• The Journal of Industrial Distribution & Business
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• v.10 no.1
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• pp.51-58
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• 2019

Purpose - Manufacturers in uncertain environments need to depend on governance mechanisms to reduce the inherent risk in these environments. However, few studies have examined which governance mechanisms a given manufacturers will develop in uncertain environments for managing the relationships with its vertical partner. This study explores how different governance mechanisms function under uncertain environmental circumstances. We also try to investigate the contextual effect of interfirm benevolence as moderator. Research design, data, and methodology - This research provide the conceptual framework of interfirm benevolence on which this research's propositions are predicted. The theoretical background for environmental uncertainty, governance mechanisms and interfirm benevolence will be discussed. Results - The expected results are as follows. Manufacturers in an uncertain environments rely on different governance mechanisms under conditions of high and low interfirm benevolence. In terms of role of interfirm benevolence, interfirm benevolence provides a better understanding of how governance mechanisms can develop in an uncertain supply markets. Conclusions - This research suggests several theoretical and practical implications between channel partners, particularly, this research offers that interfirm benevolence is a crucial competitive factor under environmental uncertainty situation. In future studies, it is necessary to investigate the effect of each governance mechanism structure on performance in an uncertain environment and various level of interfirm benevolence.

• Journal of Digital Convergence
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• v.9 no.6
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• pp.313-323
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• 2011

We study how the three antecedents of trust such as integrity, ability and benevolence affect trust building, based on the articles extracted from the New York Times during 1981-2010. Major findings are that the ratio of negative impact on trust from integrity is 86%, whereas the ratios of positive impact on trust from ability and benevolence are 70% and 71% respectively. Statistical tests show that the hypothesis that the negative impact of integrity on trust build-up will be higher is supported, but the most unstructured benevolence related hypotheses are not confirmed due to small sample sizes. Based on the study, we suggest that the future direction of IT application should accommodate benevolence factor seriously to fulfill corporate social responsibility.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.437-450
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• 2015

This study was conducted to test mediating effects of emotional commitment between downward benevolence and team satisfaction & team innovative behavior. The data was collected from 125 teams out of 47 organizations that are located in Seoul and KyongGi in order to achieve research purpose. The results are as follows. First, downward benevolence was positively associated with team satisfaction and team innovative behavior. Second, emotional commitment was fully mediated with the relationships between downward benevolence and team satisfaction, and team innovative behavior respectively. The implications of current studies are follows. First, downward benevolence is one of the significant variables to improve team satisfaction and innovative behavior. Such results contribute to expanding research area of downward benevolence which accounts for Korean leadership style and Korean culture.

• Journal of Distribution Research
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• v.10 no.3
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• pp.37-58
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• 2005

This study develops and tests a model of benevolence of an importer towards a foreign exporter. The model posits that an importer's benevolence increases business performance of the relationship. The model also posits that the importer's allocentrism, international orientation, and nationalism affect the relationship between benevolence and performance. The survey results with a sample of importers support most of the hypotheses, except for the moderating effect of nationalism Managerial implications are discussed.

• Korean Management Science Review
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• v.32 no.3
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• pp.119-130
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• 2015

Previous studies have demonstrated that the three dimensions of Triple Bottom Line (TBL : economic, social, and environmental responsibility) indirectly affect product/corporate evaluation through reciprocity perception and trust (expertize-based trust and benevolence-based trust). Different from the past studies, this study investigates on the indirect effects as well as the direct effects of the three dimensions on product/corporate evaluation. The empirical results can be summarized as follows. First, reciprocity perception affects benevolence-based trust but it does not expertize-based trust. Second, the effect of economic dimension on product/corporate evaluation is not affected by reciprocity perception and benevolence-based trust, however, the effects of social dimension and environmental dimension on product/corporate evaluation are affected by reciprocity perception and benevolence-based trust.

• Journal of Distribution Science
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• v.15 no.3
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• pp.81-89
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• 2017

Purpose - Universities are fostering the development of closer relationships with students due to the increase in competition among universities. Universities are placing greater emphasis on relationship quality as a source of competitive advantage. Thus relationship marketing has become an important strategic theme in higher education. The purpose of this study is to investigate the effects of faculty trustworthiness on relationship building process in the context of relationship marketing. For this study, faculty trustworthiness is divided into competence, benevolence, and integrity. And relationship development variables are composed of satisfaction, commitment, positive WOM, and negative WOM. Research design, data, and methodology - To empirically evaluate the proposed research model, this study was carried out using the survey with undergraduate students who were taking business courses. The 270 questionnaires were asked, and a total of 245 respondents provided complete and usable data. The sample consisted of 143 males(58.4%) and 102 females(41.6%). The variables of proposed model were measured on a 5-point Likert scale. The structural equation modeling analysis was used for the hypothesis test. Results - The overall fit of the model was acceptable(χ²=579.7(df=264, P=0.00), GFI=0.935, NFI=0.949, CFI=0.956, RMR=0.040). The results supported 6 hypotheses except for

and

. First, competence and benevolence were positively related to satisfaction, while integrity was not significant. A key result of the analysis was that benevolence has the strongest effect on satisfaction. Second, satisfaction had a positive impact on commitment and positive WOM but didn't significantly affect negative WOM. Third, commitment significantly enhanced positive WOM and reduced negative WOM. Conclusions - This study emphasizes the role of faculty trustworthiness based on a long-term relationship. And the findings suggest that the dimensions of faculty trustworthiness have differing effects on satisfaction. In particular, benevolence is found to be the most important factor. This study provides university managers with the following managerial implications. In order to increase the satisfaction of the students, university managers should focus on the faculty's competence and benevolence. Also, it is important that university managers take a relationship approach to maximize WOM effect.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.6
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• pp.129-144
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• 2014

This study is to examine the effect of mutualistic benevolence, altruistic benevolence, and communication on affective commitment, calculative commitment, and switching intentions and investigate how two commitment dimensions play mediating roles between two benevolence constructs and communication, and switching intentions. For these purposes the author developed a structural model which consists of several constructs. In this model, benevolence factor that consists of mutualistic benevolence and altruistic benevolence, and communication were proposed to affect two commitment constructs and result in, increase switching intentions. Thus, two commitment constructs(e.g., affective and calculative commitment) were proposed as core mediating variables between mutualistic benevolence, altruistic benevolence, and communication, and switching intentions. The data were collected from 210 automobile parts buyers and were analyzed using frequency, reliability, and confirmatory factor analysis and SEM (structural equation model) with SPSS/WIN 20.0 and AMOS 20.0. The data were analyzed with structural equation modeling with AMOS 20.0 and SPSS Win/PC 20.0. The result of the overall model analysis appeared as follows: ${\chi}2=224.885$, d.f=123(${\chi}2/df=1.828$), p=0.000, GFI=.898, AGFI=.859, IFI=.967, NFI=.930, TLI=.958, RMSEA=.063, CFI=.966. Since the result of the overall model analysis demonstrated a good fit, we could further analyze our data. The findings can be summarized as follows: According to structural equation modeling analysis, firstly, mutualistic benevolence has direct effects on calculate commitment and affective commitment. Secondly, altruistic benevolence has a positively direct effect on calculate commitment. Thirdly, communication has a statistically direct effect on affective commitment. Fourthly, calculative commitment has direct effects on affective commitment and switching intentions. Lastly, affective commitment has a direct effect on switching intentions.

• (The)Study of the Eastern Classic
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• no.36
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• pp.57-83
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• 2009

Confucius who lived an era as cosmic being 2500 years ago put an end to confusion of the time and proposed cultivating the self(修養) as a way to live everyone's human life. Confucius recognized that when one satisfies individual' desire and sticks to the self without knowing the self which is comic being, his home and further his nation must get into confusion. What Confucius put an end to the confused world and proposed how to live humanly is self-culture. Confucius considered that when one cultivates himself, he can obtain benevolence(ren(仁)) and be a wise man(君子) who can maintain his nature soundly. What Confucius proposed as a way of self-culture is to acquire by learning timely and practicing and live a practical life by looking back upon himself every minute for self-reflection(省察). Through this, he can be sound to practice benevolence, and finally get used to benevolence and stroll around benevolence. When one acquires benevolence, the key of one mind, actual and social confusion can be solved, from the viewpoint of Confucius. Through this, self-culture is the purposive key word to accomplish benevolence which is a key of Confucius thoughts, and the first step toward benevolence. That is why Confucianism says train myself to be a man of honor and let the others(the people) lead(Sugi Anin(修己安人)). The reason why overall the Analects of Confucius from "Hakyi(學而)" to "Yowal(堯曰)" discusses self-culture is that the self-culture is a basis to manage the world.

• Journal of Digital Convergence
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• v.10 no.2
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• pp.83-92
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• 2012

The purpose of this study is to investigate how the consultant proactive personality and benevolence influence on the trust and innovative performance. The results show that first, consultant proactive personality affects cognitive trust and consultant benevolence have an effect on emotional trust. Second, perceptual trusts for the consultant behavior have a relationship with innovative performance and we confirmed mediation effect of trust. This study have important meaning that we analysis plus effect on the emotion factor when we determine the trust formation factor in the consulting performed process.

• Journal of Korean Academy of Nursing
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• v.46 no.6
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• pp.824-835
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• 2016

Purpose: The purpose of this study was to analyze the paths of influence that a hospital's ethical climate exerts on nurses' organizational commitment and organizational citizenship behavior, with supervisor trust as the mediating factor, and verify compatibility of the models in hospital nurses. Methods: The sample consisted of 374 nurses recruited from four hospitals in 3 cities in Korea. The measurements included the Ethical Climate Questionnaire, Supervisor Trust Questionnaire, Organizational Commitment Questionnaire and Organizational Citizenship Behavior Questionnaire. Ethical Climate Questionnaire consisted of 6 factors; benevolence, personal morality, company rules and procedures, laws and professional codes, self-interest and efficiency. Data were analysed using SPSS version 18.0 and AMOS version 18.0. Results: Supervisor trust was explained by benevolence and self-interest (29.8%). Organizational commitment was explained by benevolence, supervisor trust, personal morality, and rules and procedures (40.4%). Organizational citizenship behavior was explained by supervisor trust, laws and codes, and benevolence (21.8%). Conclusion: Findings indicate that managers need to develop a positive hospital ethical climate in order to improve nurses' trust in supervisors, organizational commitment and organizational citizenship behavior.