• Title/Summary/Keyword: Behaviour

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An Empirical Research of Gender Impact on Customer Behaviour towards Mobile Entertainment Services in India

  • Satish Kumar, G.N.
    • Asia-Pacific Journal of Business
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    • v.3 no.2
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    • pp.8-15
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    • 2012
  • Mobile Entertainment is the new era in mobile communication. Mobile Entertainment service is a combination of games, music, videos, chatting and telecommunication which has created a wide market in India. There is a variation between male and female customers towards Mobile Entertainment services. This study is aimed at analyzing gender impact of attitude, subjective norm, perceived behaviour control intention and behaviour towards mobile entertainment services. The Theory of planned Behaviour (TPB) provided a framework. Total 566 male and 376 female mobile users of different age groups participated in the research. The data analysis was conducted in three-stages. First, reliability tests were performed. Upon satisfactory results, confirmatory factor analysis (CFA) is used to analysis convergent, concurrent and discriminant validity of the model. Once the model was validated Structural Equation Model (SEM) Multi-group analysis is used to find the impact of gender behaviour towards Mobile entertainment services. The results of the study confirmed that the model is viable in predicting variation in gender impact on mobile entertainment services. The findings have revealed that attitude, perceived behaviour control and intention has a significant impact on behaviour to use mobile entertainment but subjective norm has no significant impact on behaviour to use mobile entertainment.

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Employing a fiber-based finite-length plastic hinge model for representing the cyclic and seismic behaviour of hollow steel columns

  • Farahi, Mojtaba;Erfani, Saeed
    • Steel and Composite Structures
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    • v.23 no.5
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    • pp.501-516
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    • 2017
  • Numerical simulations are prevalently used to evaluate the seismic behaviour of structures. The accuracy of the simulation results depends directly on the accuracy of the modelling techniques employed to simulate the behaviour of individual structural members. An empirical modelling technique is employed in this paper to simulate the behaviour of column members under cyclic and seismic loading. Despite the common modelling techniques, this technique is capable of simulating two important aspects of the cyclic and seismic behaviour of columns simultaneously. The proposed fiber-based modelling technique captures explicitly the interaction between the bending moment and the axial force in columns, and the cyclic deterioration of the hysteretic behaviour of these members is implicitly taken into account. The fiber-based model is calibrated based on the cyclic behaviour of square hollow steel sections. The behaviour of several column archetypes is investigated under a dual cyclic loading protocol to develop a benchmark database before the calibration procedure. The dual loading protocol used in this study consists of both axial and lateral loading cycles with varying amplitudes. After the calibration procedure, a regression analysis is conducted to derive an equation for predicting a varying calibrated modelling parameter. Finally, several nonlinear time-history analyses are conducted on a 6-story steel special moment frame in order to investigate how the results of numerical simulations can be affected by employing the intended modelling technique for columns instead of other common modelling techniques.

An Adaptive Security Model for Dynamic Node Behaviour in MANETs

  • Anand, Anjali;Rani, Rinkle;Aggarwal, Himanshu
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.6
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    • pp.2861-2880
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    • 2018
  • Mobile Ad hoc Networks (MANETs) have become a viable platform owing to their potential of providing communication without any pre-existing infrastructure and central administrating authority. Mutual support and co-operation among nodes are prerequisites for performing functions in such networks. The scarcity of resources makes it economical for nodes to conserve their resources and misbehave by avoiding participation in the network. Therefore, a mechanism is required to detect and handle such misbehaving nodes and promote co-operation in the network. Existing techniques for handling misbehaving nodes focus only on their current behaviour without considering the antecedent behaviour of nodes. In real world, a node may dynamically change its behaviour in accordance to its requirements. Hence, an efficient mechanism is required for providing security against such misbehaviour. This paper proposes an Adaptive Security Model which contemplates the present as well as anterior behaviour of nodes for providing security against dynamic node behaviour. The adaptivity of the model is nested in its ability to requite well-behaving nodes and penalize misbehaving ones in conformity with their overall behaviour. Simulation results indicate the efficiency of proposed scheme in securing the network from the menace of dynamic behaviour of nodes.

Effects of Cyber Defamation Victims' Post-Traumatic Stress on Coping behaviour : Focusing on the Theory of Reasoned Action (사이버 명예훼손 피해자의 외상 후 스트레스가 대처행동에 미치는 영향 : 합리적 행동 이론을 중심으로)

  • Kim, Youngsoo;Byun, Sanghae
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.15 no.1
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    • pp.29-41
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    • 2019
  • The purpose of this study examined how post-traumatic stress, caused when internet users in web portal or social media are defamed in cyberspace, influence on coping behaviour, through the Theory of Reasoned Action's two major factors: Attitude on behaviour and subjective norm. In so doing, it aims to provide a technical and political solution that would fundamentally prevent future victims in cyberspace. In an effort to examine its research theory, a survey was conducted on people who have had the experience of being defamed in cyberspace. The results showed, first, hypersensual has no significant influence over attitude on behaviour and subjective norm. Second, intrusion has no significant influence over attitude on behaviour and subjective norm. Third, avoidance showed significant influence over attitude on behaviour and subjective norm. Fourth, attitude on behaviour and subjective norm showed significant influence on behaviour. This study has both theoretical and practical significance; Unlike previous studies on cyber defamation with qualitative research method, this study employed quantitative method through theory-based approach. In other words, the researcher did not arbitrarily set variables, but utilized the Theory of Reasoned Action for examination.

On the laboratory investigations into the one-dimensional compression behaviour of iron tailings

  • Ismail A. Okewale;Matthew R. Coop;Christoffel H. Grobler
    • Geomechanics and Engineering
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    • v.35 no.4
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    • pp.437-447
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    • 2023
  • The failures of tailing dams have caused irreparable damage to human lives, assets and environment and this has ultimately resulted in great economic, social and environmental challenges worldwide. Due to this, investigation into mechanical behaviour of tailings has received some attention. However, the knowledge and understanding of mechanics of behaviour in iron tailings is still limited. This study investigates the mechanics of iron tailings from Nigeria considering grading, effects of fabric resulting from different sample preparations and the possibility of non-convergent behaviour. This was achieved by conducting series of one-dimensional compression tests in conjunction with index, microstructural, chemical and mineralogical tests. The materials are predominantly poorly graded, non-clayey and non-plastic. The tailings are characterised by angular particles with no obvious particle aggregations and dominated by silicon, iron, aluminium, haematite and quartz. The compression paths do not converge and unique normal compression lines are not found and this is an important feature of the transitional mode of behaviour. The behaviour of these iron tailings therefore depends on initial specific volume. The preparation methods also have effect on the compression paths of the samples. The gradings of the samples have an influence on the degree of transitional behaviour but the preparation methods do affect the degree of convergence. The transitional mode of behaviour in these iron tailings investigated is very strong.

A Study on the Disposition Behaviour of Dealing with Clothes of High School Girls Students (여고생의 의복 처분행동에 관한 연구)

  • 정영희;이혜자
    • Journal of Korean Home Economics Education Association
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    • v.13 no.2
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    • pp.25-36
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    • 2001
  • The purpose of this study is to activate the disposition behaviour of dealing with the recyclable clothes by using the primary causes related to the behaviour. The summary of the outcome of this research is as follows. First. the attitude of girl students toward the consumption of their clothes is of great value. It presents the attitudes toward both the internal incentive and the external incentive are of great value and the attitude toward the external incentive has a little higher level than the attitude toward the internal incentive does : the altruistic behaviour of high school girls who tend to simply give or donate their clothes to their relatives or neighbors has a higher level than the economic behaviour by barter or sale at second-hand. Second. there's a positive correlation between the attitude toward the consumption of clothes and the altruistic behaviour in dealing with clothes and there is not a significant correlation between the attitude toward the consumption of clothes and the economic behaviour. The attitude toward the internal incentive has a positive correlation with the altruistic disposition. This research shows that there's a positive correlation between the attitude toward the external incentive and the economic disposition behaviour and the altruistic disposition behaviour. Third. the relative power of influence of the related variables that have an effect on the altruistic disposition behaviour shows that the attitude toward the internal incentive comes first and the personal contact with the information comes second. the attitude toward the consumption of clothes comes third and the existence of mother's job comes last in order of influence. The relative power of influence of the related variables that have an effect on the economic disposition behaviour shows that grades and the attitude toward the external incentive comes first and the existence of siblings comes next in order of influence.

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Effects of Dynamic Soil Behaviour on Wave-Induced Seabed Response

  • Cha, D.H;Jeng, D.S;Rahman, M.S.;Sekiguchi, H.;Zen, K.;Yamazaki, H.
    • Journal of Ocean Engineering and Technology
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    • v.16 no.5
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    • pp.21-33
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    • 2002
  • In this paper, an analytical solution for the wave-induced seabed response in a porous seabed is derived. Unlike previous investigations with quasi-static soil behaviour, dynamic soil behaviour is considered in the new solution. The basic one-dimensional framework proposed by Zienkiewicz et al (1980) is extended to two-dimensional cases. Based on the analytical solution derived, the effects of dynamic soil behaviour on the wave-induced seabed response are examined. The boundary of quasi-static soil behaviour and dynamic soil behaviour is clarified, and formulated for engineering practice.

Effects of Dynamic Soil Behaviour on Wave-Induced Seabed Response

  • Cha, D.H.;Jeng, D.S.;Rahman, M.S.;Sekiguchi, H.;Zen, K.;Yamazaki, H.
    • International Journal of Ocean Engineering and Technology Speciallssue:Selected Papers
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    • v.5 no.1
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    • pp.1-13
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    • 2002
  • In this paper, an analytical solution for the wave-induced seabed response in a porous seabed is derived. Unlike previous investigations with quasi-static soil behaviour, dynamic soil behaviour is considered in the new solution. The basic one-dimensional framework proposed by Zienkiewicz et al (1980) is extended to two-dimensional cases. Based on the analytical solution derived, the effects of dynamic soil behaviour on the wave-induced seabed response are examined. The boundary of quasi-static soil behaviour and dynamic soil behaviour is clarified, and formulated for engineering practice.

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Explicit incremental matrices for the postbuckling analysis of thin plates with small initial curvature

  • Jayachandran, S. Arul;Gopalakrishnan, S.;Narayanan, R.
    • Structural Engineering and Mechanics
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    • v.12 no.3
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    • pp.283-295
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    • 2001
  • The postbuckling behaviour of thin plates is an important phenomenon in the design of thin plated structures. In reality plates possess small imperfections and the behaviour of such imperfect plates is of great interest. To numerically study the postbuckling behaviour of imperfect plates explicit incremental or secant matrices have been presented in this paper. These matrices can be used in combination with any thin plate element. The secant matrices are shown to be very accurate in tracing the postbuckling behaviour of thin plates.

The effects of Talent Types and Self-Appearance Perception on Make-up and Hair Appearance Management Behaviour (재능유형, 자기외모인식이 화장, 헤어외모관리행동에 미치는 영향)

  • Koo, Insook
    • Journal of Fashion Business
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    • v.16 no.5
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    • pp.1-22
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    • 2012
  • This study aims to examine the effect of talent types and self-appearance perception on make-up and hair appearance management behaviour in 367 adults(female and male). The present study is the first to consider both human talent type and the self-appearance perception on make-up and hair appearance management behaviour correlates to appearance management behaviour. Correlation analysis showed that there were statistically significant correlation between the talent types, the self-appearance perception and the make-up and hair appearance management behaviour, appearance managing reason, appearance managing area, and consulting with doctor related to appearance unsatisfaction. Also, regression analysis revealed that the effects of interpersonal talent, bodily kinesthetic talent among 8 talent types on the make-up and hair appearance management behaviour were significant, and that the effects of real and ideal self-appearance perception factors on the make-up and hair appearance management behaviour were significant.