• Journal of Information Technology Services
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• v.19 no.6
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• pp.31-53
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• 2020

The traditional media ecosystem is facing major changes with the expansion of over-the-top (OTT) services. While the percentage of people cutting the cord has already exceeded the percentage of people subscribing to pay TV services in the United States, due to the unique characteristics of the Korean market, it is uncertain whether the cord-cutting trend will have an impact on the Korean media industry despite of the advantages of OTT services. Accordingly, this study has directly determined the beneficial and sacrificial factors of switching to OTT services, as well as the personal and external influences behind the Korean OTT service users' intention to switch. To achieve this, the Value-based Adoption Model (VAM) was used to measure the benefits of OTT services with regards to their content and systems, as well as measure the financial and procedural switching costs of cord-cutting; further, personal innovativeness and consumers' social image were added as external variables. The results of this study showed that consumers take the content and system quality of OTT services and procedural switching costs and into consideration, and that their intention to switch was based on social image. These results could serve as data for consumer analysis regarding the expansion of OTT services into the Korean media industry, and also provide the strategic basis for preparing for sudden changes that may occur in the media ecosystem due to cord-cutting.

• Publications of The Korean Astronomical Society
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• v.27 no.3
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• pp.87-93
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• 2012

A low-dispersion fiber feed Littrow-mounted grating spectrometer for education was designed and fabricated. The dispersion element is a reflective type blazed grating Edmundoptics NT 46-075 (spatial frequency 600 lines/mm, dimension $30mm{\times}30mm$, blazed angle 8.6 degree). The optical fiber coupler module for optical guiding from telescope to spectrometer is composed of a multi-mode FC connector - FC connector optical fiber patch cord (core/cladding diameter $50{\mu}m/125{\mu}m$) and two 1.25" throw-tube couplers. The lens for collimating and imaging is a general purpose focal length 50 mm camera lens (f/1.8). The device for optical path control is a rectangular prism (size $25mm{\times}25mm$). The imaging camera sensor is a Meade DSI Pro 2 CCD sensor (black and white, $752{\times}582$ pixels and pixel size $8.3{\mu}m{\times}8.6{\mu}m$). Softwares for data logging and analysis consist of Meade Autostar Suite, NIH imagej and Vernier Logger Pro 3. The wavelength coverage range of the spectrometer is 205 nm at central wavelength 550 nm. The wavelength resolution is 1.7 nm.