• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2003.11a
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• pp.277-282
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• 2003

The purpose of this study is to investigate the architectural visual identity, and scheme of conceptional extent of architectural visual identity through literature research and sample analysis by design factors for apartment design. Korea National Housing Corporation's Mapo apartment put first caterer which is continued about 30 years to solve shortage of houses by beginning and the impact of IMF and the price decontrol on second half in the 1990s have changed the housing status to commercial goods. Construction companies have introduced brand concept to satisfy consumer's appetite in production of house goods including apartment under market situation. Importance of visual identity in apartment design occupies has risen in heftily. However most companies are in condition of stay on two-dimensional application that uses symbol, logotype, and character assistance. Several high position construction companies are trying architectural visual identity, but those are applied in partial element and those are not going forward to systematic classification and synthetic visual identity plan within peculiarity of apartment complex. This study is to grasp plan and design tendency to acquire identity of design element of construction field and goods through design examination. In conclusion visual identity in apartment design is architectural visual identity on all of 2 dimensions and 3 dimension for application. Architectural visual identity is a language of form that prescribe identity about external appearance in combination with brand image.

• Journal of Korea Society of Digital Industry and Information Management
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• v.9 no.4
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• pp.201-212
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• 2013

The purpose of this study are to show a new possibility of identity design to be used as tools of users identity expression, designing digital contents by studying on the methods to express users identities successfully in the digital contents design, and to present the possibility to expand the area of identity design. Digital contents are a communication media in it self, but this study tried to consider the digital contents as a tool of users communication or expression. The identity expression, which are not only makes communications efficient but also lets products and companies acknowledged by users, is one of the most indispensable factors in products competitive power in both the present and the future. However, no define methods of identity expression are settled as well as recognized by users properly and accurately yet, so that this study focuses on that point. Therefore, This study is advanced in the direction of establishing the concept of digital identity for an expansion of the media toward the identity expression in design as well as making researchers in successful identity expression ways by means of actual design, more than a graphic image making that simply decorates a digital contents. The point of this study is to show a new concept of identity design that expresses users identities so as to suggest another possibility of identity design.

• Korean Institute of Interior Design Journal
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• v.20 no.4
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• pp.145-154
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• 2011

Identity of the place where the physical location and time and spatial context, and is structured as socially agreed symbols to build a consistent image, while fraught with Differentiation can be achieved through integration. And discrimination and the practical and effective deployment of an integrated image to be useful as a guide for the top design 'Design Guidelines' are, The findings, where the identity used to establish guidelines for the design for the following conclusions can be drawn. First, of public space design guidelines agreed upon by the public and social identity as the basis to establish a new identity as a contemporary and practical plan for this is to provide guidance. Second, the design guidelines in principle, the physical elements and activities of the parent and the temporal and spatial context and meaning were overridden. Third, the horizontal axis with respect to the identity and principles to guide development in the detail, and the vertical axis as a place to build an image in order for the specific design items are listed. Fourth, the guidelines can set a specific motif, and coverage including identity of the place. Fifth, by applying image and schematic the identity can be Implemented effectively and clearly. Without interfering with the designer's creativity and implement new image of the place, Design guidelines should study how a reasonable instructions.

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.10a
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• pp.58-59
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• 1998

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.278-279
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• 2005

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.142-143
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• 2002

• Journal of the Korean Society of Costume
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• v.59 no.6
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• pp.126-139
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• 2009

The following study from the perspective that the identity of a brand is determined by the creative work of the designer, will review the design identity of fashion house, which have maintained a basic concept of couture house until recently. For this purpose, first, the concepts of fashion house and identity could be examined, and then the design identity of both the past couture designer and the present house designer could be comparatively analyzed. This study focused on John Galliano of Dior, and was carried out under the method of document study and case study. Based on this, the analytic results of the design identity of fashion houses are as follows. The design identity of fashion house, which has its origins in the past couture house, appears from the house characteristics, design characteristics and the design image. The original design identity of Dior House seems to be feminism and elegant extravagance, which naturally models the body line of women into diverse lines. The new design identity of Dior House by Galliano, while reflecting wit and fantasy, at the same time is expressed as sexy and romantic elegance which attempts to express the beauty of modern women. The pursue of chic elegance, which is the characteristic of early Dior design, have changed into avant garde and unique designs with tendencies of multi-culturalism due to the most recent house designers. Finally, Dior house design has successfully maintained the master of handcrafted quality based on craftsmanship, the history from the house archive, and the modern trends appropriately added by the creativity of Galliano.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.05a
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• pp.70-71
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• 2004

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.10a
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• pp.81-84
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• 2005

As a works of total design program for franchise, Visual Identity Will supply harmonious batch of images to their customers in various marketing environment of franchise members. so Visual Identity will explain a concept of space-design to their clients more clear than any others. and it will help a clients to accept fran-brand more easily. Because suppling a chain of images constantly under the 'VISUAL IDENTITY' is more efficient way to market. Space-design constituted with 'systematically-organized Visual Identity plan'.! It's very usefull one to rise brand value among some works of brand marketing

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.11a
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• pp.78-79
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• 2003