• Journal of Navigation and Port Research
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• v.35 no.2
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• pp.149-157
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• 2011

The objective of this study was to compare the attitude of merchant marine student of Thailand in 3 aspects; cognitive, affective and behavioral classified by institutes, domiciles, parent's occupation, parent's income per month, motivation and information receiving concerning mariner profession. The sample used in this study consisted of 867students in maritime institutes of Thailand. The instrument implemented in collecting data was a set of 30 five rating scale questionnaires. The statistical methods applied in analyzing the data were mean, standard deviation, t-test and one way analysis of variance and fisher's LSD. The results of this research shows that the attitude in vocational education of Thai merchant marine student was of the high in every aspect. Attitude for mariner profession of Thai merchant marine student in terms of different institutes had different in all aspects. In terms of different domiciles, it shows different attitude in affection and similar attitude in cognition and behavior. In terms of parent's occupation, it shows similar in all aspects. In terms of parent's income per month, it shows different attitude in cognition and affection and similar attitude in behavior. In terms of motivation, it shows similar in all aspects. In terms of information receiving concerning mariner profession, it shows different attitude in all aspects.

• Korean Journal of Social Welfare
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• v.43
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• pp.358-384
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• 2000

The purpose of this study is to measure the home helpers' knowledge about facts on aging and attitude toward the elderly in Korea, and to find out the variables that may influence their attitude. Four hundred and thirty eight home helpers working in a home help agency were given the questionnaire containing the Kyung San Facts on Aging Quiz to measure the level of knowledge about aging and Yoon (1988)'s scale to find the direction of attitude toward the elderly. The results of this study are analyzed as follows: (1) The home helpers' level of knowledge about aging was 59.1%, which was lower than nurses' level (65.0%) and social workers' level (65.3%). And the paid home helpers' level of knowledge about aging was 61.2%, which was significantly different from the unpaid home helpers' level (57.0%). (2) Using 5 points scale, mean of home helpers' attitude toward the elderly was 2.56 (51.2%), which was different from nurses' attitude (40.6%) and social workers' attitude (62.0%). And the paid home helpers' attitude toward the elderly's action (29.9%) was significantly different from the unpaid home helpers' attitude (32.6%). (3) Using multiple regression analysis, the home helpers' levels of knowledge about aging was the most significant predictor to explain the home helpers' attitude toward the elderly. The other variables that are also statistically significant predictors of the home helpers' attitude were sex, voluntary experience for the elderly, age, city size, and personal experience with the elderly. Especially the significant predictors to explain the paid home helpers' attitude were their levels of knowledge about aging and city size. On the other hand, the significant predictors to explain the unpaid home helpers' attitude were sex and age. Based on the research results, implications for practice and future research are discussed, and education methods for making home helpers' attitude toward the elderly more positive are also suggested.

• Journal of Korean Library and Information Science Society
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• v.43 no.4
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• pp.139-159
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• 2012

The purpose of this research is to increase understanding about 'an attitude' and to develop the contents of the reading attitude survey questionnaire through the analysis and comparison of reading attitude models. An attitude has an individual's perception and feeling about events, problems, people or things, and it also includes the state prepared for reaction. An attitude consists of emotion, cognition and behavior and it is formed by experience, learning or value judgment. Reading attitudes are composed of cognitive factors that represent beliefs or opinions about reading, emotional factors that represent evaluation and emotion about reading, and behavioral factors that represent intentions or behavior to reading. The analysis of the components of the reading attitude models shows the fact that the influencing factors of reading attitude formation are the reading experience, beliefs of reading results, beliefs about others' expectations and reading environments. Thus, the contents of reading attitude survey questionnaires should include such contents as reading experience, beliefs of reading results, beliefs about others' expectations, and reading environments.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.560-569
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• 2017

This study was a cross-sectional study done to determine the relevance and impact factors of gender role attitude and self-esteem on attitude toward homosexuality among college students. A survey was conducted 201 college students with self-report questionnaire in one university of Ulsan. Data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation, and linear multiple regression with SPSS/WIN(21.0). Factors affecting attitude toward homosexuality included gender, former middle${\cdot}$high schools. Attitude toward homosexuality had a negative correlation with gender role attitude. And gender and gender role attitude accounted for 31.0% of the variance in attitude toward homosexuality. The major factors influencing attitude toward homosexuality were gender and gender role attitude. The more males than females and the more traditional gender role attitude were more negative toward homosexuality. Therefore, it is necessary to provide education program and establish a service program according to gender in order to develope and accept healthy identity of college students for the positive view on homosexuality.

• Journal of Family Resource Management and Policy Review
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• v.9 no.1
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• pp.59-73
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• 2005

The purpose of this study was to understand which factors affect on the leisure constraint and leisure attitude of workers, to observe how the factors of leisure constraints affect on the leisure attitude. The subjects of this study were 267 urban workers who are older than 20 years old and resident in Seoul. The periods of this study was from November 15 to December 5. The modified versions of leisure constraint scale and leisure attitude scale were utilized for this study. The results of this study are as follows : First, as a result to compare the average of leisure constraint factors, intrapersonal constraint, which are individual mental status as interest, self-consciousness, uneasiness et at., was founded generally less than interpersonal constraints as personal relationship for leisure activity, or structural constraints as financial, time, information et at., Secondly, it was found that interpersonal constraint was statistically different in age, and that structural constraint was statistically different in sex, education, health status, marital status, income, and career. Thirdly, there were statistically different in cognitive leisure attitude, feeling leisure attitude, and behavioral leisure attitude according to the average monthly income and career. But, it was found that marital status and the five-day workweek system were not statistically different in 3 leisure attitude factors. Finally, 3 leisure constraint factors(intrapersonal, interpersonal, structural) had statistically significant effect on cognitive leisure attitude. Also, intrapersonal leisure constraint and interpersonal leisure constraint had statistically significant effect on feeling leisure attitude and behavioral leisure attitude

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.3
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• pp.780-789
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• 2016

This study was conducted to clarify a correlation among science-related attitude, overexcitability and parents' rearing attitude perceived by elementary school students. For this purpose, questionnaire surveys were carried out for 276 elementary school students consisted of 5th and 6th grades. The results were as follows. First, science-related attitude, overexcitability, and parents' rearing attitude perceived by elementary school students were meaningfully different on gender. boys'average was higher in science-related attitude than girls'. In the case of overexcitability, boys'average was higher in psychomotor and intellectual overexcitability than girls', while girls'average was higher in emotional and sensual overexcitability than boys'. According to the analysis for parents' rearing attitude perceived by elementary school students, girl students perceived that their parents more firmly controlled them as compared with boy students. Second, according to the results conducting t-test for types of parents' rearing attitude perceived by students, boy students' average was meaningfully higher in the types of love-autonomy than girl students'. There was no difference between the groups of love-autonomy type and hostility-autonomy type. Third, there showed a meaningful correlation between students' science-related attitude and parents' rearing attitude in order of love, hostility, autonomy, and control type. There showed a meaningful correlation between students' science-related attitude and intellectual, sensual, imaginational, psychomotor, and emotional overexcitability in order. Last, according to multiple regression analysis, factors effecting on science-related attitudes were intellectual overexcitability, love among the types of parents' rearing attitude perceived by students im order.

• Journal of The Korean Association For Science Education
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• v.18 no.3
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• pp.415-425
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• 1998

The purpose of this study is to investigate the difference and relations in science related attitudes and science achievement in highschool students. Investigated differences between science related attitudes and science achievement and evaluated variations within city type, gender, grade level group. 404 high school students in Korea were sampled by cluster sampling method. Two instruments were used in this study. The ABC inventory(affection. behavioral intention. cognition scale of attitude toward science) was developed by the researcher(Lee, 1996, 1997). And MSAS(modified scientific attitude scale) has modified previous one. The major results are as follows: 1. Highschool students' Attitude toward Science is 3.24, 5-rating summative Likert scales. It showed slightly positive and favorable. 2. Highschool students' Scientific Attitude is 3.37, 5-rating summative Likert scales. It showed slightly positive tendencies of scientific attitude. 3. Findings indicated that middle' small city's students scored higher in Attitude toward Science and Scientific Attitude than metropolitan students. 4. The relationship between Attitude Toward Science and Scientific Attitude is 0.5716. The relationship between Scientific Attitude and Science Achievement is weaker than the relationship Attitude Toward Science and Science Achievement. 5. The results of three-way ANOVA indicated that were significant group differences(p<.05) in Attitude toward Science and Scientific Attitude. 6. After adjustment for the covariate(Scientific Attitude's score), statistically significant main effects of all group were found on the Attitude toward Science(p>.05). But after adjustment for the covariate(Attitude toward Science's score), statistically no significant main effects of all group were found on the Scientific Attitude(p>.05).

• Journal of Distribution Science
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• v.11 no.12
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• pp.63-69
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• 2013

Purpose - Ethical consumption is the action of buying one product over another with an ethical idea in mind. It has gained in popularity since the 1990s with more emphasis being put on the power of consumer actions to create social, economic, and environmental change. Ethical consumption involves boycotts of certain products or brands as well as purchases linked to ethical issues. Cause-related marketing (the buying behavior of ethical consumption) involves a for-profit and non-profit entity teaming up to promote a product at the same time as promoting a social cause. Each time a consumer buys that product, a donation is made by the for-profit entity to the non-profit entity supporting the specific cause. Cause-related marketing has become a tremendously popular type of ethical consumption in recent years owing to its reputation of allowing companies to "do well by doing good." This study examines how consumers' perception of cause and attitude influence their attitude toward a cause-related marketing campaign and attempts to suggest implications for marketers. Research design, data, and methodology - First, this study was designed to examine the consumers' perception factors (cause involvement, attitude for cause, attitude for company and brand familiarity) in order to determine whether these factors have significantly affected consumers' attitude toward a cause-related marketing campaign. Second, this study developed a structural equation model and tested it empirically using survey data from 223 individual respondents. Respondents were undergraduate students in Chungnam. They were shown an existing real campaign message of cause-related marketing, and then filled out a questionnaire. Data were analyzed with SPSS 20.0 and AMOS 17.0 programs. Results - The hypotheses were tested using factor analysis and structural equation modeling. The study's results showed that brand familiarity, attitude to the company and attitude to the cause significantly affected consumers' attitude toward the cause-related marketing campaign and performance. In particular, attitude to the cause was significantly related to attitude and performance of the cause-related marketing campaign. However, the hypothesis about cause involvement was not supported with the results indicating that cause involvement did not affect consumers' attitude toward the cause-related marketing campaign. The findings underline the importance of consumer perceptions of the cause and the company and their attitude to the cause. They point to the importance of individual differences that influence consumer perceptions of the cause, the company and brand familiarity. Also of importance is the consumer's attitude to the cause. Conclusions - The findings suggest some practical implications in designing and implementing cause-related marketing campaigns. It is important to enhance brand familiarity and create a favorable attitude to the company and attitude to the cause before designing cause-related marketing campaigns. The rising popularity of cause-related marketing has been attributed to its potential to cut through advertising clutter. The findings in this study suggest that marketing campaigns supporting a cause make a difference.

• Journal of Astronomy and Space Sciences
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• v.13 no.2
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• pp.67-81
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• 1996

The attitude dynamics of KITSAT-1 are modeled including the gravity gradient stabilization method. We define the operation scenario during the initial attitude stabilization period by means of a magnetorquering control algorithm. The required constraints for the gravity gradient boom deployment are also examined. Attitude dynamics model and control laws are verified by analyzing in-orbit attitude sensor telemetry data.

• Journal of The Korean Association For Science Education
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• v.15 no.3
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• pp.332-348
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• 1995

The use of attitude as a psychological concepts dates back to 1918(Thomas and Znaniecki). Assessment of attitudes has been conducted by a number of researchers since then in a wide range of contexts: religion, government, industry, community interrelations, and education; and sociology and psychology. In science, the number of research summaries and meta-analyses points to the significance of the concept of attitude toward science. However, in spite of the wide spread use of attitude assessment in science, many of the existing instruments have severe limitations. Those limitations serve as the rationale for the construction of a new instrument to assess attitudes toward science The term "attitude" and "science" are somewhat ambiguous, taking on different meanings for different people in different contexts. Very often an assessment includes several dimensions of attitude and, therefore, provides no clear idea of what was really measured. As a result there is no consistency with respect to the construct among attitude instruments. To clarify this issue, Gauld(1982), Munby(1983a, 1983b), Blosser(1984) and Haladyna and Shaughnessy(1982) offer some guiding descriptions. Attitude as it relates to science is divided into two areas-scientific attitude and attitude toward science. Scientific attitude refers to a particular approach a person assumes for solving problems, for assessing ideas and information, and for making decisions. It includes such scientific methods and predispositions as objectivity, suspended judgement, critical evaluation, and skepticism. Munby(1983a, 1983b) characterized scientific attitude as thinking as scientists do, that is, acting on evidence in a disciplined way. Attitude toward science. on the other hand, may address scientific attitudes, scientists, scientific careers, methods of teaching science, scientific interests, parts of curriculum, or the subject of science in the classroom (Blosser,1984). It may refer to belief about processes, theoretical products, technological products, or the science-technology relationship (Munby, 1983).