• 디지털융복합연구
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• 제12권1호
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• pp.177-192
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• 2014

본 연구는 기업의 경영전략이 경영성과에 어떠한 영향을 미치고 있는지를 파악하고자 한다. 또한, 본 연구는 경영전략의 전형으로 간주되고 있는 Miles & Snow의 '적응전략'과 Michael E. Porter의 '본원적 경쟁전략'을 동시에 적용해서 기존의 기업을 대상으로 적용될 수 있는 경영전략 유형을 비교하여 재무성과와 비재무성과 평가를 목적으로 하고 있다. 이상의 연구의 결과를 요약하면 다음과 같다. 첫째, 경영전략은 경영성과에 영향을 미칠 것이라는 가설에 대하여 '적응전략'중 공격형전략과 방어형전략은 경영성과 재무성과와 비재무성과에 긍정적인 영향을 미치는 것으로 확인되었다. 둘째, 경영전략은 경영성과에 영향을 미칠 것이라는 가설에 대하여 '본원적 경쟁전략'중에 원가우위전략과 차별화전략은 경영성과 재무성과와 비재무성과에 긍정적인 영향을 미치는 것으로 확인되었다. 따라서, 경영전략이 경영성과에 유의한 정(+)의 영향을 미치며, 경영전략의 특성과 경영성과 간의 관계에서 정보기술 활용도의 조절효과가 있는 것을 알 수 있었다.

• 한국의류학회지
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• 제38권2호
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• pp.175-190
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• 2014

This study analyzes the business strategy of fast fashion through Zara, a successful fashion brand from Inditex Spain. An in-depth case approach is adopted based on extensive secondary research that includes literature and press releases published in Korean as well as English. The findings of this research demonstrate a speedy and flexible process occurring in the supply chain of its fast fashion business and the cooperation between the company's headquarters and international subsidiaries. Zara's headquarters executes four representative strategies: competitive market research, an integrated organizational structure, small quantity batch production, and a specialized distribution system. Zara's international subsidiaries execute their own four representative strategies: differentiated international expansion, independent human resource management, small but fundamental IT, and maximization of store resources. These two core parts intimately work together to satisfy target customers all over the world by bringing competitive advantages to the fashion business and represent a key concept of Zara's business strategy. The main drawbacks of case studies are limited validity and representativeness restraining the potential for making generalizations. However this case is considered sufficient to provide valuable insight and improve the understanding of operation strategy in fast fashion.

• 대한전기학회논문지:전력기술부문A
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• 제51권8호
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• pp.403-408
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• 2002

As the electricity industry undergoes a process of fundamental restructuring, horizontal market power appears as a potential obstacle to a fully competitive wholesale electricity market. Market power is the ability profitably to maintain prices above competitive levels by restricting output below competitive levels. In models for imperfect competition under the consideration of the transmission constraints, the Nash equilibrium has the form of a mixed strategy. In this paper, the models for analyzing imperfect competition are compared using the solution of pure and mixed equilibria. The relation between market power and the capacity of a transmission line is investigated by imperfect competition analysis methods: Cournot, Bertrand, and Supply Curve model.

• 한국IT서비스학회지
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• 제19권1호
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• pp.17-35
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• 2020

The Korea government has been pursuing various policies to find a new industrial growth engine based on ICT (Industry and Communication Technology). However, ICT industry recently faces a serious crisis due to a lack of fundamental competitiveness and capital and technological gap with other countries. Accordingly, it is necessary for ICT industry to recognize the rapidly changing competitive business environment and to establish appropriate value-based strategies. This paper analyses factors affecting value-based strategy in the Korean ICT industry using 10 years data set. The result shows that the value-based strategy in the Korean ICT companies has a significant influence on their financial performance. In addition, it is confirmed that the competition level in the industry has a significant moderating effect on this relationship. In addition, when the companies are categorized based on performance, it is confirmed that there is a significant difference in competition level and value-based strategy in each categories. The results of this paper are expected to suggest implications for the effective use of balanced value-based strategies in the ICT industry.

• 문화기술의 융합
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• 제7권2호
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• pp.351-357
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• 2021

4차 산업혁명의 기술의 패러다임 전환기를 맞이하여 빅데이터 활용방안에 대한 관심이 대두되고 있는 시점에 특히 기업의 무형자산의 비중이 증가함에 따라 특허빅데이터의 활용방안에 대한 관심이 증대되고 있다. 특허 데이터는 정량적인 정보 외에 제목, 초록, 청구항 등의 비정형 텍스트와 인용 및 피인용 관계, 도면, 기술 분류 등 다양한 정보를 포함하고 있어 다양성의 측면에서도 빅데이터로 간주되어 특허 데이터에 대한 체계적인 관리에서부터 처리활용이 중요하다고 판단 된다. 이에 본 연구에서는 혁신특허전략 프레임워크의 체계적인 운영과 함께 기업의 근원적인 경쟁력 강화를 추진하여 강경쟁우위 확보를 추진하고자 특허빅데이터의 활용방안을 A사의 사례를 중심으로 제안하고, 이의 타당성을 검증하고 시사점을 제안하고자 한다. 이를 통해 특허빅데이터의 활용에 대한 인식을 제고하고, 기업의 전사전략, 사업전략, 기능전략과 연계한 특허빅테이터의 활용방안을 제시하고자 한다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2006년도 추계학술대회
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• pp.17-20
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• 2006

Inside the global management environment that is going through sudden changes, businesses are concentrating on putting in much hard work to establish the most competitive management strategy for its survival. As a executing tool and following the strategy establishment, BSC is being introduced and used by many businesses and public institutions, but instead of being used as a tool with the proper purpose of executing strategies, in reality, it is mainly being used to measure and evaluate outcomes. Of the several reasons why this is so, one important issue and its fundamental cause is that although BSC had been developed as a strategy executing tool, it is diffcult to understand the degree of execution of strategies because the overall measurement of the KPI includes all the strategic and operational parts. Through case study, this article acts on presenting the methodology of measuring the degree of execution of strategies that apply the BSC and PM frameworks.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.613-620
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• 2020

COVID-19 pandemic has made the economy in Indonesia sluggish, especially Small and Medium Enterprises (SMEs). Simultaneously, the SMEs existence in Indonesia is fundamental and considered important by the government since it is able to assist numerous laborers and become an income source for the lower and middle classes of the community. The productivity of SME in a region will undeniably influence the availability of job and, of course, reduce the number of unemployed. Therefore, in this study, the researchers looked at how to improve SMEs performance to continue to exist amid the COVID-19 pandemic, by identifying the relationships between product characteristics, market competitive strategies, and the performance of SMEs. The research was done on SMEs in West Java, Indonesia. The example employed was Batik SMEs in Cirebon with at least 10 years in existence, and the total number of these SMEs was 165. As the basis of a quantitative approach, this study employed survey instruments by distributing a questionnaire. In analyzing the data, it utilized the structural equation modeling (SEM). The result showed a significant relationship between Product Characteristics, Market Competitive Strategy, and Price and Product Success Rate on SMEs Performance. This study's findings contribute to the SMEs performance literature.

• Journal of Information Technology Applications and Management
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• 제19권3호
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• pp.49-68
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• 2012

M&A (Merger and Acquisitions) is a standard corporate strategy frequently used by companies seeking to secure new growth engines and gain a solid foothold in their markets in order to become more globally competitive. To achieve the original goals of M&A, the two involved parties need to invest significant time and resources in integrating all aspects of the companies. A well-planned post-merger integration of information technology (IT PMI) by the two M&A parties is considered a crucial and difficult process because IT provides a fundamental infrastructure for integration. Considering various internal and external factors, the two parties normally formulate an IT PMI strategy. The many IT PMI strategies can be categorized into four major types: Renewal, Takeover, Standardization, and Synchronization. This study aims to develop a decision making model to help merger company and IT managers select the proper IT PMI strategy. More specifically, we identify key determinants that need to be considered when selecting a proper IT PMI strategy. The relative importance of each determinant is defined by analytic hierarchy process (AHP) analysis. Finally, this study evaluates each IT integration strategy under the identified determinants.

• 한국컴퓨터정보학회논문지
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• 제4권2호
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• pp.147-154
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• 1999

기업발전에 있어 R&D부문의 연구개발과 그에 따른 기술개발에 대한 중요도는 그 기업의 장래까지 결정하는 대단히 중요한 고려사항임을 감안할 때 R&D에 대한 투자 및 전략적인 우선권부여는 절대적이라 하겠다. 이 글에서는 무엇보다도 제품기술개발에 대한 기업내의 각 부문별 시너지 전략, 품질전략, 제품관련이론전략, 및 관련마케팅전략등의 중요성에 대해 재인식하고 기업에 있어 무한경쟁시대의 21세기를 준비하는데 보탬이 되고자 한다.

• 국제학술발표논문집
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• The 1th International Conference on Construction Engineering and Project Management
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• pp.1223-1230
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• 2005

The dynamic nature of the A/E/C industry, rapidly changing global market environments, and lowest cost competitive bidding make it difficult to survive in global design markets. To understand the global design markets, a case study has been undertaken. The top 150 global design firms represented in the ENR (Engineering News Record) from 1995 to 2003 are classified into three groups for the case study. First group is the firms which advanced in rank from 1995. Second group is the firms which maintained its rank from 1994 until 2003. Third group is the firms which went down in rank from 1995 until 2003. However, finding key factors and changing business strategies of successful top design firms are the fundamental goals in this paper. After examinations of case studies, this paper concludes and suggests that professionalization, M&A strategies, patrons of the government, and academic support are needed to be successful in the global design & engineering industry.