• Hwankyungkyoyuk
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• v.25 no.1
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• pp.50-65
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• 2012

The purposes of this studies were (1) to compare environmentally responses with green responses, (2) and departmentalized green responses, (3) and linked green responses to sustainability. First, I compared environmental responses with green responses. Environmental responses and green responses had different paradigm. So it is impossible to compare them same criteria. And there is no theory and method to prove which is better. I can't tell which one is better because they environmental responses and green responses. Second, I departmentalized green responses and compared the advantages and disadvantages of each departmentalized green responses. Third, linked green responses to sustainability. It is difficult to seek environmentally sustainable society without losing sustainable economic growth. Green responses and environmentally sustainable society seems to impractical. Environmentally sustainable society and sustainable economic growth seems to will never meet no matter how far extended. At the present speaking, sustainable economic growth and an environmentally sustainable society were incompatible.

• International conference on construction engineering and project management
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• 2013.01a
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• pp.437-443
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• 2013

Recently, sustainable building design, a growing field within architectural design, has been emerged in the construction industry as the practice of designing, constructing, and operating facilities in such a manner that their environmental impact, which has become a great concern of construction professionals, can be minimized. A number of different green rating systems have been developed to help assess that a building project is designed and built using strategies intended to minimize or eliminate its impact on the environment. In the United States, the widely accepted national standards for sustainable building design are known as the LEED (Leadership in Energy and Environmental Design) Green Building Rating System. The assessment of sustainability using the LEED green rating system is a challenging and time-consuming work due to its complicated process. In effect, the LEED green rating system awards points for satisfying specified green building criteria into five major categories: sustainable sites, water efficiency, energy and atmosphere, materials and resources, and indoor environmental quality; and sustainability of a project is rated by accumulating scores (100 points maximum) from these five major categories. The sustainability rating process could be accelerated and facilitated by using computer technology such as BIM (Building Information Modeling), an innovative new approach to building design, engineering, and construction management that has been widely used in the construction industry. BIM is defined as a model-based technology linked with a database of project information, which can be accessed, manipulated, and retrieved for construction estimating, scheduling, project management, as well as sustainability rating. This paper will present a framework representing the building knowledge contained in the LEED green building criteria. The proposed building knowledge framework will be implemented into a BIM platform (e.g. Autodesk Revit Architecture) in which sustainability rating of a building design can be automatically performed. The development of the automated sustainability rating system and the results of its implementation will be discussed.

• Korean Journal of Soil Science and Fertilizer
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• v.47 no.3
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• pp.165-171
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• 2014

Assessment of sustainable production on a cropland can help to determine the most proper management practices. In this study, we evaluated the sustainable production on paddy field treated with green manure crops using sustainability index which based on nutrient index, microbiological index, and crop index related to nutrient-supplying capacity. Especially choosing appropriate indicators from a minimum data set (MDS) were used the principal components analysis (SI-2) as well as expert opinion (SI-1) usually used in sustainability index. Six treatments including the two tillage treatments and two green manure crops were investigated as follows; (i) moldrotary + rotary tillage without green manure crop (Con), with (ii) hairy vetch (Con-HV), and (iii) hairy vetch + green barely (Con-HV+GB), (iv) rotary tillage without green manure crop (Rot), with (ii) hairy vetch (Rot-HV), and (iii) hairy vetch + green barly (Rot-HV+GB). Con-HV and Rot-HV in SI-1 were maintained sustainability while Rot-HV and Rot-HV+GB in SI-2. Especially, treatments (Con and Rot) without green manure crops were more unsustainable than with green manure crops because of the low value of microbiological and crop index than with green manure crops. Meanwhile, sustainability indices and grain yield had the high correlation values ($R^2=0.756$ and 0.928 in SI-1 and SI-2, respectively). These results meant that application of green manure crops such as hairy vetch could improve both yield and soil quality in paddy.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.503-507
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• 2015

Sustainability continues to gain traction in all industry sectors as people become aware of the advantages of green products. The voluntary use of green products in buildings in the United States continues to grow due to long-term cost saving and the ecological benefit to nature. The voluntary installation of green products is associated with end-users' expectations and perceptions including cost saving, sustainable behavior, and social responsibility. Although involuntary use of green products has similar expectations and perceptions, the installation decision is not based on the goodwill from end-users. This paper surveys college students to capture current experience levels, expectations, and perceptions in regard to green products and/or sustainability and to understand their attitudes about involuntary use of a green product. The installation of low water pressure showerheads in a dormitory provides data to support perception, expectation, and future direction of adoption of green products in public buildings. This information may be used to facilitate sustainable behaviors among involuntary groups regarding to the adoption of green products. The primary objective of this paper is to investigate the college students' perception of a green product, particularly when the students are involuntarily exposed to the green products. As a secondary objective, the paper also attempts to address the college students' general understanding on sustainability and green products. The findings of this study could support the growing importance of sustainable behavior among higher education beyond social responsibility and provide a benchmark against which to improve future change while fostering sustainable behaviors over time among the public.

• Journal of Fashion Business
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• v.26 no.6
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• pp.82-93
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• 2022

Sustainability is a significant change that fashion industry has undergone. Marketers and brands are looking for guidance in green advertising to most effectively motivate consumers to purchase sustainable fashion products. This study aims to reveal environmental and cultural sustainability claims on message credibility and purchase intention regarding product trendiness. We performed mediation and moderation analyses, using a 2 (sustainability message: environmental and cultural) × 2 (product design: classic vs. trendy) between-subjects experimental design. The PROCESS MACRO was used for the analysis. Results indicate that environmental claim must appear credible to consumers to motivate them to purchase a product. On the other hand, cultural claim, with and without credibility, affected consumer's purchase intention. Moreover, cultural claim and trendy design together influenced message credibility and purchase intention, showing a moderated mediation effect. The study indicates that brands should broaden their perspective regarding sustainability by considering cultural factors when providing sustainability claims. Environmental claim should be clear and transparent to avoid green skepticism. Also, it is important to focus on product's design aspect: making trendy designs. It is difficult to change consumer behavior based only on sustainability value. Thus, brands must coney their consideration of design trends. Theoretical and managerial implications also are discussed.

• Journal of the Korea Safety Management & Science
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• v.19 no.3
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• pp.81-87
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• 2017

Performance evaluation has been done using financial indices which are generally regarded as inappropriate for the organizations which are innovative and progressive. Thus, the Balanced Scorecard(BSC) was developed considering long term performance and invisible performance. This BSC has four perspectives of finance, customer, internal operation, and learning. Based on the BSC, a new BSC has been derived with a fifth view of environmental and social perspective, which is now called as a Sustainability BSC. In this study, we evaluated Green IT initiatives using the Sustainability BSC. The initiatives are categorized as RFID, telepresence, paperless office, logistics management etc. The initiatives were evaluated from the view of five perspectives, resulting in high cor relationships among finance, internal operation, and environmental and social perspectives. Namely, good initiatives from the view of environmental/social perspective are also evaluated as good from the view of finance and internal operation perspectives. In this study, we recommend organizations to introduce Green IT initiatives by showing how Green IT initiatives have contributed to the organizations.

• International conference on construction engineering and project management
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• 2009.05a
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• pp.302-309
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• 2009

The effectiveness of Building Information Modeling (BIM) tools and processes has been recognized by the industry and owners are beginning to adopt Triple Bottom Line accounting practices, to enhance economic performance and environmental and social performance. However, the widespread and practical application of Green BIM remains largely unrealized. The authors identify that lack of understanding of the applicability of sustainability metrics to BIM design process is a significant barrier to this adoption. Through literature review this paper outlines the various sustainability metrics available to construction and elaborates on the potential of BIM for sustainable design. The paper maps and correlates applicable concepts of sustainability evaluation systems to BIM and describes the constraints in current BIM tools.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.4
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• pp.205-211
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• 2020

The study aims to assess factors affecting intention to purchase green products in Vietnam. The study employs samples from customers who have actually experienced green consumption in Vietnam. The samples were collected by convenient sampling methods. The survey obtained 206 responses with full information. The survey was conducted from October 2019 to January 2020. The measurement scale was a 5-point scale with 1- completely disagree and 5- strongly agree. This study employs factor analysis and structural equation modelling analysis. The results showed that the social and environment sustainability awareness have positive effects on altruism of customers who are interested in green consumption. Altruism also has the same direction on green purchase intention. Besides, the attitude toward buying green and health consciousness affects green purchase intention. At the same time, the altruism and attitude towards buying green products also influence positively on green purchase intention. Besides, the health consciousness positively affects attitude towards buying green products. The results show that the health consciousness has a negative impact on intention to purchase green products. The findings suggest that it is necessary to raise customers' health consciousness, customers' altruism from disseminating knowledge about environmental protection as well as society to enhance the green consumption in Vietnam.

• Journal of Distribution Science
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• v.10 no.8
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• pp.15-23
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• 2012

This study is an attempt to explore the nature and characteristics of strategic impact of green strategy by environmental capital, corporate reputation, and technology strengths on the firm's performance across countries. The main question addressed in this paper relates to how corporate sustainability, corporate reputation, technology strength, and capabilities influence the firm's economic performance with respect to diverse dimensions of performance measures including sustained growth through the leading firms across countries in the United States, Canada, Europe, and Asia-Pacific countries. Particularly, this study attempts to empirically explore the directions and magnitudes of the operational links between new emerging strategic core competencies (e.g., sustainability green strategy by environmental focus for more sustainable path, corporate reputation by corporate social responsibility and image enhancement, and technology strengths to develop a new product and market) and the firm's economic performance with respect to diverse dimensions of performance such as accounting (ROE and EOA) - and market-based performance (Market value and Tobin's q). Considering all possible limitations that might exist with regard to selected samples and methods, this study demonstrates that environmental sustainability, corporate reputation, technological capabilities and competencies through R&D intensity and patent are most likely to be significantly associated with most market-based performance measures, but the strategic significance of other variables such as capital intensity, leverage, and administrative cost efficiency on performance tends to be different depending on which performance measure is used across different countries with diverse economic and business contexts.

• Journal of the Korea Institute of Building Construction
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• v.12 no.6
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• pp.615-623
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• 2012

Humanity is facing a number of serious issues associated with increased energy consumption and environmental pollution. Various studies/guidelines concerning sustainable building construction have suggested solutions to these disastrous problems, including: net-zero energy buildings, the green building certification system, and others. Sustainability pursues three expected effects: environmental, social, and economic merits. Korean Green Building Council (K-GBC) has also announced the Korean Green Building Certification System (K-GBCS) since 2003 based on sustainability. Some positive social and environmental aspects of the K-GBCS have already been reported. However, it is somewhat difficult to verify its economic merits, which are crucial to ensuring the validity of the K-GBCS. This research aims to verify the economic merits of the eco-friendly Korean-style condominiums accredited by K-GBCS. Following this, the expected economic effectiveness of K-GBCS will be examined in terms of sustainability. The underlying assumption is that the potential economic effect should reflect the actual economic merits, and should reflect the value of the housing in particular. According to the analysis of the variance, it can be concluded the value of green certified buildings is statistically higher than the value of non-certified buildings. Furthermore, it was also observed that this tendency was more dominant in Gyeonggi Province than in the City of Seoul. This may be caused by one of the variables: the proximity to downtown. In future studies, this variable should be studied in greater detail.