• Title/Summary/Keyword: Consumer Acceptance Test

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Sensory Characteristics of Noodles by Descriptive Analysis (묘사분석에 의한 면의 관능적 특성 연구)

  • Son, Eun-Shim
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.7
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    • pp.292-302
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    • 2020
  • The purpose of this study was to investigate the sensory characteristics of 11 noodles from four countries by descriptive analysis and consumer acceptance test. Noodle types were udon, pasta, kalguksu, and plain noodles. Fourteen sensory descriptors were developed to evaluate the sensory characteristics of the noodles. The sensory characteristics of the noodles were sweetness, saltiness, springiness, hardness, chewiness, milk flavor, yeasty odor, milk powder flavor, loose particles, and so on. PCA conducted to visually summarize the sensory characteristics of noodles by consumer preference test revealed that 77.1% of the variance was positively defined by sweet, springiness, cohesiveness, chewiness, and moisture and was negatively defined by hardness, color, and floury taste. Yk_udng_KR, thin_KR showed high scores for attributes of springiness and cohesiveness. Overall consumer acceptance was surveyed. Udng_KR scored the highest for attributes such as gusu. Udng_KR showed the highest springiness and high moisture, taste acceptance, and overall acceptance. Note: Please confirm this word.

A Survey on the Commercial Poggi Kimchi and Consumer Acceptance Test Prepared in the Various Region (지역별 시판 포기배추김치의 이용실태 및 기호도 조사)

  • Lee, In-Seon;Kim, Hye-Young L.;Kim, Eun-Jung
    • Journal of the Korean Society of Food Culture
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    • v.19 no.4
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    • pp.460-467
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    • 2004
  • Survey on the usage of commercial poggi Kimchi was run and consumer's acceptance test of the Kimchi in the various regions of Korea including Seoul(SE), Kyonggi Province(KG), Kangwon Province(KW), Kyungsang Province(KS), and Jeonla Province(JL) were investigated. Survey result of 34% of consumer showed that they eat Kimchi very much, and 19% answered they ate Wimchi whenever they had chance to eat. The most desired points of improvement in commercial poggi Kimchi were as following; Taste and degree of fermentation should be standardized. Order of preferences of minor ingredients of Kimchi were radish, hot pepper, welsh onion, and leek, respectively. Consumer acceptance test of KS sample group showed higher preference in whole color, salted condition, spicy hot flavor and crispness than the others. In whole color and pickled seafood properties, KG sample group showed significantly higher values than the others. In salty flavor, SE sample group showed lower preference than the others.

Sampling Plans Based on Truncated Life Test for a Generalized Inverted Exponential Distribution

  • Singh, Sukhdev;Tripathi, Yogesh Mani;Jun, Chi-Hyuck
    • Industrial Engineering and Management Systems
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    • v.14 no.2
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    • pp.183-195
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    • 2015
  • In this paper, we propose a two-stage group acceptance sampling plan for generalized inverted exponential distribution under truncated life test. Median life is considered as a quality parameter. Design parameters are obtained to ensure that true median life is longer than a given specified life at certain level of consumer's risk and producer's risk. We also explore situations under which design parameters based on median lifetime can be used for other percentile points. Tables and specific examples are reported to explain the proposed plans. Finally a real data set is analyzed to implement the plans in practical situations and some suggestions are given.

A Study on the Acceptance Intention of Autonomous Vehicle- Focusing on the Moderating Effect of Consumer Knowledge (자율주행 자동차의 수용의도에 관한 연구- 소비자 지식의 조절효과를 중심으로)

  • Cho, Sang Lee;Bae, Jin Hyun;Jeong, Seok Chan
    • The Journal of Information Systems
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    • v.30 no.4
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    • pp.95-118
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    • 2021
  • Purpose This study verified the moderating effect of consumer knowledge in relation to the factors affecting the acceptance intention of autonomous vehicles by adding trust to the United Theory of Acceptance and Use of Technology model for the commercialization of autonomous vehicles. Design/methodology/approach For this purpose, this study conducted a survey on general consumers who are interested in automobiles. A total of 250 questionnaires were distributed and collected, and 242 questionnaires were used for analysis. To test the hypotheses, multiple regression analysis and multiple group analysis were performed. Findings Performance expectations, effort expectations, social influence, and trust were found to have a positive effect on the acceptance intention of autonomous vehicles. In addition, consumer knowledge between performance expectation and acceptance intention and between effort expectation and acceptance intention was confirmed as a variable that can moderate the relationship.

Changes in Consumer Color Preference for 'Songpyun', a Korean Rice Cake

  • Kim, Hee-Sup;Lee, Jung-Hee
    • Food Quality and Culture
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    • v.2 no.1
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    • pp.20-26
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    • 2008
  • Color is one of the most important attributes determining the purchase of food products by consumers. Therefore, the purpose of this study was to identify consumer color preferences for songpyun, a traditional Korean rice cake, by a consumer acceptance test and using coated Pantone color chips. Color evaluation tools for the study were developed accordingly. From the results, the songpyun sample designated as product E was given the highest color acceptability score, and was 'slightly liked' (p<0.05). The color of product E was 'very pale red-purple'. All the evaluated pink-color songpyun products were based on this red-purple hue, however, they had differences in tone. The consumer panel favored a pale tone over a bright tone. The color concept for traditional songpyun within the pink color category was identified as 'very pale red-purple', using coated Pantone color chips. This result for the conceptual color preference was consistent with that of the consumer color acceptance test. Thus, color chips could be an effective tool when applied for color standardization in traditional foods production. From the overall results, it seems consumers are perceiving color trends and are willing to adapt to such changes in food applications.

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Effect of Alcohol Content on the Consumer Acceptance and Sensory Characteristics of Makgeolli with Chinese Matrimony Vine (알코올 함량에 따른 구기자 막걸리의 소비자 기호도 및 묘사 특성)

  • Kwak, Han Sub;Kim, Inyong;Yin, Maoyuan;Lee, Yunbum;Kim, Mi Jeong;Lee, Youngseung;Kim, Misook;Jeong, Yoonhwa
    • The Korean Journal of Food And Nutrition
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    • v.30 no.4
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    • pp.719-727
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    • 2017
  • The objective of this study was to investigate the effect of alcohol content in Makgeolli made with Chinese matrimony vine (M-CMV) on the sensory profile and consumer acceptability. The M-CMVs were prepared with 6, 7, 8, and 9% alcohol content. Descriptive analysis of M-CMV was performed with six trained panelists. Thirteen attributes were generated and their intensities were alcohol content dependent. The consumer acceptance test was conducted with 57 consumers. M-CMV samples with 7% alcohol had the highest acceptance rate (5.8) followed by 6% M-CMV (5.6). Commercial rice Makgeolli (CRM) had the lowest consumer acceptance. Consumers were divided into two groups by clustering analysis. The majority of consumers (n=38) preferred M-CMV and did not like the commercial sample. Only 19 consumers indicated high acceptance ratings for CRM. However, these consumers also preferred 6 and 7% M-CMV. Partial least-squares regression analysis revealed moderate attribute intensities were related to greater consumer acceptability. The optimal alcohol content for the greatest consumer acceptance predicted by linear regression was 6.7%.

Development of Reliability Acceptance Sampling Plan for the Case where the Degradation Quantity of the Performance Characteristic follows Weibull Distribution based on the Accelerated Degradation Test (성능특성치의 열화가 와이블 분포를 따를 때 가속열화시험을 활용한 신뢰성 샘플링검사계획의 개발)

  • Lim, Heonsang;Park, Jaehun;Sung, Si-Il
    • Journal of Applied Reliability
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    • v.18 no.2
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    • pp.122-129
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    • 2018
  • Purpose: This article develops an optimal reliability acceptance sampling plan for the case where the degradation quantity of the performance characteristic follows Weibull distribution. Method: For developing reliability acceptance sampling plans, the sample size and the acceptance constant are determined based on the accelerated characteristic of the test condition and the product. Results: The sample size and the acceptance constant are provided such that the constraints of the producer and the consumer risks are satisfied. Conclusion: Reliability acceptance sampling plans based on the accelerated degradation test method can be used for the quality control within a resonable amount of cost and time. In this article. an optimal reliability sampling plans are newly developed for this purpose.

The Impact of Senders' Identity to the Acceptance of Electronic Word-of-Mouth of Consumers in Vietnam

  • DINH, Hung;DOAN, Thanh Ha
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.2
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    • pp.213-219
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    • 2020
  • Studies related to Electronic Word-of-Mouth (eWOM) show that the acceptance of eWOM information is an important factor in customer purchase decisions. When consumers accept eWOM information, they tend to use that information in considering before making purchase decisions. In Viet Nam, there are few studies about eWOM information, especially on the acceptance of eWOM information. Research is conducted to test the influence of consumers on the perception of the senders' identity to the acceptance of online reviews (a kind of eWOM) in Viet Nam - a case study in Ho Chi Minh City. Using adjustment techniques, inspecting the scales and a theoretical model represent the relationship among the influential factors. The research is based on a sample of 522 consumers who use the Internet to search for product reviews before buying and used Structural Equation Modeling (SEM) to test the relationships among the variables. The research results show that the scales of the variables: Message Quality, Source Credibility, Perceived Message Usefulness, Perceived Senders' Identity, Perceived Message Credibility, Message Acceptance attain the validity and reliability in the research. The research contributes to the understanding of the determinants that influence the acceptance of eWOM information, which are informational factors, and factors related to consumer skepticism.

Some New Approaches to Consumer Acceptance Measurement as a Guide to Marketing

  • Lee, Hye-Seong;O'Mahony, Michael
    • Food Science and Biotechnology
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    • v.16 no.6
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    • pp.863-867
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    • 2007
  • The potential impact of the methods of sensory science on consumer testing and marketing is reviewed. Areas such as predicting purchase behavior, new approaches to scaling, and cross cultural effects are discussed. An example of the complexity of sensory measurement used to obtain consumer and marketing information is highlighted, using the simple paired preference test as an example.

A Survey on the Seasonal Menu and Consumer Acceptance Test of Free Meals for the Elderly Facility in Sungnam Region (성남 고령자 무료급식소의 계절별 식단 및 기호도 조사)

  • Kim, Hye-Young L;Kang, Nam-E
    • Journal of the Korean Society of Food Culture
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    • v.20 no.2
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    • pp.273-282
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    • 2005
  • The purpose of this study was to nut a survey on the seasonal menu and consumer's acceptance test of free meals for the elderly facility in Sungnam Region. The elderly meals of the free lunch meal service were mainly composed of staple food, hot soup, and three kinds of side dishes. Questionare for accentance test was developed based on the seasonal menu including 13 kinds of cooked rices, 43 kinds of soups and 94 kinds of side dishes. The test was run for 104 elderly living and receving the service in the area. Average age of the subjects was 75.9 and 43% was male 57% was female. The 81% and 88% of the subject answered 'yes' on the intake of breakfast and dinner respectively representing high percentages of regular meal habits of the elderly. The cooked rice with black beans had significantly the highest acceptance score among the rice group and soups prepared with chunggukjang and cabbage had higher accentance scores(P<0.05). In the side dish groups, broiled eed, croakers, and various kinds of namuls had relatively higher scores than the others with significant difference at P<0.05.