• Title/Summary/Keyword: Demographic Factor

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Golf Factor and Purchase Tendencies According to Golfer's Demographic Characteristics (골퍼의 인구통계적 특성에 따른 골프변인과 구매성향)

  • Kim, Ju-Ae;Jang, Jeong-Ah
    • Journal of the Korean Society of Fashion and Beauty
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    • v.4 no.1 s.7
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    • pp.42-50
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    • 2006
  • This study used the questionnaire method to find out the golf factor comparison and purchase inclination according the golfers' demographic characteristics. The golf factor comparison according to the Gyeongnam golfers' demographic characteristics was performed with cross analysis and $X^2$ verification, the purchase inclination with T verification and analysis of variance. And the Golfs' factor relation according to total income was performed with cross analysis and $x^2-test$. The golfers' demographic characteristics showed a significant difference in gender, educational background and occupations. The participation purposes of playing golf for men were as a hobby, relations and business. And the participation purposes of playing golf for women were as a hobby and health. The higher age was, the more the golf career was for both men and women. In the factor of marital status, unmarried people play for a hobby and married people play for better relations and business. In the factor of gross income, male golfers varied in the gold career and monthly playing times. Female golfers varied in the golf career. Regardless of gender, the higher the income was, the more the golf career was. In the comparison of buy behavior according to the golfers' demographic characteristics, male golfers showed a significant difference in ostentation and fashion according to the monthly purchase of golf-wear. The group that spends more on the monthly purchase of golf wear was higher than the group that spends less on the monthly purchase of golf wear. Unmarried golfers showed more ostentation tendency that married golfers.

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A Study on Clothing Shopping Orientations of Consumers (소비자의 의복쇼핑성향에 관한 연구)

  • 김소영;이은영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.18 no.3
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    • pp.429-439
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    • 1994
  • The purposes of this study were to identify shopper types by analyzing clothing shopping orientations and to compare consumer characteristics such as store evaluative criteria, perceived risks in clothing purchase, and demographic characteristics among different shopper types. A questionnaire was developed to measure clothing shopping orientations, store evaluative criteria, perceived risks in clothing purchase, and demographic characteristics. The questionnaire was administered to 453 female adults during the fall of 1993. The results of this study were as follows: 1. Clothing shopping orientations were factor analyzed resulting six factors, such as Recreational Shopping, Economic Shopping, Store/Brand Loyalty, Careful Shopping, In- dependent Shopping, and Self-confidence in Clothing Shopping factors. 2. According to the factor scores of recreational shopping factor and economic shopping factor, consumers were segmented into four shopper types: Low Shopping-involved Shopper, High Shopping-involved Shopper, Recreational Shopper, and Economic Shopper. Consumer characteristics such as store evaluative criteria, perceived risks in clothing purchase, and demographic characteristics were significantly different among shopper types.

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A Study on the Sales Promotion Methods for Family Restaurant (패밀리레스토랑의 판매촉진전략 방안에 관한 연구 - 쿠폰을 중심으로 -)

  • 진양호;전진화
    • Culinary science and hospitality research
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    • v.7 no.3
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    • pp.211-239
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    • 2001
  • A study is on the coupon which is one of the sales promotion methods for family restaurant. The factor of family restaurant coupon use in the study was analyzed based on theoretical study. In addition, difference of food service manners by behavior and demographic factor, and so by means of this factor was analyzed and was done t-Test and anova. As a result of this study, eight factors were found. This eight factors were named by researcher. Eight factors are as follows There are 1. factor taste, 2. factor choice, 3. factor expectation, 4. factor satisfaction, 5. factor durability, 6. factor convenience, 7. factor safety, 8. factor preference. These factors influence family restaurant coupon used by customer. And so we know that between demographic factor and food service manners are different. In the conclusion, the factor of family restaurant coupon use, by valuable sides and typical sides was presented as the sales promotion methods for coupon. First, valuable side endows coupon with value and so lead persistent purchase. Second, typical side cause interest and so leads repurchase. But in the future, continuous study should be go on for satisfaction of customer and effective marketing strategy of family restaurant.

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Consumer Preferences for Wood-Framed Housing

  • Kwon, Oh-Jung
    • Architectural research
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    • v.2 no.1
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    • pp.17-25
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    • 2000
  • The purpose of this study was; 1) to describe consumer preferences for wood~framed housing; 2) to determine factors which affect the preferences for housing environments in wood-framed housing by demographic, current housing, and wood-framed housing-related characteristics; and 3) to identify differences in preferred wood-framed housing related characteristics by demographic and current housing characteristics. From the visitors to a model wood-framed house in Seoul, Korea, 296 persons willing to live in a wood-framed house were selected as the sample for the study. Data were collected using a self-administered survey and analyzed by frequency distribution, factor analysis, chi-square test, t-test, and one-way analysis of variance procedures. The results of the study Indicated that among seven factors based on 32 housing characteristics, Factor 2 - "floor plan and Interior environment" was the major variable which showed significant difference by selected demographic characteristics. Regarding the differences in wood-framed housing related characteristics by demographic characteristics, age, gender, education, and family life cycle showed group differences. Also, housing type was the major current housing characteristic to provide significant group difference in preferred wood-framed housing characteristics.

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A Study on the Effect of Customer Satisfaction Factors of Small Sized Housing, by Demographic Customer Group (소형주택 주거만족 요인 연구 -인구통계변인에 따른 고객특성그룹 중심으로-)

  • Joung, Yun-Taek;Kim, Jae-Tae;Kim, Jong-Won
    • The Journal of the Korea Contents Association
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    • v.17 no.4
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    • pp.488-499
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    • 2017
  • This study analyzes the effects of residential satisfaction factors of small sized housing, according to the costumer groups based demographic aspects. To attain the goal of this study, we set 8 groups (male and female : 2 groups, ages : 3 group, marriage : 2 groups, including whole group : 1) and selected 6 independent variables such as the social factor, economic factor, accessibility factor. external comfort factor, physical factor, and convenience of living factor. As a result, it is found that the economic factor has the statically significant determinant in all the 8 groups, with big positive coefficient. And the convenience of living factor is another important significant determinant in 6 groups. But the physical factor shows low the significant influence or insignificant influence in the all groups. Other factors, such as the external comfort factor, the social factor, accessibility factor. and convenience factor, are different depending on the groups.

A Study of the Attitudes of Psychiatric Registred Nurses towards Mental illness and Mental Patients (정신과 근무 간호원의 정신질환 및 정신질환자에 대한 태도 연구)

  • 김향미
    • Journal of Korean Academy of Nursing
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    • v.12 no.1
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    • pp.13-24
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    • 1982
  • The main purpose of this study was to investigate attitudes toward mental illness and the mentally ill of psychiatric nurses in Korea and to identify the relationships between the nurses' attitudes and demographic variables. Subjects in this study were 122 psychiatricnurses and 111non-psychiatric nurses in active service at 12 hospitals in Seoul. The insrtument used for measuring attitudes was a questionaire developed by Cohen and Struening (1962) referred to as the“Opinions about Mental illness(OMI) Scale”made up to 51 Likert-type items. The findings of this study indicated hatnurses showed negative attitudetoward mental illness and the mentally ill: Very high on social restrictiveness (factor D), low on Mental Health Ideology (factor C), and Interpersonal Etiology (factor E). Since the high score on Factor A, B and the low score on Factor B, C, E reflect a negative altitudes toward mental illness, this study population related extremely negative attitudes compared to any other surveys. And of the demographic variables that related to their attitudes the education degree and the kind of the hospital in active service showed very significant differences. On the basis of the investigation the findings indicated the followings; 1) Althohg attitudes toward mental illness and the mentally ill of psychiatric nurses were not significant differences from non-psychatric nurses, there was a trend that attitudes of psychaitric nurses did show more negative responses rather than those of non-psychiatric nurses. 2) Demographic variables that relate to their attitudes on the OMI scale were the education degree of the respondent and the kind of their hospital in active service. 3) About attitudes toward mental illness and the mentally ill baccalaureate nursesshowed more positive attitudes in Factor A (Authoritarianism), Factor C (Mental Health Ideology) and Factor D (Social Restrictiveness) than diploma program murses. 4) Nurses in active Service in the private hospital revealed more positive attitudes(A,B,C,D) except Factor (E) than those in the national or public hospital. 5) The ages, duration of work, wanted or unwantedG roup of psychiatric ward and satisfactory level of psychiatric nursing service were non-significant.

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A Study of Personality adaptation factor and Life Satisfaction of the aged (노인의 성격상응요인과 생활만족도에 관한 연구)

  • 김현진
    • Journal of the Korean Home Economics Association
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    • v.30 no.2
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    • pp.171-187
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    • 1992
  • The purpose of this study is to investigate personality adaptation factors related to life satisfaction of the aged. Personality adaptation factors were classified into four factors(The active-intergration, The dependent-passivity, The failing-overaboundance, The self-negativity). The hypothesises of this study are as follow : (1) Personality adaptation factors can be predited by demographic variables and family environmental variables. (2) Life Satisfaction can be predited by demogaphic variables and family environmental variables. (3) Each personality adaptation factors will be correlated with life satisfaction. For the test of hypothesises, Questionnaries were given to the randomly selected 332 persons over age 60 in Pusan. Questionnaries consist of 4 parts. These are demographic part, family environment part, personality adaptation factor part, and life satisfaction part. The data collected were analyzed by satistical methods such as Case, Percentage Factor Analysis, Multiple Regression Analysis, and Pearson's Correlation. According to the results of the analysis of this study, primary, personality adaptation factor is decided by personal problem. But, this personality adaptation factor of the aged is affected by family environment. Particulary, in the results of the study, frequent communication with their family is more important than physical solidary.

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The Determinants of Smartphone Addiction among Mothers of Infants, Focusing on Their Socio-Demographic Characteristics, Parental Stress, and Parental Knowledge (영아기 자녀를 둔 어머니의 스마트폰 중독 결정요인 : 사회 인구학적 특성, 양육스트레스, 양육지식을 중심으로)

  • Seo, Hye Seong;Kim, Yeon Ha
    • Korean Journal of Child Studies
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    • v.35 no.5
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    • pp.1-14
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    • 2014
  • This study explored the determinants of smartphone addiction among mothers of infants, focusing on their socio-demographic characteristics, parental stress, and parental knowledge. A total 220 mothers of infants were surveyed and the collected data were analyzed by binary logistic regression. A considerable percentage (16%) of mothers of infants were observed to be at a risk of smartphone addiction, which was significantly higher than the percentage (8%) of adult population at risk of smartphone addiction reported by the Korean government. Parental stress from dysfunctional parent-child relationships was a risk factor and parental knowledge about infant development was observed to be a protective factor when it came to the smartphone addiction of mothers' with infants. However, socio-demographic characteristics (number of children, age, education, family income, and job) did not have statistically significant associations with their smartphone addiction.

A Empirical Study on the Employee's Workplace Satisfaction for Internal Marketing by Group Based Demographic Aspects (내부마케팅을 위한 인구통계특성별 종업원 그룹의 직장만족 영향요인 연구)

  • Kim, Jong Won;Kim, Jae Tae
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.6
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    • pp.51-59
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    • 2016
  • Recently the company is getting bigger and has many employees. Therefore, sometimes, the uniform internal marketing devices for whole employees are inappropriate because they are different demographic aspects. To find efficient internal marketing factors, this paper analyzes empirically the determinants of employee's satisfaction to their firm, by group based demographic aspects(male and female : 2 groups, ages : 3 group, employment period : 3 groups), for a insurance claim adjuster company As a result, it is found that the psychological factor has the statically significant determinant in all the 8 groups, with biggest positive coefficient in the 7 groups. Other factors, such as the organizational factor, the individual factor and spatial factor are statically significant determinant depending on the groups differently.

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Consumer Dissatisfaction Factors and Purchase Behaviors of Backpacks

  • Kim, Mi-Sook;Kim, So-Young
    • The International Journal of Costume Culture
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    • v.3 no.2
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    • pp.147-160
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    • 2000
  • The purposes of the present study were to investigate the factors of consumer dissatisfaction with backpacks and to examine if the levels of dissatisfaction with the factors differ significantly among the groups determined by demographic characteristics and purchase behaviors. The differences in the purchase behaviors of backpacks were also tested among the groups determined by demographic characteristics. Data collection was consisted of two pilot tests and the final test. The questionnaire was distributed to 40 students of universities in Seoul from July 1 to 13 in 2000 and 351 were usable. Data were analyzed by factor analysis, t-test, χ²analysis, MANOVA, ANAOVA, Duncan's multiple range tests using SPSS PC/sup +/ Program. Five factors were formulated : durability, ease-of-care/color fastness, dimensional stability, wearability and design. Subjects were most dissatisfied with the dimensional stability of backpacks. Different demographic characteristics and purchase behaviors resulted in significantly different levels of dissatisfaction with selected factors. Significant differences were also found in selected selection criteria and purchase behaviors among groups determined by some demographic characteristics.

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