consumers with purchasing experiences of retailor PBs. The data is analyzed by 'Structural Equation Modeling' of Amos 5.0 to verify consumer attitude formation model on private apparel brand. The results generated from this study are as follows: First, the proposed consumer attitude model on private apparel brand consists of store evaluation, experiential product evaluation, cognitive product evaluation, hedonic attitude, utilitarian attitude and purchase intention. Second, not only positively influence on utilitarian attitude but hedonic attitude can arouse positive emotional reaction of a consumer. Third, the store evaluation is ahead of the product evaluation because PB is more related to the image of a store. The influence of the store on PB is relatively stronger when compared with NB.

부모의 가정교육 태도 및 수행도와 청소년기 자녀의 가정교육 수용도 (Adolescent Children및s Acceptance of Parents및 Attitude and Performance in Home Education)

  • 하상희;지금수
    • 가족자원경영과 정책
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    • 제3권1호
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    • pp.17-33
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    • 1999
  • The purpose of this study is to investigate the relationship between parents’attitude and their actual performance in home education and adolescent children’s acceptance, and to inquire the difference in relation to social-demographic variables with the subject of family with teenagers. The main results were as follows: 1) There were significant difference between father’s attitude and mothers in home education. And there were significant difference between father’s attitude and mothers according to variables in each area. 2) There were significant differences between father’s performance and mother’s in home education. 3) Adolescent children’s acceptance level was 3.26 (standard 5) and was average. there were significant differences in adolescent children’s acceptance level in accordance with parents’school careers, father’s job, child’s sex and school record. 4) There were relationships between parents’attitude and performance in home education when father’s attitude was confident attitude and situational attitude in education method, and when mother’s attitude was confident attitude. 5) There were relationships only when father’s attitude was confident attitude, and there were no relationships in other case. 6) There were relationships between parents’performance and adolescent children’s acceptance.

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성역할 태도와 결혼 만족도간의 관계 -도시 부부를 중심으로- (A Study on the Relationship between the Sex-role Attitude and Marital Satisfaction -With Special Reference to Urban Wives Seoul.)

  • 박태온
    • 가정과삶의질연구
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    • 제1권2호
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    • pp.139-150
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    • 1983
  • The purpose of this study was to investigate the relationship between wive's sex-role attitude and their marital satisfaction for understanding a part of marital relations. For this purpose, a questionnaire was constructed and administrated to 626 married women. the sex role attitude scale was a modified version of the sex-role attitude scale constructed by Osmond and Martin, and the marital satisfaction scale was developed basing upon the scales used by Terman and Hayes & Stinnett. The result of this study are summarized as follows; The majority of wives have relatively modem attitude toward their sex role in the extra familial roles. Wives have relatively modem attitude toward their sex role when the couples are younger, more educated, on a higher income level and working or a job (especially or a professional job). Wife's education level, husband's education level and family income make significant difference in their marital satisfaction specifically, a wife would be relatively more satisfied when she has more education and the family income level is higher. It is founded that wives sex role attitude has significant relationship with their marital satisfaction. A wife tends to be more satisfied when she has a traditional sex role attitude . A professional wife who has a traditional attitude shows most satisfaction and one who has a modern attitude and not having a job tends to be most dissatisfied with her marriage. It is also founded that a wife who has traditional attitude and received college education are above shows most satisfaction while the wife who has modern attitude and received high school education or below shows most dissatisfaction with their marriage lives.

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서울지역 가정주부의 위생실천태도와 이에 영향을 미치는 제 요인에 관한 연구 (Hygienic Practice Attitude of Housewives in Seoul and Related Factors)

  • 이영희;조경동;이복희
    • 한국식품조리과학회지
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    • 제22권2호
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    • pp.229-236
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    • 2006
  • The study investigated the hygienic practice attitudes of 500 housewives living in the Seoul area through survey. The suey questionnaire evaluated general information, purchasing behaviors, 4 parts of hygienic practice attitude and the associated factors. The subjects were mostly full-time housewives aged in their $30{\sim}40's$, high school graduates from middle-class families who had been married for $6{\sim}10$ years. The mean score for hygienic practice attitude was 2.9 out of 5 point scale, representing a fairly low hygienic practice attitude except for food preparation area(3.4 pt.). Factors affecting hygienic practice attitude were age, occupation, and marriage term. Practice attitude was positively correlated with age (p<0.01). Full-time housewives had better practice attitude. Housewives with <5 and >26 years of marriage showed inferior practice attitude (p<0.05). In addition, food purchasing behaviors were strongly related to hygienic practice attitude. Housewives gathering hygiene information from mass media maintained a significantly higher practice attitude (p<0.05), and so did the housewives focusing on 'nutrition' and 'freshness' when fish and frozen foods were purchased (p<0.05). In contrast, housewives focusing on cost had a significantly lower practice attitude (p<0.05). In conclusion, the level of hygienic practice attitude of housewives was fairly low and was affected by age, occupation status, marriage term and several aspects of purchasing behaviors. Therefore, it is extremely important to conduct training and education for housewives to improve their hygienic practice attitude and awareness of hygiene.

인공위성 자세결정 시스템을 위한 등가 오차모델 (Equivalent Error Model for Spacecraft Attitude Determination System)

  • 조윤철;유명종
    • 제어로봇시스템학회논문지
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    • 제9권10호
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    • pp.852-860
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    • 2003
  • We introduce the error models for an attitude determination system(ADS) with gyroscopes and stellar sensor. The ADS error models are derived according to the definition of the reference frame and of the attitude error. The equivalent error models applicable to the attitude determination system with large attitude errors are presented. The simulation results show that the proposed error models improve performance of the attitude determination system.

대학생의 자연경험과 환경태도에 관한 연구 (A Study on Nature Experience and Environmental Attitude)

  • 김대희
    • 농촌지도와개발
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    • 제9권1호
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    • pp.75-86
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    • 2002
  • The objectives of this study were to analyze student's nature experience and to identify relationship between nature experience and environmental attitude. This study was conducted by review of literature and mailed survey. The data were collected from purposive sampled university students. Major findings of the study were as follows; 1)The female students had more positive environmental attitude than male, and senior students had more positive environmental attitude than junior students 2)Youth from rural area showed more positive environmental attitude than those of urban area 3)The degree of nature experience was related positively with environmental attitude.

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인공위성의 자세결정에 관한 연구 (A study on spacecraft attitude determination)

  • 심규성;송용규
    • 제어로봇시스템학회:학술대회논문집
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    • 제어로봇시스템학회 1996년도 한국자동제어학술회의논문집(국내학술편); 포항공과대학교, 포항; 24-26 Oct. 1996
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    • pp.1095-1098
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    • 1996
  • In this work, attitude determination with Inertial Reference Unit as attitude sensor is considered. Usually, the attitude error from IRU increases because of gyro rate bias and noise. Therefore, other attitude sensors(sun sensor, horizon sensor, star tracker) are needed to compensate for error from IRU. In this paper, we use the extended Kalman filter for attitude estimation of spacecraft with IRU and star tracker.

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대학생의 자아효능감이 우울과 만족도, 죽음태도에 미치는 영향 (Relationship between Self-efficacy, Depression, Level of Satisfaction and Death Attitude of College Students)

  • 조계화;이현지
    • 대한간호학회지
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    • 제38권2호
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    • pp.229-237
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    • 2008
  • Purpose: The purpose of this study was to identify the relationship among self-efficacy, depression, life satisfaction and death attitude of college students. Methods: The subjects consisted of 232 college students. Data were collected by self-reported questionnaires, which were constructed to include self-efficacy, depression, satisfaction with life, and death attitude. Data were analyzed by the SPSS/PC WIN. 12.0 program. Results: Death attitude and life satisfaction of college students were significantly different according to frequency of death ideation. Death attitude for college students correlated with self-efficacy, depression, and life satisfaction. The most significant predictor of death attitude for college students was life satisfaction. Conclusion: The above findings indicate that death attitude for college students is influenced by self-efficacy, depression, and life satisfaction. These findings suggest that a death education program to improve life satisfaction and to give a positive attitude toward death is needed for college students.

아동의 성역할 태도와 사회적 능력간의 관계 (The Relationship between Children's Gender role Attitude and Social Competency)

  • 이경희
    • 대한가정학회지
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    • 제35권1호
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    • pp.47-58
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    • 1997
  • The purpose of this study was to investigate the relationship between children's gender role attitude measured by component model and social competency. Subjects were 232 elementary school children: 113 4th graders and 119 6th graders. The main results were as follows. First there were significant differences in mean scores of gender role attitude with age and sex variable. And among three dimensions of component model(i.e, gender label-component links within-component links between-component links) the difference was most discriminant in gender label-component links. Second there were significant relationship between gender role attitude and social competency. Among three dimensions of gender role attitude the most predictor variable for social competency was gender label-component links. And among four dimensions of social competency the most effective criterion variable for gender role attitude was leadership. And there were significant differences in social competency score with mother's educational level and sex of children as well as gender role attitude. In conclusion children's gender role attitude influence their social competency. More flexible gender role attitude they have more improved in their social competency , especially in boys.

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기동특성에 따른 ARS 자세 성능향상 기법 (The Improvement Method of ARS Attitude depeding on Dynamic Conditions)

  • 박찬주;이상정
    • 한국군사과학기술학회지
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    • 제11권6호
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    • pp.30-37
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    • 2008
  • The ARS(Attitude Reference System) calculates an attitude of a vehicle using inertial angular rate sensors and acceleration sensors. The attitude error of ARS increases due to the integration of angular rate sensor output. To reduce the attitude error an acceleration of sensor is used similar to leveling method of INS(Inertial Navigation System). When an acceleration of vehicle is increased, it is difficult to calculate the attitude error using acceleration sensor output. In this paper the estimation method of acceleration due to the attitude error only is proposed. Two methods of the attitude calculation depending on vehicle dynamics and the integration method of these two methods are proposed. To verify its performance the monte carlo simulation is performed and shows that it bounds attitude error of ARS to reasonable level.