• Journal of Korea Society of Digital Industry and Information Management
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• v.16 no.2
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• pp.83-93
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• 2020

The purpose of this study was to verify the effect on learning using YouTube. The relationship between expectations, cognitive attitudes, emotional attitudes, and reuse intentions was explored. The results are as follows. First, the factors affecting the intention to reuse YouTube were emotional attitude and expectation. cognitive attitude did not show any significant effect. Second, cognitive attitude and expectation agreement were significant variables in emotional attitude. cognitive attitude was identified as a major factor affecting emotional attitude. Third, expectation agreement was found to have a significant influence on cognitive attitude. Therefore, expectancy is an important factor in identifying cognitive attitudes. In particular, the satisfaction of expectations after experiencing a new technology or system, such as YouTube, affects the cognitive attitude. Finally, the main findings of this study were that cognitive attitude was not a variable affecting the intention to reuse YouTube. The reason for this is that YouTube is used as a medium of interest, and it is not used as a medium for searching the main data source for learning. Therefore, in order to activate YouTube learning, it is necessary to convert recognition into YouTube for learning rather than YouTube for play.

• Journal of the Korean Society of Safety
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• v.38 no.5
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• pp.15-26
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• 2023

The relationship between the knowledge, attitude, and practice of the person in charge of designating a Class III facility was analyzed to improve its practice. As a field of knowledge, system knowledge and technical knowledge were considered, and attitudes were divided into cognitive, affective, and behavioral attitudes. A knowledge, attitude, and practice (KAP) survey was conducted, and the relationship among them was analyzed through correlation and regression analyses. The factors affecting the level of practice in designating the Class III facility were technical knowledge in the field of knowledge and cognitive and behavioral attitudes in the field of attitudes. Cognitive and behavioral attitudes were the two factors that most influenced the practice of designating a Class III facility. It is thought that the higher the level of cognitive and behavioral attitudes, the greater the ability to practice designating the Class III facility. The general characteristics of respondents influencing cognitive and behavioral attitudes were analyzed by safety inspection.

• Journal of Korean Elementary Science Education
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• v.30 no.2
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• pp.242-254
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• 2011

The purpose of this study was to understand the teaching effects according to the cognitive levels after conducting inquiry activities using science notebooks in the open inquiry activities of the elementary science class. The results of this study were as follow. first, students having the open inquiry activities using science notebooks showed improvement in scientific inquiry abilities in both groups with the low and high cognitive level. Second, regarding the changes of scientific attitudes, both groups with the low and high cognitive level exhibited improvement. According to the result of analyzing interaction between the cognitive level and class treatment on the effects for scientific inquiry abilities and scientific attitudes, there was no difference by the cognitive level. And the use of science notebooks in open inquiry activities had effects on improving scientific inquiry abilities and scientific attitudes regardless of the cognitive level.

• The Korean Journal of Franchise Management
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• v.12 no.3
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• pp.47-58
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• 2021

Purpose: In general, franchise business models can generate higher returns and profits than non-franchise businesses. Therefore, it is necessary to study customer-based foodservice franchise brand awareness and service quality. The purpose of this study is to investigate the effect of service quality and brand awareness of foodservice franchises on attitudes divided into cognitive and affective attitudes and revisit intentions. Through this study, we intend to establish a structure that leads to service quality and brand awareness-cognitive attitude and affective attitude-loyalty. Research design, data, and methodology: In order to verify the hypothesis of this study, the survey was conducted among general consumers over the age of 20 who had visited a foodservice franchise within the last 3 months. Among the collected questionnaires, one insincere questionnaire was excluded, and 299 copies were used for analysis. The data collected to verify the hypothesis of this study were analyzed using SPSS 24.0 and AMOS 24.0. Result: First, it was found that the service quality of the foodservice franchise had a positive (+) effect on the cognitive attitude, and the service quality of the foodservice franchise had a statistically significant positive effect on the affective attitude. Second, the brand awareness of the foodservice franchise was found to have a statistically significant positive (+) effect on the cognitive attitude. and the brand awareness of the foodservice franchise had a statistically significant positive (+) effect on the affective attitude as well. Third, cognitive attitude was found to have a statistically significant positive (+) effect on loyalty, and affective attitude was also found to have a statistically significant positive (+) effect on loyalty. Conclusions: First, this study applied the S-O-R theory to the effect of service quality and brand recognition on cognitive attitude, affective attitude, and loyalty. Second, the structure leading to service quality and brand awareness-cognitive attitude and affective attitude-revisit intention was established. Third, attitudes in this study were divided into cognitive attitudes and affective attitudes. In general, attitude is studied as a single dimension as a cognitive attitude, but in this study, attitude was studied by dividing it into a cognitive dimension and an affective dimension

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.7
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• pp.756-766
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• 2012

This study investigated the relationships among cognitive age, sociocultural attitudes towards appearance, and appearance management behaviors. This study gave a questionnaire survey to adults between the ages of 17 and 76 who lived in the Daegu and Gyeongbuk regions of South Korea. Data collected from the 296 respondents were analyzed using descriptive statistics, correlation analyses, and ANOVA. The sociocultural attitudes towards appearance (awareness and internalization) were significantly correlated with appearance management behaviors (weight training, skin care, hair care, make-up, and clothing selection). The cognitive age was significantly correlated with the sociocultural attitudes towards appearance and appearance management behaviors such as weight training and clothing selection.

• Journal of the Korea Society of Computer and Information
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• v.14 no.9
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• pp.195-204
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• 2009

The present study investigated the effects of focus on consumers' attitudes and buying intentions. For these purposes, researcher compare the attitudes and buying intentions by focus groups after presenting cognitive and affective product informations about a cellular-phone. The results of present experiment were as follow: First, cognitive focus led to highest cognitive attitude and affective focus also led to highest affective attitude. Second, It was highest buying intention in an affective focus and lowest in a non-focus. Third, a cognitive focus resulted in more cognitive words being recalled, by comparison with an affective focus, whereas an affective focus resulted in more affective words being recalled, by comparison with a cognitive focus. But they were not significant. These results show that cognitive and affective focuses lead to different attitudes that differ in their basis. An attitude formed in an affective focus results in a stronger buying intention than an attitude formed in an cognitive focus. The present findings also suggest that the different focus conditions result in different attitudes and buying intentions being formed, and to be diluting but to more enduring effects.

• Journal of the Korean Home Economics Association
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• v.40 no.3
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• pp.165-175
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• 2002

The purpose of this study is to compare the attitudes toward money and credit between housewives and female cortege students. Female college students were younger and economically dependent. Female college students(n=131) and housewives(n=96) were surveyed for the study. Results of the study were: 1) Housewives perceive money as a security, Female students did money as the emotional tool and the success. 2) Housewives tended to be more negative to use credit generally and more positive under the certain condition compared with female students. 3) Affective style of money attitudes among female students and cognitive style among housewives were more popular 4) Negative type of credit altitudes were more popular among both groups. 5) Negative type of credit attitudes were more poplar in cognitive style of money altitudes and tolerated type were more popular in affective style.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.479-487
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• 2019

The study sought to reveal the impact of focusing attitudes and cognitive emotion regulation on post-traumatic growth for adolescent athletes with trauma experiences. A preliminary survey was conducted on 215 middle and high school athletes in the S city and K provinces. The impact of focusing attitudes and cognitive emotion regulation on post-traumatic growth was verified using validated questionnaires. The results for the purpose and method of study are as follows. Focusing attitudes and cognitive emotion regulation of adolescent athletes affect post-traumatic growth. Positive reappraisal was the most influential factor affecting post-traumatic growth, followed by the factors influencing the aware, acceptance, accept, reflect and positive refocusing. In order to experience post-traumatic growth through the results of this study, it is important to understand the overall understanding and tactics of focusing attitudes and cognitive emotion regulation. Therefore, effective psychological training methods will be needed to positively control the level of focusing attitudes and cognitive emotion regulation among adolescent athletes.

• Journal of Families and Better Life
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• v.20 no.6
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• pp.121-128
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• 2002

This study was aimed to compare with attitudes of consumption, materialism, and impulsive buying depending on the styles of money attitudes and money values. One hundred eighty three university students were surveyed. From the analysis, there were significant differences in attitudes toward consumption, materialism, and impulsive buying between the money attitude styles (affective and cognitive), and money value styles (material oriented and value oriented). Also affective money attitude style was more popular in the material oriented value style and cognitive style was more in value oriented style.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.339-356
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• 2017

So far, there have been studies to verify the effectiveness of creative advertising contents, but there have been few studies explaining why creative advertisement contents are effective in consumer cognitive processes. The purpose of this study is to examine the effect of creativity of ad contents on desire to postpone cognitive closure and ad attitude. Furthermore, the cause of the advertising effect of the creative advertisement contents was set as disfluency and the relationship between the related variables was verified. Research has shown that creative advertising does not directly produce positive advertising attitudes, but it also forms ad attitudes through mediating effects of disfluency. In addition, it was found that disfluency mediated the desire to postpone cognitive closure in creative advertising. In summary, this study finds that the disfluency of advertising is an important variable for enhancing the advertising effect of creative advertisement. This study verified the advertising effect of creative advertisement by connecting it with consumers' cognitive variables.