• Asia pacific journal of information systems
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• 제25권1호
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• pp.179-210
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• 2015

Despite the increasing adoption of gamification and its huge potential in tourism, research in gamification is still limited. As preliminary findings show that the effectiveness of gamification depends on the context of its application and the players' use of the gamified app, this paper fills in these gaps: by exploring and analysing the application of gamification in a specific e-commerce tourism context; and assessing the gamification's effectiveness by measuring the players' gamification usage and the latter's behavioural and psychological outcomes. The gamified TripAdvisor website and its Facebook enabled gamification app are used as the specific context of the study. Findings from a survey conducted on TripAdvisor users provide useful practical and theoretical implications to gamification designers and researchers alike on how game mechanics can be designed for enhancing the users' motivation, flow, task involvement and engagement with the 'play' tasks, and so, increasing the gamification's effectiveness.

• International Journal of Advanced Culture Technology
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• 제11권3호
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• pp.332-337
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• 2023

The purpose of the study was to analyze consumers' perceptions of gamification. Based on the analyzed data, we would like to provide data by systematically organizing the concept, game elements, and mechanisms of gamification. Recently, gamification can be easily found around medical care, corporate marketing, and education. This study collected keywords from social media portal sites Naver, Daum, and Google from 2018 to 2023 using TEXTOM, a social media analysis tool. In this study, data were analyzed using text mining, semantic network analysis, and CONCOR analysis methods. Based on the collected data, we looked at the relevance and clusters related to gamification. The clusters were divided into a total of four clusters: 'Awareness of Gamification', 'Gamification Program', 'Future Technology of Gamification', and 'Use of Gamification'. Through social media analysis, we want to investigate and identify consumers' perceptions of gamification use, and check market and consumer perceptions to make up for the shortcomings. Through this, we intend to develop a plan to utilize gamification.

• The Journal of Asian Finance, Economics and Business
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• 제9권5호
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• pp.213-224
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• 2022

In recent years, gamification has been a hot issue due to its positive impact on organizational success. The proper application of game elements in an organizational context is required for gamification implementations. Gamification remains an area of active research for its behavior molding potential. Employee engagement is a critical component in assessing employee behavior and is considered crucial for organizational success. Research questionnaires were completed online between March 2021 and February 2022. Our targeted sample encompassed low and mid-level personnel of Asian and Middle eastern employees working in Hungary. The questionnaire was introduced using google forms. Our sample size consisted of 203 respondents (N = 203). Research results indicated gamification's significance in increasing employees' intrinsic motivation and therefore boosting organizational engagement levels. Gamification improved employees' task performance and the overall quality of work. Organizational culture had a mediating role between gamification and employees' behavior. Organizational culture and employee behavior are in close correlation. Research findings also proved engagements' mediating effect on employees' behavior. The results of the research showed that gamification in human resources has risen in popularity, especially in terms of its impact on employee behavior and performance. The study's findings demonstrated that gamification has a positive impact on organizational performance and collaboration.

• International Journal of Advanced Culture Technology
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• 제8권4호
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• pp.25-32
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• 2020

Currently, Korean museums use gamification in addition to various viewing methods, such as video and VR/AR. However, museums using museum gamification are still progressing to a special program level. The purpose of this paper is to make the contents of the museum easy to understand and to give the viewers fun. This paper goes beyond the existing museum gamification and proposes a museum story gamification that combines story elements with gamification. This proposal system collects information from each museum in cooperation with museums, art galleries, and exhibition halls and proceeds with related story games. Museum Story Gamification provides related stories according to the theme of the museum and allows viewers to select their own stories. Also, based on the story, you can directly select the difficulty level that suits you and play a personalized game. Unlike the general museum program, the methodology proposed in this paper allows visitors to experience the museum with various story contents. In addition, it will contribute to the development and implementation of programs with gamification in other tourism fields as well as museums.

• Journal of Information Science Theory and Practice
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• 제11권2호
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• pp.1-11
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• 2023

Libraries are still conservative in their approach or practice of providing various services for the unspecified majority of visitors attending these institutions. It is very apparent that libraries are not actively trying to increase the interest and participation of users by applying the various angles or elements associated with gamification. By its very nature, gamification is the application of game-playing elements such as point scoring, peer competition, team work, score tables, and such used to motivate participants and make them more engaged with the subject matter. In areas such as education, marketing, and exercise, the implementation of gamification techniques is actively taking place in order to maximum participation by taking advantage of uncertainties or the competitive nature that many people have with the setting of goals. In this study, four libraries that have applied gamification are analyzed to understand how and to what degree gamification has been applied. Broken down into four different elements, this includes: Point, Reward, Leaderboards & Competition, Self-expression & Achievement. By focusing on the results of this analysis, gamification measures that can be applied to other libraries are specifically proposed. The overall results of this study will provide useful guidance and potential plans for libraries seeking to increase the number of users by using gamification to increase user participation and/or satisfaction with additional library services.

• 산업기술연구
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• 제34권
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• pp.3-9
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• 2014

As importance of quality control in corporate environments is increasing, new methods for quality control have been suggested by various researchers. Based on gamification theory, this study suggests a new method for quality control. Firstly, this paper defines three problems of quality control that can be easily faced with in corporate environments. Secondly, three gamification methods aiming quality improvement are suggested. Finally, a survey is provided to prove the effect of the suggested gamification methods. Comparing the suggested gamification methods with the existing quality control methods, this study found that the suggested gamification methods could improve the level of quality control.

• International Journal of Computer Science & Network Security
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• 제22권9호
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• pp.208-216
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• 2022

This paper provides an account of gamification in education. Apart from its emergence, it clarifies how gamification differs from gaming and game-based learning. It also discusses the elements of gamification, its advantages and its principles. It also sketches the theoretical underpinning of the concept, the models, its various applications, and the obstacles to using it in the educational process.

• International Journal of Computer Science & Network Security
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• 제22권4호
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• pp.417-419
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• 2022

This paper undertakes educational games and gamification, their features, importance, and integration into the educational process. Besides outlining features, benefits, and difficulties, it highlights the difference between gaming, gamification, and game-based learning. The article contends that game-based learning and gamification elements such as reward, completion, and cooperation develop students' positive attitudes toward the curriculum and boost their learning motivation.

• 디지털융복합연구
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• 제18권2호
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• pp.395-401
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• 2020

스마트폰이 대중화되고 디지털 기술이 나날이 발전하는 환경에 따라 마케팅 전략에도 쌍방향 커뮤니케이션을 극대화한 새로운 개념이 나타나기 시작하였다. 그 중 대표적인 것이 고객의 흥미를 유발시켜 자발적 참여를 이끄는 게임을 접목한 게이미피케이션 마케팅 전략이다. 게이미피케이션은 게임(Game)과 ~화하다(~fication)의 합성어로, 다양한 분야에서 게임 형식을 적용한 마케팅 사례들이 나타나고 있다. 이에 본 연구에서는 하나의 트렌가 된 게이미피케이션 활용이 가지는 의미를 확인하고, 여러 사례에 나타난 게이미피케이션 기법과 요소들을 분석하여 효과적인 마케팅 전략으로서 게이미피케이션의 활용 방향성을 제시하고자 한다. 게이미피케이션은 기업의 마케팅 전략에 적극 활용되고 있으며 도전, 경쟁, 성취, 보상, 관계 등의 게이미피케이션 기법을 적용하고 있다. 사례분석 결과 마케팅에 활용되고 있는 게이미피케이션 기법은 공통적으로 확인되는 중요한 요소는 '성취'와 '보상'으로 나타났다. 이는 주어진 미션이나 과제를 해결하면서 획득하게 되는 다양한 상품과 혜택 등을 게임적인 요소로 흥미를 이끌어내어 자발적으로 참여하게 만들고 몰입상태로 유도하여 소비를 촉진하는 효과적인 전략임을 확인하였다.

• 디자인융복합연구
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• 제15권2호
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• pp.17-35
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• 2016

스마트폰 대중화와 맞물려 소셜네트워크 서비스 이용이 일상화되자 기업은 제품홍보 및 브랜드 인지도 제고를 위해 여러 개의 소셜네트워크 서비스를 마케팅 채널로 활용하고 있다. 기업은 소셜네트워크 서비스 마케팅 초기부터 현재까지 사용자의 관심유도와 자발적 참여 증진을 위해 게임의 기능적 측면과 정서적 즐거움을 재현하는 '게이미피케이션(Gamification)' 요소를 사용하고 있다. 따라서 본 연구는 소셜네트워크 서비스의 게이미피케이션 요소를 고찰하고 하나의 기업이 여러개의 소셜네트워크 서비스를 마케팅 채널로 활용할 때 나타나는 특징을 살펴보고자 했다. 우선 문헌연구를 통해 소셜네트워크 서비스와 게이미피케이션의 개념 및 특징을 고찰하였다. 다음으로 게이미피케이션 구성요소인 게임 기법과 역학, 재미유형을 정리하였다. 그리고 이론적 고찰에 근거하여 국내에서 가장 많이 사용하는 '카카오스토리', '밴드', '페이스북', '인스타그램' 4개의 소셜네트워크 서비스 중 3개 이상을 사용 중인 '코카콜라 코리아', '롯데마트', '캐논 코리아', '코오롱스포츠', '유니클로 코리아' 5개 기업의 게이미피케이션 마케팅 사례를 수집하여 게이미피케이션 마케팅 특징을 분석하고 시사점을 도출하였다. 마지막으로 소셜네트워크 서비스를 통한 게이미피케이션 마케팅 기획의 초석이 되길 바라며 게이미피케이션과 소셜네트워크 서비스 측면에서 가이드라인을 제안하였다.