• 한국IT서비스학회지
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• 제16권1호
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• pp.83-98
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• 2017

Broadcasting telecommunication convergence service means a service where broadcasting and telecommunication converge. Recently with the advancement of technology, broadcasting telecommunication convergence service has been evolving to provide multimedia contents through various devices including wired and wireless network environment. Up to now, IPTV and smartphone-based convergence services have been dominant, but more developed and evolved technology and media will appear in the future. In order to derive the next generation broadcasting telecommunication convergence service supporting model, this study derives an evaluation model of broadcasting telecommunication convergence service and presents a case of evaluation of 30 demonstration projects supported by the Korean government from 2010 to 2014. In this study, we derive an evaluation model and evaluate the demonstration projects by reflecting the position of the main stake holders of service such as users, experts, and related organizational institutions, away from the existing simple service evaluation method. Expert questionnaire used AHP (Analytic Hierarchy Process) method, and the evaluation results were divided into upper and lower groups to provide key implications by a gap analysis. From this analysis this study suggests guidelines for next generation broadcasting telecommunication service support projects. The next generation broadcasting convergence service business should be based on open platform type in terms of service type. In terms of service media, it should be centered on open devices such as smart phones and smart TVs. In terms of types of business responsibilities, it should be led by public organizations and it is necessary to increase the fund matching ratio by at least 62% when the private sector participates.

• Journal of Information Technology Applications and Management
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• 제14권3호
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• pp.199-225
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• 2007

This study deals with the regulatory policy of government on the convergence of broadcasting and telecommunication by applying rent seeking theory to Internet Protocal TV (IPTV). Existing literature has mainly focused on the negative implications of rent seeking since Tullock [1967], Krueger [1974] and Buchanan [1980]. We have investigated the regulatory policy along with the progress of the convergence of broadcasting and telecommunication. Regulatory policy on broadcasting, despite its impartial intent. has created the entry barrier in the industry, resulting in high rents. Meanwhile, regulatory policy in telecommunication is more geared by the encouragement of more competitive environments, resulting in reasonably low rents in the market. Regulatory policy in the age of convergence needs to improve the efficacy of the industry and welfare, while maintaining the rent at a reasonably low level. This research has contributed to emphasizing the positive aspect of rent seeking in policy concerned with the convergence of broadcasting and telecommunication, notably IPTV.

• ETRI Journal
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• 제32권2호
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• pp.302-311
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• 2010

In this study, we analyzed consumers' choices of various broadcasting and telecommunication convergence services and time consumption for chosen services by using survey data. A multivariate probit model was used to model consumers' choices of various broadcasting and telecommunication convergence services, and an ordered probit model was used to model consumers' time consumption for chosen services. Factors affecting consumers' choices and time-consumption behavior were identified, and simulation results of market competition and substitution were obtained. Based on these results, it was found that for the time being, consumers are highly locked into existing broadcasting services and are likely to become more price-sensitive to the new broadcasting and telecommunication convergence services. Also, the ways in which individual characteristics affect choices and time consumption were found to be very diverse service by service.

• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 2006년도 제28회 동계학술발표회 논문집
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• pp.248-263
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• 2006

The convergence in telecommunication and broadcasting is one of the most popular topics in these days. For example, the characteristic of IPTV -internet protocol television-is controversial in the extreme. In Korea the IPTV operators are mainly the telecommunication service operators. So it is natural that the IPTV services are categorized to the telecommunication services. But the Broadcasting service providers, especially the CATV providers who can serve the TPS-triple play service- like IPTV players insist that the IPTV should be regulated as a broadcasting service. This paper will analyze whether the regulation in which the IPTV is categorized to one of the broadcasting services is better than the case of telecommunication services. To examine this, the social welfare analysis is conduced and the differential oligopoly market model is used. Together with that, this paper suggests that we can improve the social welfare by the asymmetric regulation between IPTV and D-CA TV. This means that in Korea the IPTV has a weak substitution relation with the D-CA TV and the IPTV should be dealed as a new convergence service that differs from traditional broadcasting services.

• 기술혁신연구
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• 제14권1호
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• pp.227-254
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• 2006

Under the recent trend of telecommunications and broadcasting convergence, much more various forms of new convergence broadcasting services are being introduced than ever before. Owing to the unique advantages, new convergence broadcasting services are expected to bring drastic changes to the current broadcasting service market. In this research, we attempt to examine what kind of attributes critically affect the competition among new convergence broadcasting services, and how much competitive they will be, based on the quantitative information about consumer preferences for the important attributes of new convergence broadcasting services. Conjoint survey was used in order to obtain stated preference data of consumers. From the results, some implications are obtained as follows. First, even though new convergence broadcasting services have many unique advantages, still price is the most important for the consumers. Second, it is expected that considerable consumer valuation exists for the unique advantages of new convergence broadcasting services like mobility and dual-way interactivity, which will add the competitiveness of those services in the future. Third, since midterm advertising puts negative utility on consumers, broadcasting services with midterm advertising will not be preferred to those with neither advertising nor midterm advertising. Fourth, service coverage and the number of consumers using the same broadcasting service have a significant feedback effect on the competition between broadcasting services from the dynamic aspect. Lastly, the consumer preference can be affected by demographic variables like age and gender, and broadcasting service usage patterns such as channel switchover for escaping advertisement and frequency of using other recorded media. Main findings of our research might become useful information for both telecommunication and broadcasting companies, contents providers, advertisers, and policy and regulation makers to cope with the uncertain environment of telecommunication and broadcasting convergence.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2003년도 창립학술대회
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• pp.75-89
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• 2003

In this paper, we first summarize key components of integrated services of telecommunication and broadcasting. Definitions and typology of th e integrated services are organized th rough comprehensive analysis of recent convergence trend of telecommunications and broadcasting. Various issues on regulations, society cultures, and technical aspects of the convergence are identified. Next, we deal with the digital media broadcasting service which is one of the technical culmination of the telecommunication and broadcasting merged services. The focus of the analysis has been made on policy implications and comparative details with other similar services in the same category. Finally, we suggest the perspectives on forthcoming digital media broadcasting service developments, and implications to cope with this emerging technological breakthrough.

• 디지털융복합연구
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• 제9권5호
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• pp.99-111
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• 2011

오늘날 SNS를 포함하여 다양한 스마트미디어들의 급속한 보급으로 새로운 스마트융합시대가 도래하고 있다. 그러나 이러한 스마트융합사회가 아직 효율적이지는 못하다. 특히 장시간의 로딩시간, 비싼 단말기와 이용료, 개인정보의 유출, 스팸메일과 음란폭력물, 잦은 끊김, 접속 장애, 정보격차 등 무수한 이용의 어려움 들이 아직 해결되지 못하고 있다. 이러한 문제점들은 당연히 방송통신 정책의 과제가 될 것이다. 이러한 관점에서 본 논문은 보다 효율적인 스마트융합사회를 만들기 위하여 역동적인 삶의 질에 기초한 방송통신 정책들을 제안하고 있다. 이러한 정책들은 새로운 방송통신 콘텐츠의 개발과 생산 그리고 안정적인 서비스의 제공과 프라이버시의 보호 등 지금까지 제기되는 정책적 과제들을 해결하는데 크게 기여할 수 있는 내용들이다.

• 한국항행학회논문지
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• 제21권4호
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• pp.402-412
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• 2017

방송 기술과 통신 기술의 융합은 유비쿼터스 네트워크를 위한 핵심 기술 중 하나이다. 본 논문에서는 AT-DMB(advanced terrestrial digital multimedia broadcasting) 방송망과 통신망의 융합망을 제안하고, MIIS(media independent information server/service)를 통한 방송 시스템과 통신 시스템 간 연동을 제공하는 융합 시스템을 제안한다. 특히, 방송통신 융합망에서 QoS(Quality of Service)와 전력절감의 향상을 위한 fast wakeup and connection 기술을 제안한다. 제안하는 기술은 사용자 단말의 휴지기 인터페이스로 유입되는 서비스 지연과 해당 인터페이스의 전력소모를 최소화하는 기술이다. 끝으로, 시뮬레이션 및 성능분석을 통해 제안하는 기술이 서비스 지연을 감소시키면서 전력소모를 최소화할 수 있음을 확인하였다.

• 한국통신학회논문지
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• 제35권3B호
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• pp.536-550
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• 2010

본 논문에서는 방송법과 통신법의 특성을 분석해 보고, 두 가지 법의 공통된 규제 특성과 차별적 규제특성을 도출해 냄으로써 방송통신 융합 환경에서 방송통신 통합법이 지향해야 할 핵심적 규제논거를 제시하고자 하였다. 또한 방송법과 통신법에서 고유하게 추구하고 있는 가치를 도출해 내고, 이러한 가치가 통합법에서도 지속적으로 반영되어야 할 필요성이 있는지를 살펴보고, 이러한 가치들이 통합법에서 어떻게 수용되어야 하는지에 대한 방향 성을 제시하였다. 연구결과, 방송법과 통신법의 공통된 특징은 두 산업 모두 전통적으로 강력한 진입규제가 적용되었고, 보편적서비스로서의 가치를 실현하도록 요구되어 왔다는 것이다. 한편, 방송법과 통신법에서 각각 추구하고 있는 고유의 가치는 다양성의 확보와 접근성의 확보로 요약될 수 있다. 방송통신 통합법에서는 방송과 통신의 전통적 규제논거를 유지하면서 융합 환경에 맞도록 다양성과 접근성의 의미를 수정 보완해 나아갈 필요가 있다.

• 한국언론정보학보
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• 제48권
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• pp.25-45
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• 2009

방송통신융합은 그 자체로 현실이 아니라 그것을 정의하고 설명하는 담론 속에서 사고되고 현실로 인식된다. 이 논문은 방송통신융합 담론이 어떻게 형성되고 실천되며 변화하고 있는지를 살펴보는 것을 목적으로 한다. 하나의 동일한 담론이 정치사회적 싱황에 따라 어떠한 영향을 미치고 어떻게 그 진화과정을 달리 할 수 있는지를 극명하게 밝히기 위해 한국과 프랑스를 비교하였다. 방송통신융합 담론은 OECD의 보고서와 유럽위원회의 녹서에 의해 프랑스와 한국에서 지식담론으로 태어나고 본격적으로 사회적 논의의 대상이 된다. 이 담론은 프랑스에서 저항담론과 충돌하였고 한국에서는 별다른 저항 없이 수용되었다. 이 담론은 결과적으로 프랑스에서는 분리규제 유지와 수평규제 도입으로 실천된 반면 한국에서는 통합기구의 설립으로 실천된다. 마지막으로 프랑스와는 달리 방송통신융합은 한국에서 지식담론의 차원을 넘어 정치적 혹은 유토피아적 담론으로 자리를 이동하게 된다. 이러한 진화과정에서 나타난 프랑스와 한국의 극명한 차이는 담론에 의한 현실 인식의 문제, 담론의 모순과 복잡성 그리고 담론이 안고 있는 지식과 권력의 문제를 고찰할 수 있는 기회를 제공한다.