• Cartoon and Animation Studies
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• s.48
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• pp.249-269
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• 2017

Promotion and marketing, which are essential to lower the investment risk and maximize commercial profit in the video game market. Game developers and publishers set up public relations strategies to encourage potential consumers' needs. Considering characteristics of video game, the trailer, which is the animated image advertisement material, could occupy a key position in its promotion and marketing plan. Cinematic spectacles and attractive narratives are essential ingredients for game trailers, which are usually produced in 3D animation. Dead Island is an open world first person shooters (FPS) game released in 2011. When launched, it grabbed a great attention with a trailer, awarded the Golden Lion Prize for the best internet film at the Cannes Lions International Festival of Creativity. The game was a commercial success and several spin-offs were producted. In 2014, its publisher, Deep Silver showed the official trailer of Dead Island 2 at Electronic Entertainment Expo, the world's largest game show. Dead Island 2 was scheduled to be released in 2016, but has been now delayed until 2018. This study compares and analyzes two trailers of Dead Island 1 and Dead Island 2. We examine the narrative structure of the trailer for the sequel promotion of a successful game. The differences between the two could be useful for building a promotion strategy of other game series.

• Korean Journal of Agricultural and Forest Meteorology
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• v.21 no.1
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• pp.1-28
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• 2019

This study analyzed the density and mortality rate of Korean fir at 9 sites where individuals of Korean firs were marked into the live and dead trees with coordinates on orthorectified aerial images by digital photogrammetric system. As a result of the analysis, Korean fir in each site showed considerable heterogeneity in density and mortality rate depending on the location within site. This make it possible to assume that death of Korean fir can occur by specific factors that vary depending on the location. Based on the analyzed densities and mortality rates of Korea fir, we investigated the correlation between topographic factors such as altitude, terrain slope, drainage network, solar radiation, aspect and the death of Korean fir. The density of Korean fir increases with altitude, and the mortality rate also increases. A negative correlation is found between the terrain slope and the mortality rate, and the mortality rate is higher in the gentle slope where the drainage network is less developed. In addition, it is recognized that depending on the aspect, the mortality rate varies greatly, and the mean solar radiation is higher in live Korean fir-dominant area than in dead Korean fir-dominant area. Overall, the mortality rate of Korean fir in Mt. Halla area is relatively higher in areas with relatively low terrain slope and low solar radiation. Considering the results of previous studies that the terrain slope has a strong negative correlation with soil moisture and the relationship between solar radiation and evaporation, these results lead us to infer that excess soil moisture is the cause of Korean fir mortality. These inferences are supported by a series of climate change phenomena such as precipitation increase, evaporation decrease, and reduced sunshine duration in the Korean peninsula including Jeju Island, increase in mortality rate along with increased precipitation according to the elevation of Mt. Halla and the vegetation change in the mountain. It is expected that the spatial patterns in the density and mortality rate of Korean fir, which are controlled by topography such as altitude, slope, aspect, solar radiation, drainage network, can be used as spatial variables in future numerical modeling studies on the death or decline of Korean fir. In addition, the method of forest distribution survey using the orthorectified aerial images can be widely used as a numerical monitoring technique in long - term vegetation change research.