• Journal of Internet Computing and Services
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• v.16 no.3
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• pp.13-20
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• 2015

This paper proposes a Near Field Communication (NFC) communication system that exchanges information of digital business cards efficiently for many to many communication to solve inconvenience of one-to-one communication when people exchanges business cards each other in meetings such as conference, forum, seminar. The proposed system can provide people to exchange contact information one-to-one as well as multiple members at once using a digital business card system that consists a server and a database based on NFC communication. The system has been developed to collect business card information from a NFC reader and to transfer it directly to a smartphone application effectively. The system can manage business card information with the application effectively and provide security in order to prevent from leakage of private information when transferring contact data.

• Journal of Distribution Science
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• v.16 no.2
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• pp.89-99
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• 2018

Purpose - In this study, we discuss the current status and barriers of digital transformation focused on small businesses. More specifically, this study consists of two studies. The purpose of study 1 is to investigate the effect of digitization of small businesses on the sales of stores and the number of visiting customers. The purpose of Study 2 is to examine the status and obstacles of online channels use by small businesses. Research design, data, and methodology - In Study 1, we will examine the changes in sales and visitor numbers of stores that are rapidly adapting to digital transformation among small business. For this, we utilize the actual situation of store management survey conducted by the Small Enterprise and Market Service. Specifically, multiple regression equations were used to determine whether blogs and online shopping malls were operating, and the proportion of credit cards to sales as independent variables and sales and number of visiting customers as dependent variables. Next, in Study 2, we surveyed the 15 small business owners in the latest survey on the actual situation of store management survey conducted in 2015, and conducted an in-depth interview to examine the barriers to the use of online channels by small business. Results - As a result of study 1, it is found that the small business who run the blogs have higher sales and visits than the small business who do not. However, there is no difference in the sales and the number of visiting customers between the stores that operate the online shopping malls and those that do not. Second, the higher the proportion of credit cards, the higher the sales and the number of visiting customers. In study 2, we analyzed the barriers to the expansion of online channels by in-depth interviews. Interviews show that barriers to access to online channels are limited by search neutrality, high commission burden, and low bargaining power. These problems are caused by the insufficiency of small business compared to online and mobile portal and O2O platform vendors. Conclusions - This study suggests that small business who have difficulty in establishing direct online channels need digital transformation of small business. In addition, when using such an external platform, we have identified the problems that small business face.

• International Journal of Advanced Culture Technology
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• v.11 no.2
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• pp.125-131
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• 2023

OVO is a digital platform that provides simple payments and smart financial services, as well as one of the largest digital payment platforms in Indonesia. It has wide coverage and security when making payments, and supports multiple settlement currencies. The purpose of this study is to explore the history, business model, and future strategic direction of OVO, an Indonesian e-wallet. To date, OVO has built its own mobile payment ecosystem covering a wide range of consumer scenarios including e-commerce, travel, offline shopping and finance. And it supports mobile banking, online banking, debit cards or selected partner merchants. Its three largest transaction categories are in the transportation, retail and e-commerce sectors. With over 110 million consumers and 1.3 million merchant users, it is one of the dominant e-wallets in Indonesian market and has become the country's e-payment market leader. OVO eWallet's 'One Card' model offers convenience and choice for users, thus contributing to the rapid growth of OVO eWallet. And OVO eWallet competes fiercely with other competitors, but OVO eWallet continues to grow in terms of the number of users and market share. Finally, this study analyzes the strategic goals and plans of OVO eWallet, predicts its future direction. OVO eWallet has a huge success, but there are still competition and challenges to face.

• Journal of Advanced Marine Engineering and Technology
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• v.38 no.8
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• pp.1000-1003
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• 2014

There are 70 vertical and 70 horizontal correctors for Pohang Light Source. Until mid of 2000, power supplies for these correctors were based on 1990's technology, so the global orbit feedback system was not possible with poor 12 bit resolution. A new task force team was assembled to develop new power supplies with BESSY type DAC cards. After the project, two vertical correctors in each lattice were connected with new power supplies, and the global orbit feedback was available within the accuracy of 5 microns. However, this replacement was not enough to satisfy the beam stability requirement of 2 microns for PLS. We have launched another power supply design based on all digital technology. This attempt was completed within a year, and 80 units were assembled in house. Currently, the global orbit feedback system is running successfully with new digital power supplies and the compensation of chamber motion due to the thermal load by using digital displacement transducers attached on each BPMs.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.3
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• pp.562-568
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• 2014

With the development of computer technology, augmented reality (Augmented Reality, AR) technology in the future, one of the main directions of development of human interface technology is emerging. On augmented reality based on the design and implementation of a digital business card system. In this paper, a Smartphone is simply information through recognizable digital business card contains information about the system. Digital business card system is compared to the way existing hardware in a way visually-based high precision. In addition, registered as a 3D computer vision of augmented reality technology skills and real-world situations convergence technology for research. Future research, 3D electronic map for Smartphone apps as of the application user interface on the side for research is needed.

• Journal of Digital Convergence
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• v.10 no.3
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• pp.143-148
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• 2012

QR Code is available in many areas(business cards, coupons, advertising, billing, etc) due to the increase in the smart phones. In particular, the company's image and marketing are also available and using the Internet address, personal and corporate PR and publicity are also available. I was implemented the mobile web platform by the case wine information that easily seen but difficult to understand the information. Using QR Code, consumers can get information easily and quickly. In addition, based on the idea of using mobile web platform, variety of services and benefits will be able to expected.

• Journal of Intelligence and Information Systems
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• v.23 no.4
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• pp.1-31
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• 2017

Modern businesses are adopting new technologies to serve their markets better as well as to improve efficiency and productivity. The advertising industry has continuously experienced disruptions from the traditional channels (radio, television and print media) to new complex ones including internet, social media and mobile-based advertising. This case study focuses on proposing intelligent advertising business model in Seoul's metro network. Seoul has one of the world's busiest metro network and transports a huge number of travelers on a daily basis. The high number of travelers coupled with a well-planned metro network creates a platform where marketers can initiate engagement and interact with both customers and potential customers. In the current advertising model, advertising is on illuminated and framed posters in the stations and in-car, non-illuminated posters, and digital screens that show scheduled arrivals and departures of metros. Some stations have digital screens that show adverts but they do not have location capability. Most of the current advertising media have one key limitation: space. For posters whether illuminated or not, one space can host only one advert at a time. Empirical literatures show that there is room for improving this advertising model and eliminate the space limitation by replacing the poster adverts with digital advertising platform. This new model will not only be digital, but will also provide intelligent advertising platform that is driven by data. The digital platform will incorporate location sensing, e-commerce, and mobile platform to create new value to all stakeholders. Travel cards used in the metro will be registered and the card scanners will have a capability to capture traveler's data when travelers tap their cards. This data once analyzed will make it possible to identify different customer groups. Advertisers and marketers will then be able to target specific customer groups, customize adverts based on the targeted consumer group, and offer a wide variety of advertising formats. Format includes video, cinemagraphs, moving pictures, and animation. Different advert formats create different emotions in the customer's mind and the goal should be to use format or combination of formats that arouse the expected emotion and lead to an engagement. Combination of different formats will be more effective and this can only work in a digital platform. Adverts will be location based, ensuring that adverts will show more frequently when the metro is near the premises of an advertiser. The advertising platform will automatically detect the next station and screens inside the metro will prioritize adverts in the station where the metro will be stopping. In the mobile platform, customers who opt to receive notifications will receive them when they approach the business premises of advertiser. The mobile platform will have indoor navigation for the underground shopping malls that will allow customers to search for facilities within the mall, products they may want to buy as well as deals going on in the underground mall. To create an end-to-end solution, the mobile solution will have a capability to allow customers purchase products through their phones, get coupons for deals, and review products and shops where they have bought a product. The indoor navigation will host intelligent mobile-based advertisement and a recommendation system. The indoor navigation will have adverts such that when a customer is searching for information, the recommendation system shows adverts that are near the place traveler is searching or in the direction that the traveler is moving. These adverts will be linked to the e-commerce platform such that if a customer clicks on an advert, it leads them to the product description page. The whole system will have multi-language as well as text-to-speech capability such that both locals and tourists have no language barrier. The implications of implementing this model are varied including support for small and medium businesses operating in the underground malls, improved customer experience, new job opportunities, additional revenue to business model operator, and flexibility in advertising. The new value created will benefit all the stakeholders.

• The Korean Journal of Archival Studies
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• no.39
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• pp.3-43
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• 2014

This paper showed results of the risk management project in detail which was conducted by National Archives of Korea(NAK) in 2010. In the project NAK examined its long-term preservation business of electronic records using DRAMBORA(Digital Repository Audit Method Based on Risk Assessment). NAK has defined 44 different risk elements related to its business activities, assessed and classified them into several grades according to the severity calculated by risk probability score and risk potential impact score, and developed precise management plans for two of the most serious risks. This paper introduced the management plan for one of them. The risk was numbered with NR04 and described by 'Loss of integrity of records information'. This paper explained mitigation strategies, contingency organization, disaster control responsibilities, and personal mission cards for the NR04. This paper planned to give comprehensive understandings to Records Management Organizations about the risk management approaches as an effective way for business management through the case study.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.28 no.12C
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• pp.1225-1238
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• 2003

We present an efficient algorithm for skew correction of business card images obtained by a PDA (personal digital assistant) camera. The proposed method is composed of four parts: block adaptive binarization (BAB), stripe generation, skew angle calculation, and image rotation. In the BAB, an input image is binarized block by block so as to lessen the effect of irregular illumination and shadow over the input image. In the stripe generation, character string clusters are generated merging adjacent characters and their strings, and then only clusters useful for skew angle calculation are output as stripes. In the skew angle calculation, the direction angles of the stripes are calculated using their central moments and then the skew angle of the input image is determined averaging the direction angles. In the image rotation, the input image is rotated by the skew angle. Experimental results shows that the proposed method yields skew correction rates of about 93% for test images of several types of business cards acquired by a PDA under various surrounding conditions.

• Journal of Digital Convergence
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• v.19 no.9
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• pp.241-255
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• 2021

The purpose of this study was to verify the effects of the online lifelong education program which is a key words card production and demonstration on the job preparation skills for work for part-time developmental disabilities. The subjects of this study were three developmental disabilities workers working in a restaurant business on a part-time basis, and the experimental environment was composed of the home and subway stations where they reside. The study method used a single subject study, and the baseline, intervention, and maintenance were reflected as the design conditions of the experiment. As a result, the subjects of the study effectively acquired and maintained the job preparation skills for work work through the online lifelong education program for the production and demonstration of key words cards. Through the results of this study, it was possible to discuss and conclude that the significant functional relationship between the independent variables and the dependent variables is valid.