• 디지털산업정보학회논문지
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• 제9권3호
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• pp.155-171
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• 2013

This research paper is focused on a theoretical study of the influences the structural factors and social capital within an industrial cluster have on innovative performance, and expanding the understanding of the influence through positive analyses based on public surveys. The study adopts a concept of social capital that can formulate a social relationship, and maintains that the social capital either works as a mediator for structural factors or independently exerts strong influences on innovative performance. In the research, the social capital is divided into two categories, bonding social capital and bridging social capital, and their influences are analyzed separately. The result of the analyses shows that unlike the traditional perception based on Korea's unique culture, the influence of bridging social capital is stronger than that of bonding social capital. It is also found that the structural factors exert influence by themselves on the contrary the previous study, simultaneously they still have influence upon innovative performance through bridging social capital calculated via the elements such as secondary relationships, network activity support and organizational openness.

• Journal of Information Technology Applications and Management
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• 제29권4호
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• pp.35-49
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• 2022

Knowledge sharing occurs through voluntary interactions between human actors. In this paper, from the perspective of social interaction, the effect of transactive memory capability and social capital (bridging social capital and bonding social capital) on knowledge sharing intention was analyzed, and tenure was demonstrated as a moderating factor that can strengthen their relationship. Therefore, the results of this study are summarized as follows. First, it was verified that the transactive memory capability had a significant positive effect on the knowledge sharing intention. Second, it was found that the bridging social capital and bonding social capital held by individuals had a significant positive effect on knowledge sharing intention. Social capital is understood to form an individual's voluntary motivation for knowledge sharing. Third, it was verified that the moderating effect of tenure suggested in this study was not significant. Based on the results of this study, implications and future research directions were presented.

• International journal of advanced smart convergence
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• 제6권2호
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• pp.34-50
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• 2017

This study delved into the effects of labor union members' social media utilization for the formation of labor union social capital. Specifically, this study aimed to identify the effects of labor union-related social media use and participation on the labor union's social capital formation through quantitative and qualitative research. It set up trust, network, and participation as social capital components and as dependent variables. Network, in particular, was divided into bonding and bridging aspect. There is the correlation between labor union-related social media use and the formation of labor union social capital. As participation in the group type social media operated by a labor union becomes more active, evaluation on labor union social capital throughout trust, network, and participation is higher. Especially, the correlation between bonding network and bridging network was high. This proves that a labor union's bond enhancement does not result in the labor union's selfishness, but it can build a cooperative system with an external network.

• 한국문헌정보학회지
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• 제47권2호
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• pp.161-180
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• 2013

본 연구에서는 스마트기기 및 SNS의 활용이 사회자본의 형성에 미치는 영향을 설문조사를 통해 실증적으로 분석하였다. 분석 결과, 스마트기기는 다양한 커뮤니케이션 방식을 제공함으로써 교량적 사회자본을 확장할 수 있는 기반을 마련해 주고 있다. SNS는 오프라인에서 형성된 사회적 관계를 온라인으로 확장시킴으로써 결속적 사회자본을 강화하고 있으며, 온라인 커뮤니티 구축을 통한 사회적 관계의 확장을 이끌어내어 교량적 사회자본을 증대시키고 있다. 반면, 스마트기기를 이용한 SNS의 활용은 사회자본의 증대와 관련이 없는 것으로 나타났으나, 사람들의 사회활동의 참여를 활발하게 함으로써 복합적인 사회자본을 형성하는 것으로 나타났다.

• 한국언론정보학보
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• 제65권
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• pp.5-26
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• 2014

본 연구는 전국의 고등학생 및 대학생에 대한 대규모 조사를 통하여 소셜미디어 이용정도 및 이용동기가 교량적/결속적 사회자본 및 참여를 증진시키는 데 얼마나 기여하고 있는지 고찰했다. 특히 소셜미디어를 네트워크 성격에 따라 개방형 네트워크와 폐쇄형 네트워크 서비스로 구분해 분석한 결과, 전자는 교량적 사회자본의 강화에, 후자는 결속적 사회자본의 증진에 기여하는 것으로 나타났다. 소셜미디어이용동기는 교량적/결속적 사회자본 모두에 유의한 영향을 미쳤다. 소셜미디어를 통한 정치 사회적 참여에는 소셜미디어 유형별 이용정도와 이용동기가 모두 유의한 영향을 미쳤다. 결론적으로, 소셜미디어가 사회자본에 미치는 효과는 어떤 성격의 매체를 이용하고 그것을 어떠한 목적으로 이용하는가에 따라 결정된다고 볼 수 있다.

• 한국정보시스템학회지:정보시스템연구
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• 제25권1호
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• pp.201-223
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• 2016

Purpose As social network games (SNG) enjoy rapid growth in the market and become a major sector of the gaming industry, it is of great interest to examine the how users continuously use SNG. In SNG, the users' social interaction is the most prominent advantage of the social network, as well as the entertainment afforded by the game. This study explores the relationship between altruism, which is considered the most prominent characteristic of SNS, and the continuance usage intention, as well as the moderating role of social capital. Based on social capital theory and organizational citizenship behavior, this research model considers social bonding and bridging that are divided by social capital. Design/methodology/approach An AMOS analysis based on survey data from 223 SNG users indicated that SNG with greater altruism enhance social capital (social bonding, social bridging), which is related to the user's satisfaction and the continuance intention of SNG. Findings Social bonding is positively related to the user's satisfaction with SNG. In other words, social bridging positively affects the continuous usage intention of SNG. These findings help managers in developing and implementing altruistic relationships and social capital for continuous usage of SNG.

• 유통과학연구
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• 제14권8호
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• pp.35-44
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• 2016

Purpose - This study aims to understand the relationship between Chinese local SNS usage and social capital building through Chinese international students in South Korea. A research model that illustrates the relationship between the SNS usage (i.e., intensity, communication and social capital building is proposed. Based on the analysis, this study will provide responses to the question of if SNS really presents the danger of trapping international consumers in their local comfort zone or enhance social capital for the users. Research design, data, and methodology - The survey questionnaire is circulated among the WeChat (a Chinese local SNS) users who are the Chinese international students studying in South Korea. The collected data is analyzed by structural equation method using SPSS and AMOS. Results - Proposed hypotheses of the positive relationships between the attachment of SNS use and both individuals' bridging and bonding social capital are supported. It's also supported that (1) interpersonal communication, (2) interpersonal communication with old friends, and (3) interpersonal communication for making new friends on SNS positively influence individuals' bridging social capital. Conclusions - This paper demonstrates the importance of intensity of WeChat use and interpersonal communication that impact Chinese international students' bridging and bonding social capital on WeChat.

• 한국조리학회지
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• 제22권3호
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• pp.254-268
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• 2016

본 연구는 SNS 상에서 사회적 자본이 외식 상품 구매 시 구매의도와 구전의도에 미치는 영향력을 살펴보고자 하였으며, 사회적 자본과 구매의도 및 구전의도 간에 외식 상품에 대한 신뢰가 매개역할을 하는지에 대해 실증분석을 통해 살펴보고자 하였다. 자료수집은 2016년 2월 15일부터 2월 29일까지 실시하였으며, 편의표본추출법에 의해 SNS를 통해 외식상품을 구매해 본 경험이 있는 300명을 대상으로 조사를 실시하였으며, 이 중 유효한 자료 291부를 최종자료로 분석에 사용하였다. 가설검증을 위해 다중회귀분석과 계층회귀 분석을 실시하였다. 분석결과, 첫째, SNS 상에서의 사회적 자본 중 연결적 자본이 결속적 자본에 비해 외식상품 신뢰에 더욱 큰 영향을 미치는 것으로 나타났다. 둘째, SNS 상에서의 외식상품 신뢰는 구매의도와 구전의도에 모두 유의한 영향을 미치는 것으로 나타났다. 셋째, SNS 상에서의 외식상품 신뢰는 연결적 사회자본과 구매의도 및 구전의도 간에 매개역할을 하는 것으로 나타났다.

• Journal of Contemporary Eastern Asia
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• 제14권1호
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• pp.5-22
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• 2015

This study examines how different uses of social network sites (SNS) and mobile phones (MP) to communicate with friends and business associates are related to the acquisition of job-related information, job mobility, and entrepreneurial intentions, using social capital as its main theoretical lens. To this end, a nationally representative, random digit dialing (RDD) survey was conducted in Singapore. Path analyses show that SNS interactions with friends are positively related to both bonding and bridging social capital. The former is linked with greater job mobility, the latter with entrepreneurship, and both are associated with more job-related information. SNS interactions with business contacts are directly positively related to job-related information and entrepreneurship. For mobile phones, interactions with friends are positively related to social capital, job information and entrepreneurship. Professional networking is associated with more bridging social capital, job information and job mobility. Bonding capital is found to be linked with greater job mobility, while bridging capital has a positive relationship with both entrepreneurship and job mobility.

• 한국멀티미디어학회논문지
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• 제18권9호
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• pp.1118-1130
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• 2015

The current study explores a possible mechanism through which game users' integrated sociopsychological factors lead to a higher level of life satisfaction, based on desire-fulfillment theory as well as hedonic and eudaimonic approaches to happiness. Using data from a survey of 789 game users in South Korea, we tested the relationships of psychological variables (self-esteem and game and life-efficacy), social variables (bonding and bridging social capital), and demographic variables (age and gender) with life satisfaction. Results show that self-esteem and game efficacy were an important antecedent to the degree of users' life satisfaction. Both bonding and bridging social capital increased life satisfaction. The importance of perspectives as well as their implications for game users and further associated research is explored.