• International Commerce and Information Review
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• v.10 no.4
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• pp.277-298
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• 2008

This study develops the market attractiveness assessment model and draws the strategic target markets and their corresponding exporting strategies through identifying the market positions in the dimensions of market attractiveness scores and market positional strength to achieve the innovative export promotion of Korean heavy electric industry and the resulting improvement and reversal of comparative-disadvantage position. In chapter 2, we analyze the stages of selecting target markets, the constructs and their measure variables of market attractiveness models, and the components and strategic policy implications of directional policy matrix. And in chapter 3, we identify the comparative advantage positions of Korean heavy electric industry in the global market through analyzing its trade structure, trends, balance, ratio-balance, and specialization index by the item and the region respectively. We find that the Asia/Pacific region is the most attractive export market of the Korean heavy electric equipment industry, the following important strategic target markets are the America, MENA, CIS/East Europe Regions in the order of their attractiveness and competitive position dimensions. In the mean time, the sub-Sahara Africa and West Europe region is shown to be the long-run-viewpoint target market requiring the innovation or divest strategies owing to their low attractiveness and the low market share of Korean exports.

• Environmental and Resource Economics Review
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• v.22 no.1
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• pp.3-29
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• 2013

The purpose of this study is to estimate consumer preferences on hybrid cars and electric cars by employing a choice experiment reflecting the various market conditions, such as different projected market shares of green vehicles and $CO_2$ emission regulations. Depending on different market scenarios, we examine as to which attribute and individual characteristic affect the preferences of potential consumers on green vehicles and further, forecast the potential market shares of green cars. The primary results, estimated by a conditional logit and panel probit models, indicate that sales price, fuel cost, maximum speed, emission of air pollutants, fuel economy, and distance between fuel stations can significantly affect consumer's choice of environment-friendly cars. The second finding is that the unique features of electric cars might better appeal to consumers as the market conditions for electric cars are improved. Third, education, age, and gender can significantly affect individual preferences. Finally, as the market conditions become more favorable toward green cars, the forecasted market shares of hybrid and electric vehicles will increase up to 67% and 14%.

• The Transactions of the Korean Institute of Electrical Engineers A
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• v.52 no.7
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• pp.381-386
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• 2003

To provide a specified power quality under electric market system is becoming an important issue for customers and utility company. However, there is no realistic infra-structure to design a power system for the specified power quality. Present electric market is operating under the economic point of view. The low power price could be attractive, but the effect of low price could result the lower power quality for the long time and threat power system security. This paper presents a model which conceptualize the dynamic power quality control mechanism to minimize total cost of a society which is affected electric power quality. This model aims to produce a basic infra-structure to balance cost and quality under the electric market system.

• Proceedings of the Korean Institute of IIIuminating and Electrical Installation Engineers Conference
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• 2009.10a
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• pp.259-262
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• 2009

This paper in order to reduce the electric disaster damage which is caused by with electric equipment of traditional market developed the electric safety monitoring system which is suitable in traditional market. With for this did the actual condition investigation about electrical equipment of traditional market and we constructed Test-bed for testing reliability of electric safety monitoring system. Also experiment led in Test-bed and confirmed a stability. This paper following will be used with the data for the reliability security of the electric safe system operation which follows in the traditional market actual proof equipment construction which will be advanced.

• Journal of the Korean Operations Research and Management Science Society
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• v.39 no.3
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• pp.41-49
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• 2014

Several developed countries have recently provided electric vehicle consumers and producers with financial subsidies. There has been some empirical research on the impact of government subsidies on the consumers' purchase of electric cars. However, little analytical research on the government subsidies for the electric car market exists. This research analyzes the impact of the government financial subsidies on the electric car price and technology level as well as the consumers' adoption of electric cars. This research also suggests that the government should subsidize only the electric car market to further improve the electric car technology.

• Proceedings of the KIEE Conference
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• 2002.11b
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• pp.15-19
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• 2002

To provide a specified power quality under electric market system is becoming an important issue for customers and utility company. However, there is no realistic infra-structure to design a power system for the specified power quality. Present electric market is operating under the economic point of view. The low price could be attractive. but the effect of low price and low power quality for the long time should be considered for the system safety. This paper presents a model which conceptualize the dynamic power quality control mechanism to minimize total cost of a society which is affected electric power quality. This model aims to produce a basic infra-structure to balance cost and quality under the electric market system.

• Journal of Information Technology Applications and Management
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• v.30 no.1
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• pp.1-9
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• 2023

Interest in the future of the battery market is growing as Tesla announces plans to increase production of electric vehicles and to produce batteries. Tesla announced an action plan to reduce battery prices by 56% through 'Battery Day', which included expansion of factories to internalize batteries and improvement of materials and production technology. In the trend of automobile electrification, the expansion of the battery market, which accounts for 40% of the cost of electric vehicles, is inevitable, and the size of the electric vehicle battery market in 2026 is expected to increase more than five times compared to 2016. With the development of materials and process technology, the energy density of electric vehicle batteries is increasing while the price is decreasing. Soon, electric vehicles and internal combustion locomotives are expected to compete on the same line. Recently, the mileage of electric vehicles is approaching that of an internal combustion locomotive due to the installation of high-capacity batteries. In the EV battery market, Korean, Chinese and Japanese companies are fiercely competing. Based on market share in the first half of 2020, LG Chem, CATL, and Panasonic are leading the EV battery supply, and the top 10 companies included 3 Korean companies, 5 Chinese companies, and 2 Japanese companies. All-solid, lithium-sulfur, sodium-ion, and lithium air batteries are being discussed as the next-generation batteries after lithium-ion, among which all-solid-state batteries are the most active. All-solid-state batteries can dramatically improve stability and charging speed by using a solid electrolyte, and are excellent in terms of technology readiness level (TRL) among various technology alternatives. In order to increase the competitiveness of the battery industry in the future, efforts to increase the productivity and economy of electric vehicle batteries are also required along with the development of next-generation battery technology.

• Journal of Distribution Science
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• v.14 no.9
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• pp.5-13
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• 2016

Purpose - This study proposes a framework for service innovation strategy to cope with the emergence of electric vehicles. Research design, data, and methodology - This study designs an electric-vehicle lease program and collects the resulting data to analyze. By analyzing the previous studies on the electric-vehicle market with cases, a theoretical framework based on existing theories is to be set. Results - This study proposes a strategy for the rapid diffusion of electric vehicles. First, a partitioned-pricing system is proposed to create an advantage for electric vehicles in terms of initial purchasing cost relative to traditional internal combustion vehicles. Second, focusing on reducing switching costs is important because electric vehicles have relatively low resale values due to the uncertainty of battery life. Third, a battery-leasing strategy is supposed to reduce the cost of switching from a traditional internal combustion vehicle to an electric vehicle. Conclusions - This paper can provide strategic guidance for decision makers in firms that have already entered the electric-vehicle leasing market by making a recommendation such as a service innovation strategy. The proposed strategy can be considered as an electric vehicle market in the future and can contribute to the wider diffusion of electric vehicles.

• International Journal of Advanced Culture Technology
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• v.11 no.2
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• pp.330-344
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• 2023

This research report cuts across management sciences (market strategy entry mode development) and innovative technology (Electric Vehicle (EV)) alongside measures to submerge global warming. The development of a successful entry mode for the electric Vehicle into the African continent is the main objective of the study. The study focuses on an analysis of how electric car manufacturers can enter the African market in other to achieve global sustainability and social responsibility. The methodology is based on identifying the factors that affect the choice of an entry mode into international markets by multinational companies desiring to leverage their revenue through a foreign market. It also offered a quantitative approach that can support the economic and sustainability entry mode model for EVs and a qualitative approach of Porter's five forces analysis as an entry mode coaching tool for EVs. These proxies are used in quite a wide range of multivariate statistical methods (trend analysis, ratio, and probability, comparative t-test technique, auto-regression, and ordinary least square technique). The result acknowledges joint venture and setting of the plant (physical presents) as the optimal entry mode in African EV market. It requires the EV manufacturers a tire-free emission innovation technology in order to optimize the global sustainability initiative.

• Proceedings of the KIEE Conference
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• 2000.07a
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• pp.379-381
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• 2000

In the new electric industry, many of generators and consumers exist in competitive market and electric price is determined by the response of suppliers and consumers. Power supply and consumption make change the electric price and social welfare depends on the elasticity that indicates sensitivity to changes of price related on the electric demand or supply. If elasticity is changed, social welfare that represents the sum of producers and customers surplus will be changed together. This paper investigates the change of the social welfare depending on the elasticity, and presents the propriety of competitive electric market.