• Title, Summary, Keyword: Attitude

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The Influence of Consumers' Perception and Attitude to Causes on Consumer Attitude toward a Cause-related Marketing Campaign (공익에 대한 소비자의 지각과 태도가 공익관련 마케팅캠페인에 대한 소비자 태도에 미치는 영향에 관한 연구)

  • Lee, Eun-Young
    • Journal of Distribution Science
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    • v.11 no.12
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    • pp.63-69
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    • 2013
  • Purpose - Ethical consumption is the action of buying one product over another with an ethical idea in mind. It has gained in popularity since the 1990s with more emphasis being put on the power of consumer actions to create social, economic, and environmental change. Ethical consumption involves boycotts of certain products or brands as well as purchases linked to ethical issues. Cause-related marketing (the buying behavior of ethical consumption) involves a for-profit and non-profit entity teaming up to promote a product at the same time as promoting a social cause. Each time a consumer buys that product, a donation is made by the for-profit entity to the non-profit entity supporting the specific cause. Cause-related marketing has become a tremendously popular type of ethical consumption in recent years owing to its reputation of allowing companies to "do well by doing good." This study examines how consumers' perception of cause and attitude influence their attitude toward a cause-related marketing campaign and attempts to suggest implications for marketers. Research design, data, and methodology - First, this study was designed to examine the consumers' perception factors (cause involvement, attitude for cause, attitude for company and brand familiarity) in order to determine whether these factors have significantly affected consumers' attitude toward a cause-related marketing campaign. Second, this study developed a structural equation model and tested it empirically using survey data from 223 individual respondents. Respondents were undergraduate students in Chungnam. They were shown an existing real campaign message of cause-related marketing, and then filled out a questionnaire. Data were analyzed with SPSS 20.0 and AMOS 17.0 programs. Results - The hypotheses were tested using factor analysis and structural equation modeling. The study's results showed that brand familiarity, attitude to the company and attitude to the cause significantly affected consumers' attitude toward the cause-related marketing campaign and performance. In particular, attitude to the cause was significantly related to attitude and performance of the cause-related marketing campaign. However, the hypothesis about cause involvement was not supported with the results indicating that cause involvement did not affect consumers' attitude toward the cause-related marketing campaign. The findings underline the importance of consumer perceptions of the cause and the company and their attitude to the cause. They point to the importance of individual differences that influence consumer perceptions of the cause, the company and brand familiarity. Also of importance is the consumer's attitude to the cause. Conclusions - The findings suggest some practical implications in designing and implementing cause-related marketing campaigns. It is important to enhance brand familiarity and create a favorable attitude to the company and attitude to the cause before designing cause-related marketing campaigns. The rising popularity of cause-related marketing has been attributed to its potential to cut through advertising clutter. The findings in this study suggest that marketing campaigns supporting a cause make a difference.

In-Flight Alignment Algorithm Using Uplinked Radar Data Including Time Delay

  • Park, Chan-Ju;Kim, Heun-Beik;Song, Gi-Won
    • 제어로봇시스템학회:학술대회논문집
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    • pp.56.1-56
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    • 2001
  • Initial attitude error is one of the large error sources in the navigation errors of SDINS. And it is important to decide the initial attitude of SDINS. The method, like a self-alignment or a transfer alignment method, is required to a precise INS. If we do not have a precise INS, we should get large attitude error. After performing the initial alignment, a vehicle has the initial attitude error. Therefore, it results in navigation error due to the initial attitude error. But, if we use position information during flight, we could estimate and compensate a vehicle attitude error. So, we can maintain a precise attitude in spite of existing the initial attitude error. Using the uplinked position information from a land-based radar system, the new algorithm estimates the attitude of the SDINS during flight ...

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A Study on consumer Attitude and Consumer Role Performance (소비자태도와 소비자역할수행에 관한 연구)

  • 박운아;이기춘
    • Journal of Korean Home Management Association
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    • v.6 no.1
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    • pp.39-50
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    • 1988
  • The objectives of this study were (1) to find out if consumer attitude variables, that is, attitude on post-industrial age consumer value, attitude on consumerism, have significant effects on consumer role performance, (2) to find out if socio-demographic variables, that is, age, educational level, family income, social status, have significant effects on consumer role performance, (3) to examine the independent influences of variables related to each subarea consumer role performance. The data used in this study inclued 573 homemakers living in Seoul. Statistical methods were ANOVA and Multiple Regression Analysis. Major findings were as follows;1) consumer role performance and each subarea consumer role performance differed significantly according to all the variables related to consumer attitude. 2) All the socio-demographic variables had significant effects on consumer role performance. 3) Resulting from multiple regression analysis, consumer role performance and all the subarea consumer role performance had the positive liner relationships with the variables such as attitude on post-industrial age consumer value, attitude on consumerism, educational level, The most influencial variable was attitude on post-industrial age consumer value, and in turn educational level and attitude on consumerism.

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Consumer Attitude towards Physicians' Duty to Provide Information and Patient' Self-determination Options and Related Variables (의사의 설명의무와 환자의 자기결정권에 대한 소비자태도에 관한 연구)

  • 서정희
    • Journal of the Korean Home Economics Association
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    • v.30 no.3
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    • pp.193-204
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    • 1992
  • The purpose of this article is (1) to measure the attitudes of health care consumers towards medical service, the physicians' duty to provide information and patient self-determination options, (2) to discover the their related variables. The attitude of health care consumers towards medical service reveals statistically significant corelation with age and education. Among the statistically significant independent variables it is significantly related with age in the multiple regression analysis. The attitude of health care consumers towards the physicians' duty to provide information reveals statistically significant corelation with age, education and the attitude of health care consumers towards medical service. Among these independent variables it is significantly related with the attitude of health care consumers towards medical service in the multiple regression analysis. The attitude of health care consumers towards patients' self-determination options reveals statistically significant corelation with age, the attitude of health care consumers towards medical service and the attitude of health care consumers towards the physicians' duty to provide information. Among these independent variables it is significantly related with the attitude of health care consumers towards the physicians' duty to provide information in the multiple regression analysis.

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A Study on the effect of Mother's occupation and rearing attitude on personality of Child (어머니의 취업유무와 양육태도가 아동의 인성에 미치는 경향)

  • 유영주
    • Journal of the Korean Home Economics Association
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    • v.9 no.2
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    • pp.1-16
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    • 1971
  • The purpose of this research is to clarify the effect on personality of the child which may be infuenced by occupation and rearing attitude of the mother. Conclusion I. Mother with occupation does not give good effect on personality of the child, that is general Activity, Stability and Sociality. Conclusion II. Child attitude of mother effects greatly on personality of the child ; i.e. (a) good relationship between husband and wife makes good effects on the personality of the child ; and (b) rejecting attitude renders effects on the Stability of the child ; and (c) dominating attitude gives effects on Reflectiveness and Sociability of the child ; i.e. (d) overprotective attitude gives effect on Stability and Dominance of the child. Conclusion III. Whereas attitude of mother with occupation is dominaning, attitude of the mother without occupation is rejective. This difference in attitude gives effect on Reflectiveness, Dominance, Impulsiveness and Sociability of the child. Conclusion IV. Economic status of the famuly renders great effects on personality of the child, and this status effects Reflectiveness, Impulsiveness and Sociability.

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The Relationship between Children's Gender role Attitude and Social Competency (아동의 성역할 태도와 사회적 능력간의 관계)

  • 이경희
    • Journal of the Korean Home Economics Association
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    • v.35 no.1
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    • pp.47-58
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    • 1997
  • The purpose of this study was to investigate the relationship between children's gender role attitude measured by component model and social competency. Subjects were 232 elementary school children: 113 4th graders and 119 6th graders. The main results were as follows. First there were significant differences in mean scores of gender role attitude with age and sex variable. And among three dimensions of component model(i.e, gender label-component links within-component links between-component links) the difference was most discriminant in gender label-component links. Second there were significant relationship between gender role attitude and social competency. Among three dimensions of gender role attitude the most predictor variable for social competency was gender label-component links. And among four dimensions of social competency the most effective criterion variable for gender role attitude was leadership. And there were significant differences in social competency score with mother's educational level and sex of children as well as gender role attitude. In conclusion children's gender role attitude influence their social competency. More flexible gender role attitude they have more improved in their social competency , especially in boys.

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The Improvement Method of ARS Attitude depeding on Dynamic Conditions (기동특성에 따른 ARS 자세 성능향상 기법)

  • Park, Chan-Ju;Lee, Sang-Jeong
    • Journal of the Korea Institute of Military Science and Technology
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    • v.11 no.6
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    • pp.30-37
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    • 2008
  • The ARS(Attitude Reference System) calculates an attitude of a vehicle using inertial angular rate sensors and acceleration sensors. The attitude error of ARS increases due to the integration of angular rate sensor output. To reduce the attitude error an acceleration of sensor is used similar to leveling method of INS(Inertial Navigation System). When an acceleration of vehicle is increased, it is difficult to calculate the attitude error using acceleration sensor output. In this paper the estimation method of acceleration due to the attitude error only is proposed. Two methods of the attitude calculation depending on vehicle dynamics and the integration method of these two methods are proposed. To verify its performance the monte carlo simulation is performed and shows that it bounds attitude error of ARS to reasonable level.

Relationship between Self-efficacy, Depression, Level of Satisfaction and Death Attitude of College Students (대학생의 자아효능감이 우울과 만족도, 죽음태도에 미치는 영향)

  • Jo, Kae-Hwa;Lee, Hyun-Ji
    • Journal of Korean Academy of Nursing
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    • v.38 no.2
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    • pp.229-237
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    • 2008
  • Purpose: The purpose of this study was to identify the relationship among self-efficacy, depression, life satisfaction and death attitude of college students. Methods: The subjects consisted of 232 college students. Data were collected by self-reported questionnaires, which were constructed to include self-efficacy, depression, satisfaction with life, and death attitude. Data were analyzed by the SPSS/PC WIN. 12.0 program. Results: Death attitude and life satisfaction of college students were significantly different according to frequency of death ideation. Death attitude for college students correlated with self-efficacy, depression, and life satisfaction. The most significant predictor of death attitude for college students was life satisfaction. Conclusion: The above findings indicate that death attitude for college students is influenced by self-efficacy, depression, and life satisfaction. These findings suggest that a death education program to improve life satisfaction and to give a positive attitude toward death is needed for college students.

EFFECT OF DENTAL EXPERIENCE ON ATTITUDE OF CHILDREN TOWARD THE DENTIST AND DENTAL TREATMENT (치과 치료 경험이 아동의 치과의사와 치과 치료에 대한 태도에 끼치는 영향에 관한 조사 연구)

  • Moon, Pill-Sung;Hur, Yong-Wook;Kim, Dae-Eop;Lee, Kwang-Hee
    • JOURNAL OF THE KOREAN ACADEMY OF PEDTATRIC DENTISTRY
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    • v.23 no.2
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    • pp.461-476
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    • 1996
  • The purpose of this study was to investigate the effect of dental experience on the attitude of children toward the dentist and the dental treatment. The subjects of the study were 1,090 children from second grade to forth grade of three elementary schools of the Iksan city. The children were investigated by the questionnaire which consisted of seven items about the attitude toward the dentist, the attitude toward the dental treatment, the dental reatment experience, the number of times of dental treatment, the last time of the dental visit, pain of dental treatment, and fear of dental treatment. There were significant differences among the grades in the attitude toward the dental treatment and in the attitude toward the dentist (P<0.01). Second grade children had the most negative attitudes. But, there were no differences between boys and girls. Girls felt more pain and fear than boys (P<0.01). There were significant relationships between the pain and the attitude toward the dentist, between the pain and the attitude toward the dental treatment, between the fear and the attitude toward the dentist, and between the fear and the attitude toward the dental treatment (P<0.01, all). The number of dental visit had significant relationship with the attitude toward the dental treatment (P<0.05). There were significant relationships between the pain and the fear and between the attitude toward the dentist and the attitude toward the dental treatment.

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A Study of Valid Measurement in Science Related Attitude(I) (과학 관련 태도의 타당한 측정을 위한 연구(I))

  • Woo, Jong-Ok;Lee, Kyung-Hoon
    • Journal of The Korean Association For Science Education
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    • v.15 no.3
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    • pp.332-348
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    • 1995
  • The use of attitude as a psychological concepts dates back to 1918(Thomas and Znaniecki). Assessment of attitudes has been conducted by a number of researchers since then in a wide range of contexts: religion, government, industry, community interrelations, and education; and sociology and psychology. In science, the number of research summaries and meta-analyses points to the significance of the concept of attitude toward science. However, in spite of the wide spread use of attitude assessment in science, many of the existing instruments have severe limitations. Those limitations serve as the rationale for the construction of a new instrument to assess attitudes toward science The term "attitude" and "science" are somewhat ambiguous, taking on different meanings for different people in different contexts. Very often an assessment includes several dimensions of attitude and, therefore, provides no clear idea of what was really measured. As a result there is no consistency with respect to the construct among attitude instruments. To clarify this issue, Gauld(1982), Munby(1983a, 1983b), Blosser(1984) and Haladyna and Shaughnessy(1982) offer some guiding descriptions. Attitude as it relates to science is divided into two areas-scientific attitude and attitude toward science. Scientific attitude refers to a particular approach a person assumes for solving problems, for assessing ideas and information, and for making decisions. It includes such scientific methods and predispositions as objectivity, suspended judgement, critical evaluation, and skepticism. Munby(1983a, 1983b) characterized scientific attitude as thinking as scientists do, that is, acting on evidence in a disciplined way. Attitude toward science. on the other hand, may address scientific attitudes, scientists, scientific careers, methods of teaching science, scientific interests, parts of curriculum, or the subject of science in the classroom (Blosser,1984). It may refer to belief about processes, theoretical products, technological products, or the science-technology relationship (Munby, 1983).

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