• 경영정보학연구
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• 제14권2호
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• pp.93-102
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• 2012

네트워크 패러다임의 변화 속에 새로운 제품, 기술, 서비스와 더불어 비즈니스 모델을 제시하는 기업이 새로운 강자로 부상하고 있다. 기업들은 네트워크가 가져온 시공간의 제약 해결 등을 얻기 위해 기존의 비즈니스를 네트워크 공간으로 옮기기 위한 노력을 진행하였으며, 이러한 과정에서 기업들은 전에 없던 새로운 비즈니스 모델을 출현시키고 있다. 본 연구에서는 비즈니스 모델 변화를 위해서는 고객이 아닌 새로운 네트워크 가입자 개념으로 비즈니스 모델에 대한 재해석이 필요함을 강조한다. 비즈니스에 대한 근본적인 변화 없이 네트워크의 특성만을 이용하고자 하는 기업들은 고객의 니즈를 잃어버리는 구조적 관성에 빠질 수 있다. 하지만, 사례 기업은 고객이 원하는 가치가 무엇인가에 주목하였으며, 이를 통해 고객을 새로운 네트워크 가입자의 개념으로 살펴봄으로써 기존 비즈니스 모델을 새롭게 변화시키고 나아가 기업간 관계 형태를 변화시켰다. 본 연구에서는 사례분석을 통해 네트워크 관점에서 비즈니스 모델의 변화과정 및 가치곡선과 고객경험사이클을 적용하여 이에 따른 성과를 설명함으로써 네트워크 관점에서의 비즈니스 모델에 대한 재해석의 필요성을 제시하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제18권3호
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• pp.47-70
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• 2009

Social network is one of the representative analytical method of the complexity theory and this research analyzed various and unique strategic alliance model of e-business domain using social network technique. A lot of small and medium firms of e-business field had developed many useful type of strategic alliances for the firms tried to maximize the effect of advertisement, marketing and to make up for their weak points and to compete with huge company with capital strength long before. But it is too rare to analyze the structure of the firm networks and to study the evolution and extension of business model considered the role of each company in the network. Social network analysis helps each firm's network easily visualized and completely modelized. Additionally, this paper cries to analyze the relationship between the role of hub and broke in the firm networks for strategic alliance, and financial performance. We demonstrate the firm with finer business model to the business environment can make higher financial performance. This implies that the firm that can create new finer business model, will lead the network of e-business firms and evolve the industry of e-business.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2004년도 ICCAS
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• pp.903-907
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• 2004

This paper introduces LnCP(Living Network Control Protocol)-based home network system and proposes high level message which is utilized between LnCP Home network Server and User Control Point. LnCP is very optimized protocol for digital home appliances. Then proposed system and implementation of these ideas are presented.

• 경영과학
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• 제23권3호
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• pp.157-182
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• 2006

Increasing attention has been paid to the home network business in Korea. The rate of growth of the business, however, has not been as high as it was expected. In this study we first categorize the business into three classes of services, with five distinct players. The business models of the five players differ from each other, which in turn keeps the business from visible growth. Based on this observation, we applied business alliance theories to the home network business to find out ways to make the players cooperate with each other. And we proposed five cooperation strategies for three different classes of home network services. Finally we made some suggestions to remove obstacles against business cooperation among the players.

• 한국IT서비스학회지
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• 제19권3호
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• pp.17-34
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• 2020

Recently, various attempts have been made to discover promising items and technologies. However, there are very few data-driven approaches to support business diversification by companies with specific technologies. Therefore, there is a need for a methodology that can detect items related to a specific technology and recommend highly marketable items among them as business diversification targets. In this paper, we devise Labeled Item Network for Business Diversification Consulting Support System. Our research is performed with three sub-studies. In Sub-study 1, we find the proper source documents to build the item network and construct item dictionary. In Sub-study 2, we derive the Labeled Item Network and devise four index for item evaluation. Finally, we introduce the application scenario of our methodology and describe the result of real-case analysis in Sub-study 3. The Labeled Item Network, one of the main outcome of this study, can identify the relationships between items as well as the meaning of the relationship. We expect that more specific business item diversification opportunities can be found with the Labeled Item Network. The proposed methodology can help many SMEs diversify their business on the basis of their technology.

• 한국프랜차이즈경영연구
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• 제10권1호
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• pp.19-32
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• 2019

Purpose - Since the opening of Korea's distribution market, the domestic network marketing market has been continuing to grow. In this context, research on network marketing independent operators, which plays the most important role in the network marketing industry, is insufficient. This study was to identify the effects of Independent Operator's Company Selection Attributions on the Economic and Non-Economic Satisfaction, Trust, and Recommendation. The results will provide strategic direction, theoretical and practical implications for companies and operators in the network marketing industry. Research design, data, and methodology - In order to verify the research hypotheses, the data were collected from Independent Operators of Network marketing industry using questionnaires. The pretest was conducted from January 8 to 19, 2018, and the main survey was conducted from February 1 to 28. A total of 210 questionnaires, of which 193 copies were collected. The data were analyzed with SPSS 21.0. and AMOS 21.0. Results - The results are as follows; product competitiveness and system competitiveness have significant effects on economic satisfaction and non-economic satisfaction. Economic and non-economic satisfaction have significant effects on business trust. Economic and non-economic satisfaction did not influence recommendation intention directly, but influence it indirectly. Business trust has a significant effect on business recommendation intention. Conclusions - After starting network marketing business as an independent operator, the competitiveness of the company is meaningless, and product competitiveness and system competitiveness are important factors for economic and non-economic satisfaction. Therefore, network marketing companies and independent operators should prioritize product competitiveness and system competitiveness between business development. The findings show that trust in the business is very important for active business Recommendation to others. Therefore, network marketing firms and independent operators need to make efforts to meet economic and non-economic satisfaction, which have a significant impact on business trust.

• Asia Marketing Journal
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• 제19권1호
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• pp.19-34
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• 2017

Despite the importance of the impact of network structure on the relationships between firms and firm performance, few studies have investigated these effects. This study investigates how network openness influences the relationships between TSI, opportunism, technological uncertainty, and supplier performance. We also try to figure out how network openness functions as a governance mechanism.

• 유통과학연구
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• 제20권5호
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• pp.97-104
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• 2022

Purpose: This study intends to analyze the effect of competitor pressure and customer pressure on social media technology use and the value of the business network and their implications for marketing performance. Research design, and methodology: A constructed questionnaire was conducted with 90 respondents of MSME's Business Actors in South Sulawesi Partial Least Square (PLS) analysis was applied to analyze and verify all the data. Results: Competitor pressure has a significant effect on social media technology, Competitor pressure has a positive and significant impact on business network accentuation. Customer pressure has a positive and significant impact on social media technology. Customer pressure has a positive and significant impact on business network accentuation. Social media technology utilization has a significant impact on Business Network Accentuation. Social media technology utilization has a significant effect on Marketing Performance. Business Network has a significant effect on Marketing Performance. Conclusions: It is an important thing for MSMEs to increase the use of social media technology to meet the demands of consumers and pressure from competitors. The use of social media technology must be implemented effectively and efficiently so that it can be utilized as an effective tool for distributing the value that own by a company to improve the company's marketing performance.

• 지능정보연구
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• 제1권1호
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• pp.23-41
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• 1995

Business researchers have traditionally used statistical techniques for classification. In late 1980's, inductive learning started to be used for business classification. Recently, neural network began to be a, pp.ied for business classification. This study reviews the business classification studies, identifies a neural network a, pp.oach as the most powerful classification tool, and discusses the problems and issues in neural network a, pp.ications.

• 정보처리학회논문지D
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• 제17D권3호
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• pp.193-202
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• 2010

유비쿼터스 컴퓨팅 환경을 실현하기 위한 핵심 기술로 자동화된 개체 식별, 분산 컴퓨팅 기술 등의 연구가 다양한 분야에서 이루어 지고 있다. 라디오 주파수를 이용해서 개체를 식별하는 RFID 기술은 EPCglobal에서 표준을 제시하고 있고 EPC Network를 기반으로 구축된 인프라를 바탕으로 응용 시스템을 개발하고자 하는 경우, RFID 미들웨어로부터 대규모의 EPC정보를 처리해야 하고, EPC를 기반으로 EPC와 관련된 고유 정보와 이력 정보를 수집해야 한다. 또한 정보획득 및 가공에 관한 인과관계 처리가 분명히 이루어져야 하고, 비즈니스 룰에 따른 이벤트의 발생 조건에 관한 처리를 고려하여야 한다. 본 논문에서는 EPC Network 기반에서 응용 시스템 개발을 지원하기 위해 비즈니스 서비스를 제공하는 미들웨어 플랫폼을 제시하고 이에 관한 효용성을 검증한다. 비즈니스 서비스란 추가적인 정보 획득이나 가공 과정 없이 응용 시스템에서 바로 이용이 가능한 이벤트를 전달하는 서비스를 의미한다. 미들웨어 플랫폼에서는 정보 획득, 정보 가공 과정을 지원하며, 또한 비즈니스 룰 처리를 지원한다. 미들웨어 플랫폼은 비즈니스 서비스를 기반으로 응용 시스템의 빠른 개발을 가능하게 하고, 유지보수를 용이하게 한다.