• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.290-305
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• 2019

As laws regarding the execution of governmental and public corporate advertising have been enforced since 2018, the need for the increase in effectiveness and public benefits of governmental advertising has been suggested. This research focuses on the government's health campaigns regarding well-being, hygiene, and safety and thus conducts an in-depth research into strategies and the future course of policies. First, it analyzes domestic/international governmental advertising in the realm of health campaigns and specifically studies governmental advertising that employs media technologies in health communications. Furthermore, through in-depth interview with 10 health campaign experts, the study explores possible plans of utilizing the ever-developing field of digital technology. The results of this research show that it is imperative to target and strategize according to the purposes of health campaigns. It is also important to set the appropriate parameters of the campaigns according to the given budget while securing the quantity and quality of creativity. Also, it will be crucial to utilize media technology to the fullest extent and strategize around it. Therefore, this research suggests theoretical as well as practical strategic plans to increase the effectiveness and efficiency of governmental advertising in the realm of well-being, hygiene, and safety in health campaigns.

• Journal of Korea Society of Digital Industry and Information Management
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• v.16 no.4
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• pp.123-132
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• 2020

With increasing social interest in health and health promotion, the government and many organizations are conducting various health campaigns for the public. The public health campaign is aimed at protecting the people from the dangers of disease and contributing to a healthy life and also help establishing a healthy attitude and changing behavior as well. In addition, many researches have been carried out in order to enhance the advertising effect of campaigns aimed at forming preventive attitudes and to verify it by applying many theories. However, as a result, there is a significant lack of research regarding analysis of differences in the effectiveness of the campaign by media. This study is to analyze the effect of health campaign by the type of media which published health campaign advertisements that can affect prevention attitude. To meet the purpose of this study, The 15 print media were to examine the impact of media characteristics and types on participation in campaigns for health campaigns. Through this, we will present the role of the media as an efficient channel to encourage the formation and participation of the health attitude of campaign advertisements, and present significant implications in the selection of optimal media and the execution of campaign budgets.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.253-270
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• 2014

Public awareness campaign is the core factor of the national suicide prevention strategies. Korea's current campaign needs to be more systematically developed. This study analyzed the national-level campaigns for suicide prevention of New Zealand, USA, Ireland, Scotland, and Australia whose campaigns were known to be successful, and compared them with those of Korea. With the analysis framework based on the 'Guideline for Effective Health Communication Campaigns' by the U.S. Department of Health and Human Services, we examined the campaigns from the dimensions of (1) clarity of goals, (2) appropriacy of targeting strategies, (3) suitability of messaging strategies, and (4) efficiency of performance. The results show that effective campaigns for suicide prevention have the following common factors: (1) campaign appellations which include clear goals, (2) targeting at risk groups considering social contexts, (3) slogans which contains specific action guidelines, and (4) close relationships between public and private sectors. On this basis, future directions for more effective suicide prevention media campaigns in Korea are discussed.

• Journal of Korean Society for Atmospheric Environment
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• v.33 no.3
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• pp.277-288
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• 2017

Previous studies of health effects of $PM_{2.5}$ performed spatial monitoring campaigns to assess spatial variability of $PM_{2.5}$ across people's residences. Highly reliable portable and cost-effective samplers will be useful for such campaigns. This study aimed to investigate applicability of the Deployable Particulate Impact Sampler(DPIS), one of the compact impact samplers, to spatial monitoring campaigns of $PM_{2.5}$ in Seoul, Korea. The investigation focused on the consistency of $PM_{2.5}$ concentrations measured by DPISs compared to those by the Low-volume Cyclone sampler (LCS). LCS has operated at a fixed site in the Seoul National University Yeongeon campus, Seoul, Korea since 2003 and provided qualified $PM_{2.5}$ data. $PM_{2.5}$ sampling of DPISs was carried out at the same site from November 17, 2015 through February 3, 2016. $PM_{2.5}$ concentrations were quantified by the gravimetric method. Using a duplicated DPIS, we confirmed the reliability of DPIS by computing relative precision and mean square error-based R squared value ($R^2$). Relative precision was one minus the difference of measurements between two samplers relative to the sum. For accuracy, we compared $PM_{2.5}$ concentrations from four DPISs (DPIS_Tg, DPIS_To, DPIS_Qg, and DPIS_Qo) to those of LCS. Four samplers included two types of collection filters(Teflon, T; quartz, Q) and impaction discs(glass fiber filter, g; pre-oiled porous plastic disc, o). We assessed accuracy using accuracy value which is one minus the difference between DPIS and LCS $PM_{2.5}$ relative to LCS $PM_{2.5}$ in addition to $R^2$. DPIS showed high reliability (average precision=97.28%, $R^2=0.98$). Accuracy was generally high for all DPISs (average accuracy=83.78~88.88%, $R^2=0.89{\sim}0.93$) except for DPIS_Qg (77.35~78.35%, 0.82~0.84). Our results of high accuracy of DPIS compared to LCS suggested that DPIS will help the assessment of people's individual exposure to $PM_{2.5}$ in extensive spatial monitoring campaigns.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.3
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• pp.1006-1027
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• 2022

In the crowdfunding market, various crowdfunding platforms can offer founders the possibilities to collect funding and launch someone's next campaign, project or events. Especially, healthcare crowdfunding is a field that is growing rapidly on health-related problems based on online platforms. One of the largest platforms, GoFundMe, has raised US$ 5 billion since 2010. Unfortunately, while providing crucial help to care for many people, it is also increasing risk of fraud. Using the largest platform of crowdfunding market, GoFundMe, we conduct an exhaustive search of detection on fraud from October 2016 to September 2019. Data sets are based on 6 main types of medical focused crowdfunding campaigns or events, such as cancer, in vitro fertilization (IVF), leukemia, health insurance, lymphoma and, surgery type. This study evaluated a detect of fraud process to identify fraud from non-fraud healthcare crowdfunding campaigns using various machine learning technics.

• Korean Journal of Health Education and Promotion
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• v.22 no.4
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• pp.215-227
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• 2005

Objectives: The purpose of this study is to develop a Korean Health Literacy Assessment Tool (KHLAT) and to encourage researchers in the public health education field to look at the concept of health literacy as one of the possible strategies to design and develop more effective health education campaigns in Korea. Methods: Data with 117 sample subjects was collected from various classes such as continuing adult classes and undergraduate classes. REALM, well-known and widely used health literacy tool in the US, was translated and modified for cultural considerations. The Korean modified version of the REALM was administrated to the targeted subjects who were asked to fill the survey questionnaires. Results: The findings appear to be consistent with the OCED reading literacy among Koreans. Health literacy among Korean seems to be more serious problem than we have expected before and this could be a major obstacle to effective health public education campaigns. Conclusions: In order to develop better public health education materials as well as health education programs, it may be critical for us as health educators to inform future physicians as well as practicing physicians of the important link between health literacy and the effective health education(or communication). It is now time for us to make sincere efforts in understanding health literacy one of effective strategies toward improving the public health.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.128-137
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• 2021

The purpose of this study is to examine the effect of sympathetic reactions to public service advertisement video messages produced for health campaigns. To this end, based on the empathy response scale proposed by Campbell & Babrow (2004), the empathy response to the images of nine health campaigns with themes of smoking cessation, tuberculosis, and suicide triggered fear of health risks and health behaviors (information seeking, preventive actions). As a result of the analysis, among the factors of empathy reaction, the reality of the message creative, the match of emotions, and the identification of the characters in the video each played a role in raising fear, and it is rather fear that logically understanding the situation that causes health problems through the health campaign video It was found that it played a role in reducing health information seeking behavior. On the other hand, it was found that the higher the degree of interest, such as sympathy for the characters in the video, among the factors of the sympathetic response to the health campaign, the higher the intention of preventive action to reduce the health risk.

• Korean Journal of Health Education and Promotion
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• v.7 no.2
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• pp.15-21
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• 1990

It is evidenced that the mass media can play an important role in communicating information to the public. Although some campaigns have failed to achieve success, application of mass communication principles should increase the likelihood of effectiveness. Specifically, campaign strategies should attempt to select message sources that are perceived as credible by the audience. In designing and disseminating messages, the quality of content should be emphasiged as well as the quantity of presencation. The context of message reception should be carefully considered. Selection of channels depends on the configuration of source, superior for most purposes. The crucial role of precampaign audience analysis should not be overlooked.

• Korean Journal of Health Education and Promotion
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• v.28 no.2
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• pp.99-107
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• 2011

Objectives: The purpose of this study is to investigate the relationship between health promotion behaviors and chronic disease prevalence of Korean elderly and to provide information for preventing chronic diseases and improving health conditions of the elderly. Methods: A subset of 584 cases in the fourth Korea National Health and Nutrition Examination Survey was used for secondary analysis. Chi square test was used to compare chronic diseases prevalence by general characteristics and health promotion behaviors. Logistic regression analysis was used to identify the factors associated with chronic diseases. Results: Gender, occupation, subjective health status, smoking, and alcohol drinking have significant association with chronic diseases. Conclusions: Gender-specific health education for the elderly should be implemented at the health center, and opportunities for social participation can be enhanced through job creation for the elderly. Active campaigns on smoking cessation and moderate drinking are needed to prevent and manage chronic diseases of the elderly.

• Korean Journal of Health Education and Promotion
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• v.20 no.4
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• pp.111-127
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• 2003

The government of Korea enacted the National Health Promotion Act in 1995, and set aside funds for national health promotion, endeavoring to reduce the smoking rate of its citizens. Consequently, smoking rates in all age groups of both sexes were lowered during the period of 1999-2003 when legal backing and financial support for no-smoking policies from the national health promotion funds were provided. The decrease in the smoking rate is attributed to the combined effort of the fact that enactment of related acts, their implementation, financial support, and education and publicity 'campaigns on no smoking. However, at the current pace of decreasing the smoking rates, it will be difficult to achieve the Health and Welfare Ministry's smoking rate goal of30％ among adult males by 2013. Thus, related acts should be reshaped, corresponding support should be increased, and financial support should also be provided to implement comprehensive no-smoking policies. Also, budgets should also be alloted to establish a system of providing feedback on the monitoring and evaluation of both short-term and long-term no-smoking business planning and implementation.