• 융합경영연구
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• 제12권1호
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• pp.77-88
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• 2024

Purpose: By studying the effects of SNS advertising characteristics and SNS advertising music characteristics conducted by companies on advertising preference and advertising effects, we would like to suggest a plan for effective SNS advertising operation. Research design, data and methodology: In this study, a total of 483 surveys were collected for college student consumers in their 20s who had experience seeing advertisements on SNS, and 458 were used for the final analysis. In addition, the collected questionnaire data were analyzed using statistical programs SPSS 24.0 and AMOS 24.0, and Sobel Test was performed through structural equation modeling and regression analysis. Results: Advertising preference, purchase, and recommendation intentions increased as consumers who saw advertisements on SNS perceived the characteristics of advertisements (information, entertainment, individuality, and interactivity). However, advertising preference was not formed by SNS advertising music characteristics (fun, information delivery, unconscious stimulation, and emotional homogeneity). In addition, the higher the perception of SNS advertising music characteristics (fun, information delivery, unconscious stimulation, and emotional homogeneity), the more advertising effects such as purchase and recommendation intentions were linked, and the higher the perception of SNS advertising music characteristics (fun, information delivery, unconscious stimulation, and emotional homogeneity), the more advertising effects such as purchase and recommendation intentions could be created. Finally, it was confirmed that advertising preference had a partial mediating effect between SNS advertising characteristics and advertising effects, and between SNS advertising music characteristics and advertising effects. Conclusions: Unlike previous studies that have investigated the causal relationship of advertising effects according to sub-factors such as SNS advertising characteristics and SNS advertising music characteristics, it is significant in that it analyzes the variables used in the study as secondary factors.

• Asia Marketing Journal
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• 제16권3호
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• pp.1-22
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• 2014

In this paper, we posit that time-related effects (i.e., the importance of saving time) on patronage preference for shopping online will be moderated by consumer characteristics. To explore these moderating effects, we empirically examine the moderating roles of consumer characteristics on the respective effects of shopping-time-saved and delivery on online purchase preference. On the basis of analyses performed on data gleaned from an Internet-based survey, this study demonstrate that time effects related to both shopping-time-saved and delivery on online purchase preference are more pronounced for consumers who are male, young, and more starved for time. In addition, the effect of delivery time on online patronage preference is amplified by disposable income, but attenuated by online shopping experience. Through our analyses, we also find that Japanese consumers value delivery time to a greater degree than Chinese and American consumers do.

• 한국시스템다이내믹스연구
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• 제14권2호
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• pp.31-53
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• 2013

This article deals with a Causal-Loop analysis of the characteristics of Ouroboros effects. The meaning of the effects is that solutions to problems are usually intended as final fixes, but more often than not, while solving one problem, they generate more problems. It means 'to worsen through attempts to make better.' The Ouroboros effects are very dangerous because they are regarded as a kind of self-destructive mechanisms. While existing researchers recognize the risks of the effects, they are not able to solve the systematic problem but only to describe the symptom. Such a way to deal with the effects results in difficulty to clarify the cause-and-effect relationship within the system. Thus the authors are focusing on explaining the effects by SD (System Dynamics), which are considered as the sole methodology to do effectively so far since SD is a great tool to discover structural causes. To solve the self-destructive problem of the effects, the authors analyze the characteristics of several cases of the effects in elaborating the CLD (Causal Loop Diagram) for each case. The analysis reveals the structural characteristics of the effects and how to correct them towards maintaining the sustainability of systems.

• 한국경영과학회지
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• 제24권4호
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• pp.123-139
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• 1999

Recently, implementing ERP(Enterprise Resource Planning) systems has been one of major concerns of many companies. Despite the trend in the business area, few theoretical researches about the ERP have been published to date. The primary propose of current study, therefore, lies in examining the effects of change management characteristics on ERP performance. Top management support, user participation, and consulting support were selected as change management characteristics. Additionally, ERP implementation characteristics were considered as contingency variables which may moderate the relationships between change management characteristics and ERP performance. Two ERP implementation characteristic variables introeuced in this study were ERP implementation approach and ERP implementation strategy. Hypotheses concerning the relationships among those variables of change management characteristics. ERP performance and ERP implementation characteristics were empirically tested. The findings show that change management characteristics are strongly correlated with ERP performance, and ERP implementation characteristics have contingency effects, partially at least, on the relationship between change management characteristics and ERP performance.

• 한국연초학회지
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• 제13권2호
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• pp.59-65
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• 1991

There was no a difference of genetic analysis among methods(means, joint scaling test, 3 Parameter model) . The magnitude of additive effects generally paralleled the magnitude of difference between parental means and appeared to be more independent from non-allelic interaction than did dominance effects, whereas the magnitude of dominance effects were inflated by non-allelic interaction. Additive effects were significant for all characteristics observed and it was a major effects in inheritance of number of leaves. Dominance effects were higher than additive effects for plant height, days to flower, flesh leaf weight per plant, curing rate, total alkaloid and total nitrogen.

• 대한인간공학회지
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• 제32권1호
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• pp.77-85
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• 2013

Objective: The aim of this study sets factors from previous research known to impact transfer effects as the independent variables, and examines their relationship with the dependent variables, near transfer effects and far transfer effects. Background: Transfer of Training refers to the application of what learners acquire knowledge and skills in training programs to their job. The ultimate goal of training is to apply what employees learn in training sessions to their workplace. In this sense, transfer of training has been a vital concern for training effectiveness. For training to be effective, trainees(learners) should be able to use what they learn in training program back on the job. Method: For this research purpose, this study conducted a survey on 170 nuclear operators in nuclear education and training center. Of these, survey result from the 167 recruits were sampled. Theoretical model of this study is based on Holton & Baldwin's(2003) distance model of transfer effects. This study sets transfer effects(near transfer, far transfer) as the main dependent variables. Meanwhile, the independent variables are trainee characteristics, training characteristics, organizational transfer climate. Each independent variable has subordinate variables. Subordinate variables of trainee characteristics are self-efficacy, motivation to learn, motivation to transfer and ability to transfer. Subordinate variables of training characteristics are training contents, ability of trainers, training design, training climate. The last Subordinate variables of organizational transfer climate are support of supervisors, support of peer, support of organization. Conclusion: As a analysis result, trainee characteristics appeared to be in effect only significant influence near far transfer of training, the effect of the far transfer of training, there is no significant. In addition, the training characteristics appeared to be having a significant influence on near and far transfer effects. Organizational transfer climate appeared to be having a significant influence on near and far transfer effects. Finally, near transfer effect appeared to be having a significant influence on far transfer effects. Application: Results of this analysis in the study to training organization and training characteristics of the transition environment effects on nuclear power institutions and operators training organization having a significant impact that says. The transfer of knowledge and technology, as well as that can be applied to a new situation in terms of education and training are important characteristics.

• 패션비즈니스
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• 제26권1호
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• pp.140-157
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• 2022

This study examined the types of retro marketing of fashion brands and explored the difference in retro characteristics and nostalgic emotions. Additionally, the effects of retro characteristics on nostalgic emotions and the influence of nostalgic emotions on brand attitude were examined. A total of 33 fashion brands, including eight designer brands, 10 sports and outdoor brands, 11 casual brands, and four SPA brands were investigated to categorize the retro marketing types. An online survey was also conducted of respondents in their 20s to 50s, and a total of 363 responses were analyzed using SPSS 26.0. The results were as follows. First, the retro marketing of fashion brands was categorized into four types including brand heritage marketing, retro design marketing, retro emotional experience-oriented marketing, and brand collaboration marketing. The four retro marketing types showed differences in retro characteristics and nostalgic emotions. Second, the retro characteristics consisted of four dimensions including familiarity, attractiveness, uniqueness, and historicity. Nostalgic emotions consisted of four dimensions including sadness, longingness, comfort, and pleasure. Third, the results showed that familiarity and attractiveness had significant effects on comfort and pleasure, while uniqueness and historicity had significant effects on longingness. Fourth, the results showed that longingness, comfort, and pleasure had positive effects on brand attitude, whereas sadness had a negative effect on brand attitude.

• 아태비즈니스연구
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• 제11권3호
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• pp.63-77
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• 2020

Purpose - The purpose of this study is to examine the effects of personal characteristics, loan characteristics, and interest rate characteristics of 2,653 borrowers on the delinquency possibility. In doing so, this study applies both multiple regression and logistic regression models to the data of credit unions in the city of Daegu. Design/Methodology/Approach - The major results of multiple regression analysis using SPSS are as follows. Findings - As for the results of testing the significance of the regression coefficients, it has been found that among the personal characteristics variables membership, credit rating, credit rating changes, and LTV have significant positive (+) effects on the delinquency possibility. Also it has been shown that among the loan characteristics variables loan amount, loan balance, total debt amount, collateral type, collateral amount, and repayment method have significant positive (+) effects on the delinquency possibility. Furthermore it has been found that among the interest rate characteristics variables both overdue interest rate and interest rate spread have positive (+) effects on the delinquency possibility. However, it has been shown that among the personal characteristics variables equity and membership do not have significant effects on the delinquency possibility, and that normal interest rate among the interest rate characteristics variables also do not have a significant effect on the delinquency possibility. Research Implications - By systematically analyzing the variables affecting delinquency possibility based on the results of this study, credit unions might get positive help in improving the system of managing receivables. Furthermore, the results of this study could be extended and applied to other types of financial institutions, so that financial institutions in general will also get some help to systematically manage the delinquency possibility.

• 국제초고층학회논문집
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• 제8권4호
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• pp.235-253
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• 2019

This paper reviews shape optimization studies for tall and super-tall building design. Firstly, shape effects on aerodynamic and response characteristics are introduced and discussed. Effects of various configurations such as corner modifications, taper, setback, openings, and twists are examined. Comprehensive comparative studies on various configurations including polygon building models, and composite type building models such as corner-cut and taper, corner-cut and taper and helical, and so on, are also discussed under the conditions of the same height and volume. Aerodynamic characteristics are improved by increasing the twist angle of helical buildings and increasing the number of sides of polygon buildings, but a twist angle of $180^{\circ}$ and a number of sides of 5 (pentagon) seem to be enough. The majority of examined configurations show better aerodynamic characteristics than straight-square. In particular, composite type buildings and helical polygon buildings show significant improvement. Next, shape effects on pedestrian-level wind characteristics around tall and super-tall buildings are introduced and discussed. Corner modification buildings show significant reductions in speed-up areas. On the other hand, setback and tapered models with wider projected widths near the ground show adverse effects on pedestrian-level wind characteristics.

• 전기의세계
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• 제17권3호
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• pp.7-28
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• 1968

When a insulator plate is inserted to the discharge path of a space discharge gap in which the field strength is not uniform, the spark voltage under the atmospheric pressure between the electrodes decreases or rises according to the position of the insulating plate. Also it is reported that if a metallic barrier plate is inserted to the discharge path of the same space discharge gap, similar variations of spark voltage are found. Speaking briefly, mensioned above are the spark voltage characteristics when an insulator or metallic barrier is inserted to the space discharge gap. Also some experimental results, concerning to the surface creepage flash over characteristics at the case when an insulator barrier is inserted to the discharge path of a surface creepage discharge gap, were reported by Peek. But up to now there are no reports on surface flash over voltage characteristics at the case when a metallic barrier is inserted to the surface creepage gap. In this study the effects of a conducting metallic barrier inserted to the path of a surface creepage discharge gap on the flash over voltage characteristics are investigated theoretically and experimentally, and got some important results, clearing the effects of the position and width of a conducting barrier is inserted, the surface flash over voltage characteristics appear as an Inverse N or W Characteristics. Such theoretical or experimental results may have some relation not only with the effects of dry belt and snow on suspension insulators, but also with the effects of dirty zone or water drops on the surface creepage flash over voltage.