• Journal of Information Technology and Architecture
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• v.9 no.3
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• pp.303-321
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• 2012

Scenarios are an effective tool for supporting a company to be successful in its increasingly complex, changing business environment. They are especialy effective in dealing with uncertainties. This paper show how business managers or supervisors can develop scenario-based business strategies. This is explained by the case study of MVNO (Mobile Virtual Network Operator) in Korean mobile service market. In addition, we discuss on theoretical background of scenario- based management and describe the integration of scenarios into process of strategic management. This includes specific methodological approaches to identify the key factors and logics for scenario building, to develop new strategies.

• Journal of Distribution Science
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• v.15 no.4
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• pp.69-78
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• 2017

Purpose - The study was AI as exploratory study on artificial intelligence (AI) shopping information services, to explore the possibility of a new business of the distribution industry. For research, we compare to IBM of consumer awareness surveys an AI shopping information service for retailing channel and target goods group. Finally, we present to service scenario for distribution service using AI. Research design, data, and methodology - First, to identify possible the success of the information service shopping using AI, AI technology for the consumer is very important for the acceptance of judgement. Therefore, we explored the possibility of AI information service for business as a shopping. The experimental data were used to interpret the meaning of the relevant literature and the IBM Institute of Business Value (IBV) Report 2015. This research is based on the use of a technical acceptance model (TAM) to determine whether the consumer would adopt the 'AI shopping information service' technology. Step 1 of the process assumes that the consumer adopts AI technology. In step 2, consumers find their preference channels and goods targeted at them as per their preferences. Finally Step 3, we present scenario for 'AI shopping information service' based on the results of Step 1 and 2. Results - Consumers have expressed their high interests in the new shopping information services, especially the on/off line distribution channels can use shopping information to increase the efficiency in provision of goods. Digital channel (such as SNS, online shopping etc.) is especially high value goods such as cars, furniture, and home appliances by displaying it to an appropriate product group. Conclusions - The study reveals the potential for the use of new business models such as 'AI shopping information service' by the distribution industry. We present seven scenario related AI application refer from IBM suggestion, and the findings would enable the distribution industry to approach target consumers with their products, especially high value goods. 'Shopping advisor' is considered to the most effective. In order to apply to the other field of the distribution industry business, which utilizes AI technology, it should be accompanied by additional empirical data analysis should be undertaken.

• Korean Management Science Review
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• v.33 no.1
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• pp.59-75
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• 2016

The domestic simple payment service was not activated yet compared to foreign countries and there are many things to complement in the legal, institutional, and technical aspects. The future image of the domestic electronic payment propulsion was considered by the scenario planning focusing on the simple payment. Total 6 future scenarios were drawn through the scenario planning, and 3 major strategy directions for attaining the preferred future scenario were drawn. This study drew a meaningful scenario through various analyses and industry specialist questionnaire about the future of the simple payment service which will be a crucial change of the domestic electronic payment under the uncertain future situation, and suggested an implication for the government and every interested party who provides the industrial service to prepare for the future.

• Journal of Information Technology Services
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• v.9 no.4
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• pp.243-259
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• 2010

It is expected that the next generation mobile communication system will be a service-driven developed system capable to realize the human-centric mobile convergence services. and it is different from the technology-driven development approach of the second and the third generation mobile communication systems. As a preliminary research work on such service-driven system development approach for the next generation mobile communication system. we developed the scenario based service analysis process (2SAP) framework to derive core service technologies and functionalities. In this paper. we propose the next generation mobile convergence service business model creation methodology based on research results of the 2SAP framework. To achieve this goal, we first establish a service model contains several components such as infrastructures. operations. and provision of services that are indispensible for providing next generation mobile services. Then, the next generation mobile services and its corresponding business models can be created by adding service and value flows to the developed service model after defining necessary components of business model including actors, their relationships, and roles.

• Journal of information and communication convergence engineering
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• v.9 no.4
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• pp.379-384
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• 2011

The scope of the problems that could be solved by monitoring and the improvement of the recognition time is directly correlated to the performance of the management function of the business process. However, the current monitoring process of business activities decides whether to apply warnings or not by assuming a fixed environment and showing expressions based on the design rules. Also, warnings are applied by carrying out the measuring process when the event attribute values are inserted at every point. Therefore, there is a limit for distinguishing the range of occurrence and the level of severity in regard to the new external problems occurring in a complicated environment. Such problems cannot be ed. Also, since it is difficult to expand the range of problems which can be possibly evaluated, it is impossible to evaluate any unexpected situation which could occur in the execution period. In this paper, a process-evaluating model based on the goal scenario is suggested to provide constant services through the current monitoring process in regard to the service demands of the new scenario which occurs outside. The new demands based on the outside situation are analyzed according to the goal scenario for the process activities. Also, by using the meta-heuristic algorithm, a similar process model is found and identified by combining similarity and interrelationship. The process can be stopped in advance or adjusted to the wanted direction.

• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.351-359
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• 2010

Recently, interesting of U-city with ubiquitous computing technologies has increased and u-city services can improve people's quality of life. Among the u-city services, traffice service is actively developed in our lives. In this paper, we propose the business model and business model process in u-intelligence traffic service. To propose the research purpose, we examined the prior business model and investigated u-intelligence traffic information and control services. And also, we draw scenario and used it to identify business model. To efficiently understand proposed business model, we built business model process of u-intelligence traffic information and control services. The results of study, we draw 4 representative U-intelligence traffic information and control service. Based on representative services, we proposed business model and business model process with stakeholder, benefiter and value model. This study concludes with implications of the study results as well as limitations and future research directions.

• The Journal of Society for e-Business Studies
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• v.16 no.4
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• pp.97-108
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• 2011

Small IT service organizations operate their business with limited resources and workforce in comparison with large enterprises, and they could be categorized in various types based on the method of value creation. But the recent studies on information security have been conducted and they were focused on the construction of general information security countermeasure, without considering size of the business and characteristic. Hence we have undergone the process of classifying information assets. Then we extracted and categorized the information assets considering characteristics of small organization's size and business process. Specifically we have classified the information assets according to business scenario design through qualitative observation method. Then we have validated the classified information assets by utilizing statistical method. We may anticipate that this study results could be basic data for developing the differentiated information security countermeasures for small IT service organization.

• The Journal of Society for e-Business Studies
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• v.21 no.3
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• pp.1-13
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• 2016

The many researches on context-aware service based on the combination of semantic technology and IoT environment are being actively done. However, the previous study exploiting ontology has limitations not to accommodate the service requirement changes due to ontology prebuilt by specific service scenario. Although the concept of cross vertical ontology has emerged in order to overcome the limitation, it has other limitations that need additional components composing service environment for expressing context information and can't represent state information of environment elements. To cope with these limitations, we propose SISO (Semantic-based IoT Service Ontology) that can represent the states of environmental element without the need for additional context-information element. To verify SISO's characteristics, we select the service scenario and present applied results. The qualitative analysis comparing with the previous study is also presented by the applied results of service scenario.

• Journal of Service Research and Studies
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• v.11 no.3
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• pp.55-74
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• 2021

In the global era, the tourism industry is a major profitable business, and the state and local governments are making various efforts to provide quality tourism experiences. The purpose of this study in a variety of tourism contents is to study barrier-free subway services in line with the global era, and to expand from the existing rapid, safe, and ordered transportation to the provision of high-quality comfort and all-round service experiences. This study compared and analyzed the subway service systems of Korea, China and both countries through the service design method, and presented a barrier-free subway service system to improve the user's satisfaction with the subway service system by improving the user's service experience. As a result, research results showed that 20 attractive quality attributes in 17 fields, such as convenience facilities, language issues, security equipment, and riding environment, play an important role in improving the quality and experience of subway services. In addition, through the construction of a Service Spatial Scenario, an optimized subway service system can be visualized to help understand this so that it can be used as a reference for creating a strategic application.

• The Journal of Society for e-Business Studies
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• v.14 no.3
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• pp.71-85
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• 2009

Nowadays the research and development of various middleware for the ubiquitous computing environment has been demanded and many application services have been provided. The practical ubiquitous computing environment is the world where a variety of services based on RFID/USN devices are integrated with each other and make synergy effects all together. In the end user perspectives, there should be a middleware platform and business logic framework collaborating various services all together to satisfy the user requirements. In addition, the platform should provide the user to describe a scenario based on various event to maximize the collaboration. In this paper, we have proposed business logic framework which is supporting collaboration between heterogeneous service systems based on the user's scenario. We have also tried to show the efficiency and scalability of the proposed framework by providing the result of a couple of tests.