• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.1-13
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• 2020

With the advent of an intelligent information society, research toward artificial intelligence education was conducted. In previous studies, the subject of research is biased, and studies that analyze attitudes toward artificial intelligence are insufficient. So, in this study developed a test tool to measure the artificial intelligence of high school students and analyze their attitudes toward artificial intelligence. To develop the test tool, 229 high school students completed a preliminary test, of which the results were analyzed via exploratory factor analysis. To analyze the students' attitudes toward artificial intelligence, the resulting test tool was applied to 481 high school students, and their test results were analyzed according to factors. From the study's results, there was no difference according to gender in the students' attitudes toward artificial intelligence, but there was a significant difference per grade. In addition, there was a significant difference in attitudes according to artificial intelligence-related experiences: the high school students who had direct and indirect experience with artificial intelligence, programming, and more frequently used it had more positive attitudes toward artificial intelligence than students without this experience. However, artificial intelligence education experience negatively influenced the students' attitudes toward artificial intelligence. Overall, the higher their interest in artificial intelligence, the more positive the high school students' attitudes toward artificial intelligence.

• International journal of advanced smart convergence
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• v.12 no.2
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• pp.108-116
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• 2023

Smart home and artificial intelligence technologies are developing rapidly, and various smart home systems associated with artificial intelligence (AI) improved the quality of living for people. In the present research, we examine the role of individuals' motivational system in their responses to the application of AI in smart homes. In particular, this research focuses on individuals' prevention motivational system and investigates whether individuals' attitudes toward the application of AI in smart homes differ according to their level of prevention motivation. Specifically, it is hypothesized that individuals with strong (vs. weak) prevention motivation will have more favorable attitudes toward the application of AI in smart homes. Consistent with the hypothesis, the results reveal that the respondents in the strong (vs. weak) prevention motivation reported significantly more favorable attitudes toward the six types of AI-based application in smart homes (e.g., AIbased AR/VR games, AI pet care system, AI robots, etc.). Our findings suggest that individuals' prevention motivational system may be an effective market segmentation tool in facilitating their positive responses to the application of AI in smart homes.

• Korean Journal of Artificial Intelligence
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• v.12 no.1
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• pp.7-16
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• 2024

This study aims to explore driving factors of Artificial Intelligence application for city marketing strategy with perspectives of millennials and generation Z. This study proposed the following research questions: i) how perceived place branding factor, public service factor, affective factor, immersive experience factor, cognitive factor, cost benefit factor, social networking factor, and promotional value factor affect attitude toward AI application for city marketing; and ii) how attitude affect satisfaction and prospect toward AI application for city marketing? This study conducted an online survey with the assistance of a well-known research agency and applied factor and regression analysis to test hypotheses. The results found that effects of place branding, cognitive, social networking, and promotional value affect attitude significantly in the case of millennials, while effects of public service, affective, cost benefit, social networking, and promotional value affect attitude significantly in the case of generation Z. The results found that effects of attitude on satisfaction and prospect of AI showed significance. The results provide implications and different aspects for AI application of city marketing strategy with perspectives by generations, while millennials and generation Z perceived effects of promotional value as the most significant factor for AI application of city marketing strategy.

• Journal of The Korean Association of Information Education
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• v.23 no.2
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• pp.189-196
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• 2019

Artificial intelligence has begun to be used in various parts of our lives, and recently its sphere has been expanding. However, students tend to find it difficult to recognize artificial intelligence technology because education on artificial intelligence is not being conducted on elementary school students. This paper examined the teaching programming language and artificial intelligence teaching methods, and looked at the changes in students' attitudes toward artificial intelligence technology by conducting education on artificial intelligence. To this end, education on block-type programming language-based artificial intelligence technology was provided to students' level. And we looked at students' attitudes toward artificial intelligence technology through a single group pre-postmortem. As a result, it brought about significant improvements in interest in artificial intelligence, possible access to artificial intelligence technology and the need for education on artificial intelligence technology in schools.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.237-238
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• 2020

본 논문에서는 중학생의 인공지능에 대한 태도에 영향을 미치는 요인을 살펴보았다. 김성원과 이영준(2020)에서 개발한 중학생의 인공지능에 대한 태도 측정 검사 도구를 중학생에게 실시하고, 요인에 따른 태도 차이를 분석하였다. 중학생의 인공지능에 대한 태도는 성별에 따른 차이는 존재하지 않았다. 또한, 학년과 인공지능 교육 경험도 중학생의 인공지능에 대한 태도에 영향을 주지 않았다. 반면에 인공지능에 대한 직·간접적인 경험이 있는 중학생은 경험이 없는 학생보다 인공지능에 대한 태도가 긍정적이었다. 마지막으로 인공지능에 대한 관심이 높을수록 인공지능에 대한 태도가 긍정적으로 나타났다. 후속 연구에서는 중학생의 인공지능에 대한 태도를 긍정적 변화시키기 위한 교육 프로그램 개발이 필요하다.

• The Journal of Korean Association of Computer Education
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• v.23 no.3
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• pp.17-30
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• 2020

Although the importance of Artificial Intelligence(AI) education is increasing, research on the development of test tools has not been conducted in AI education research in Korea has not been conducted. Accordingly, there is a limit to designing AI curriculum and analyzing the effect of the educational program. So, in this study, Test tool was developed that to measure the attitude toward artificial intelligence of middle school students. For the development of test tools, the objectives, components, factors, and test tools were developed through the discussion of AI education experts. The test tool was finally developed by item analysis, exploratory factor analysis and confirmatory factor analysis. Finally, the criteria of the developed test tool were analyzed. Future research is needed to analyze the effects of educational programs and to analyze factors affecting attitudes toward artificial intelligence in middle school students using developed test tools.

• Journal of The Korean Association of Information Education
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• v.24 no.4
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• pp.391-400
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• 2020

While artificial intelligence (AI) is attracting attention as a core technology in the era of the 4th industrial revolution, needs for artificial intelligence education to cultivate AI literacy is emerging. In this regard, we developed and applied a project-based AI education program for elementary and middle school students, and analyzed its effects. Participants were assigned into teams with three members, and each team engaged in a project-based AI education program for two nights and three days. In the project, they selected an real-world problem they wanted and devised an AI-enabled artifact to solve it. The effectiveness of the program was investigated with the changes in attitude and efficacy of learners toward artificial intelligence. The results showed that the AI project learning positively changed both attitudes and efficacy toward artificial intelligence at a statistically significant level. This change was more pronounced as the level of perceived programming skills increased, and the level of interest in the project learning increased.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.37-46
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• 2019

Humans have anxieties as well as expectations for artificial intelligence. This study attempted to identify the expectation and anxiety factors affecting the attitude toward artificial intelligence innovation and to ascertain how much influence they have on current artificial intelligence innovation. This study considered that attitudes toward artificial intelligence may be different for each generation sharing a similar technology change culture. Therefore, the researchers limited the research subjects to I generation, which is the main users of artificial intelligence in the future. As a main result, the factors of expectiation of 'performance gain', 'positive social impact', and the factor of anxiety of 'threat to human-oriented social value' were drawn, and these factors influenced weak and strong artificial intelligence respectively. The results of this study suggests that artificial intelligence should develop into a pleasant relationship with humankind.

• Journal of The Korean Association of Information Education
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• v.24 no.6
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• pp.585-596
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• 2020

The purpose of this study is to examine effects of maker education for high-school students on attitude toward software education, creative problem solving, and computational thinking. The program was designed to develop an artificial intelligence robot using mBlock and Arduino and implemented at a maker space. We analyzed 19 students among 20 who participated in the program, the result of paired t-test indicated significant increase in all variables. Also, we performed a multiple regression analysis to investigate predictors of perceived achievement and satisfaction. The finding demonstrated an initial attitude toward software education was found to be the significant predictor of perceived achievement and satisfaction. With the results, we confirmed maker education enhances attitude toward software education, creative problem solving, and computational thinking. Lastly, we discussed the implications and limitations and suggested the direction for future research.

• Korean Journal of Artificial Intelligence
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• v.11 no.2
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• pp.29-38
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• 2023

The purpose of this study is to explore how citizens perceive application of the metaverse platforms for city marketing and investigate factors that affect overall attitude for citizen relationship management in the public sector. In particular, this study investigates the following: i) how factors including perceived city brand value, public service, emotional value, experience, personalization, economic value, social value, and cultural value on overall attitude and ii) how overall attitude affects intention to use of metaverse for the public sector and citizen satisfaction. This study conducted an online survey with the assistance of a well-known research firm. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results found that effects of perceived city brand value, emotional value, information, economic value, social value, and cultural value on overall attitude toward metaverse application for the public sector showed significance. The results provide managerial and policy implications for the public sector on how to apply metaverse to provide public services and enhance engagement with citizens. The results also provide implications which aspects should be considered to enhance citizen relationship management and to build the better city brand value by applying metaverse.