• Journal of Distribution Science
• /
• v.18 no.1
• /
• pp.59-69
• /
• 2020

Purpose: This study aims to examine such relationships as the experiential value that customers respond to with regard to maintenance service by empirically revealing how the quality of auto maintenance and repair service affects both customer satisfaction and intention to reuse the same service through the Perceived-experiential Value of customers. Research design, data and methodology: The research model was designed with service qualities such as human quality, material quality, interaction quality, and system quality as independent variables, perceived-experiential value as a parameter, and service satisfaction and return visit intention as dependent variables. Through a questionnaire composed of 24 items, a total of 319 survey data from customers with the experience of using car maintenance service centers in Korea were collected and analyzed using a structural equation. Results: The material quality did not affect the customers' perceived-experiential value, whereas the interaction quality had the greatest influence. It is confirmed that human quality, interaction quality, and system quality can generate customer satisfaction and repurchase intention through the perceived-experiential value. Conclusions: The experiential value of customers can play an important medium role in improving satisfaction, with customers considering interaction quality important. Therefore, the auto maintenance and repair service should consider relationship-focused service strategies.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.17 no.32
• /
• pp.267-279
• /
• 1994

The Ministry of Transportation forecasts that the total number of automobiles in use in 1997 will be increased to about 10 million units. Until now, with the increase of domestic demand for automobiles, the customers' complaints have been raised frequently in relation with insufficient supply of auto parts for the repair and maintenance. At the same time, the industry came to face with new problems such as customers' requests of auto makers' quality services. Until now there were not any statistics on the registration of car age for each car type. So, for the auto makers' efficient aftersales management a system for collecting registration statistics was developed, and it has attributed remarkably to the improvement of the aftersales services, through easy anticipation of the requirements of parts being used for not only the small-produced but the massproduced car types. And a systematic instrument useful for auto industry, transportation and policy on environment is provided by timely supply of various statistics to the industry.