• Title/Summary/Keyword: Full-browsing Service

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Evaluation Model for User Satisfaction on the Full-Browsing Mobile Web Services (풀 브라우징 방식의 모바일 웹 사용자 만족도 평가모형)

  • Park, Sei-Kwon;Kang, Young-Jun;Cho, Ok-Hyun;Ryu, Seung-Wan;Shin, Dong-Cheon
    • Journal of Information Technology Services
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    • v.9 no.1
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    • pp.157-172
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    • 2010
  • Recently 'full browsing service' is growing rapidly throughout the world. This service allows mobile phone users to access websites using their mobile phone as they do using a PC. Despite the rapid expansion of the mobile phone market, however, criteria or scales for evaluating the new services are being developed slowly and far behind the current demand trends. Thus, this study proposed a customer satisfaction evaluation model for full browsing services through empirical research. The proposed model is expected to derive and suggest key factors that users consider important in full browsing services and those factors can be used in developing marketing strategies for maintaining existing customers and creating new customers.

A Study on the Effect of full browsing Service Quality (풀 브라우징 서비스 전략에 관한 연구)

  • Kim, Yong-Cheol;Hong, Suk-Min
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2009.10a
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    • pp.291-296
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    • 2009
  • This study is to find the changing need of Mobile internet users and to setup the full browsing service measure, while mobile internet service is greatly developing. Main attributes of mobile internet service quality and user needs will be defined. So here will be a chance of improving the efficiency of mobile service quality.

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Forecasting Competition of Telecommunication Company in Full Browsing Service Market Based on First-Mover Advantage Analysis (풀브라우징 서비스 시장에서의 이동통신 3사의 경쟁 동향 분석: 선발자 이익 분석 관점)

  • Park, Jin-Soo;Choi, Young-Seok
    • Information Systems Review
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    • v.12 no.1
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    • pp.145-164
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    • 2010
  • Since the third generation (3G) mobile communication service has been launched by most mobile communication operators in Korea, the portion of data service in mobile communication service becomes one of the most important factors in mobile communication service market. In past mobile communication market, most mobile communication operators made their profit mostly from voice communication service. However, the portion of profit from data service has gradually increased based on both video phone call and mobile Internet service. In this situation, LG telecom launched the full browsing mobile Internet service. This service provides a new type of mobile Internet service platform which enables to access the World Wide Web using mobile browsers, so we generally access the Web using web browsers in the desktop computer. Under the open network structure of mobile Internet like situation, it is very important to analyze the factors which can affect the competition between mobile communication service companies. So, in this paper, we first present the current state of full browsing service, followed by the expectation of its growth potentials and barriers. Then, we analyze the advantages and disadvantage of LG telecom as a first-mover and SK telecom/KTF as followers. Finally, based on this analysis, we predict the future competition among these companies and the market.

An Empirical Study on Mobile Web Browsing Service Adoption (모바일 웹 브라우징 서비스 수용에 관한 연구)

  • Ryoo, Sung-Yul;Kim, Moon-Oh;Kim, Hyo-Jin
    • The Journal of the Korea Contents Association
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    • v.9 no.2
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    • pp.270-278
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    • 2009
  • Mobile web browsing services that bring the full PC browsing experience to customer's mobile handset have been emerged. This study is to investigate the intention to use mobile web browsing based on Technology Acceptance Model(TAM) which has been widely used to explain and predict the IT acceptance and incorporated with self-efficacy which was identified as an important determinant of user's new technology adoption in recent literature on technology acceptance. Specifically, from a theoretical perspective, this study not only clarifies mobile self-efficacy, but also develops an instrument to measure the concept of mobile self-efficacy. The results indicate that both computer self-efficacy and mobile self-efficacy directly influence perceived ease of use, and that perceived ease of use enhance perceived usefulness. And the findings indicate that perceived ease of use and usefulness have direct effects on attitude and then it is positively associated with intention to use mobile web browsing. Therefore, the findings imply that mobile self-efficacy can be employed as an important variable in examining user's intention for various mobile services to come in future.

The User Interface Basic Elements for Small Mobile Web (소형 모바일 웹을 위한 사용자 인터페이스 기본 요소)

  • Moon, Byung-Koo;Lee, Won-Ho;Choi, Seong-Cheol
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.9
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    • pp.3532-3537
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    • 2010
  • Mobile phones can access the wired website using mobile Full Browsing service. But the number of mobile websites is quite small compared to domestic Internet domain, and is mainly concentrated in some large businesses. The small businesses and individuals have a problem that is difficult to develop mobile Web interface, because they are lack of the technology for usability and compatibility. This paper proposes the small basic interface elements that are considered usability and based on relevant standards and can easily be applied in the industry. The proposed basic interface elements consist of 33 elements for overall behavior, navigation, contents, page definition and user input.

Production Techniques for Mobile Motion Pictures base on Smart Phone (스마트폰 시장 확대에 따른 모바일 동영상 편집 기법 연구)

  • Choi, Eun-Young;Choi, Hun
    • The Journal of the Korea Contents Association
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    • v.10 no.5
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    • pp.115-123
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    • 2010
  • Because of development of information technology, moving picture can run various platforms. We should consider and apply users' attitude as well as production technique because convergence between mobile and media technology may be increased full-browsing service using mobile device. Previous research related to production technique in various platforms only focus on video quality and adjustment of screen size. However, besides of technical side, production techniques should be changed such as image production as well as image editing by point of view aesthetic. Mise-en-scene such as camera angle, composition, and lighting is changed due to HD image. Also image production should be changed to a suitable full-browsing service using mobile device. Therefore, we would explore a new suitable production techniques and image editing for smart phone. To propose production techniques for smart phone, we used E-learning production system, which are transition, editing technique for suitable converting system. Such as new attempts are leading to new paradigm and establishing their position by applying characteries such as openness, timeliness to mobile. Also it can be extended individual area and established as expression and play tool.

Implementation of One-Stop Service System on Domestic & Foreign Technology Information (국내외 기술정보의 연계 서비스 체제 구축)

  • Seo, Jin-Ny;Noh, Kyung-Ran
    • Journal of Information Management
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    • v.32 no.1
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    • pp.1-22
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    • 2001
  • In traditional environment, user must search each journal OPAC, bibliographic DB, and full-text DB and E-Journal separately until user finds scientific and technology informations that he needs. The purpose of this study is to build one-click service system of Journals that supports integrating search. This system provides various functions, such as, journal browsing, journal search, article search, alert function, my library, document delivery service by integrating databases and electronic journals. Users search all information sources through journal OPAC and acquire journal full-text by single interface.

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Evaluation of Geo-based Image Fusion on Mobile Cloud Environment using Histogram Similarity Analysis

  • Lee, Kiwon;Kang, Sanggoo
    • Korean Journal of Remote Sensing
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    • v.31 no.1
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    • pp.1-9
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    • 2015
  • Mobility and cloud platform have become the dominant paradigm to develop web services dealing with huge and diverse digital contents for scientific solution or engineering application. These two trends are technically combined into mobile cloud computing environment taking beneficial points from each. The intention of this study is to design and implement a mobile cloud application for remotely sensed image fusion for the further practical geo-based mobile services. In this implementation, the system architecture consists of two parts: mobile web client and cloud application server. Mobile web client is for user interface regarding image fusion application processing and image visualization and for mobile web service of data listing and browsing. Cloud application server works on OpenStack, open source cloud platform. In this part, three server instances are generated as web server instance, tiling server instance, and fusion server instance. With metadata browsing of the processing data, image fusion by Bayesian approach is performed using functions within Orfeo Toolbox (OTB), open source remote sensing library. In addition, similarity of fused images with respect to input image set is estimated by histogram distance metrics. This result can be used as the reference criterion for user parameter choice on Bayesian image fusion. It is thought that the implementation strategy for mobile cloud application based on full open sources provides good points for a mobile service supporting specific remote sensing functions, besides image fusion schemes, by user demands to expand remote sensing application fields.

Estimation of Accessibility and Usability in Web Interaction for Personalized Ubiquitous Web Information Services (개인화된 유비쿼터스 웹 정보 서비스를 위한 웹 상호작용의 접근성 및 사용성 평가)

  • Kim, Yung-Bok
    • Journal of KIISE:Software and Applications
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    • v.35 no.8
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    • pp.512-521
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    • 2008
  • Web-based information services should be evaluated for accessibility and usability with various types of Internet Web-browsing devices, interacting with web information servers. A reliable ubiquitous Web information server, accessible and usable with a variety of Web-browsing devices (e.g. a full-browsing mobile phone), should be a unified center for personalized ubiquitous Web information services as well as for business models based on personalized advertisements. We studied an estimation of the accessibility and usability in Web interaction for personalized ubiquitous Web information services, as metrics for real-time estimation. We show empirical results based on implementation and experiments in Korea, Japan and China, using a test-bed Web site ('ktrip.net') and single-character Korean domain names (e.g. 김.net, 이.net, 박.net, 최.net, ㄱ.net, ㄴ.net ... ㅎ.net, ㅏ.net, ... ㅔ.net, ㄱ.com, ㄴ.com ... ㅎ.com).

Implement of Smart Phone Application for Website Administration (스마트폰을 이용한 모바일 웹사이트 관리 프로그램 구현)

  • Park, Suhyun;Park, Jaeyang
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2009.05a
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    • pp.876-879
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    • 2009
  • As performance and feature set of mobile devices are getting better, the scope of things for which they can be used is also getting widened. More than simply browsing information using mobile web, now these devices can interact with users. It requires various features to manage a web site; supporting full-browsing alone is not enough since there are problems such as processing speed, user interface restriction. However, using mobile devices to manage a web site has its own merits since the can be used without restriction of time and location. In this paper, we introduce a mobile web site administration software that provides both online and offline features. It supports CRUD (Create, Read, Update, Delete) operations for news and users. These operations can be executed both offline and online. A user can do most of things offline; It connects to online only when it's absolutely necessary and does those in batch mode.

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