• Journal of Distribution Science
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• v.12 no.12
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• pp.27-41
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• 2014

Purpose - This study examines various reservation service components that would increase customers' brand attachment and loyalty, while discussing how reservation service components would affect the customer behaviors. Research design, data, and methodology - This study theoretically analyzed the hotel package product reservation system, the customer expectations, the brand attachment, and the brand loyalty, while reviewing previous studies. Results - This study analyzed the distribution channels of the hotel package products from various angles and, as for more extensive research, the study explained the different results caused by each different reservation system type that may be preferred by each individual customer. Conclusions - It was confirmed that, of the hotel reservation service components, the convenience factors, the reliability factors, the information factors, and the other factors other than the human factors, have a significant influence on the customer expectations. Further, the study also revealed that the customer expectation has an important effect on the brand attachment. In addition, the study improved the prevailing understanding on the relation between the brand attachment and the brand loyalty.

• Journal of Intelligence and Information Systems
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• v.12 no.2
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• pp.49-65
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• 2006

In this research, we are suggesting intelligent information system fur traveling which is focusing on product bundling and integration of information from various resources on ubiquitous computing environment. It is necessary for products structure to easily integrate according to customers' requirements because traveling product is integrated by various traveling resources like airline, hotel reservation, and so on. To guarantee of traveler's mobility in ubiquitous computing environment, we need product bundling and modification process to configure products and semantic web service which supports ontology based traveling information system to support immediate integrating of traveling information from various resources. In this research, we offer a product bundling and integration of information. It is based on the semantic web service, with several components (single products) to reconfigure a bundle of traveling products.