• Title/Summary/Keyword: Consumer Behavior

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Study on Effect of Self-Concept in Pro-environmental Psychology and Green Consumer Behavior (자아개념이 친환경심리 및 녹색소비자행동에 미치는 영향)

  • Shin, Jae-Wook;Shin, Min-Cheol
    • Hwankyungkyoyuk
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    • v.24 no.3
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    • pp.56-77
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    • 2011
  • The purpose of this study is to explore the casual relationship between expanded self-concept including self-esteem and self-congruity with various variables of pro-environmental psychology and green consumer behavior simultaneously by using the model of structural equation. Results of the study showed that independent self-construals only affected pro-environmental psychology and dependent self-construals did not affect pro-environmental psychology and green consumer behavior, while metapersonal self-construals affected both pro-environmental psychology and green consumer behavior. Consumers with independent self-construals in strong individualistic tendency had an affirmative thoughts about environment friendliness while consumers considerate of others with dependent self-construals in strong collective tendency showed low pro-environmental psychology and green consumer behavior, which was interesting findings. In regards to the effect of metapersonal Self-construal on pro-environmental psychology, it was analyzed that lower consumer self-esteem increased pro-environmental psychology, and also when self-congruity was low, metapersonal Self-construal had a positive effect on green consumer behavior.

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An Investigation into Research Productivity in the Journal of Consumer Behavior

  • Shin, Dong-Jin;Huh, Mooyul
    • Journal of Distribution Science
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    • v.13 no.2
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    • pp.45-53
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    • 2015
  • Purpose - This study strives to discern trends in research productivity in the Journal of Consumer Behavior. It will identify prolific authors and institutions in articles over ten years (2004-2013). Research design, data, and methodology - The Journal of Consumer Behavior was chosen and articles over ten years were analyzed. Research productivity was determined by categorizing the data into four themes: number of authors per article, author affiliated institutions, a list of prolific authors over a ten-year period, and author-affiliated countries. Results - Authors have a propensity to collaborate on a research paper, yielding a high frequency of articles with two or three authors in a single publication. In addition, author and institution productivity was highest in North America and Europe. Conclusions - The research productivity of the Journal of Consumer Behavior is unprecedented. The trends and insights from this study will allow academics in the area of consumer behavior to observe leading authors and institutions. Moreover, speculations about the leading countries and institutions, not to mention top prolific authors in consumer behavior, will be elucidated in this study.

Effect of Consumers' Awareness in Store and Determinants of Consumer Complaint Behavior on Consumer Complaint Intention: Focus on Super Stores and Traditional Markets (소비자의 점포인식과 불평행동 결정요인이 불평행동의도에 미치는 영향: 대형마트와 전통시장을 중심으로)

  • Kim, Yoon Jung;Lee, Seung Sin
    • Family and Environment Research
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    • v.54 no.2
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    • pp.119-130
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    • 2016
  • Product complaints allow business operators to learn from and solve problems they have been unaware of and prevent customers from leaving in advance. The ability to deal properly with complaints may improve consumer loyalty and repurchase intentions. This study analyzes consumers' intention in complaining behavior towards supermarkets and traditional markets. This study provides implications for business operators in the establishment of marketing strategies to deal with complaints and perform education related to consumer complaints by the verification of variables that influence intention on complaining behavior. A survey was conducted on housewife consumers who had experience using supermarkets and traditional markets. The major results are as follows: first, in store awareness higher in supermarkets than in traditional markets. Second, determinants of consumer complaint behavior, indicated a belief there was a need to spend more money at traditional markets than supermarkets, where the possibility of complaint success and complaint attitudes were found to be low. Third, intention of complaining behavior was lower at traditional markets than supermarkets. Intentions on private complaining behavior and public complaining behavior were both low. Fourth, intention of private behavior is higher than intention of public behavior for both supermarkets and traditional markets. Fifth, complaint attitudes were variables with the greatest influence on intention of complaining behavior for both supermarkets and traditional markets.

Environmental Consumer Behavior of Junior High School Students - Case Study of Anyang City - (중학생의 환경친화적 소비 행동 - 안양시 지역을 중심으로 -)

  • Ahn, Mi-Young;Park, Tae-Yoon;Nam, Young-Sook
    • Hwankyungkyoyuk
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    • v.18 no.2
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    • pp.76-89
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    • 2005
  • The objectives of this study are to identify the environmental consumer behavior, to examine the degree of environmental consumer behavior of the junior high school students, and to investigate the educational system of a school which influence the consumer behavior. The data used in this study are 368 male and female students in 9th grade in Anyang City, Kyunggi-do province. Statistics used for data analysis are means, standard deviation, t-test, and Multiple Regression Analysis. The results of the research are summarized as follows : First of all, as a tendency of the environmental consumer behavior of junior high students, the primary factor to the environmental problems was media, and among those, TV and radio was the medium to environmental problems. This implies the fact that the time juveniles interact with mass media is significantly growing, which means that transmitting environmental problems by programs targeted to adolescences through mass media would be effective. Next, the disposal process showed the highest environmental consumer behavior, followed by the consuming and purchasing process. Education on the purchasing process will be necessary to encourage environmental consumer behavior. The route of obtaining environmental knowledge was basically from school and the level of the average environmental knowledge fumed out to be low. This shows the need to produce and distribute media education materials because educating the conclusion of actual experiments will be more effective than that of theoretical studies. The conformity showed general indifference on environmental consumer behavior and the environmental resources were normally collected seperated. Conformity is a cultural bond teenagers think important, therefore education available for students about the same age should be developed. Next, the value intention of the surveyed showed that the ecological intention was highest, followed by economic and convenience intentions. This means the morale of the junior high students to environmental consumer behavior is set sound. Females tended to act more environmentally, while males showed more intention to economic causes. Also, the students of the boys-only or girls-only schools showed higher environmentally sound behavior in disposal processes. Finally, the environmental consumer behavior was influenced most by environmental consumer behavior of the conformity group, followed by ecological morale, frequency of encountering environmental problems, gender, environmental knowledge, whether the school was boys-only or girls-only or not, economical morale, respectively. The largest factor affecting the consumer activity of the purchase, consumption, and disposal process was environmental consumer behavior of the conformity group, along with the ecological morale, and the frequency of encountering environmental problems. This implies that conformity group is a large factor to the juveniles and a plan to entice the environmental consumer behavior of conformity groups are necessary.

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A Study on Virtual Community Consumers′ Information Behavior and Consumer Satisfaction -Focused on Internet Community- (가상공동체에서의 소비자 정보활동과 소비자만족 연구 -인터넷 동호회를 중심으로-)

  • 박정현;이기춘
    • Journal of Families and Better Life
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    • v.20 no.1
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    • pp.139-149
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    • 2002
  • The aim of this study is to examine the consumer information behavior and consumer satisfaction in virtual community, and analyse influential variables on these. The data for this study were collected from members of virtual community for cosmetics in DAUM ( www.daum.net) through self-report questionnaires. Main findings are following; Virtual community consumer experiences satisfaction for products including information, and information behavior. And the greater information behaviors are associated with the greater satisfaction. And the virtual community consumers' information behavior and satisfaction don't differ largely by internet variables and socio-demographic variables. On the other hand, virtual community consumers' information behavior and satisfaction are associated with psychological variables like community membership, information wants, enduring involvements. In conclusion, these satisfactions make the effect of ‘feedback’ to information behavior, so these virtual community is able to be activated. And this also means that virtual community is Ideal space for consumer to expand information behavior.

A Study on the Consumer's Return Behavior Type in Internet Clothing Purchase (의류제품 구매에서의 반품행동유형 연구 - 인터넷 쇼핑몰 구매를 중심으로 -)

  • Ji, Hye-Kyung
    • Fashion & Textile Research Journal
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    • v.11 no.1
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    • pp.41-47
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    • 2009
  • The purpose of this study was to investigate the main factors of return and consumers' return behavior types and also to find out the characteristics of consumer's purchasing behavior according to consumer's return behavior type. The Questionnaires was administered 315 males and females, who had experience of clothing purchase and return in internet shopping mall. The results were as follows. First, the factors of return were classified into quality of product, delivery, service, consumer's change of mind, and impulse buying. Second, 4 types of consumer's return behavior were categorized into habitual, dissatisfaction in product quality, dissatisfaction in delivery, and impulse buying. Third, Consumer's return behavior types were not significantly related to the frequency of purchase, information search. However there were significant differences in satisfaction of return process, dissatisfaction after return, and negative word of mouth according to the consumer's return behavior types.

A Study on Consumer Behavior by the human Ecological Approach -with Special Attention to housing prepurchasing behavior- (인간생태학적 접근방법에 의한 소비자행동연구 - 住宅情報探索행동을 중심으로-)

  • 박혜선;김기옥
    • Journal of Families and Better Life
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    • v.6 no.1
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    • pp.95-116
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    • 1988
  • this study has dual purposes; one is to develope a new theoretical framework in consumer behavior area by applying the human ecological approach, and the other is to test the theory empirically area by applying the human ecological approach, and the other is to test the theory empirically by examining prepurchasing behavior of housing. Research methods adopted in this study are library search and survey research with self-administered questionnaires. The statistical methods used in the survey research are factor analysis, chi square test, and multivariate analysis with crosstablulations. According to the human ecological approach, ecological environments are important sources of consumer needs which , in turn, are satisfied by purchasing behavior in the market. Within this theoretical framework, consumers con improve the quality to life by perceving clearly what their needs are thereby making the most possible efficient purchasing decision making. The major findings of the empirical research on the basis of the theoretical framework are as follows; 1) Housing needs significantly vary with different ecological environment. 2) consumer information search behavior does not differ significantly by housing needs. 3) Housing needs turn out to be an intervening variable between ecological environments and consumer information search behavior. the results of this study show that the human ecological approach is useful in consumer behavior studies. The empirical result that consumer needs are not significantly satisfied by consumer behavior suggests a now direction in consumer education.

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The Consumer Consciousness and Behavior on Environmental Problems of the High School Girls (여고생의 환경문제에 대한 소비자 의식과 행동)

  • 박영옥;신효식
    • Korean Journal of Human Ecology
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    • v.1 no.1
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    • pp.44-65
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    • 1998
  • The purpose of this study are to measure the overall level of consumer consciousness and behavior on environmental problems of high school girl students and to analyze the most influential factors related to the socio-demography and the education on environment. This study also aims at inspiring the students with sound view of environments and furnishing basic data for the development of consumer education program. The researcher used questionnaires on consumer consciousness scale and consumer behavior scale for the purpose of this study. 640 students were surveyed randomly in Kwangju and Chonnam, and 608 questionnaires were selected as final analysis data. Major Findings were as follows: 1. The average score of consumer consciousness and behavior on environmental problems of the high school girls were 86.0 on scale of 110 (72.7 on scale of 100) and 63.3 on scale of 115(43.8 on scale of 100). 2. The consumer consciousness and behavior on environmental problems of the high school girls showed partial differences according to the socio-demography variable. 3. The consumer consciousness and behavior on environmental problems of the high school girls showed partial differences according to the education to environment variables. 4. The consumer behavior on environmental problems had a positive relationship with the consumer consciousness. 5. The most influential variables on the consumer consciousness were necessity of the education on environment, the type of school, region, and monthly allowance money in sequence. And the most influential variables on the consumer behavior were the campaign on environment in home, participation in environment preservation, cosciousness of environment, and education experience on environment in sequence. (Korean J Human Ecology 1(1) : 44∼65, 1998)

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Effects of a Consumer Education Program Based on an Integrated Approach for Teaching Consumer Behavior (통합적 접근에 의한 소비자교육 프로그램이 유아의 소비자 행동에 미치는 영향)

  • Byon, Kil-Hee;Sim, Sung-Kyung;Song, Hwa-Jin;Park, Young-Sim;Kim, Joong-Guen;Kim, Eun-Ah
    • Korean Journal of Child Studies
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    • v.27 no.6
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    • pp.167-181
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    • 2006
  • The subjects of this study of the effects of a consumer education program were 22 experimental and 21 control group children aged five in 2 classes of D day care center in J City. The 14 week consumer education program, based on Lee Ki Soak et al.(1998), was composed of sixteen activities covering five areas relating to curriculum themes, and three activities designed to be employed continuously regardless of the curriculum themes. Pre-, post-, and follow-up surveys were conducted using the consumer behavior questionnaire for mothers. Results showed immediate overall positive effects, including improvement in resource management behavior among sub-areas of consumer behavior. Continued effects of the program were validated by the follow-up survey conducted 4 month after the training program ended.

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A Study on the Variables of Clothing Consumer Behavior and Market: Literature Review (선행연구에 나타난 의복소비자 행동변인 및 시장 변인연구)

  • 박혜선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.20 no.6
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    • pp.1125-1137
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    • 1996
  • The author reviewed seventy papers on social psychology of clothing and fashion marketing fields, which were published in the Journal of the Korean Society of Clothing and Textiles between 1983 and 1996. The market variables and consumer behavior variables were focused on. This review showed that the market variables had been divided into three groups of variables: 1) product variables (product image and product classification): 2) brand variables (brand image and brand positioning): and 3) store variables (store image, store type, and distribution system) Consumer behavior variables have been studied on the basis of EBM Consumer Behavior Model: 1) purchasing motivation as need recognition: 2) information using as search information: 3) evaluation criteria and choice criteria as alternative evaluatioin : 4) clothing purchase, brand choice and store choice as purchase: 5) degree of wear, satisfaction and dissatisfaction as outcome: and 6) clothing discard. Variables that influence on consumer behavior, including situation variables, clothing attitude variables, personal . social variables were added to develop a variable model of clothing consumer behavior using the EBM Consumer Behavior Model.

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