• Asia Marketing Journal
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• v.15 no.2
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• pp.29-47
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• 2013

Distribution channel decisions involve long-term commitments with other firms that are very difficult to change or replace. In particular, marketing channel decisions in emerging markets are much more complicated due to unfamiliar conditions and problems such as lack of market data and distribution systems. Therefore, when a company considers changing or introducing a marketing channel in an area, it is much more difficult to judge its effectiveness in an emerging market than in a developed market. In this study, we investigate the development process of a new direct marketing channel of Hongfu Fertilizer Company (hereafter Hongfu), a medium-sized Chinese fertilizer manufacturer, and propose an approach to test the feasibility of this new marketing channel in the Chinese rural market. We measure the effectiveness of Hongfu's new marketing channel from two perspectives: i) from customers' perspective through direct responses of farmers, which showed that a new channel can increase the convenience and lower the purchasing costs for the farmers, and ii) from the company's perspective, by calculating the incremental profit of the company using the expansion factor (T/Q) method, which suggested that the execution of Hongfu's strategy to expand a new marketing channel will result in an increase in profits. The results of this study contribute to the development of a methodology to test the feasibility of a new direct marketing channel in the emerging markets such as the Chinese rural market. Traditional and indirect distribution channels in emerging markets are generally not very efficient and difficult to change. Especially, in emerging markets, like the Chinese rural market, the methods of testing channel feasibility must be different from that of developed markets. Considering market situations, market experiments can be more effective then systematic market surveys in testing channel feasibility in emerging markets. This study implies that managers must learn to cope with a transition from the traditional marketing channels in emerging markets. With the development in farmers' understanding of marketing concept, the transition from traditional marketing channel is unavoidable for all firms. Farmers in China are generally very conservative, however, their buying behaviors are changing. Therefore, fertilizer companies should try to adjust in accordance with farmers' demand characteristics that the efforts to meet the economic needs of farmers with new marketing channels as well as trust building are critical in the near future.

• Wind and Structures
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• v.32 no.1
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• pp.1-9
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• 2021

Vortex generators are commonly used in mechanical engineering and the aerospace industry to suppress flow separation owing to their advantages of simple structure, economic viability, and high level of efficiency. Owing to the flow separation of the incoming wind on the leading edge, a suction area is formed on the roof surface, which results in a lifting effect on the roof. In this research, vortex generators were installed on the windward surface of a flat roof and used to disturb to roof flow field and reduced suction based on flow control theory. Computational fluid dynamics (CFD) simulations were performed in this study to investigate the effects of vortex generators on reduce suction. It was determined that when the vortex generator was installed on the top of the roof on the windward surface, it had a significant control effect on reduce suction on the roof leading edge. In addition, the influence of parameters such as size, placement interval, and placement position of the vortex generator on the control effect of the roof's suction is also discussed.

• Earthquakes and Structures
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• v.22 no.5
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• pp.487-502
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• 2022

China is prone to earthquake disasters, and the higher seismic performance is required by many existing civil buildings. And seismic evaluation and retrofit are effective measures to mitigate seismic hazards. With the development of performance-based seismic design and diverse retrofit technology for buildings, advanced evaluation methods and retrofit strategies are in need. In this paper, we introduced the evolution of seismic performance objectives in China combined with performance-based seismic design. Accordingly, multi-phase evaluation methods and comprehensive seismic capacity assessment are introduced. For buildings with seismic deficiency or higher performance requirements, the retrofit technologies are categorized into three types: component strengthening, system optimization, and passive control. Both engineering property and social property for the retrofit methods are discussed. The traditional seismic retrofit methods usually are costly and disturbing, and for example in Beijing, seismic strengthening costs approx. 1000 RMB/m² (for 160 USD/m²), for hospital building even more expensive as 5000 RMB/m²(for 790 USD/m²). So cost-efficient and little disturbance methods are promising techniques. In the end, some opinions about the retrofit strategy and schemes category are shared and wish to discuss the situation and future of seismic retrofit in China.

• Asian-Australasian Journal of Animal Sciences
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• v.31 no.1
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• pp.91-97
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• 2018

Objective: A 14-d trial was conducted to determine the effects of feeding corn naturally contaminated with aflatoxin $B_1$ ($AFB_1$) on growth performance, apparent ileal digestibility, serum hormones levels and gene expression of $Na^+$, $K^+-ATPase$ in ducklings. Methods: A total of 704 ducklings were blocked on the basis of sex and body weight (BW), and then allocated randomly to one of the following two treatments: i) CON, basal diet and ii) $AFB_1$, diets with 100% of normal corn replaced with $AFB_1$ contaminated corn. There were 22 pens per treatment and 16 birds per pen. The concentration of $AFB_1$ was 195.4 and $124.35{\mu}g/kg$ in the contaminated corn and $AFB_1$ diet, respectively. Results: The $AFB_1$ decreased average daily gain, average daily feed intake, d 7 BW, final BW in the whole trial, and feed conversion ratio (FCR) during d 8 to 14 and d 1 to 14 by 10% to 47% (p<0.05), while FCR during d 1 to 7 was increased (p<0.05). $AFB_1$ did not affect mortality to 7 d of age, and then increased to 5.8% from 8 to 14 d of age (p<0.01). Apparent ileal gross energy digestibility was reduced by $AFB_1$, whereas apparent ileal digestibility of dry matter, nitrogen, and amino acid was improved (p<0.01). Feeding $AFB_1$ diets increased serum concentration of leptin and insulin-like growth factors-1 (IGF-1) (p<0.05), but had no effect on neuropeptide Y, ghrelin, cholecystokinin-8 or insulin (p>0.05). Dietary treatments did not influence relative expression of jejunal $Na^+$, $K^+-ATPase$ gene (p>0.05). Conclusion: Taken together, feeding corn naturally contaminated with $AFB_1$ reduced growth performance, improved apparent ileal digestibility, and affected serum leptin and IGF-1 in ducklings from d 1 to 14.