• Title/Summary/Keyword: Emotional Attitudes

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The Effect of Emotional Certainty on Attitudes in Advertising

  • Bok, Sang Yong;Min, Dongwon
    • Asia Marketing Journal
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    • v.14 no.4
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    • pp.57-75
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    • 2013
  • It is a well-established theory that emotion is influential in cognitive processing. Extensive prior research on emotion has shown that emotional factors, such as affect, mood, and feeling, play as information indicating whether he or she has enough knowledge. Most of their findings focused on the effect of emotional valence (i.g., one's subjective positivity or negativity related with the emotion). Recently, several studies on emotion suggest that there is another dimension of emotion, which affects the type of cognitive processing. The studies argue that emotional certainty facilitates heuristic processing, whereas emotional uncertainty promotes systematic processing. Based on the findings, current study examines the effect of certainty on attitudes and recall. Specifically, the authors investigate the effect of certainty on how much effort individuals use to process advertising information and how certainty affects attitude formation toward the advertised product. The authors also focus on recall to clarify the working mechanism of certainty on attitudes, because recall performance reflects the depth of information processing. Based on previous findings, the authors hypothesize that uncertainty (vs. certainty) leads to more favorable attitudes as well as better recall, and conduct an experiment using a fictitious advertisement with 218 participants. The results confirm the predicted effects of certainty only on attitudes not recall. A possible explanation of this discrepancy between attitudes and recall lies in the measurement method, unaided recall. To rule out this possibility, the authors perform an additional analysis with the participants who recall any correct information of the target advertisement. The results show certainty has a negative effect on both attitudes and recall. A bootstrapping test reveals that recall mediates the effect of certainty on attitudes. This result confirms that certainty decreases elaboration, which in turn leads to less favorable attitudes relative to uncertainty. Additionally, our data shows the association among certainty, recall, and attitudes by showing the indirect effect of certainty on attitudes via recall. This research encourages practitioners in the field to emphasize that they should focus on target audiences' emotional certainty before they provide the persuasive message, by showing that uncertainty promotes effortful processing, which in turn leads to better memory and more favorable attitudes.

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The Relationship between Maternal Attitudes toward Children's Expressiveness, Children's Emotional Intelligence and Problem Behaviors (어머니의 정서표현 수용태도, 유아의 정서지능 및 문제행동간의 관계)

  • Cho, Soo-Jung;Doh, Hyun-Sim;Kim, Sang-Won
    • Korean Journal of Child Studies
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    • v.31 no.6
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    • pp.167-183
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    • 2010
  • This study examined the relationship between maternal attitudes toward children's expressiveness, children's emotional intelligence and problem behaviors. The question as to whether emotional intelligence mediated the relationship between maternal attitudes and problem behaviors was also explored. A sample of 307 preschool children were used as subjects. Mothers rated their levels of acceptance toward their children's emotions, while teachers reported on the children's emotional abilities and behavioral problems. The data were analyzed by means of regression analyses. Our results indicated that mothers' controlling attitudes were associated with low levels of worry-anxiety. Additionally, it was found that children with high emotional intelligence showed low levels of worry-anxiety, hostility-aggression, and hyperactivity-inattention. While multiple factors of emotional intelligence had differential impacts, the self-control factor was the most powerful predictor for all the problem behaviors. It was further found that a mother's receptive attitude was related to higher levels of self-awareness in children. Instead of the significant mediating effect of emotional intelligence, it was revealed that emotional intelligence had greater effects upon problem behaviors than maternal attitudes toward children's expressiveness.

The reciprocal relationships between parenting attitudes and emotional problems in adolescence: A longitudinal cross-lagged analysis (부모 양육태도와 청소년의 정서문제 간의 상호적 관계: 종단적 자기회귀교차지연 분석)

  • Park, Il Tae
    • The Journal of Korean Academic Society of Nursing Education
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    • v.29 no.4
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    • pp.440-449
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    • 2023
  • Purpose: This study aimed to identify the reciprocal relationship between parenting attitudes (positive and negative) and adolescent emotional problems as indicated by aggression, social withdrawal, and depression. Methods: This study analyzed longitudinal data from 2,325 parents and their children from the Korea Children and Youth Panel Survey 2018 at three time points over a three-year period (the first to third grade of middle school). Autoregressive cross-lagged modeling was conducted using AMOS 26.0. Results: The results indicated that both parenting attitudes and adolescents' emotional problems were relatively stable over time. In other words, the parenting attitude at a previous point affects the parenting attitude at a later point, and the emotional problem at the previous point continues to affect the emotional problem at the later point. There were no significant cross-lagged effects from both positive and negative parenting attitudes to adolescents' emotional problems. In contrast, adolescents' emotional problems at previous time points positively predicted negative parenting attitudes at later time points. In other words, if there were many emotional problems of aggression, social withdrawal, and depression in adolescents at a previous time, negative parenting attitudes such as rejection, force, and inconsistency at a later time increased. Conclusion: This study can reflect the characteristics of the development of independence in adolescence. Parents should deal with their children's emotional problems based on their understanding of the developmental characteristics of adolescence, and this study provides a strategy for parents to establish appropriate parenting attitudes for adolescents with emotional problems.

The Effects of Maternal Attitude Toward Child's Emotional Expressiveness and Maternal Emotional Expressiveness on Preschoolers' Emotional Regulation Strategies (어머니의 정서표현 수용태도와 정서 표현성이 유아의 정서조절전략에 미치는 영향)

  • Seo, Hyelin;Lee, Young
    • Korean Journal of Child Studies
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    • v.29 no.2
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    • pp.33-56
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    • 2008
  • This study examined effects on children's emotional expressiveness and regulation strategies or maternal attitudes and emotional expressiveness. Participants were 180 children(88 girls) age 3-5, their mothers, and 20 teachers. Results showed boys used more aggressive and girls used more positive coping strategies. Younger children used more aggressive and non-expressive strategies. When mothers had more Permissive and Accepting attitudes, children used more positive coping strategies. When mothers had more Restrictive or Controlling attitudes, children used more aggressive strategies. When mothers expressed positive emotions, children used fewer aggressive and venting strategies. When mothers expressed negative emotions, children used more aggressive and fewer positive coping and non-expressive strategies. Negative maternal emotional expressiveness was an especially influential factor on children's emotional regulation strategies.

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Influence of Perceptions of Death, End-of-Life Care Stress, and Emotional Intelligence on Attitudes towards End-of-Life Care among Nurses in the Neonatal Intensive Care Unit

  • Park, Ju-Young;Oh, Jina
    • Child Health Nursing Research
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    • v.25 no.1
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    • pp.38-47
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    • 2019
  • Purpose: The purpose of this study was to investigate the influence of perceptions of death, end-of-life (EOL) care stress, and emotional intelligence on attitudes toward EOL care among nurses in the neonatal intensive care unit (NICU). Methods: The participants were 111 nurses working in a NICU who had experienced EOL care at least once. Data were analyzed using the t-test, Pearson correlation coefficient, and stepwise multiple regression analysis in SPSS for Windows. Results: The mean score for perceptions of death was 3.16 out of 5, the mean score for EOL care stress was 3.61 out of 5, the mean emotional intelligence score was 4.66 out of 7, and the average score for EOL care attitudes was 2.77 out of 4. The factors affecting attitudes towards EOL care were academic degree, anxiety regarding death, negativity towards death, experiences of patient death, and emotional intelligence. The explanatory power of these variables for attitudes towards EOL care was 24.7%. Conclusion: The results of this study are expected to serve as a basic reference for the development of nursing education programs and EOL care protocols to improve attitudes toward EOL care among NICU nurses.

The Effect of Expected Consistency, Cognitive Attitude, and Emotional Attitude on Reuse Intention to Use YouTube Learning (유튜브 활용 학습에 대한 기대일치, 인지적 태도, 정서적 태도가 유튜브 재이용 의향에 미치는 영향)

  • Cha, Seungbong;Park, Hyejin
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.16 no.2
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    • pp.83-93
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    • 2020
  • The purpose of this study was to verify the effect on learning using YouTube. The relationship between expectations, cognitive attitudes, emotional attitudes, and reuse intentions was explored. The results are as follows. First, the factors affecting the intention to reuse YouTube were emotional attitude and expectation. cognitive attitude did not show any significant effect. Second, cognitive attitude and expectation agreement were significant variables in emotional attitude. cognitive attitude was identified as a major factor affecting emotional attitude. Third, expectation agreement was found to have a significant influence on cognitive attitude. Therefore, expectancy is an important factor in identifying cognitive attitudes. In particular, the satisfaction of expectations after experiencing a new technology or system, such as YouTube, affects the cognitive attitude. Finally, the main findings of this study were that cognitive attitude was not a variable affecting the intention to reuse YouTube. The reason for this is that YouTube is used as a medium of interest, and it is not used as a medium for searching the main data source for learning. Therefore, in order to activate YouTube learning, it is necessary to convert recognition into YouTube for learning rather than YouTube for play.

The Influences of Death Attitudes and Emotional Intelligence On Hospice Volunteers' Perception of Life as meaningful (호스피스 자원봉사자의 죽음에 대한 태도와 감성지능이 생의 의미에 미치는 영향)

  • Yoo, Myung Sook
    • Journal of Korean Academic Society of Home Health Care Nursing
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    • v.23 no.1
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    • pp.90-99
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    • 2016
  • Purpose: The purpose of this study was to examine the influences of emotional intelligence and attitudes about death on hospice volunteers' perception of life as meaningful. Methods: In this study, 232 hospice volunteers who were serving at 3 university hospitals and 7 general hospitals for 6 months or longer. Data were collected using self-report questionnaires from January 20 to February 15, 2016. Data were analyzed using descriptive statistics, independent-tests, one way ANOVAs, Pearson's correlation coefficients, and multiple regression analyses with SPSS 21.0. Results: Hospice volunteers' perception of life as meaningful was positively correlated with their attitudes toward death and emotional intelligence. The significant predictors of perception of meaning were emotional intelligence, attitudes toward death, religion and perceived health status. These variables explained 41.0% of the variance in hospice volunteers' perception of life as meaningful. Conclusion: These results suggest that hospice volunteers perceptions of life as meaningful can be changed positively by increasing emotional intelligence and positive attitudes about death.

Children's Emotional Intelligence : Relationships with Parental Attitudes (부모의 정서표현 수용태도와 유아기 자녀의 정서지능과의 관계)

  • Lee, Ji Sun;Chung, Ock Boon
    • Korean Journal of Child Studies
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    • v.23 no.1
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    • pp.17-35
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    • 2002
  • The relationship between parent's attitude toward children's emotional expressiveness and children's emotional intelligence(EI) was investigated with the Parent Attitude toward Children's Expressiveness Scale(Saarni, 1990), and children's EI was assessed by a teacher rating scale developed by Kim(1999). The subjects were 121 triads of 3- to 6-year-old children and their mothers and fathers. Data were analyzed by frequencies, percentiles, means, standard deviations, Cronbach's ${\alpha}$, two-way ANOVAs, Pearson's correlations, and multiple regression. Results indicated differences in level of EI as a function of gender and age; differences in both mother's and father's attitudes toward children's expressiveness as a function of children's gender and age; and positive correlation between mother's and father's attitudes toward emotional expressiveness and children's EI. Children's age and parental attitude toward children's emotional expressiveness explained 46.7% of children's EI.

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Relationship between Emotional Labor, Job Stress and Eating Attitudes among Clinical Nurses (임상간호사의 감정노동, 직무스트레스와 섭식태도와의 관련성)

  • Im, Sun-Im;Cho, Eun-A
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.7
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    • pp.4318-4328
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    • 2014
  • This study examined the relationship between the emotional labor, job stress and eating attitudes among clinical nurses. The data was collected from 434 clinical nurses in G city, from February 21 to March 31, 2013 and analyzed using the SPSS 17.0 program. The mean levels of the clinical nurse's emotional labor, job stress and eating attitudes were 3.53, 3.81 and 2.27, respectively. The emotional labor showed a significant positive correlation between job stress (r= .570, p=<.001) and eating attitudes (r= .114, p<.05). In addition, the factors affecting the eating attitude were BMI (${\beta}$=262, p<.001), weight loss exercise (${\beta}$=.203, p<.001), internal medicine (${\beta}$=178, p<.001), surgery (${\beta}$ =.102, p=.043), and emotional labor (${\beta}$=106, p=0.49). These variables accounted for 16.8% of the variance in eating attitudes among clinical nurses. Therefore, working with differentiated departmental programs will be required to improve the eating attitudes and the BMI.

The Effects of Maternal Acceptance Attitudes toward Children's Emotional Expressiveness and Children's Emotional Intelligences on Peer's Interactions (자녀의 또래 상호작용에 영향을 미치는 자녀의 정서표현에 대한 어머니의 수용태도와 자녀의 정서지능)

  • Ahn, Hyo-Jin;Kim, Sang Lim
    • Korean Journal of Childcare and Education
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    • v.10 no.1
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    • pp.111-129
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    • 2014
  • This study investigated the effects of maternal acceptance attitudes towards children's emotional expressiveness and children's emotional intelligences on peer interaction. A total of 145 Korean mothers with children from 3-5 years old and children's teachers were selected from 4 kindergartens and 6 daycare centers in Incheon and Kyunggi areas. The results were as follows. First, generally, children's emotional intelligence was significantly different depending on gender of the children. Second, there was no difference based on age and gender in maternal acceptance attitudes towards a child's positive emotional expressiveness, but there was a difference based on gender in maternal acceptance attitudes toward a child's negative emotional expressiveness. Third, the children's positive peer interaction was significantly different depending on gender of the children, but the children's negative peer interaction was significantly different based on age and gender of the children.