• Title/Summary/Keyword: Cognitive factor

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Repurchase intention toward fast fashion brands - Product characteristics, consumer characteristic, and cognitive dissonance - (패스트 패션 브랜드에 대한 재구매 의도 - 제품 특성, 소비자 특성, 인지부조화 -)

  • Jeon, Kyung Sook;Park, Hye-Jung
    • The Research Journal of the Costume Culture
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    • v.23 no.6
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    • pp.940-954
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    • 2015
  • The purpose of this study is to identify the antecedents of repurchase intention toward fast fashion brands. Perceived quality, perceived price, deindividuation, and overly trendy styles, which are product characteristic variables, and fashion innovativeness, which is a consumer characteristic variable, were considered as antecedents. It was hypothesized that product and consumer characteristics influence repurchase intention toward fast fashion brands not only directly, but also indirectly through cognitive dissonance. Data were gathered by surveying university students in Seoul using convenience sampling. Three hundred and fifty-two questionnaires were used in the statistical analysis. SPSS was used for exploratory factor analysis, and AMOS was used for confirmatory factor analysis and path analysis. The factor analysis of product characteristics revealed four dimensions: "perceived quality", "perceived price", "deindividuation", and "overly trendy styles", and the factor analysis of consumer characteristics revealed one dimension. The factor analysis of cognitive dissonance revealed two dimensions, "regrets" and "perceived uncertainty." The hypothesized path test proved that perceived quality, deindividuation, overly trendy styles, and fashion innovativeness influence repurchase intention directly. Perceived price and deindividuation influence repurchase intention indirectly through the factor of cognitive dissonance, which is the perceived uncertainty, indicating the importance of cognitive dissonance. The results indicate effective marketing strategies should be used to decrease consumers' cognitive dissonance, and suggestions for future study are provided.

Cognitive factor Affecting Elderly in Community

  • Lee, Hye-Sun
    • International Journal of Advanced Culture Technology
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    • v.7 no.1
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    • pp.150-154
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    • 2019
  • The purpose of this research is to identify major factors that influence the cognition the elderly in community. There was a significant correlation between the cognitive and visual perceptual skills of the elderly. The subject's cognitive skill was statistically higher for males by gender, for lower age group, and for higher level of education.

Satisfaction and Dissatisfaction Factors on Rural Tourism, Focused on rural tourists visiting Buraemi community (CIT를 이용한 농촌관광의 만족.불만족 요인에 관한 연구 -부래미 마을 방문객을 중심으로-)

  • Ryu, Si-Young;Um, Seo-Ho
    • Journal of Korean Society of Rural Planning
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    • v.14 no.3
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    • pp.11-17
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    • 2008
  • Drawing on Herzberg's two-factor theory, this article suggests that visitors to rural tourism base their overall evaluation with an experience on their consideration of two types of aspects referred to as either 'motivators' and 'hygienes' by using the critical incident technique. 233 critical incidents described by 121 participants are categorized into three exclusive factors which are named as experiential factor, cognitive factor, and affective factor. The application of Herzberg's two-factor theory to rural tourism suggests 'satisfiers' to come from the experience-activity itself, experiential factor. While more peripheral elements constitute 'dissatisfiers', cognitive factor. The paper provides the advancement and broad application of Herzberg's theory to further understand rural tourists satisfaction.

Relationships between Psychotic Symptoms and Cognitive Functions in Schizophrenic Patients (정신분열병 환자에서 정신병적 증상과 인지기능의 관련성)

  • Yi, Min-Young;Kim, Hongkeun
    • Korean Journal of Biological Psychiatry
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    • v.14 no.2
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    • pp.122-128
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    • 2007
  • Objectives : The aim of this study was to investigate relationships between psychotic symptoms and cognitive functions in schizophrenia. Methods : The study group was composed of 36 schizophrenic patients. Positive, negative, and disorganization symptoms were assessed using the PANSS. Verbal, visuospatial, attention, memory, and executive functions were assessed using a battery of cognitive tests. Results : Correlation analysis between symptom vs. cognitive measures showed that (a) positive symptoms were significantly correlated with no cognitive measures, (b) negative symptoms were significantly correlated with all cognitive measures, and (c) disorganization symptoms were significantly correlated with executive and memory measures. Correlation analyses between symptom vs. cognitive factors showed that negative-disorganization factor is significantly correlated with executive-memory factor. Conclusion : Significant relationships were confined mostly to frontal symptoms vs. frontal cognitive functions. Thus, the relationships may be mediated mainly by variations in severity of frontal pathology among patients.

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Model Construction of Maternal Identity in Primi-gravida (초임부의 모성 정체성에 관한 모형구축)

  • 김혜원
    • Journal of Korean Academy of Nursing
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    • v.28 no.2
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    • pp.510-518
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    • 1998
  • It was assumed that the maternal identity in primi-gravida is one of the most attribute of the motherhood, that is not biological but cognitive phenomena, appears active process as intelligent human being. The purposes of this study were that the identification the cognitive structure and the influencing factors of the maternal identity in primi-gravida. Theoretical framework in this study, maternal identity in primi-gravida was constructed as a cognitive output, has the cognitive structure of cognitive-perceptual factor, cognitive-behavioral factor, and cognitive-emotional factor. Influencing factors of maternal identity was constructed as a cognitive input, which were pregnancy related perceptions (pregnancy intention, minor discomfort, value of motherhood), interpersonal relationship(relationship with mother, relationship with husband, relationship with social network), preparation to motherhood(maternal knowledge, antenatal self care), and biological factor (gestation period). This study was the descriptive correlational research design, was done from the 3rd January to the 15th March 1996, and the research subjects were selected conviniently 226 the primi-gravida during the gestation period, data collection method was self reported questionnaire cross-sectionally. Descriptive data analysis was done by SAS PC$^{+}$, testing the hypothetical model was done by covariance structural analysis using LISREL 8.03 program. The result of the hypothesis testing, the value of motherhood(y=.650, T=4.26) the maternal knowledge (y=.137, T=2.030), the gestation period( y=.113, T=2.621), showed significant causal effect on the maternal identity in primi-gravida. In conclusion, the maternal identity in primi-gravida had interrelated cognitive structure consist of perceptual, behavioral, and emotional factors. Significant causal factors influencing the maternal identity were value identified. It seems to contribute toward the understanding the characteristics of the maternal identity as a cognitive domains that has been regarded highly abstract concept, so has not been validated empirically.y.

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The Cognitive Complexity of Clothing Attributes -Focused on Clothing Involvement- (의류 제품의 속성에 대한 인지적 복잡성에 관한 연구 -의복 관여를 중심으로-)

  • Park Sung-Eun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.4 s.152
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    • pp.497-506
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    • 2006
  • The purpose of this study is to clarify the cognitive complexity of clothing attributes, which influence the preference and purchase intentions. The subjects of this study are 434 female college students and formal survey methodologies were used for collecting data. Those data were analyzed with SAS program, and various methods such as factor analysis, cluster analysis, conjoint analysis, path analysis of Lisrel were followed. The results of this study were as follows: 1) Clothing involvement consists of the affective factor and the cognitive factor. 2) The consumers were divided into three groups with regards to the degree of their clothing involvement. 3) Significant differences were found regarding the cognitive complexity of clothing attributes among these groups.

Prediction of Cognitive Ability Utilizing a Machine Learning approach based on Digital Therapeutics Log Data

  • Yeojin Kim;Jiseon Yang;Dohyoung Rim;Uran Oh
    • International journal of advanced smart convergence
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    • v.12 no.2
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    • pp.17-24
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    • 2023
  • Given the surge in the elderly population, and increasing in dementia cases, there is a growing interest in digital therapies that facilitate steady remote treatment. However, in the cognitive assessment of digital therapies through clinical trials, the absence of log data as an essential evaluation factor is a significant issue. To address this, we propose a solution of utilizing weighted derived variables based on high-importance variables' accuracy in log data utilization as an indirect cognitive assessment factor for digital therapies. We have validated the effectiveness of this approach using machine learning techniques such as XGBoost, LGBM, and CatBoost. Thus, we suggest the use of log data as a rapid and indirect cognitive evaluation factor for digital therapy users.

The Effect of Cognitive Emotional Control on Happiness Levels

  • Kim, Jungae;Kim, Milang
    • International Journal of Advanced Culture Technology
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    • v.9 no.1
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    • pp.143-151
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    • 2021
  • This study was a cross-sectional descriptive research to analyze the effects of sub-factors of cognitive emotional control on happiness levels. The participants of the study were 201 men and women in their 20s, and data were collected online from January 1 to 15 collected data were, 2001 using structured cognitive control and happiness level questionnaires. The collected data were conducted Independent t-test, Pearson correlation analysis, simple regression analysis, multiple regression Analysis, hierarchical regression analysis using SPSS 18.0 statistic program. As a result, the study appeared that the level of happiness by gender does not differ, and cognitive emotional control affected 58.5%. The average of cognitive emotional control was higher for all men, but women were higher than men in criticized others. Also, acceptance was the sub-factor of emotional control that most affected the level of happiness (β=-.587, p<0.01). Based on the results of this study, it is suggested that a systematic program on subject of acceptance, a sub-factor of cognitive emotional control, should be developed to improve the level of happiness.

The Effects of Fumanet Exercise Program on Fall Down-Related Physical Fitness Factor and Cognitive Function in Elderly People (후마네트 운동프로그램이 노인의 낙상 관련 체력요인과 인지기능에 미치는 영향)

  • Kim, Hyejoung;Bang, Yosoon;Son, Boyoung;Oh, Eunju;Hwang, Minji
    • Journal of The Korean Society of Integrative Medicine
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    • v.5 no.2
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    • pp.33-42
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    • 2017
  • Purpose: This study examined the effects of the fumanet exercise program on the cognitive function and fall down-related physical fitness factor in elderly people. Method: The study period was May 2-June 24, 2016. The participants included 20 elderly persons (control group 10, experimental group 10) who registered at the day-care Center in G. City. Descriptive statistics were used for the analysis of the control and experimental groups' general characteristics. The chi-square and Mann-Whitney U tests were conducted to identify the two groups' general characteristics' and dependent variables' homogeneity. The Wilcoxon signed-rank test was used to compare the pre-and post-intervention cognitive function and fall down-related physical fitness factor, and a Mann-Whitney U test was used to analyze the rate of cognitive function and fall down-related physical fitness factor changes between the groups after the intervention. Result: The participants' fall down-related physical fitness factors (balance, gait, leg strength) increased and memory in the cognitive function sub-area improved in the participants who participated in the fumanet exercise program. The amount of change in gait was significantly different between the control and experimental groups. Conclusion: The fumanet exercise program included gait training using the learn, remember and repeat phased steps. Therefore, this study proposes using the fumanet exercise program to improve the elderly's cognitive function and physical fitness factor.

The Effect of Expected Consistency, Cognitive Attitude, and Emotional Attitude on Reuse Intention to Use YouTube Learning (유튜브 활용 학습에 대한 기대일치, 인지적 태도, 정서적 태도가 유튜브 재이용 의향에 미치는 영향)

  • Cha, Seungbong;Park, Hyejin
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.16 no.2
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    • pp.83-93
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    • 2020
  • The purpose of this study was to verify the effect on learning using YouTube. The relationship between expectations, cognitive attitudes, emotional attitudes, and reuse intentions was explored. The results are as follows. First, the factors affecting the intention to reuse YouTube were emotional attitude and expectation. cognitive attitude did not show any significant effect. Second, cognitive attitude and expectation agreement were significant variables in emotional attitude. cognitive attitude was identified as a major factor affecting emotional attitude. Third, expectation agreement was found to have a significant influence on cognitive attitude. Therefore, expectancy is an important factor in identifying cognitive attitudes. In particular, the satisfaction of expectations after experiencing a new technology or system, such as YouTube, affects the cognitive attitude. Finally, the main findings of this study were that cognitive attitude was not a variable affecting the intention to reuse YouTube. The reason for this is that YouTube is used as a medium of interest, and it is not used as a medium for searching the main data source for learning. Therefore, in order to activate YouTube learning, it is necessary to convert recognition into YouTube for learning rather than YouTube for play.