• International Commerce and Information Review
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• v.8 no.4
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• pp.323-341
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• 2006

IThis research meets with empirical results in pursuit of aim as below mentioned. Firstly, it gets a line on two-way effects which have an effect on both (the country image and corporate image) by using the corporate image for the study of the country image. After making an analysis of the empirical test, found out that the corporate image has influence upon the country image significantly. Also found out that the country image has an effect on the corporate image powerfully. Therefore, it effects an inspection of evidence that the country image and corporate image have significantly positive concern, each other. Secondly, it is offering the way to use the culture marketing as grasping the mediating effects, which culture difference has influence upon the country image and the corporate image. The mediating effects show that the country image has influence on the corporate image more as culture difference is bigger.

• Asia Marketing Journal
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• v.20 no.1
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• pp.69-87
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• 2018

This study examines the linkage between Korean wave, corporate image and country image, perceived quality of products made in the country. To close a gap lacking empirical studies on impacts of corporate image to country image and to further understand impacts of Korean wave, this study conducts survey over Chinese consumers to test the effects of corporate image, Korean wave to the country image, and verify on its effects to perceived quality of the products made in the country. The results show that both corporate image and Korean wave influences to form positive country image of Korea, and perceived quality of Korean made products. The size of effects varies upon products type and stimuli. This study could provide policy makers insights how to promote country image as well as support SMEs for developing overseas markets. Also, it could give marketers valuable implications to develop effective global marketing strategies using cultural assets, country image and salient corporate image.

• Journal of Korea Trade
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• v.23 no.6
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• pp.33-51
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• 2019

Purpose - The purpose of this study is to provide practical implications for Korean companies searching for new market opportunities. From the experimental analysis, the impact of country image on product-country image and purchase intention of Korean products are measured. In addition, this study disaggregates the impacts of country image and product-country image and purchase intention among ethnic groups in South Africa for searching further useful implications. Design/methodology - To examine South African consumers' country image and product-country image towards Korean products, data were collected between June and July 2019 through an online questionnaire, and 335 questionnaires were used for analysis. Firstly, the multivariate analysis was conducted to examine the general tendency of South African consumers' perceptions of country image to Korea, product-country image, and purchase intention among three ethnic group consumers. Then in order to verify the country image model and hypotheses of the study, we analyzed the structural models for each of the three ethnic groups and compared the sizes of the path coefficients for each groups. To compare the difference of path coefficients across ethnic groups, configural invariance, metric invariance, and scalar invariance tests were conducted sequentially. Findings - In the black and white ethnic groups, the country image had a statistically significant impact on product-country image, but it did not affect the purchase intention to Korean products. The product-country image showed a statistically significant impact on the purchase intention to Korean products in both ethnic group. However, in the coloured ethnic group consumer, the country image had a significant effect on the product-country image, but it did not affect the purchase intention of Korean products. In addition, the product-country image did not have a significant influence on the purchase intention of coloured ethnic group consumers unlike black and white ethnic group consumers. The results of this study suggest that even though differences in terms of the impact of CoI on PCI and PI were investigated for the sample of white, coloured, and black respondents, the groups seemed to respond in a reasonably comparable manner. Originality/value - South Africa occupies more than 20% of Africa's total GDP in sub-Saharan Africa and is a hub for Southern African logistics as a hub for Korean companies to enter Africa. However, it is rare to find a study focused on the determinants of consumer behavior in South Africa. In particular, this study disaggregates the impacts of country image and product-country image on consumer behavior across ethnic groups in South Africa. Therefore, this study could provide practical implications for Korean firms which desire to diversify their export markets and pioneer future markets.

• Korea Trade Review
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• v.46 no.6
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• pp.55-71
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• 2021

The purpose of this study was to establish the causal structural model among brand image and country image associated with consumers' purchase decision of products. The specific objectives were 1) to analyze the effects of brand image on consumers' purchase decision of products, 2) to analyze the effects of country image on consumers' purchase decision of products, 3) to analyze the effects of brand image on country image, 4) to analyze the mediating effects of country image between brand image and consumers' purchase decision of products. The conclusions of this study are as follows: First, companies must have an advantage strategy for brand image along with country image. To this end, a strategy to promote the brand image through various media is effective. Second, it is necessary to find new transformation through the establishment of brand identity at the corporate level so that consumers can have a good impression on the brand image. Third, it is important for companies to make efforts at the level of brand image and country image to provide consumers with information that can increase expectations and actual satisfaction and to build product reputation. In addition, it is necessary to embody brand images and country images into global marketing mix strategies. Fourth, if companies build a brand image that symbolizes a differentiated culture, the brand image can have a positive effect on consumer purchase decisions. Along with this, companies can further increase their positive effects by developing representative brand image contents. Fifth, this study confirmed that the higher the image level of the manufacturing country in a situation where consumers' preferences are diversifying, the more the brand image leads to consumers' purchasing decisions. Therefore, brand managers are required to build a country image suitable for the existing brand image when advertising at the time of product introduction.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.2
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• pp.173-184
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• 2015

This study examined the impacts of the cultural proximity of Chinese consumers on the image of both country and product, and investigated how they are related to purchase intention of Korea fashion. Subjects were Chinese female consumers in their 20s and 30s, living in Yangtze River delta and Seoul. The results of the study were as follows: 1) The cultural proximity had a significant influence on the country image and fashion product image. Chinese consumers with more emotional proximity had more positive attitude towards country image, such as politics, economics, technology, cultures and people image. And consumers who had higher interest in Korea and Korean culture evaluated the quality, design, value and reputation of Korean fashion more positively. 2) Chinese consumers with positive attitude towards people, technology and culture image seemed to prefer fashion product. Specifically, the dimensions of country image had a different influence on the fashion product image such as product quality, design, value, reputation. 3) The Korea country image and fashion product image had also affected on purchase intention of Korean fashion products. Consumers with positive attitude towards people and technology image had higher purchase intention of Korea fashion products. And consumers with positive attitude towards reputation, value and design of fashion products had higher purchase intention of fashion products.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.4
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• pp.159-170
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• 2019

The paper aims to understand the mediating effect of Country Image (CI) on the relationship between consumer cosmopolitanism and consumers' purchase, visit and investment intentions towards a foreign country, considering the moderating effects of ethnocentrism, materialism, product familiarity, and visits to a country in a global market. The study extends research on the global and local consumption by simultaneously analysing the influence of country image dimensions and several moderating effects on consumers' behavioural intentions. Four hundred and fifty-seven valid responses from international consumers were collected through a questionnaire measuring country image dimensions. Findings indicate that cosmopolitanism has a significant and positive effect on foreign consumers' behavioural intentions and country image dimensions mediate this relationship. Moreover, a moderating effect was found for ethnocentrism, materialism, product familiarity, and visits to a country on the relationship between country cognitions and the intentions to visit the country. This study shows the importance of considering cosmopolitanism as a potential segmentation variable in international markets. The results can help managers and policymakers to better understand the image that foreign consumers hold about Portugal, their intentions to buy or invest in the country, as well as to think of Portugal as a tourism destination.

• The Journal of the Korea Contents Association
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• v.10 no.12
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• pp.267-273
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• 2010

This study is about to reveal the connections and the importance of China's country image, product image, and purchase intention. Following are the results of the empirical analysis summary. First, in country's national image, except political image, economic image and cultural image have a positive (+) impact on the product image is true. Secondly, a country's product image have a positive (+) impact on purchase intention. Therefore, consumer tend to improve purchase intention when China's product image increase. In summary, consumers' purchase intention can obtain the best positive result, when a country's national image is set as the core factor, which combines and improves concurrently with one's product image.

• International Commerce and Information Review
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• v.12 no.1
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• pp.353-373
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• 2010

This paper researched on countries effect of country-of origin product of the Korea customer. Also This study was analysis to purchase frequency and purchase place for products of the U.S.A, Japan, China, EU, and Chile in Korea market. That is to say, this study is reviewing on country image subject including country of origin. According to WTO rule, The rules of origin should be administered in a consistent, uniform, impartial and reasonable manner. The objective of this article is to explore the relationship between country of origin and consumer effect using empirical analysis. The country of origin was divided into country of design, assembly, and parts. A survey questionnaire was sent to 250 customer in Korea market, and 220 usable responses were obtained. The 213 samples are analyzed with the countries origin effect. Multiple regression results show that the U.S.A and Japan product are positively affected by the purchase effectiveness of Korea customer's. However, The EU, China and Chile products do not affect effectiveness in Korea market. This article contributes to a understanding of effects of country-or-origin. When the nation image has been made, marketing approaches considering both image of country of manufacture origin and motivational focus can be utilized simultaneously.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.8
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• pp.3439-3445
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• 2011

The Purpose of this study was to analyze the influence of the country image and brand image of product on Chinese consumers' brand attitude and the purchasing behavior. The results of this research are wrapped up as follows : First, the original country image of product is positive related to the product brand image itself. Second, both the country image and brand image of product have positive influences on consumers' brand attitude. Third, Chinese consumers' brand attitude has positive influences on purchasing behavior. Forth, both the country image and brand image of product have positive influences on consumers' purchasing behavior.

• Journal of the Korean Society of Costume
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• v.59 no.10
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• pp.111-123
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• 2009

This study investigated the multifaced country image. The casual relationships among the multifaced country image, attitudes toward a country, and purchase emotion and purchase intention of fashion products with Korean images were also investigated. To conduct a quantitative analysis, we collected data from 296 Korean female consumers. SPSS 12.0 and AMOS 5.0 packages were used for statistical analysis. The results of this study as follows. To identify components of country image of Korea, exploratory and confirmatory factor analyses were conducted. This procedure produced five components such as culture, technique/product, ethical values, nationality, and space. Structural equational model was used to analyze the relationships among the country image, attitudes toward a country, purchase emotion, and purchase intention of fashion products with Korean image. The proposed model was verified.