• Proceedings of the Korean Institute of Building Construction Conference
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• 2009.11a
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• pp.273-276
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• 2009

Interior space of large scale composition facilities influences in walk population of distance according to trade and space rescue and walk population of distance is armed business activity. First, chose representative COEX mall of domestic representative multiplex utilization facilities on greate upper limbs for progress of research. Because executing space analysis of COEX mall interior, can analyzed the walk amount and location and also confirm result that floating population according to accessibility increases. Produced time, day of the week, the passageway passing amount through CCTV on actuality COEX mol interior to compare this. Was proved that it is quantity in the passageway passing amount and analysis incidental of the passing amount that get executing space difference.

• Archives of design research
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• v.19 no.6 s.68
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• pp.15-20
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• 2006

Despite the SKM Duyree shop's potentials, such as residing over the Samsung-dong, gangnam-gu one of the premier locations in Seoul, and offering a large shopping store, the old 'SKM Dutyfree' symbol [image #2] has become the burden for a company due to its low-profile brand quality and lack of location advertisements. Therefore, first, we have agreed to acquire the popular brand word 'COEX' and replace "SKM Dutyfree" to "COEX Dutyfree", and second, the new visual image has been created in order to create a synergy of the urban-look and the location-information. Therefore, the visual identity design concepts have been utilized in order to achieve such goals; first, promote the existing COEX-image and metropolitan-esque image. Second, unify the international-metropolitan looks of the COEX-mall, hotel, shopping center, exhibition, and airport terminal with location information. Third, deliver the new identity-design [image #1] of the fresh look(compare to competing dutyfree shops) and dynamic images.

• Korean Institute of Interior Design Journal
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• v.14 no.5 s.52
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• pp.236-244
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• 2005

This study investigates the effects of the spatial elements of the mulit-purpose commercial complex on visitors' circulation pattern and wayfinding by employing method of space syntax, observation, and interview survey. Two commercial complexes were investigated; Techno-mart represented a vertical type and COEX mall rendered a horizontal one. Analysis of the spatial elements using space-syntax method provided a base line for comparing analyses by the two other methods. Analysis of the interview additionally survey identified the factors affecting wayfinding behavior and contributing satisfaction. The findings suggest that level of the effects of the spatial configuration on visitors' circulation pattern is greater in Techno-mart(vertically oriented) than COEX(horizontally). In COEX, for instance, specific route that connects sub-way station and cinema complex carries far more traffic than main route, even though the main route indicates higher degree of integration of spatial configuration. Similar with observation, the degree of integration is corresponding with the satisfaction and easiness of wayfinding behavior In COEX, specific place and feature seem to have more effects on visitors' wayfinding behavior and circulation pattern than the level of integration of spatial configuration.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.10a
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• pp.80-81
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• 2005

• Architectural research
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• v.15 no.4
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• pp.183-190
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• 2013

The 'one-day-shopping' concept that we experience today in a modern mega mall changed the propensity to consume compared to the past. The idea of a mega mall originated in the U.S. and the first suburban shopping malls as we know them today were built in the 1950s. The convenience of these malls had a great impact not only on consumers but also on the retail industry in general and the new mega mall idea has since spread around the world, with the largest ones located in China and Southeast Asia. Meanwhile, Korea had the fastest-growing economy during the last three decades and with that boom the compositional structure of domestic retail facilities became extremely diverse. Today, there are 36 new mega mall development plans to be completed before 2016, which represent a rapid and dynamic change in consumerism lifestyle in Korea. In this regard, this study will re-evaluate the first mega mall in Korea, the COEX Mall, and identify initial errors regarding its circulation plan and provide an ideal design strategy for future commercial mega malls based on literature review and comparison analysis.

• Korean Institute of Interior Design Journal
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• v.25 no.1
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• pp.151-162
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• 2016

Various mixed-use buildings have been developed in the process of resolving the issue of 'urban regeneration' in the modern city. In this urban regeneration process, the size of the mixed-use buildings and the level of their functional complexity have been increased. It requires a quantitative and systematic approach in order to analyze the internal circulation flow within the large-scale commercial mixed-use buildings. Circulation system and environmental factors, respectively, have been vital criteria for the effectiveness of a Wayfinding design within the mixed-use buildings. The circulation system in this paper consists of 1) the number of the incoming paths at each node, and 2) the angle of directional transition from the incoming paths at the node. The environmental factors include 1) color tone, 2) materials, 3) lighting, and 4) pattern of the interior design of the mixed-use buildings. In this paper, the author develops a method of investigating the influence of the correlation between the circulation system and the environmental factors on the design of Wayfinding on the view of the remodeled COEX MALL interior design.

• Korean Institute of Interior Design Journal
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• no.31
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• pp.3-11
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• 2002

Shopping malls in Seoul become important urban public space where teens and youths as well as the elderly come easily and enjoy thorned environment. This study examines design motifs, structures and effects of theme design of three shopping malls-Lotte World, Coex Mall, and Central City-in Seoul, Korea. The study quotes Lynch`s five image elements-paths, nodes, landmarks, districts, and edges in the shopping malls in order to analyze internal structure of the shopping malls and theme design elements. The theme design of the shopping malls was often used the images of "city parks", "future city", "foreign tourist places", "carnival and festival", and "old towns" to evoke nostalgia of the past and fantasy of the future. The study finds that theme design was emphasized at the area of corridors-path, plazas-nodes and special districts such as movie theater and food courts. The study concludes that theme design in the three shopping malls should consider local(Korean) motifs in design properly and consider educative effects of the design on teens and youths. Thus, theme design of the shopping malls should meet multi-functional roles of the spaces aesthetically and socially, The data and analysis of this study can contribute to improve theme design of shopping malls in Seoul, Korea.ve theme design of shopping malls in Seoul, Korea.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.116-117
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• 2005

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.3
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• pp.3-12
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• 2019

Since offline contact becomes a strong differentiator as online market expands, the shopping mall calls for more complex and diverse tenant combinations and deployment plan strategies. There is, however, few practical research and causal verification of Tenant Mix, i.e., the combination and placement of tenant and users' behavior, has been conducted which is a key factor in spatial configuration. In practice, Tenant Mix is limited in prediction of consumption behavior of customers by the MD planners's experience and depends only on qualitative arbitrary plan. The purpose of this study is to find out the interrelationship between the spatial configuration and the users' behavior of Tenant Mix in shopping mall, and to present an objective basis in MD planning. According to the analysis, it was possible to know that there are differences in the relationship between the spatial configuration and the users' behavior dependent on the Tenant Mix, which is the space planning of shopping mall. It was also possible to find out the characteristics and differences in the users' behavior which is dependent on the spatial configuration for each tenant. Through this study, it was possible to know the impact of space organization on the users' behavior and the interrelationship between the use's behavior and spatial configuration by tenant together with their characteristics. We prove that the current MD planning has limitation due to lack of objective research on the combination and arrangement of space in the commercial space and only done empirically. This analysis can show the practical plan of combination and placement of tenant which is emphasized in complex and larger shopping malls, and contribute to the revitalization of shopping mall by better use of tenant.

• Korean Institute of Interior Design Journal
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• no.31
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• pp.64-70
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• 2002

One of the main motivations of this research process is to develop an adaptable VR model whose color can be changed according to the emotional information of user. This paper addresses how to define color scheme and combine colors with harmony. The adaptable color of the VR model consists of three processes: emotional keyword identification, the color combination and the VR model adaptation processes. We have used the biorhythm to derive the emotional keyword which is used to find the color harmony scheme. The color harmony scheme provides information for the color combination of the VR model. Finally, we have obtained the VR model which color has been changed using the identified color schema.