• Title/Summary/Keyword: Consumer Behavior

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Distributing Goods and Information Flow: Factors Influencing Online Purchasing Behavior of Indonesian Consumers

  • MAIDIANA, Karilla;HIDAYAT, Z.
    • Journal of Distribution Science
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    • v.19 no.7
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    • pp.5-17
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    • 2021
  • Purpose: The distribution of goods and the flow of information, determined by consumer behavior toward online shopping, is drastically popular worldwide. This study examines some factors such as brand trust, online sales promotion, consumer personality, delivery service, quality assurance, information search, and online consumer satisfaction influence online shopping behavior. Research design, data, and methodology: A constructed questionnaire in an online survey was conducted with 241 random cluster respondents in the greater Jakarta Area. Structure equation model was utilized to analyze and verify all the data. Results: Research finding indicates online sales promotion, delivery service, quality assurance, and online consumer satisfaction positively influence information search. Meanwhile, brand trust, quality assurance, and information search positively influence online shopping behavior. However, the result illustrates that consumer personality negatively influences both information search and online shopping behavior. Conclusions: To influence online shopping behavior, the most important factors that need to be considered by marketplaces are quality assurance. It positively motivates Indonesia's citizens to collect information and make unplanned purchases. The study finding can be a reference for brands to maintain and build outstanding product quality, an informational website, and an excellent marketing strategy so that customers can meet their expectations. Besides, it also broadens both companies' and individuals' knowledge about the digital revolution on consumer behavior.

A Factors Effecting Online Social Decisions in Online Consumer Behavior

  • HAN, Sang-Seol
    • Journal of Distribution Science
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    • v.18 no.3
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    • pp.67-76
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    • 2020
  • Purpose: Consumers are affected by the purchase of a large number of opinions or support during the online purchasing process. This can be defined as the term of 'social decisions' on line. This paper seeks to explore the factors of influence on social decisions in on-line environment and to study in depth. Methodology: The purpose of this paper is to empirically examine the impact of factors on online social decisions. To verify the hypothesis of study, This study collected 256 from Seoul City, Gyeonggi Province and Chungcheong Province through Survey. Results: According to the research results, First, eWOM information usefulness have a positive impact on online social decisions, Second, online network connectedness have a positive impact on online social decisions. Third, innovative product have a positive impact on online social decisions. and the lower the category of knowledge, the more inclined it is to make online social decisions. Finally, social decisions have a positive impact on purchasing decisions about product. It is most significant that academic research has advanced consumer behavior in response to recent changes in the consumption environment. It is meaningful that we have studied in depth the changing consumer decision process in online channel environment.

Consumption of Alcoholic Beverages and Perception about Korean Yakju in the Gyunggi Area of Korea (경기 지역 소비자의 주류 소비 행태 및 약주에 대한 인식 조사)

  • Lee, Seung-Joo
    • Journal of the East Asian Society of Dietary Life
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    • v.20 no.1
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    • pp.11-19
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    • 2010
  • This study was conducted to investigate consumer behavior and perception related to alcoholic beverages and Korean rice wines (yakju). Self-administered questionnaires were collected from 254 male and female adults in the Gyunggi-area of Korea. Male respondents were significantly more likely to drink more often, consume greater amounts and spend more on alcoholic beverages. Male respondents preferred, in order, soju, beer and wine. Female respondents preferred, in order, beer, wine and soju. Most of the respondents (69.2%) showed conservative consumption behaviors, and indicated they would drink a new product when it became popular. Flavor/taste was the most important attribute when selecting alcoholic beverages. The reasons for drinking yakju were "high quality" and "considering health". The most answered reason for low market share of yakju was lack of publicity and marketing.

A study on design effect models for complex sample survey (설계효과모형 적용에 관한 연구)

  • Park, Inho
    • Journal of the Korean Data and Information Science Society
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    • v.25 no.3
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    • pp.523-531
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    • 2014
  • Design effect is often used in designing and planning sample surveys and/or in evaluating the efficiency of complex design features of the surveys. In this study, we applied Gabler et al. (2006)'s design effect model to 2013 Consumer behavior survey for food that was carried out by stratified two-stage sampling. Usability and adequacy of the design model to a real survey data are discussed and evaluated.

Demand Response Real Time Pricing Model for Smart Grid Considering Consumer Behavior and Price Elasticity (소비자 행동과 가격탄성을 고려한 스마트 그리드 수요반응 실시간 가격 결정 모델)

  • Moon, Yongma
    • Journal of the Korean Operations Research and Management Science Society
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    • v.39 no.1
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    • pp.49-67
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    • 2014
  • This paper proposes a real time pricing model for smart grid considering consumers' behavior, real time price elasticity, and exogenous price. Based on the proposed model, we found the weight of utility over cost is the most sensitive factor compared to other factors. Also, if the electricity price is set to be changed too sensitively to energy consumption, it is warned that real time pricing sometimes can cause increment of peak-time demand and volatility. Finally, real time pricing could be less efficient when the difference between the maximum and the minimum consumption level is small.

A Study of consumer behavior for electric appliance according to emergencing price-off store (유통구조 변화가 소비자 행동에 미치는 영향에 관한연구-신유통업태 출현에 따른 가전제품 구매행동을 중심으로-)

  • 문숙재;조성은;김연정
    • Journal of Families and Better Life
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    • v.16 no.1
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    • pp.13-26
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    • 1998
  • The purpose of this study of identify the changing trends of consumer behavior to emergencing Price-off store. Therefore this study analyzed contributing factors to consumer market selection behavior focused on electric appliances. for these research the data were collected through the questionnaire and 407 respondents were housewives in Seoul and Gyeongi-do. Their data were analyzed using Frequency Mean and $x^2$-test. The Major findings of this study were as follows. 1) The percentage of purchasing the national brands of electric appliances were majority. In general the frequency prefered shopping store were the general agents department store discount store and wholesale club were in order. 2) When consumer buy the electric appliance in wholsesale club the buying percentage of iron was the highest. And the percentage of selection of foreign goods brands were very high. 3) The most important factors to determine the using Price-off store was the presence of this market around the housing and easing and easiness of parking.

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