• Title, Summary, Keyword: Attitude

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The Influences of Perceived Attributes about the Website Advertisement in Website Click Behavior (웹사이트 광고에 대한 지각특성이 웹사이트 방문행동에 미치는 영향)

  • Lee, Kook-Yong
    • Asia pacific journal of information systems
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    • v.14 no.4
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    • pp.99-122
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    • 2004
  • In the past days, most of studies about website behavior and website advertisement have been mainly focused on the effectiveness of website advertisement and advertisement attitude. But the generic model of website click behavior via website advertisement has not been made and the leading theory of that has not been existed. This purpose of this research is to explore the effects of internet advertisement in website click behavior. Specially, I deal with the influence of advertisement attributes(informativeness, entertainment, attentiveness, uneasiness, website attitude and advertising attitude) which is gradually being increased or decreased to attract the website click behavior of internet users. Added to this, it is to examine the influence of two attitudes(advertisement attitude and website attitude) as mediating variables on website click behavior. Major findings of this research are summarized as follows: First, mediating effects of website attitude and advertisement attitude were tested significantly in affecting the website click behavior by website advertisement attributes(informativeness, entertainment, attentiveness, uneasiness). Second, the website attitude was affected by website advertisement attributes(informativeness, entertainment, attentiveness, uneasiness). And the advertisement attribute(except of entertainment and attentiveness) such as informativeness and uneasiness did significantly affected in the website click behavior. Also, the website click behavior was not affected but the website advertisement attitude, however the mediating effect was tested significantly.

A Study on the Effect of PPL Models on Fashion Brand Attitude (PPL 광고(廣告)모델이 의류(衣類)브랜드 태도(態度)에 미치는 영향(影響)에 관(關)한 연구(硏究))

  • Kim, Il;Kweon, Mi-Kyoung
    • Journal of Fashion Business
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    • v.7 no.1
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    • pp.1-13
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    • 2003
  • By considering the influences of PPL(Product Placement) commercial model on consumers' attitude to clothing brand as a commercial effect of PPL, this study intends to identify how much differently they take an attitude to clothing brands before and after exposed to PPL commercials, and also identify how much differently they take their attitude to the brands depending upon PPL commercial models. In the step of experimental design, a previous survey was performed to identify how consumers take their attitude to commercial models and brands before exposed to PPL commercials. And every subject was asked to watch video films with brand logos exposed. The results of experiment can be summarized as follows: After all subjects were exposed to PPL commercials, in general, their attitude to commercial models had more or less effects on the change of their attitude. Meanwhile, the interaction between their attitude to model and clothing brands respectively had somewhat significant influences only on brand recognition. This study verified that PPL commercial models had significant influences on consumers' attitude to brands. These results imply that a PPL commercial strategy in fashion industry should be made focusing on the respective roles of PPL commercial models.

Error Analysis of GNSS Attitude Determination System (GNSS 자세결정시스템의 오차해석)

  • Hwang Dong-Hwan;Lee Sang-Jeong;Park Chan-Sik
    • Journal of Institute of Control, Robotics and Systems
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    • v.12 no.3
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    • pp.300-306
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    • 2006
  • In this paper an error analysis of 3-dimensional GNSS attitude determination system is given. The attitude error covariance matrix is derived and analyzed. It implies that attitude errors are affected by the baseline length and configuration, the satellites numbers and geometry, receiver measurement noises and the nominal attitude of the vehicle. By defining Euler Angle Dilution Of Precision (EADOP) which is analogous to GDOP, roll, pitch and yaw errors can be efficiently analyzed. However the expression of the attitude error is too complex to get some intuitions. Therefore with a commonly adopted assumption, new expressions for attitude error are derived. The formulas are easy to compute and represent the attitude error as a function of the nominal attitude of a vehicle, the baseline configuration and the receiver noise. Using the formula, the accuracy of the attitude can be analytically predicted without the computer simulations. Applications to some widely used configurations reveal the effectiveness of the proposed method.

The Effect of Expected Consistency, Cognitive Attitude, and Emotional Attitude on Reuse Intention to Use YouTube Learning (유튜브 활용 학습에 대한 기대일치, 인지적 태도, 정서적 태도가 유튜브 재이용 의향에 미치는 영향)

  • Cha, Seungbong;Park, Hyejin
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.16 no.2
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    • pp.83-93
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    • 2020
  • The purpose of this study was to verify the effect on learning using YouTube. The relationship between expectations, cognitive attitudes, emotional attitudes, and reuse intentions was explored. The results are as follows. First, the factors affecting the intention to reuse YouTube were emotional attitude and expectation. cognitive attitude did not show any significant effect. Second, cognitive attitude and expectation agreement were significant variables in emotional attitude. cognitive attitude was identified as a major factor affecting emotional attitude. Third, expectation agreement was found to have a significant influence on cognitive attitude. Therefore, expectancy is an important factor in identifying cognitive attitudes. In particular, the satisfaction of expectations after experiencing a new technology or system, such as YouTube, affects the cognitive attitude. Finally, the main findings of this study were that cognitive attitude was not a variable affecting the intention to reuse YouTube. The reason for this is that YouTube is used as a medium of interest, and it is not used as a medium for searching the main data source for learning. Therefore, in order to activate YouTube learning, it is necessary to convert recognition into YouTube for learning rather than YouTube for play.

A Study on the Home Helpers' Knowledge about Facts on Aging and Attitude toward the Elderly in Korea (가정봉사원의 노화사실 인지정도와 노인에 대한 태도 : 급여유무별 비교)

  • Lee, Hye-Won
    • Korean Journal of Social Welfare
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    • v.43
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    • pp.358-384
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    • 2000
  • The purpose of this study is to measure the home helpers' knowledge about facts on aging and attitude toward the elderly in Korea, and to find out the variables that may influence their attitude. Four hundred and thirty eight home helpers working in a home help agency were given the questionnaire containing the Kyung San Facts on Aging Quiz to measure the level of knowledge about aging and Yoon (1988)'s scale to find the direction of attitude toward the elderly. The results of this study are analyzed as follows: (1) The home helpers' level of knowledge about aging was 59.1%, which was lower than nurses' level (65.0%) and social workers' level (65.3%). And the paid home helpers' level of knowledge about aging was 61.2%, which was significantly different from the unpaid home helpers' level (57.0%). (2) Using 5 points scale, mean of home helpers' attitude toward the elderly was 2.56 (51.2%), which was different from nurses' attitude (40.6%) and social workers' attitude (62.0%). And the paid home helpers' attitude toward the elderly's action (29.9%) was significantly different from the unpaid home helpers' attitude (32.6%). (3) Using multiple regression analysis, the home helpers' levels of knowledge about aging was the most significant predictor to explain the home helpers' attitude toward the elderly. The other variables that are also statistically significant predictors of the home helpers' attitude were sex, voluntary experience for the elderly, age, city size, and personal experience with the elderly. Especially the significant predictors to explain the paid home helpers' attitude were their levels of knowledge about aging and city size. On the other hand, the significant predictors to explain the unpaid home helpers' attitude were sex and age. Based on the research results, implications for practice and future research are discussed, and education methods for making home helpers' attitude toward the elderly more positive are also suggested.

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The Effect of Leisure Constraint on Leisure Attitude of Workers (직장인들의 여가제약이 여가태도에 미치는 영향)

  • Yoon So-Young;Moon Sook-Jae;Yoo Soo-Hyun
    • Korean Family Resource Management Association
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    • v.9 no.1
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    • pp.59-73
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    • 2005
  • The purpose of this study was to understand which factors affect on the leisure constraint and leisure attitude of workers, to observe how the factors of leisure constraints affect on the leisure attitude. The subjects of this study were 267 urban workers who are older than 20 years old and resident in Seoul. The periods of this study was from November 15 to December 5. The modified versions of leisure constraint scale and leisure attitude scale were utilized for this study. The results of this study are as follows : First, as a result to compare the average of leisure constraint factors, intrapersonal constraint, which are individual mental status as interest, self-consciousness, uneasiness et at., was founded generally less than interpersonal constraints as personal relationship for leisure activity, or structural constraints as financial, time, information et at., Secondly, it was found that interpersonal constraint was statistically different in age, and that structural constraint was statistically different in sex, education, health status, marital status, income, and career. Thirdly, there were statistically different in cognitive leisure attitude, feeling leisure attitude, and behavioral leisure attitude according to the average monthly income and career. But, it was found that marital status and the five-day workweek system were not statistically different in 3 leisure attitude factors. Finally, 3 leisure constraint factors(intrapersonal, interpersonal, structural) had statistically significant effect on cognitive leisure attitude. Also, intrapersonal leisure constraint and interpersonal leisure constraint had statistically significant effect on feeling leisure attitude and behavioral leisure attitude

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A Development of the Contents for the Reading Attitude Survey Questionnaire through the Analysis of Reading Attitude Models (독서태도 모형 분석을 통한 독서태도 조사 설문 내용 개발)

  • Byun, Woo-Yeoul
    • Journal of Korean Library and Information Science Society
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    • v.43 no.4
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    • pp.139-159
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    • 2012
  • The purpose of this research is to increase understanding about 'an attitude' and to develop the contents of the reading attitude survey questionnaire through the analysis and comparison of reading attitude models. An attitude has an individual's perception and feeling about events, problems, people or things, and it also includes the state prepared for reaction. An attitude consists of emotion, cognition and behavior and it is formed by experience, learning or value judgment. Reading attitudes are composed of cognitive factors that represent beliefs or opinions about reading, emotional factors that represent evaluation and emotion about reading, and behavioral factors that represent intentions or behavior to reading. The analysis of the components of the reading attitude models shows the fact that the influencing factors of reading attitude formation are the reading experience, beliefs of reading results, beliefs about others' expectations and reading environments. Thus, the contents of reading attitude survey questionnaires should include such contents as reading experience, beliefs of reading results, beliefs about others' expectations, and reading environments.

A Study on a Correlation among Science-Related Attitude, Overexcitability and Parent's Rearing Attitude Perceived by Elementary School Students (과학관련 태도, 과흥분성 및 초등학생이 지각한 부모의 양육태도 간의 관계에 대한 연구)

  • JEONG, Seong-Hwan;KANG, Beodeul;YOO, Pyoung-Kil
    • Journal of Fisheries and Marine Sciences Education
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    • v.28 no.3
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    • pp.780-789
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    • 2016
  • This study was conducted to clarify a correlation among science-related attitude, overexcitability and parents' rearing attitude perceived by elementary school students. For this purpose, questionnaire surveys were carried out for 276 elementary school students consisted of 5th and 6th grades. The results were as follows. First, science-related attitude, overexcitability, and parents' rearing attitude perceived by elementary school students were meaningfully different on gender. boys'average was higher in science-related attitude than girls'. In the case of overexcitability, boys'average was higher in psychomotor and intellectual overexcitability than girls', while girls'average was higher in emotional and sensual overexcitability than boys'. According to the analysis for parents' rearing attitude perceived by elementary school students, girl students perceived that their parents more firmly controlled them as compared with boy students. Second, according to the results conducting t-test for types of parents' rearing attitude perceived by students, boy students' average was meaningfully higher in the types of love-autonomy than girl students'. There was no difference between the groups of love-autonomy type and hostility-autonomy type. Third, there showed a meaningful correlation between students' science-related attitude and parents' rearing attitude in order of love, hostility, autonomy, and control type. There showed a meaningful correlation between students' science-related attitude and intellectual, sensual, imaginational, psychomotor, and emotional overexcitability in order. Last, according to multiple regression analysis, factors effecting on science-related attitudes were intellectual overexcitability, love among the types of parents' rearing attitude perceived by students im order.

Effects of Gender Role Attitude and Self-esteem on Attitude Toward Homosexuality among College Students in Korea (한국 대학생의 성역할태도 및 자아존중감이 동성애 태도에 미치는 영향)

  • Jang, Insil
    • The Journal of the Korea Contents Association
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    • v.17 no.8
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    • pp.560-569
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    • 2017
  • This study was a cross-sectional study done to determine the relevance and impact factors of gender role attitude and self-esteem on attitude toward homosexuality among college students. A survey was conducted 201 college students with self-report questionnaire in one university of Ulsan. Data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation, and linear multiple regression with SPSS/WIN(21.0). Factors affecting attitude toward homosexuality included gender, former middle${\cdot}$high schools. Attitude toward homosexuality had a negative correlation with gender role attitude. And gender and gender role attitude accounted for 31.0% of the variance in attitude toward homosexuality. The major factors influencing attitude toward homosexuality were gender and gender role attitude. The more males than females and the more traditional gender role attitude were more negative toward homosexuality. Therefore, it is necessary to provide education program and establish a service program according to gender in order to develope and accept healthy identity of college students for the positive view on homosexuality.

The Relations between Science Related Attitudes and Science Achievement of High School Students (고등학생의 과학에 관련된 태도와 과학 성취도와의 관계)

  • Lee, Kyung-Hoon
    • Journal of The Korean Association For Science Education
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    • v.18 no.3
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    • pp.415-425
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    • 1998
  • The purpose of this study is to investigate the difference and relations in science related attitudes and science achievement in highschool students. Investigated differences between science related attitudes and science achievement and evaluated variations within city type, gender, grade level group. 404 high school students in Korea were sampled by cluster sampling method. Two instruments were used in this study. The ABC inventory(affection. behavioral intention. cognition scale of attitude toward science) was developed by the researcher(Lee, 1996, 1997). And MSAS(modified scientific attitude scale) has modified previous one. The major results are as follows: 1. Highschool students' Attitude toward Science is 3.24, 5-rating summative Likert scales. It showed slightly positive and favorable. 2. Highschool students' Scientific Attitude is 3.37, 5-rating summative Likert scales. It showed slightly positive tendencies of scientific attitude. 3. Findings indicated that middle' small city's students scored higher in Attitude toward Science and Scientific Attitude than metropolitan students. 4. The relationship between Attitude Toward Science and Scientific Attitude is 0.5716. The relationship between Scientific Attitude and Science Achievement is weaker than the relationship Attitude Toward Science and Science Achievement. 5. The results of three-way ANOVA indicated that were significant group differences(p<.05) in Attitude toward Science and Scientific Attitude. 6. After adjustment for the covariate(Scientific Attitude's score), statistically significant main effects of all group were found on the Attitude toward Science(p>.05). But after adjustment for the covariate(Attitude toward Science's score), statistically no significant main effects of all group were found on the Scientific Attitude(p>.05).

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