• Journal of Distribution Science
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• v.20 no.1
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• pp.77-85
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• 2022

Purpose: The Covid-19 pandemic has triggered several herd purchase behaviors, and online shopping has been considered a health-related preventative behavior. Thisstudy aimsto the relative impact of health threat beliefs concerning Covid-19 (perceived susceptibility and perceived severity) and herd mentality on consumers' online shopping post-adoption disconfirmation and continuance intention of online shopping. Research design, data and methodology: An internet survey was conducted with Vietnamese consumers, and upon screening, usable data of 292 responses were analyzed using PLS-SEM. Results showed that while herd mentality positively affects disconfirmation, health threat beliefs including perceived susceptibility and perceived severity of Covid-19 do not. Results: Results also provided further support for the notion that disconfirmation is a crucial determinant of post-adoption continuance intention. Moreover, herd mentality also has a significantly negative influence on online shopping post-adoption continuance intention. Conclusions: The research provides evidence supporting the role of herd mentality and post-adoption disconfirmation in driving consumers' intention to continue online shopping. However, the research shows that neither the perceived susceptibility of Covid-19 nor the perceived severity of Covid-19 has significant impact on post-adoption disconfirmation, adding mixed evidence to the application of health belief theory in technology (such as online shopping) adoption.

• Journal of the Korean Mathematical Society
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• v.31 no.4
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• pp.569-608
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• 1994

The subject matter of this survey has to do with holomorphic maps from a compact Riemann surface to projective space, which are also called algebrac curves; the theory we survey lies at the crossroads of function theory, projective geometry, and commutative algebra (although we should mention that the present survey de-emphasizes the algebraic aspect). Algebraic curves have been vigorously and continuously investigated since the time of Riemann. The reasons for the preoccupation with algebraic curves amongst mathematicians perhaps have to do with-other than the usual usual reason, namely, the herd mentality prompting us to follow the leads of a few great pioneering methematicians in the field-the fact that algebraic curves possess a certain simple unity together with a rich and complex structure. From a differential-topological standpoint algebraic curves are quite simple as they are neatly parameterized by a single discrete invariant, the genus. Even the possible complex structures of a fixed genus curve afford a fairly complete description. Yet there are a multitude of diverse perspectives (algebraic, function theoretic, and geometric) often coalescing to yield a spectacular result.

• Industry Promotion Research
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• v.6 no.3
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• pp.79-88
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• 2021

Jonah complex is a psychological term put forward by Maslow, a famous American psychologist. In short, "Jonah complex" is the fear of growth. It comes from a hypothesis in psychodynamic theory: "people are not only afraid of failure, but also afraid of success." It represents a kind of psychology of self-evasion and retreat in the face of opportunities. It is an emotional state, which leads us not to do what we can do well, or even to avoid exploring our potential. From the perspective of self-actualization, it is a psychological obstacle to self-actualization. This paper consists of the following parts: the first chapter describes the research background and significance of this paper; the second chapter describes the theoretical basis of this paper; the third chapter explains that the research method of this paper is literature method; the fourth chapter analyzes the reasons for the formation of Jonah complex in detail; the fifth chapter describes how to overcome Jonah complex.