• Journal of Information Technology Services
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• v.17 no.3
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• pp.157-169
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• 2018

This study aims to examine the factors influencing user attitude toward Smart Home service as the demand of Smart Home service is increasing and it somewhat involves privacy risk. To this end, the research model includes five independent variables, trust in service provider, perceived privacy risk, self efficacy, interpersonal influence, and external influence, influencing the attitude toward Smart Home service. So, this study aims to analyze which variable is the most critical and influential among the five factors and suggest the direction of Smart Home industries. This study first reviews the literature on Smart Home services and describes its Korean situation. Data were collected from residents living in a smart apartment complex. The results show that (1) users have a very positive attitude toward Smart Home service in total, (2) trust in service providers, self efficacy, and interpersonal influence positively impact user attitude toward Smart Home service and interpersonal influence is the most influential variable, however, (3) perceived privacy risk and external influence dose not significantly impact it. These results imply that the role of service providers, self efficacy, and interpersonal influence are important factors on the user attitude toward Smart Home service. Finally, the study's findings and limitations are discussed and potential avenues for future research are suggested.

• The Research Journal of the Costume Culture
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• v.28 no.4
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• pp.480-491
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• 2020

The purpose of this study was to explore how consumer traits(technology anxiety and need for interaction) explain attitude toward self-service technologies in fashion retail stores. We examined if technology anxiety influences perceived productivity and attitude toward self-service technologies, and if so, how the need for interaction with employees moderates the impact of technology anxiety on perceived productivity and attitude. For the purpose of the study, a web-based survey with Korean consumers was conducted. The final sample size was 214. Structural Equation Modeling Analysis and PROCESS in SPSS were employed to test the proposed hypotheses. The findings indicated that technology anxiety negatively affected perceived productivity and attitude toward self-service technologies in which perceived productivity affected attitude positively. Need for interaction with employees was found to moderate the relationship between technology anxiety and perceived productivity. It also moderated the relationship between technology anxiety and attitude. This study contributes to the self-service technology literature by identifying two antecedents of consumer attitude toward self-service technologies: technology anxiety and the need for interaction. The findings further provide valuable insights to retailers and marketers as to how technology anxiety, perceived productivity, and the need for interaction work in enhancing consumer attitude toward self-service technologies in the context of fashion retail.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.4
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• pp.183-195
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• 2010

The purpose of this study is to find out the difference of evaluation of product and service quality according to consumers' attitude toward price in internet clothing purchase. This study surveyed 400 male and female consumers in their 20s-30s for empirical analysis in August 2010 who have ever purchased clothing through internet shopping malls. For statistical analysis, descriptive statistics, factor analysis, ANOVA analysis, Duncan test and cluster analysis are carried out using SPSS for Windows 12.0. The results are as follows. First, consumers' attitude toward price dimensions in internet clothing purchase are found 6 factors of sales proneness, price-prestige, price-comparison, low price, utility value and pricequality. Second, based on the attitude toward price dimensions, consumers are categorized into utility value seeking, sales price seeking, multi-dimension price seeking, lack price consciousness, low price seeking group. Third, there are significant differences in product quality and service quality depending on attitude toward price-based consumer types. In particular, sales price seeking and multi-dimension price seeking groups have higher values on product and service quality than other groups. The results of this study will help internet fashion mall businesses to develop price strategy and manage product and service quality.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.2
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• pp.502-514
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• 2016

The purpose of this research is to identify the level of number sense, the attitude toward mathematics and the mathematics teaching efficacy of pre-service elementary special education teachers and to verify the mediation effect of mathematics teaching efficacy between number sense and attitude toward mathematics. 70 university students participated in research. The results from this study are as following: First, the level of number sense among pre-service elementary special education teachers was not so high. They had negative attitude toward mathematics and their mathematics teaching efficacy was on the average level. Second, positive correlationships were shown between number sense and attitude toward mathematics and between number sense and mathematics teaching efficacy. The mediating effect of the mathematics teaching efficacy in the relationship between number sense and attitude toward mathematics was found. The limitations of the study and directions for future studies were discussed.

• Journal of Korean Elementary Science Education
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• v.26 no.4
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• pp.449-458
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• 2007

The purpose of this study was to investigate the effect of the 'Chemistry and Experiment' course employing the Small-Scale Chemistry(SSC) experiment on the 30 pre-service elementary teachers' attitude toward laboratory work and their science teaching efficacy. This study also examined the perception of the pre-service elementary teachers about the SSC experiment. In the result, there were found significant interactions between the treatment and prior level in attitude toward laboratory work. The attitude toward laboratory work of low-level pre-service teachers was improved while that of high-level pre-service teachers remained unchanged. However, there was no significant change in their beliefs regarding science teaching efficacy. Through the analysis of questionnaire, it was also found that they had positive perceptions about the SSC experiment, and most of them as pre-service teachers found the SSC experiment helpful to teach chemistry experiments.

• 대한공업교육학회지
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• v.38 no.1
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• pp.87-103
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• 2013

This study was designed to identify the Attitude toward Engineering and Teacher Efficacy of pre-service teachers of engineering department, evaluate the validity of the difference and inquire into correlation between the Attitude toward Engineering and Teacher Efficacy. The study results are as follows. First, the Attitude toward Engineering of pre-service teachers of engineering department turned out to be 2.94, which is below average(3.00), and a bit lower figure than that of Teacher Efficacy(M=3.34). Second, there was no significant difference between the Attitude toward Engineering and Teacher Efficacy in a gender factor. In case of a major factor and grade variables, there was significant difference between Attitude toward Engineering and teaching efficacy of Teacher Efficacy. Third, as a result of analysis on the correlation between Attitude toward Engineering and Teacher Efficacy, it turned out that there was significant difference between in sub-area a few, which leads to conclusion that the attitude toward engineering and Teacher Efficacy will be gradually improved if educational institutes training pre-service teachers of engineering department operate teacher education courses considering major characteristics and learners' levels and give successful guidance to pre-service teachers. In addition, since the gender factor didn't make any significant difference between the attitude toward engineering and Teacher Efficacy, there is no need to develop and operate separate educational programs only for female or male pre-service teachers.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.9
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• pp.1387-1396
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• 2008

The objective of this study was to identify differences between internet fashion shoppers and non-shoppers in their fashion shopping orientation and attitude toward internet shopping site service. Also behavior of internet shoppers and non-shoppers was compared by gender. Twelve hundred and ninety two responses were obtained from an online survey. 20 items were used to measure shopping orientation and 13 items to measure attitude toward internet shopping site service, which were modified from previous studies. Some demographics and internet familiarity were asked. Factor analysis, t-test, chi-square test, and regression were conducted. Factor analysis produced five fashion shopping orientation factors such as fashion oriented, shopping oriented, brand oriented, personality oriented, and value oriented. Attitude toward internet shopping site service were classified into three factors, at-site service, after purchasing service, and product information. Internet fashion shoppers and non-shoppers were significantly different in most items of shopping orientation and attitude toward internet site service. Internet shoppers were likely to be fashion oriented, to enjoy shopping, to pursue brandname and personality, and to concern price more than non-shoppers were. Internet shoppers also had more favorable attitude toward product information and at-site service. Also, shoppers were more familiar than non-shoppers to the internet in terms of duration of web-browsing. Ratio of men and women differed significantly for shopper vs. non-shopper groups. Female shoppers were likely to be more fashion, shopping. and value oriented but to have less favorable attitude for after purchasing service than male shoppers.

• Journal of Information Technology Applications and Management
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• v.25 no.4
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• pp.1-21
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• 2018

Due to the increase in the use of the Internet, it is becoming more common to provide or use a social login for registering for services. Herein, the purpose of this study is to analyze the influence of security, individual innovativeness, ubiquity and brand awareness on the use of social log-in service through the individuals' attitude who have memorized various IDs and passwords by using Technology Acceptance Model (TAM). In addition, the effect of individual innovativeness on the relationship between social login characteristic factors and attitudes toward social login services are examined. Based on the statistical results, it is found that the significant factors affecting the attitude toward the social login service are the security, ubiquity, brand awareness and perceived usefulness. Moreover, the individual innovativeness is found to have the moderating effects in the relationship between the three factors (the perceived usefulness, and perceived ease of use, and security) and attitude toward the social login service. Positive attitudes increase with the usefulness, ease of using social login serive when individual innovativeness is high. On the other hand, when individual innovativeness is low, the stronger the effect of security on attitude toward the social login services. In accordance with these results, the implications and limitations of this study are discussed.

• Journal of Korean Home Economics Education Association
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• v.26 no.2
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• pp.101-118
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• 2014

The purpose of this study was to examine the factors associated with adolescents' attitude toward volunteer activities. Analyses of data provided by 450 adolescents attending secondary schools in Gyeongnam Province suggested the following results. First, adolescents' attitude toward volunteer activities differed by gender, religion, and academic grades. Adolescents who were girls, who had religions, and whose academic grades were higher showed higher levels of positive attitude toward volunteer activities than their counterparts who were boys, who did not have religion and whose academic standing was lower. Second, adolescents' attitude toward volunteer activities significantly differed by the family factor. To be specific, parental attention, parental support and family's participation in volunteer work made differences to the adolescents' attitude toward volunteer activities. Third, the adolescents took significantly different attitudes toward voluntary activities according to the school factor. Significant differences were found according to attention and support from teachers. The students whose teachers had more interest in voluntary service and whose teachers offered more aid took a more positive attitude to voluntary service. Forth, some of the personal, family, and school factors were associated with adolescents' attitude toward volunteer activities. Among the personal factors, gender, religion, academic standing, and morality were associated with dolescents' attitude toward volunteer activities. Those who were girls, who were religious, whose academic standing was higher, and who were more moral took a more positive attitude toward volunteer activities. Among family and school factors, parental attention/support and attention and support from teachers affected the voluntary service attitude of the adolescents. The students whose parents had more interest and gave more support and whose teachers showed more interest and offered more support took a more positive attitude toward volunteer activities. Therefore parental attention and support were identified as the variable to make the best prediction of the adolescents' positive attitude toward volunteer activities.

• Culinary science and hospitality research
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• v.14 no.1
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• pp.107-122
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• 2008

The purpose of this study is to analyze the effects of the presenting type of menu labels(regular/descriptive) and knowledge level(high/low) on the advertisement(Ad) comprehension, attitude toward the Ad, attitude toward the brand, purchase intentions. For that reasons, 157 university students who are majoring in food-service management or culinary arts were conveniently selected as sample for $2{\times}2$ factorial design. A final sample of 153 responses were deemed usable and then two-way ANOVA was used for statistical analysis. The findings are as follows. First, there were significant differences between the presenting types of menu labels and communication effects including the Ad comprehension, attitude toward the Ad, attitude toward the brand, purchase intentions. It can be known that descriptive menu labels showed higher communication effects than regular menu labels. Second, there were significant differences between the knowledge levels and communication effects including the Ad comprehension, attitude toward the Ad, and purchase intention but not in attitude toward the brand. It can be known that consumers with relatively high knowledge levels showed higher the Ad comprehension, attitude toward the Ad, purchase intention than consumers with low knowledge levels. The results of this study can be used as data for more effective menu marketing and basic of further empirical study for effectiveness of menu labels.