• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.1071-1078
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• 2021

The purpose of this study is to investigate the relationship among the components of brand equity and to examine the effects of these components on the overall customer-based brand equity from the perspective of the Generation Z. This study is applied in the case of Borobudur World Heritage Destination, which is in Indonesia. A survey questionnaire has been collected through purposive sampling from 167 Generation Z who have visited Borobudur World Heritage Destination. The research hypotheses were supported by the empirical test using a Structural Equation Model with AMOS. The result concludes that destination brand awareness has significant, positive effects on destination brand image and perception of destination quality; destination brand image has positive influences on perception of destination quality and destination brand loyalty; perception of destination quality has significant, positive impacts on destination brand loyalty. Except for destination brand image and destination brand awareness, the perception of destination quality and destination brand loyalty have positive and direct impacts on overall destination brand equity. In sum, overall customer-based brand equity of a world heritage destination in the context of a developing economy is directly influenced by only two components of brand equity, namely, the perception of destination quality and destination brand loyalty.

• 아태비즈니스연구
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• 제13권4호
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• pp.1-10
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• 2022

Purpose - Despite the emergence of such destination regeneration as a key factor in urban tourism, little research was carried out on destination regeneration, especially on the impact of destination regeneration on revisit intention. The purpose of this study is to investigate the relationship between destination regeneration and revisit intention with moderating role of the destination image. Design/Methodology/Approach - Data were collected from tourists who visited the destination, after which a total of 250 usable surveys were analyzed. In order to examine the data, we used frequency analysis, exploratory factor analysis, regression analysis by using SPSS 25.0. Findings - Based on the results, first, there is a positive relationship between destination regeneration and revisit intention. In addition, there are significant moderating effects of destination image between destination regeneration and revisit intention. Research Implications or Originality - Those significant findings could contribute to destination development from destination regeneration and revisit intention.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.929-937
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• 2021

This present research seeks to explore the empirical evidence about the relation between quality of destination and Islamic attribute of destination on tourist satisfaction. This research was conducted at the tourism sector in West Java, Indonesia. The participants were Muslim foreign tourists who were traveling to West Java, Indonesia. The total number of participants in the research was 200. Data collection was carried out using a questionnaire. Hypotheses were tested using structural equation modeling methods with AMOS version 23. The exogenous variables in this research consisted of the quality of the destination and Islamic attribute of destination. Tourist satisfaction was an endogenous variable in this research. We used a quantitative approach and structural equation modeling to examine the research hypotheses. The results showed that there was a positive and significant effect of the quality of destination on the tourist satisfaction, and the quality of destination positively affected Islamic attribute of destination, but Islamic attribute of destination had no significant effect on tourist satisfaction. We also found that Islamic attribute of destination did not mediate the relation between quality of destination and tourist satisfaction. We provided recommendations to strengthen or improve the quality of destination in order to increase tourist satisfaction.

• 한국관광식음료학회지:관광식음료경영연구
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• 제12권1호
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• pp.79-110
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• 2001

Tourist Destination is based on tourism attractions. Components of Tourism attraction are included tourism resources, entertainment facilities, transportation, accommodation, infrastructure, assistance facilities & service, hospitality, information facilities & service, and retailing & service. Tourism resources of them is the key to determine destination development pattern, because tourism attraction that attract tourists is based on tourism resources. Therefore, there are need to study what is tourism attraction of destination at the view of tourists and what is destination development pattern based on it to develop tourism attraction that is able appeal tourists. The purpose of this study is to examine what effect of tourism attraction affects destination development pattern. This study defined Haeundae, Kwanganri, Songjung, Taejongdae in Pusan, Korea as research areas. Research data were collected from 300 respondents by a simple random sampling method. A final 284 usable questionaries were used for empirical analysis after data purification process. Reliability and validity of the scale on the tourism attraction, destination image, and facility needs have been evaluated using Cronbach $\alpha$, item-total correlations. This study analyzed the factors of the tourism attraction and destination images. The result obtained that tourism attraction is divided relaxation attraction, local activity attraction, culture . nature attraction and touring circuit attraction, and destination image is divided culture . urban attractiveness, touring attractiveness, local . stay attractiveness, convenience of travel and relativeness for destination investigated. ANOVA and regression (stepwise) were used to test hypotheses. Based on the results of hypotheses testing, major findings of the empirical research are as follow : 1. The tourism attraction and destination image are significantly different, but facility needs are not significantly by destinations (e. g. Haeundae, Kwanganri, Songjung, Taejongdae) . 2. Destination development pattern is a(fact by the tourism attraction in partial. In case of Haeundea, relaxation attraction take effect partially spa, history and marine/spa tourism. 3. The destination development pattern is influenced by the destination image in partial. In case of Kwanganri, the natural . activity attractiveness and urban tourism images have been found as influential factors that affect marine tourism. 4. The destination images are influenced the physical attributes in literature review, but the destination image are taken effect partially the tourism attraction in this study. 5. Destination development pattern are influenced by the tourism attraction and the destination image partially. This research has provided a variety of practical suggestions. Especially, it was suggested that the destination have appeal to tourists by strengthening attraction and improving weakness. Also, we need to specialize destination in same destination development pattern.

• Asia pacific journal of information systems
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• 제26권4호
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• pp.561-576
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• 2016

This paper aims to develop a conceptual model of smart tourism destination competitiveness to provide implications in terms of smart tourism destination realization and smart tourism destination competitiveness development. A literature review on tourism destination competitiveness and smart tourism destination is performed. A conceptual model is suggested on the basis of the model of destination competitiveness developed by Crouch and Ritchie (1999). The suggested conceptual model integrates the traditional concepts of comparative advantages and competitive advantages, seven core resources and attractors, and five destination management factors. Smart technology is included as a new core resource and attractor in the model. This study is the first to comprehensively conceptualize smart tourism destination competitiveness. Moreover, this study has practical value in the sense that it focused on the convergence between smart technology and other factors.

• The Journal of Asian Finance, Economics and Business
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• 제8권9호
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• pp.341-349
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• 2021

This study is conducted to fill the research gap in proposing and testing the relationship between "Attitudes about the overall image of the destination", "Subjective norms" and "Perceived behavioral control". Simultaneously, we examine the relationship between these variables and tourists' "intent to choose a destination.". While most previous studies only deal with the relationship between destination image and intended behavior of tourists, this study uses the theory of planned behavior (Ajzen, 1991) to explain the intended behavior of tourists. In addition, the Theory of Destination Image (Echtner & Ritchie, 1991) is used to explain the factor "attitudes about the overall image of the destination", contribute to supplementing and perfecting the Theory of Planned Behavior. This study uses a Structural Equation Modeling (SEM) to analyze a sample of 993 observations, the subjects of which are international tourists to Vietnam, to test the relationship between second-order constructs. The test results show that "Subjective norms" and "Perceived behavioral control" have an impact on "Attitudes about the overall image of the destination". Moreover, all these three factors have an impact on "Intent to choose destination", in which the factor "Perceived behavioral control" has the greatest impact on "intention to choose destination".

• 한국콘텐츠학회논문지
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• 제17권7호
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• pp.443-454
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• 2017

온라인에서 생성되는 관광지 관련 정보들을 활용한 관광지 이미지 분석은 관광소비자들의 관광목적지에 대한 인식을 설명할 수 있는 유의미한 정보를 도출할 수 있으며, 관광소비자들의 특정 관광지에 대한 이미지를 더욱 심층적으로 이해할 수 있다. 본 연구는 온라인 빅데이터를 활용한 대구의 관광지 이미지 실례연구를 실시하여 대구의 관광지 이미지를 분석하고 시사점을 도출하고자 하였다. 국내 포털 사이트를 대상으로 텍스트 마이닝과 사회연결망 분석을 실시하여, 대구의 관광지 이미지를 형성하는 관광지 이미지 요소들을 추출하고 영향 정도를 분석하였다. 연구 결과에 따르면 관광객 인프라시설과 문화와 예술, 역사 등의 관광지 이미지 형성 요소들이 대구의 관광지 이미지를 형성하는 주요한 요소들로 파악되었으며, 특히, '대구중구골목투어'가 전체적인 대구의 관광지 이미지 형성에 핵심적인 역할을 하는 것으로 파악되었다.

• 지식경영연구
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• 제17권3호
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• pp.1-21
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• 2016

To attract visitors, it is essential to make destinations understandable by developing appropriate destination image. However, managing destination image properly is very complicated in order to induce visitors. In this study, the perceived destination image of backpackers who stay in guesthouse located in Seoul is explored. The purpose of the study was to examine the image of Seoul as a tourism destination. To this end, Q methodology, a technique designed for the systematic study of subjectivity in terms of beliefs, opinions, and attitudes is employed. More specifically, the statements representing different destination images perceived by sampled backpacking visitors were Q-sorted. Results showed that four different clusters of sampled backpacking visitors present four different perceived images accordingly: Seoulizer, Patternaizer, Utilizer, and Socializer. The results of this study imply that backpackers provide idiosyncratic perceptions of destination image, which are different from those offered by general travelers who are less sensitive to travel budgets. In addition, for tourism management, based on this study's results, destination marketing planners are encouraged to perform knowledge management, develop more appropriate plans and customized marketing strategies according to different perceived destination images of backpackers.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.381-391
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• 2020

This research article investigates the way eWOM in social media influences the formation of destination image through development of trust and satisfaction for the potential tourist. The research involved administering an 18-point questionnaire taking online reviews, tourist involvement, and eWOM, destination image components of trust and satisfaction as variables. Data was collected from 554 individuals forming a cross-section of social media users and analyzed using multi-variate techniques (Reliability, CFA, and SEM). Results indicate a positive and significant relationship between all except online review and destination trust and satisfaction. Indirect and direct effects indicate that eWOM fully mediates the relationship between destination satisfaction and involvement and partially mediates the relationship between destination trust and involvement. In the case of online reviews, eWOM acts as a full mediator between destination trust and destination satisfaction for the future traveler using social media. The study proposes that components of image vary depending upon the degree of involvement, volume online reviews and eWOM generated also termed as 'virality' and these in turn influence the intention to revisit or recommend a destination. The study highlights its utility for National Tourist Organizations (NTOs) and online travel intermediaries to enhance destination marketing efforts.

• 한국정보통신학회논문지
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• 제21권9호
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• pp.1649-1654
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• 2017

GAODV는 목적지의 위치 정보를 이용하여 경로 요청 패킷이 유니캐스트 방식으로 전달되도록 할 수 있지만, GAODV는 목적지의 위치 정보를 알 수 있는 경우에만 활용 가능하다는 제약이 따른다. 본 논문에서는 목적지의 이동에 따른 위치의 불확실성을 완화시킬 수 있는 가상 목적지 도움 GAODV(Virtual Destination Aided GAODV(VDA-GAODV))를 제안한다. 제안하는 VDA-GAODV는, 알려진 목적지 위치를 이용하지 않고, 소스와 목적지를 연결하는 선상에 위치하는 가상의 위치로 경로 요청 패킷이 전달되도록 한다. 경로 요청 패킷 재방송이 목적지가 이동 가능한 영역을 되도록 많이 커버할 수 있도록 하는 최적 가상 위치를 도출한다. VDA-GAODV는, 알려진 목적지 위치를 중심으로 하는 1-hop 통신 영역의 95 % 영역을 경로 요청 패킷 전달 과정에서 커버 가능하며, 이것은 기존 GAODV보다 23 % 향상된 것이다.