• 제목/요약/키워드: Customer partnership

검색결과 64건 처리시간 0.023초

고객파트너십이 CRM성과에 미치는 영향에 관한 연구 - 관계시스템과 신뢰의 역할 - (The Impact of Customer Partnership on CRM Success and New CRM Success: The Role of Relational Systems and Trust)

  • 이현수;이유진;서영호
    • 품질경영학회지
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    • 제32권1호
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    • pp.21-39
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    • 2004
  • In recent studies, there has been much interest in the relationship between customer partnership and its effect on CRM success. Yet, there is little empirical work on it. This study empirically examines the relationship between customer partnership and CRM success in Korean companies. The findings indicate that the success of the relational systems(information technology and education/reward) is significantly related to trust to customer and customer partnership. The study also provides empirical evidence that trust and customer partnership is positively related to the new CRM success and the traditional CRM success.

Development a Customer-Supplier Partnership Survey

  • 정승호;배경율
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 1998년도 추계학술대회 논문집
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    • pp.197-200
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    • 1998
  • The purpose of this paper is to develop a customer-supplier partnership survey. To achieve this purpose, a customer-supplier partnership model is first proposed. And then, based on the partnership model proposed, each step that was taken to develop the customer-supplier partnership survey is described.

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정보기술 기반 비즈니스 프로세스 아웃소싱 파트너십과 성과에 관한 탐색 : CTI(Computer Telephony Integration) 기반 고객서비스센터 아웃소싱 사례를 중심으로 (An Exploratory Empirical Study on the Partnership and Performance of IT-enabled Business Process Outsourcing : A Case of CTI(Computer Telephony Integration) based Customer Service Center Outsourcing)

  • 안준모;오민석
    • Journal of Information Technology Applications and Management
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    • 제12권1호
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    • pp.241-259
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    • 2005
  • This study explores a model of partnership to the success of outsourcing CTI(computer telephony integration) based customer service centers of a telecommunication service company. The motivation of the study is to extend the research on IT outsourcing to IT-enabled BPO of customer service centers as a specific IT outsourcing practice. Previous research on IT outsourcing partnership and success is reviewed for developing an a research model of IT-enabled BPO. This model is proposed based on the previous partnership success models in information systems research. The results of the study confirm major factors related to successful IT-enabled BPO in previous research. Especially, the specificity of a contract and strategic collaboration in partnership are found to be influential on the success of IT-enabled BPO.

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정보시스템 아웃소싱 성공 요인에 관한 연구 (A Study of Success Factors for Information System Outsourcing)

  • 조용길;정인수
    • 한국산학기술학회논문지
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    • 제9권5호
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    • pp.1414-1421
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    • 2008
  • 최근 기업들은 기술적, 경제적, 전략적 요인들을 고려하여 정보시스템 개발에 있어 아웃소싱을 하는 경향이 두드러지고 있다. 그러나 성공적인 아웃소싱을 위하여 아웃소싱은 적절하게 관리되어야 한다. 본 연구는 정보시스템 아웃소싱에서 서비스사와 고객사의 자원과 능력의 차이가 파트너십의 질에 영향을 미치게 되며, 최종적으로 아웃소싱의 성공에 영향을 끼치게 된다는 사실을 검증하였다. 가설 검증을 통하여 고객사의 재무능력이 서비스사의 재무능력보다 높을 때 그리고 서비스사의 IT 자원이 고객사의 IT 자원보다 우수할 때 파트너십의 질이 좋아지는 것이 판명되었다. 또한 파트너십의 질은 아웃소싱의 성공에 영향을 주며 특히 신뢰도가 아웃소싱의 성공에 크게 영향을 미치는 것으로 나타났다.

내부 IT감사의 컨설팅서비스 품질요인이 고객만족도에 미치는 영향에 관한 연구 (An Effect on Customer Satisfaction by the Consulting Service Quality of Internal Information Technology Audit)

  • 성기훈;이정훈;박소연
    • 한국IT서비스학회지
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    • 제9권4호
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    • pp.71-94
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    • 2010
  • Based on IT that is an important competitive resource within the company, the purpose of this paper is to investigate whether the factors of internal IT audit consulting service quality affect the customer satisfaction. In this research. we have identified five different variables that affect the customer satisfaction which are reliability, professionalism, responsiveness, empathy and strategic partnership. Further, the causal relationship between customer satisfaction and audit consulting service Quality has been examined. This research was conducted empirically targeting business units the results could be summarized as follows. First, the study variables, reliability, professionalism, responsiveness, empathy. and strategic partnerships have been proved to be significant effect on customer satisfaction. Next, the strategic partnership of variables was the biggest influence on the customer satisfaction.

외식 업체 파트너쉽 요인이 SCM에 미치는 영향 (A Study on the Effects of the Partnership Factors of the Foodservice Industry on SCM Success)

  • 전진화;김용수;배인호
    • 한국조리학회지
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    • 제14권4호
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    • pp.41-54
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    • 2008
  • Various techniques of business innovation such as MRP, ERP have been introduced, which has offered many advantages to the foodservice industry. However, these techniques optimized only a part not for the whole supply chain. For overcoming this problem, companies introduced SCM(Supply Chain Management). Since SCM research for restaurant business hasn't been widely studied, this research focuses on the relation between purchasers and suppliers in the domestic restaurant business. It divided the types of purchaser-supplier relationships in the foodservice industry and studied the influences that partnership factors have for the results. The SCM achievement was divided into asset management, job efficiency and customer satisfaction sharing, reliance/cooperation, professional technology and relation concentration. Under these factors, it looked into the difference that partnership affects SCM achievement. It made it easy to understand the importance by practically analyzing the relation of partnership factors extracted by SCM achievement and investigation suggested by the previous researches. It was found that the partnership factors such as extracted information sharing, reliance/cooperation, professional technology, and relation concentration positively affect the SCM achievement such as asset management, job efficiency and customer satisfaction.

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SCM 성과 결정요인에 관한 통합적 연구: 공급업체 관점으로 (Studies on Determinant Factors of SCM Performance: From the Supplier Perspective)

  • 박광오;장활식
    • Asia pacific journal of information systems
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    • 제21권1호
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    • pp.1-27
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    • 2011
  • In an attempt to cope with widespread, dynamic, and accelerating changes in both internal and external business environments, companies often utilize information technologies such as SCM(Supply Chain Management). To date, SCM research has mainly focused on the effects of dynamic factors on SCM success and emphasized adoption strategies and critical success factors. Consequently, the effects of more static factors such as interdependency between SCM partners have been largely ignored. The purpose of this study, therefore, is to examine the effects of both dynamic and static factors on SCM performance by controlling for information quality and partnership quality. The five factors examined in this study include innovative ness, mutual dependency, quality of information, partnership quality, and SCM performance. All factors were examined from the perspective of part suppliers, except the mutual dependency which was examined from two aspects: supplier's dependency on customer and customer's dependency on supplier. Data was collected through five hundred survey questionnaires distributed to the part supplier companies that have implemented SCM systems for at least one year. As a result, a total of 170 valid responses were obtained. A structural equation research model was fitted using SAS 9.1.3 and SMART-PLS 2.0. The results of this study can be summarized as follows. First, innovativeness positively affected SCM information quality. SCM partnership quality, and ultimately SCM performance. The path coefficient between innovativeness and information quality was 0.387, with a t-value of 3.528. Innovativeness also had a positively direct effect on partnership quality. The path coefficient was 0.351 with a t-value of 3.366. The total effect of innovativeness on partnership quality was significant, although its indirect effect on partnership quality by altering information quality was negligible. The total indirect effect of innovativeness on SCM performance by affecting information quality and partnership quality was significant with a p-value of 0.014. Innovativeness played an important role in determining SCM performance. Second, mutual dependency showed no significant effect on SCM information quality. This result contradicts the earlier assertion that the more dependent two companies are, the more accurate and timely the information they exchange ought to be. This study showed that this may not be the case; a partner may provide information of poor quality even when it is strongly dependent on the other. Mutual dependency showed significant effect on partnership quality. However, when the mutual dependency perceived by suppliers was divided into two parts, one being a supplier's dependency on its customer company and the other being a customer's dependency on the supplier, the latter showed a significant impact on the perceived SCM partnership quality. This result indicates that a customer company can hardly improve the partnership quality perceived by suppliers by making them more dependent. It improves only when the suppliers perceive that their partners, typically having more bargaining power, are more dependent on them. The overall effect of mutual dependency of any kind on SCM performance, however, was not significant. Although mutual dependency has been mentioned as an important static factor influencing almost every aspect of cooperation on a supply chain, its influences may not be as significant as it was initially perceived to be. Third, the correlation between information quality and partnership quality was 0.448 with a p-value of less than 0.001. Information quality had a path coefficient of 0.256 to partnership quality with a t-value of 2.940. The quality of information exchanged between partners may have an impact on their partnership quality. Fourth, information quality also had a significant impact on SCM performance with a path coefficient of 0.325 with a t-value of 3.611. In this study, SCM performance was divided into four categories: product quality, cost saving, service quality, and order fulfillment. Information quality has Significant impacts on product quality, cost saving and service quality, but not on order fulfillment. Fifth, partnership quality, as expected, had a significant impact on SCM performance. The path coefficient was 0.403 with a t-value of 3.539. Partnership quality, like information quality, had positive impacts on product quality, cost saving and service quality, but showed no impact on order fulfillment. It seemed that order fulfillment is the hardest category of performance that SCM can satisfy. One major limitation of this study is that it surveyed only the suppliers. To better understand the dual aspects of SCM, it is important to survey both suppliers and the assemblers, especially in pairs. This research, to our best knowledge, was the first attempt to study the level of dependency between the two groups by measuring the dual aspects of SCM and studying mutual dependency from the categories of suppliers and assemblers each.. In the future, a more comprehensive and precise measurement of SCM characteristics needs to be achieved by examining from both the supplier's and assembler's perspectives.

제품-서비스 통합시스템(Product-Service System)에서의 수익분배모형 (Profit Sharing Model in Product-Service System)

  • 김진민;박진수;박광태;김광재;홍유석
    • 한국경영과학회지
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    • 제36권4호
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    • pp.81-89
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    • 2011
  • In recent business environments, the competition among firms is shifting from the competition based on individual firm only to the competition based on alliance of firms. This is because it is not easy for a firm to perform all functions which consumers want. Thus, it is more effective to combine core competencies of different firms based on a strategic partnership. It is essential to establish a strategic partnership and this strategic partnership is a key success factor in PSS(Product-Service System) which combines products and services. In this paper, we propose a profit sharing model for PSS partnership. We first analyze customer's utility using Cobb-Douglas utility function and then propose the PSS profit sharing ratio considering functionalities and cost structures based on the combination ratio of PSS. This paper helps firms to develop partnership strategies for PSS.

공급사슬 파트너십 속성이 SCM 성과에 미치는 영향에 관한 실증적 연구 (An Empirical Study on the Impact of Supply Chain Partnership Attributes on the SCM Performance)

  • 유일;소순후
    • Journal of Information Technology Applications and Management
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    • 제10권4호
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    • pp.15-28
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    • 2003
  • This paper examined the impact of supply chain partnership attributes on the SCM performance. For this, relationship commitment, trust, and collaboration were used as attributes for the supply chain partnership. Also the SCM performance was measured by supply chain integration, customer responsiveness, and supplier performance. Based on the statistical analysis of the sample of Korean corporations, it was found that relationship commitment and trust were shown to be significant factors influencing the collaboration. In addition, the collaborative supply chain partnership has a significant positive influences on the SCM performance. These result, in short, supported the importance of supply chain partnership for the successful SCM.

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제조 아웃소싱에서 거래공정성이 고객사의 경영성과에 미치는 영향에 관한 연구 ; 파트너십의 매개효과 (A Study on The Effect of Justice of Transaction on Customer Performance in manufacturing Outsourcing. ; The Mediation Effect of Partnership)

  • 박상문;김기중;현병환
    • 한국산학기술학회논문지
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    • 제20권6호
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    • pp.228-238
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    • 2019
  • 본 연구의 목적은 아웃소싱에서 거래공정성이 고객사의 경영성과에 미치는 영향 관계를 연구하는 것이다. 본 연구는 전국의 제조업 아웃소싱서비스 이용 고객사와 협력사로 부터 설문조사 방식으로 자료를 수집하여 신뢰도, 타당도 및 확인적 요인분석(CFA)을 하였으며 구조방정식 모형(SEM)분석을 통해 가설을 검증하였다. 본 연구의 결과, 1)거래 공정성은 고객사의 경영성과에 유의한 정(+)의 영향을 미치는 것으로 분석되었다. 분배 및 상호작용공정성은 경영성과에 미치는 영향관계는 작지만, 절차공정성은 유의한 정(+)의 영향을 미치는 것으로 분석되어 선행논문을 지지하고 있다. 2)거래공정성은 파트너십에 유의한 정(+)의 영향을 미치는 것으로 분석되었다. 3)고객사와 협력사의 파트너십은 고객사의 경영성과에 정(+)의 영향을 미치는 것으로 분석되었다. 4)파트너십은 거래공정성을 매개하여 고객사의 경영성과에 정(+)의 영향을 미치는 것으로 나타났다. 본 연구는 제조업 아웃소싱에서 고객사와 협력사 간의 거래 관계에서 거래공정성을 독립변수로 하고, 거래 상호 간의 파트너십을 매개로 거래공정성이 고객사의 경영성과에 미치는 영향을 실증적으로 연구한 첫 번째 사례라는 점에서 그 의의가 있다. 기업이 갈수록 심화하는 글로벌 경쟁에서 아웃소싱을 효과적으로 활용하여 급변하는 경영환경에 능동적으로 대처하고 경영성과 향상을 위해서는 거래공정성, 특히 절차적공정성을 높이려는 노력이 필요하고, 고객사의 경영성과 향상에 당사자 간 파트너십 형성이 중요한 요인임을 확인해 주고 있다. 이런 면에서 본 연구는 학문적, 실무적으로 아웃소싱 분야에 중요한 시사점을 제공해 주고 있다.