• Title/Summary/Keyword: Conceptual image

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A Study on the Expression of visual Image in Fashion Illustration since 19aos(PartII) (1980년대 이후 패션일러스트레이션의 시각적이미지 표현방법 분석(제2보))

  • 유영선;박민여
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.2
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    • pp.181-192
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    • 2002
  • The purpose of this study is to clarify the expression of conceptual image by which the modern graphic artists use for creating new visual images and the characteristics in expression of the major fashion images in fashion illustration. In the present study, major findings on the basis of the analysis of expression of visual images in fashion illustration since 1980s are as follow: The conceptual image expression in the visual arts is based on the eight techniques. They are dual image, operation of image, copying·reproduction of image, deconstruction of image, pictorial image, symbolization of image, mystification of image, and making humorous image. Since 1980s, the major fashion images in fashion illustration are mainly classified as classic image, humor image, fantastic image, natural image, avant-garde image, simple image, casual image and feminine image. The characteristics in expression of these images in fashion illustration are; 1) fortification of dual image in classic image, 2) activation in humor image 3) grotesque fantastic image, 4) the modernization of natural image, etc. In addition that, the image of avant-garde is expressed by Postermodernism, Deconstructionism, Techno etc. since 1980s. Also, simple image of the modern composition, casual image of daily life, and feminine image which is emphasized with eroticism are also included in these characteristic in expression of images since 1980s.

Effects of Salesperson Brand Identification on Conceptual Fluency, Satisfaction, and Brand Evaluation (판매원 브랜드 동일시가 개념적 유창성, 서비스 만족도, 브랜드 평가에 미치는 영향)

  • Choi, Soonhwa
    • Journal of Distribution Science
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    • v.16 no.4
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    • pp.75-82
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    • 2018
  • Purpose - As the role of salespersons in retail stores has expanded from selling products to sharing brand experiences with customers, the importance of research on the effects of salesperson-brand relationships has grown. The purpose of this research is to investigate the influences of salespersons' brand identification on conceptual fluency and customers' service and brand evaluations. It was supposed that salespersons' brand identification is affected by brand knowledge, which is a core dimension of internal branding. Research design, data, and methodology - The author developed a structural model in which salespersons' brand knowledge influences brand identification, hence customers' perception of salesperson-brand image congruence. And it is hypothesized that salesperson-brand image congruence influences conceptual fluency which affects customers' satisfaction and brand evaluation. Data were collected from five department stores in Seoul. Results - First, salespersons' brand knowledge was found to have a significant effect on brand identification. The more a salesperson knows about the affiliated brand, the higher her level of brand identification. Second, salespersons' brand identification influenced salesperson-brand image congruence. Third, salesperson-brand image congruence had a significant effect on brand conceptual fluency. Customers who perceive salesperson-brand image congruent are more likely to process information easily. Finally, conceptual fluency was found to be a significant determinant of store loyalty and brand value evaluation. Conclusions - The results of this study verify importance of salesperson's brand identification on customers' service and brand evaluations. To enhance salespersons' brand identification, retailers should emphasize the importance of internal branding and communication, especially by sharing brand vision, values, and identity with employees at customer contact points. Also, as brand conceptual fluency is a significant determinant of customer responses, retailers need to deliver consistent messages through various components of store environments, including salespersons' attitudes, appearances, and manners, as well as physical store design. With a deeper understanding of the effects of salesperson-brand relationship and brand conceptual fluency, retailers will be able to create more effective brand strategies to enhance their performances. Future studies should consider data from various retail types, such as discount stores, to generalize the findings.

Application Analysis of Artificial Intelligence Technology in Museum Concept Design

  • Chen Xi;Jeanhun Chung
    • International journal of advanced smart convergence
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    • v.12 no.4
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    • pp.321-327
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    • 2023
  • The current rapid development of artificial intelligence technology has involved all aspects of the production field. The development of various algorithms and programs has pushed artificial intelligence to a new peak. Due to its complexity and diversity in the field of architectural design, the positive impact of artificial intelligence technology on architectural design is discussed from the perspective of conceptual design. For museums, which are one of the increasingly popular public facilities, the introduction of artificial intelligence technology has provided certain help in assisting the conceptual design of the museum. This article analyzes the theoretical and practical support of artificial intelligence technology in improving conceptual design, analyzing the architectural appearance, structural layout, materials, etc., to increase the feasibility and practicality of assisting conceptual design. It has certain reference significance for building a modern, advanced, international and interactive modern museum.

A Research on Conceptual Expandability and the Guidelines on Video Analysis of Moving Images from the Perspectives of Objects (오브제 관점에서 본 움직이는 이미지의 개념적 확장성과 영상분석 가이드라인 연구)

  • Lim, Sangguk;Kim, Cheeyong
    • Journal of Korea Multimedia Society
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    • v.19 no.9
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    • pp.1738-1746
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    • 2016
  • This study is on moving images among the various media created by the screen-based image media in the multimedia age. Moving images shown in the image media are reinterpreted in various forms and are necessary to have a conceptual definition as expression media to meet the changes. Therefore, the study identified the conceptual definition of moving images from the perspective of objects, and subdivided them into the visual cognitive area to satisfy the recent characteristics of visual media. It also suggested the guidelines required for analyzing the image media based on the results of the case analysis of 8 different works.

Design and Implementation of Domain Ontology to Overcome Conceptual Heterogeneity in Annotation-based Image Retrieval (주석기반 이미지 검색에서 개념적 이질성 극복을 위한 도메인 온톨로지 설계 및 구현)

  • Kim Won-Pil;Kim Pan-Koo
    • Journal of Internet Computing and Services
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    • v.4 no.4
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    • pp.1-8
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    • 2003
  • As the multimedia information retrieval system is advanced, the study of multimedia information retrieval is changing the method of low-level content based image retrieval to the semantical concept based retrieval. in this paper, we apply the theory of ontology to overcome the conceptual heterogeneity in the annotation based image retrieval. And we solve the some problems that happen when the ontology apply. As a result of our study, we try to apply the domain ontology to settle the conceptual heterogenity. In the experimental result, we knew that the semantic distance among the words is pretty dose when we apply the domain ontology than the wordnet. And in this paper, we show the possibility of the semantic image retrieval as we apply the domain ontology in the annotation based image retrieval.

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Conceptual Metaphor based on Embodied Cognition (체현 인지에 기반한 개념 메타포에 관한 연구)

  • Kim, Hyung-Woo
    • Journal of Korea Multimedia Society
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    • v.16 no.7
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    • pp.888-896
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    • 2013
  • The existing interface study has been focused on rhetorical metaphor based on a cognitive viewpoint in traditional objectivism. But the existing study viewpoint about the interface shows logical limitation by the changes in media environment. This study suggests conceptual metaphor based on embodied cognition for an alternative to solve the limitation, and research logical suitability of the existing interface environment. The result of this study is as follow; The first, the embodied cognitive viewpoint provides the interface as a space for holistic recognition communication, and the conceptual metaphor based on embodied cognition provides a well-structured metaphor logic and is a suitable metaphor to explain complicated metaphor structure. The second, the container image schema provides concrete and detailed metaphor structure than previous metaphor when it comes to explaining desktop metaphor by offering subsidiary image schema from 'IN-OUT-BOUNDARY' image schema. The third, path image schema is possible to make a concrete logic and works off the laxity and confusion of logical structure in existing metaphor by offering subsidiary image schema from 'SOURCE-PATH-GOAL' image schema. The conceptual metaphor based on embodied cognition is expected to be a basic theory to explain interfaces for various media environment by thinking of human physical experience as container and path image schema.

Virtual Prototyping of Area-Based Fast Image Stitching Algorithm

  • Mudragada, Lakshmi Kalyani;Lee, Kye-Shin;Kim, Byung-Gyu
    • Journal of Multimedia Information System
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    • v.6 no.1
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    • pp.7-14
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    • 2019
  • This work presents a virtual prototyping design approach for an area-based image stitching hardware. The virtual hardware obtained from virtual prototyping is equivalent to the conceptual algorithm, yet the conceptual blocks are linked to the actual circuit components including the memory, logic gates, and arithmetic units. Through the proposed method, the overall structure, size, and computation speed of the actual hardware can be estimated in the early design stage. As a result, the optimized virtual hardware facilitates the hardware implementation by eliminating trail design and redundant simulation steps to optimize the hardware performance. In order to verify the feasibility of the proposed method, the virtual hardware of an image stitching platform has been realized, where it required 10,522,368 clock cycles to stitch two $1280{\times}1024$ sized images. Furthermore, with a clock frequency of 250MHz, the estimated computation time of the proposed virtual hardware is 0.877sec, which is 10x faster than the software-based image stitch platform using MATLAB.

The Study on the Factors of film's Processing Fluency Inducing Film's Preference Fluency (영화의 선호도 유창성에 영향을 미치는 영화의 처리 유창성 요인에 관한 연구)

  • Choi, Nak Hwan;Lim, Ahyoung
    • Asia Marketing Journal
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    • v.13 no.4
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    • pp.29-54
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    • 2012
  • Recently, as film has been admitted as the artistic merit and higher value-added business, the past studies on film have been lively carried on various fields. Especially, the film business is thought to be value-added business and has explored the causes of influencing spectators. However, there are no researches enough to explain what induces the choice and diffusion of the film. The film is not only hedonic products but also typical example of experiential products. So how to process film formation plays important roles in explaining the procedures of forming preference on the film and the movies spread more widely. But the great part of study of films has been concentrated on exploring hedonic factors of influencing spectator's choice. Until now there is not enough study for the relationship between experiential information processing and film preference. To explain film's preference, our study focuses on preference fluency and processing fluency that can provide an insight for our question about the relationship. In this article, to explain the procedures of processing experiential information and forming preference on the film, our study focuses on finding the relationship between film's processing fluency and film's preference fluency and explores the factors that affect film's processing fluency. To achieve the goal of this study, we distinguish factors of film's conceptual fluency from factors of film's perceptual fluency and explore the paths from the factors to film's preference fluency. The factors which have effects on perceptual fluency are hypothesized to be distinction of image expression, distinction of sound expression, correspondence between actors' image and their role. The factors which have effect on conceptual fluency are supposed to be well-organized story, suitability of lines expression. The experiments in which students were sampled at 'C' university were conducted in 2010 (december). Data collection was proceeded through questionnaires. We test the hypothesized model by using structural equation modeling(Amos 17.0). The fit indices for the model are as follows : x2=416.266(df=213, p=0.00), GFI=0.855, AGFI=0.812, RMSEA =0.069, IFI=O.925, CFI=0.920, TLI=0.905. According to the guidelines, there is evidence that our measurement model fits data. The results of empirical study are as follows. The path from film's perceptual fluency to film's preference fluency is supported(estimate: 0.223, C.R: 2.641). The path from film's conceptual fluency to film's preference fluency is supported(estimate: 0.397, C.R: 4.863). The path from distinction of image expression to film's perceptual fluency is not supported(estimate: 0.113, C.R: 1.665). The path from distinction of sound expression to film's perceptual fluency is supported (estimate: 0.190, C.R: 2.042). The path from correspondence between actors' image and their role to film's perceptual fluency is supported(estimate: 0.686, C.R: 5.566). The path from well-organized story to film's conceptual fluency is supported(estimate: 0.396, C.R: 4.023). The path from suitability of lines expression to film's conceptual fluency is supported(estimate: 0.536, C.R: 5.441). Concludingly, our study explored the influencing factors of film's processing fluency inducing film's Preference fluency. First, film's perceptual fluency and film's conceptual fluency have positive effects on film's preference fluency. Second, distinction of image expression is not significant on film's perceptual fluency, but distinction of sound expression and image's correspondence of actors' image and their role have positive effects on film's perceptual fluency. Lastly, well-organized story and suitability of lines expression have positive effects on film's conceptual fluency.

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Effects of Virtual Reality Images on Body Stability : Focused on Hand Stability (VR 영상이 신체 안정성에 미치는 영향 : 손 안정성을 중심으로)

  • Han, Seung Jo;Kim, Sun-Uk;Koo, Kyo-Chan;Lee, Kyun-Joo;Cho, Min-Su
    • Journal of Digital Convergence
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    • v.15 no.8
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    • pp.391-400
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    • 2017
  • The purpose of this paper is to present the effect of image stimulation on body stability as a conceptual model and to investigate the effect of image stimulus(2D, VR) on body stability(hand stability) through experiments Recently, stereoscopic images such as virtual and augmented reality are combined with smart phones and exercise equipments, and the diffusion is becoming active. The possibility of a safety accident or human error is also increasing as it temporarily affects the balance of the body and hand stability after the image stimulus is removed. The conceptual model is presented based on the results of previous studies. Based on the experimental results, the conceptual model has been explained in combination with the human information processing process and cognitive resource models that take place in the brain. Twenty subjects were exposed to 2D and VR stimuli, and display fatigue was measured by cybersickness questionnaire and hand stability by hand steadiness tester. Experimental results show that VR images induce higher display fatigue and lower hand stability than 2D. In this study, it is meaningful that hand stability according to image type and display fatigue level which have not been tried yet is revealed through conceptual model and experiment.

Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty

  • DAM, Sao Mai;DAM, Tri Cuong
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.585-593
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    • 2021
  • The service industry has become the driving force of economic development in recent years. With the current fierce competitive situation, competing businesses have continually provided a superior quality of service, and an excellent perceived brand image to gain customer satisfaction and customer loyalty. This study's current purpose is to empirical research the linking between service quality, brand image, customer satisfaction, and customer loyalty. We collect research data from 299 consumers who bought goods at supermarkets in Ho Chi Minh City, Vietnam, using a convenient sampling technique. We proposed the conceptual model from prior studies and considered it in Vietnam's context. PLS-SEM was conducted to test the relationships in the conceptual model. We have estimated the scale's reliability by Cronbach's alpha values and composite reliability values. Moreover, we have evaluated discriminant validity by the Fornell-Larcker standard. The findings showed that service quality positively affects the brand image, customer satisfaction, and customer loyalty. Likewise, the results also confirmed brand image had a positive impact on customer satisfaction and customer loyalty. Moreover, the outcomes also disclosed that customer satisfaction had a positive relationship with customer loyalty. The research suggested implications for managers, limitations, and directions for future research from the above findings.